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  • Marketing Plan

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    Prayogo pangestu
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    1) The marketing plan presentation outlines events, analysis, strategy, and action items for branding and offline/digital marketing from September to October. 2) SWOT, USP, and 7P analysis will be conducted to inform the branding and offline/digital marketing strategy. 3) The strategy section will cover branding, offline marketing, and digital marketing approaches. 4) An execution timeline and action items will be discussed to implement the marketing strategy and initiatives.

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    Original Title

    MARKETING PLAN

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    1) The marketing plan presentation outlines events, analysis, strategy, and action items for branding and offline/digital marketing from September to October. 2) SWOT, USP, and 7P analysis will be conducted to inform the branding and offline/digital marketing strategy. 3) The strategy section will cover branding, offline marketing, and digital marketing approaches. 4) An execution timeline and action items will be discussed to implement the marketing strategy and initiatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views18 pages

    Marketing Plan

    Uploaded by

    Prayogo pangestu
    1) The marketing plan presentation outlines events, analysis, strategy, and action items for branding and offline/digital marketing from September to October. 2) SWOT, USP, and 7P analysis will be conducted to inform the branding and offline/digital marketing strategy. 3) The strategy section will cover branding, offline marketing, and digital marketing approaches. 4) An execution timeline and action items will be discussed to implement the marketing strategy and initiatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 18

    MARKETING

    PLAN PRESENTATION
    mind

    01 MAP 04
    Event ? Action
    Planning , Execution timeline , Discussion Execution , Timeline

    02 03
    Analysis Strategy
    SWOT , USP & 7PTEST Branding , Offlline and Digital Marketing Strategy
    01 EVENT OKT
    Planning , Execution timeline , Discussion OBE
    R

    MBER
    SEPTE
    GATHERING MINI FEST

    D
    Community event , Riding & Camp Music , Camp , Movie screening

    ESEMB
    COMPETITION

    E
    Beverage Competition , Drawing compt, Model compt

    R
    AGUSTUS
    02 STRENGTH WEAKNESSES
    Analysis

    OPPORTUNITY THREATS
    The Goal
    Simply put, we want to come up with
    as many solutions as possible.

    We want all of your ideas.


    Not just the good ones.
    STRENGTH WEAKNESSES
    TRAVEL AGENT CONNECTION AKSES JALAN
    FASILITAS LENGKAP
    HARGA MURAH KURANG NYA FASILITAS
    VILLAGE VIEW HIBURAN
    NYAMAN
    DIGITAL MARKETING
    YANG PASIF

    GUNUNG IJEN BRANDING KURANG KUAT


    BANYAKNYA TRAVEL AGENT
    KONDISIONAL COMPLAIN PRIVASI
    VILLAGE VIBE -> HUMBLE
    BACKPAKER ? KOORDINASI DAN KOMUNIKAS

    PENGELOLAAN DATA YANG LEMAH

    OPPORTUNITY THREATS
    UNIQUE SELLING
    POINT ?
    7P MIX MARKETING
    03
    Strategy

    BRANDING
    Brainstorm Session
    A clear step-by-step process for
    creating incredible ideas.
    BUSINESS CARDS
    CREATE PAMPHLETS AND FLYERS
    OFFER COUPONS
    SEND OUT SEASONAL CARDS AND GIFTS
    CROSS-PROMOTION
    COMMUNITY ENGAGEMENT
    CREATE YOUR OWN EVENTS
    LOYALTY REWARDS PROGRAM
    OFFLINE ADVERTISING
    SPONSORSHIP
    04
    Action
    SDM

    KEY
    PRODUCT ACTION CUSTOMER
    ITEMS

    KONSISTENSI
    TIMELINE

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