POWER UP

sport, recreation and fitness training

Cohort: HCSRFM April 2023 FT

Module Name: Sport, Recreation

and Fitness Organisations

Date of Submission: September

2023

Prepared by:
Wardah Mooradun
 Acknowledgment

I, Mooradun Wardah would like to heartily thank, Ms. Oorvashee Devi Dookhun my lecturer of Sports,
Recreation and Fitness Organisation for helping me in completing my report, I would like to seize this
opportunity to thank my friends who motivated and helped me to complete this assignment. I am grateful
to my parents for their support, guidance and advice.

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TABLE OF CONTENTS
SECTION 1 - EXECUTIVE SUMMARY - 5

SECTION 2 - Business DESCRIPTION - 11

section 3 finance - 21

SECTION 4 - Marketing, Sales - 26

Section 5 - Operations - 40

Section 6 - Conclusion - 46

Section 7 - References - 48

Section 8 - Appendix - 50

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List of Figures

Figure 1: Organisational Structure of Power Up - 10

Figure 2: Physioteraphy - 14

Figure 3: Nutritionist - 14

Figure 4: Pilates classes - 15

Figure 5: Zumba classes - 15

Figure 6: Yoga classes - 15

Figure 7: Futsal - 15

Figure 8: Tennis/Badminton Court - 15

Figure 9: Gym sessions - 15

Figure 10: Swimming Pool Training - 15

Figure 11: Market research - 28

Figure 12: Competitor Analysis - 29

Figure 13: Sales Team - 37

Figure 14: Grand Baie layout 1 - 41

Figure 15: Grand Baie layout 2 - 41

Figure 16: Operation hours - 42

Figure 17: Organogram of staff - 43

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List of Tables
Table 1: Premium Cards - 9

Table 2: Types of ownerships - 13

Table 3: SWOT Analysis - 20

Table 4: Manage finances - 22

Table 5: Start up budget - 23

Table 6: Projected operational budget - 24

Table 7: Cash flow - 25

Table 8: Target market - 27

Table 9: Price strategy - 33

Table 10: Promotional strategy - 35

Table 11: Schedule and action plan for marketing - 36

Table 12: Target & Quota - 38

Table 13: Schedule and action plan for sales - 39

Table 14: Business Risk management strategy - 43

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SECTION 1 - EXECUTIVE SUMMARY
5
 General description of business

My business plan is to create a Sport, Recreation and Fitness training which includes Gym session, Futsal,
swimming training and other activities. The name chosen for the business will be Power Up. Power Up
have a pretty spacious workout area located in the north of Mauritius situated at 25, Joomun Lane, Grand
Baie, well equipped with fitness machinery and located in an urban area packed with people. The design of
Power Up has been inspired by the Apple Glass Store, it is a building with blacked out tinted glasses which
allows the customers to enjoy the view of the outside and train at the same time. The premises of Power Up
also includes a Café which allows customers with premium cards to enjoy their free after workout time to
relax and mingle with other clients sharing their thoughts. The café provides them with healthy and
nutritious meals that is personalized according to their training workout schedule. These meals are
supervised by the nutritionist himself, before handed to the clients.

The gym also has a clothing apparel section that sell out the brand products such as Adidas, Nike, Puma.
Not only that, but this is also where Power Up showcases its own personalised sportswear Products to its
customers such as T-shirts, joggings, sports shoes and many more.

The key success factors

Our gym specialises in providing the best quality of training sessions to the customers, taking into
consideration what they wish to achieve within tight schedules. The gym provides all kinds of facilities and
equipment which can be used by every category of customers. The key success factors include creating a
positive and motivating environment providing personalised attention and support to clients, staying up to
date with the latest trends and techniques.

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 Goals

The objectives of PowerUp are to provide their customers with the best quality of
training sessions with short - terms, medium - term and long - terms goals;

1. Short term Goals

To increase profitability at the end of each financial period.

To attract new customers or potential customers.

Improve communication skills both in terms of personal and online interaction.

Develop confidence through building good customer relationship.

Track monthly budget to identify deficiencies in the spending nature.

2. Medium-Term Goals
Expand facilities and services.

Enhance staff expertise and training.

Improve customer experience.

Increase revenue.

Implement sustainable practices.

3. Long term Goals

To become the number, one sports gym providing
unique service.

Expand your professional network.

Expand the business into a new market.

Develop a good relationship.

Promote professionalism and optimism.

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 Finances

Together, the owners have invested Rs 200,000 each to meet the working capital requirements. Furthermore,
there will be the use of the owner's personal savings to fund the business that is Rs 1,500,000. In addition,
family will be lending Rs 500,000 to finance the business. To launch the business, Rs 2,600,000 is needed in
which Power Up will purchase equipment’s valued Rs 300,000 and pay for other startup costs and expenses.

Based on the size of the market and sales made, Power Up estimates that it will generate Rs 600,000 as
revenues in its first 12 months. It expects a growth rate of 10% each year after its launch. The 3 owners will
take a salary of Rs 30,000 each per month. It will have a staff of 5 that will be handling marketing, finance,
Human Resource and other operations.

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 Marketing
Marketing is the management of exchange relationships which involves researching, promoting, selling, and
distributing the products or services. Marketing plays an important role in establishing relationships
between customers and the team. Marketing develops different ways to promote the products or services.
(Cyberclick, 2023). Power Up is going to use the following marketing strategies:

1. Branding

Power Up plans to receive sponsorship through renowned brand names such as Adidas, Nike and Puma.
These entities will help Power UP to build its own brand name through the provision of such quality
sportswear and equipment’s for each of the training sessions provided to the customers.

2. Premium Cards

Power UP would offer premium cards to its clients classifying them in terms of bronze, silver, gold and
platinum, to be able to recognise their spending habits on our products. Once the clients enroll in a
membership subscription - they will enjoy several benefits, both on a product or service level. For following
depicts the categories of customers for which type of rewards:

Personalised Freebies such as cups, caps, t-shirts

Bronze Card
named after Power-Up.

One training session of swimming, futsal, badminton-

Silver Card
free of cost.

Winning Coupons of free seats for matches on a

Gold Card
national level.

Free lunch meals, World Cup tickets, League tickets

Platinum Card and be a representant of Power Up through
participating in sports events.

Table 1: Premium Cards

3. Marketing

Nowadays, social media has become a new trend for all Mauritian citizens. Especially with daily apps that we
use such as YouTube, Tiktok, Facebook, Twitter, Instagram, Communication has become much easier either
visual, verbal, non-verbal and written through videos, messaging, chats and emojis to express oneself.
Sportsmen can easily showcase their talents or sporting abilities through videos posted on these social media
sites. From football to gymnastics, everything can be explained through a simple video demonstrating how to
do the sport properly or using new techniques and tips to improve performance. Power Up plans to create a
website platform where the customers can easily interact with the employees stating their problems that they
encounter while training. This will help Power Up to access that information in order to build up new
marketing strategies. More details will be disclosed in section 3.

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 Operations
The operations are a set of activities that engage in on a daily basis to enhance the market value the
business and to earn profits. The activities can be optimized in order to generate sufficient funding to
pay expenses and to earn revenue for the business's owners. (CFI, 2023)

Organisational Structure of
Power Up

Figure 1: Organisational Structure of Power Up

Operational Hours

Since Power Up is located in Urban areas, people are most likely to be present at any time of the day, that is
why Power Up operates on at 10:00 AM to 22:00 PM. This helps the customers to use the gym accordingly to
their preferred visiting hours. There is no need for them to reschedule their own personal timing to hours. This
is how Power Up differentiate itself from its competitors.

Location

Power Up is located at 25, Joomun Lane Grand Baie, which is normally referred as an urban area. This
geographical advantage helps Power Up to attract new customers since it is at the ‘eye’ level which they can
explore at any time. Normally, the organization provides one to one session and often, online as well through
video conferencing and social media. This helps Power Up to boost their Public Relations to encourage
customers both offline and online.

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SECTION 2 - BUSINESS DESCRIPTION 11
 General description of the venture

Power Up gym is a personalised workout space of every kind of person no what matter what characteristics
our client pursues. It is located in north of Mauritius situated at 25, Joomun Lane, Grand Baie. Our gym
specialises in providing the best quality of training sessions to the customers, taking into consideration what
they wish to achieve within tight schedules. The gym provides all kinds of facilities and equipment which can
be used by every category of customers.

Industry background linked to the venture

Mauritius is very renowned in the sports industry with our youngsters participating on national and
international level. However, the education system overpowers the thought of pursuing the sports as an
academic subject, due to stereotypes that a living cannot be earned with sports (WordPress, 2022). Alongside
the existing sports in Mauritius, the Mauritian government with the Economic Development Board (EDB)
have established a Sports Economic Commission that aims to Promote Mauritius as an international centre
for the hosting of international multi-disciplinary sports events; facilitate and promote the setting up of
Mauritius Sportstech Incubators and start-ups; regulate, facilitate and issue approval to existing and new
sports infrastructure development under the PPP model; facilitate the development of track and trail under the
sponsorship and partnership of the private sector to promote Sports Tourism and develop a new and
competitive business model for sports disciplines (WordPress, 2022).

After the submerge of Covid 19, Mauritius has faced a challenge to define and prioritise sports to develop as a
vital role in each citizen since confinement (Sports and Dev, 2020). Mauritius have been looking forward at
opportunities to create global relationships with other countries through sports. Local Active Mauritius
Partnerships (LAMPs) connect top-down goals with bottom-up approaches to empower local communities
and create opportunities for physical activity. A coalition of government, business, and non-governmental
organizations (NGOs) intends to collaborate to improve the future of sport and human welfare. In addition,
because sport touches so many facets of society, stakeholders must form alliances outside of their industry.
The Ministry of Youth Empowerment, Sport & Recreation must collaborate with the Ministry of Education to
provide the finest physical education for kids. Collaboration with the Ministry of Infrastructure is required to
create secure options for active travel.

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 Type of ownerships

The venture of gym has started as a partnership in 2023 after the appearance of
deadliest epidemic named Covid-19. The owners are acting as the Board of
Directors and Managing directors. Our career milestone started in business
management field, which acted as a bonus to execute this business plan. Owner
2 has worked as a communication agent in her career which allows us to
integrate new marketing PR strategies, whilst owner 3 has a major in sports,
recreation management, which allows her to process the operational activities
of the business and administrate its daily requirement. Whilst owner 1 (Wardah
Mooradun) takes care of the Human Resources and legal part of Power Up.
Yet, we learnt a bit of entrepreneurship through our courses that help us to
unleash our potential. Upon the beginning stages, we planned out the different
roles and the activities we’ll need to work on together. The following is a
structural breakdown of responsibility and decision-making:

Table 2: Types of ownerships

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 Services you will provide

Power Up has so much to offer to its customers in terms of products and services. The organization started
as an idea to provide the clients with appropriate equipment’s and the right training sessions. With
modernization, sports have evolved not only till the physical part but to the entertainment part as well.
Nowadays, several sports activities encourage people to enjoy themselves while experiencing their training
sessions. The following would be explaining the products and services that Power Up would offer to its
customers:
Services

1. Physiotherapy sessions

Body positivity have been much of a social challenge, as people tend to comment on appearance of
somebody who even do not know without considering how much this could affect the mental aspect of the
person. Just we said, better talk than doing the walk. It can be that someone is not feeling good mentally
or overwhelmed despite going to a gym. Power Up has taken into consideration the need for a person to
be a role model for those feeling like giving up. Probably, because of this, everyone coming to the gym is
offered a physiotherapy session to boost the confidence level of that person for him or her to train
consistently.

Figure 2: Physioteraphy

2. Nutritionist Figure 3: Nutritionist

As said before balanced diet meals are very important while undergoing such physical changes. People
have acknowledged that good training results comes with good eating habits. Power Up have appointed a
nutritionist to meal prep diets that matches with the right training sessions of the customers. Each meal
consists of protein, carbohydrates (carbs) and vitamins. Different bodies get affect by different intakes of 3
components, that's why the nutrionist study the aptitude of the customers of food intake, and basically
give them advise how much carb intake, protein intake or vitamins they should consume.

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 3. Sports activities that Power Up offers are:

1. Pilates classes
2. Zumba classes
3. Yoga classes
4. Futsal
5. Badminton Court
6. Gym
7. Swimming Pool Training

Figure 5: Zumba classes

Figure 4: Pilates Classes

Figure 7: Futsal

Figure 6: Yoga classes

Figure 9: Gym session

Figure 8: Tennis/Badminton court

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Figure 10: Swimming pool training
3. Sports Activities

Pilates Classes: Power Up target people of all ages and genders who wants to
improve their strength and flexibility. Also, who are interested in doing gentle
exercise on the joints.

Zumba classes: People who want to get a good shape. This includes people of
all ages and fitness levels who like dancing and want to burn calories. Power
Up will provide Zumba classes that are upbeat to make customers engage to
make them motivate improve their physical fitness.

Yoga classes: For those wishing to enhance their physical fitness, mental health,
and flexibility. Power Up will focus on people of all ages and fitness levels who
are interested doing gentle exercise on the joints. By providing yoga classes that
are tailored to the needs and abilities of your clients, Power up will attract a
wide range of customers who are looking for a relaxing and improving physical
and mental health.

Tennis/Badminton court: Power Up has targeted people of all ages and skills
levels who enjoy playing these sports for fun or competition. By providing well
maintain court and equipment, this might attract customers to stay active.

Futsal: Power Up are mostly targeting male and female players, aged 16 - 40,
who enjoy soccer/football and seek an indoor, recreational playing
environment who are football enthusiasts, social players, and those interested
in team sports and friendly competitions and that is regular participants in
futsal leagues or pick-up games.

Swimming Training: We are targeting people of all ages, including children,

adults, and seniors, looking to learn how to swim or improve their swimming
skills. Also, individuals that are interested in water-based activities, fitness
swimmers, and aspiring competitive swimmers. Beginners attending swimming
lessons, competitive swimmers training regularly, and fitness swimmers using
the pool for exercise.

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Uniqueness of product/service

Product Differentiation

Power Up has a pretty simple approach when it consists of distinguishing its products from
competitors. It has the motive of offering the clients the BEST quality products that retains our
clients and maintain healthy customer relationship not only at professional level but at personal
level. Power Up considers that every product offering has to be at its 'HIGHEST' quality before
the clients uses or consumes the offering.

Service Differentiation

Similarly, the service strategy of Power Up is to differentiate the offerings as much as possible as
compared to its competitors. The Unique selling point of our services is to integrate new
facilities that match up with the preferences of our clients and develop interpersonal
communication for them to give feedback on how to improve our services. It is very important
to show them that the organisation cares about their opinion and listen to their needs and wants.
This is something that discriminate our service offerings as compared to those in the industry.

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Uniqueness of Products

1. Customised drink - Refresher up

Power Up has its own brand drink which contains the
necessary nutrients that can boost up the immunity
system of the customers. It is a drink full of vitamins that
triggers stamina level of the clients allowing them to have
more energy to give their best performance. These
products are displayed at food kiosks for customers to
pick and choose the flavour they want to enjoy.

2. Balanced Diet meals

On an equipment level, Power Up really ensure the good quality.

But, speaking of nutrient level, Power Up do not forget its
customers when it consists of customers when it comes to their
protein and carbs intake. It is very important to have an
appropriate meal plan to balance off their personal objectives and
the final result. Meal planning is as equally important as training
consistently. That is why powerup has personalized meal
packages for each customer based on their training sessions.

3. Clothing Apparel
When it comes to comfort alongside sporting, t-shirts and tennis shoes
are often considered to be best choice. But putting aside comfort,
people like to be wearing trendy clothes and match their tastes when
getting ready for workout session. That is why, Power Up have
collaborated with famous sports retailers to provide their high-quality
custom clothing t-shirts, protection gloves and brand shoes such as
Puma, Nike and Adidas to sell to the customers visiting Power Up.
There is no need for them to search in different places as Power Up is
providing them at more favorable prices and at high quality.

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 Uniqueness of Services

Nutritionist: We are target

people who is health conscious
that is who want to control
their health, improve their
health that is weight loss. By
providing a personalized
nutrition plan, Power Up can
attract a board range of clients
who wish to achieve their
health goals.

Physiotherapy: We are
targeting all ages of people
who are facing motivation
problem that is they have low
self-esteem. Also, who are
recovering from injuries
which can consist of athletes
who want to restore their
physical functions.

Gym Sessions: Power Up are targeting

both men and women, aged 18 - 45,
with varying income levels and fitness
goals who are fitness enthusiasts,
health-conscious individuals, athletes,
and young professionals seeking
convenience and results-driven
workouts. Especially people who are
regular gym-goers, interested in fitness
classes, personal training, and health-
related programs.

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Vision
Our vision is to be the top one of the most well-known gym and to create a lively center where
individuals and families can engage in physical activities, enhance their skills, foster social
connections, and improve their overall well-being.

Mission

Our mission is to provide a safe and inclusive environment for individuals of all ages and skill levels
by offering a wide range of sports programs, fitness classes, and recreational activities as well as
promoting healthy living and active lifestyles. We will also deliver exceptional customer service and
personalised experiences. We want to promote professionalism and optimism.

SWOT Analysis of Power Up

Table 3: SWOT Analysis

Potential and goals of the venture

1. To be the most famous gym in the industry.
2. To increase the product offerings through differentiation and quality.
3. To have a retained customer group and increase potential customers.
4. To maintain good relationship between the organisation and clients.
5. To grow with more innovation and unique features.
6. Integrate new technologies for more efficiency and productivity.
7. Increase sales and profitability by the end of each month.
8. Widen the organisational structure by employing more manpower.
9. Encourage feedback to improve processes.
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SECTION 3 - FINANCES 21
Explain how you will manage your finances
When starting a business, there are several potential sources of finance that need to consider. Here are some
sources of finance that I have used for starting Power Up business:

Personal Savings

Uses of personal savings to fund Power Up. This includes using money
from personal savings accounts and investments. Self-funding
demonstrates commitment and allows for more control over the
business.

Family and Friends

Seek financial support from family members and close friends who
believe in business idea. It is important to clearly communicate
expectations, terms, and potential risks to avoid damaging personal
relationships.

Bank Loans

Have approach banks and financial institutions for business loans. This
option requires a well-prepared business plan, collateral, and a good
credit history. The loan terms and interest rates vary based on the
lender's policies and the entrepreneur's creditworthiness.

Table 4: Manage finance

Power Up has a very rigorous way of managing its Finances. Owner 2 is the Head in charge of handling the
finances and Accounting for the daily spending for the day-to-day business activities. For every operation, she
had drafted a well design budget plan which allows the business to have control over the cashflow of the
business.

Financial policy
Financial policies for Power Up businesses have several facilities may include principle for controlling cash
flow, creating budgets, as well as maintaining the expenses. It might also include instructions for approving
purchases and controlling accounts payable and receivable. The financial policy for Power Up business may
also contain instructions for handling loans and extra funds. The policy may also cover handling event
proceeds and allocating cash to construct maintenance and improvements.

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Start-up budget

Table 5: Start up budget

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Projected operational budget for the year (=12 Months Period)

Table 6: Projected operational budget for the year

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Cash flow statement (=6 months)

Table 7: Cash flow

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SECTION 4 - MARKETING, SALES 26
 Marketing

Target market

Table 8: Target market

The target market for Power Up include individuals who are passionate about specific sports or activities,
such as Badminton, Futsal, swimming Training. There are also specialized programs and Zumba classes
designed for different age groups, such as kids, teenagers, adults, and seniors. Fitness training can cater to
people with various fitness goals, including weight loss, muscle building, flexibility, or overall wellness.
Ultimately, anyone who is interested in improving their physical health and enjoying an active lifestyle can
be part of the target market for sports, recreation, and fitness training.

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Market Research

Market research was based on secondary research through the Internet. Information has been collected
through gathering online surveys, telephone calls, websites where data received was examined and applied
where it makes sense in the business context.

Figure 11: Market research

Primary Research: The main objective of primary research is to discover relevant details about the target
market. It gathered thorough data and identified the issue. For instance, face-to-face meetings, interviews,
and phone calls.

Secondary research: It refers to information that has already been collected and released by a different
organization. In addition to social media may be used to gather information on repeated clients.

At the start, when Power Up studied the sports industry with the secondary data on the internet. It seems
there were not interesting concept as every gym provided only equipment’s and certain activities.
Eventually Power Up started with a very precise plan on how to make sports enjoyable regardless of any
type of customers no matter the age or demographics of the clients. That is why. Power Up have planned to
interview mainly youngsters, old people and working adults to ask them if they had to go to the gym, what
would they want precisely. With those interviews, we collected primary data to design our own unique gym
providing the customer’s needs and wants.

Most of the answers from youngsters – boys wanting Futsal and girls wanted to play badminton. The old
people mostly wanted to have time to enjoy themselves while taking care of their health and wellbeing.
That is why Power Up introduced Zumba classes to exercise while dancing. While working adults looked
forward to be able to schedule training sessions and take care of the mental health. And Power Up came up
with the idea of employing a nutritionist and physiologically training sessions for them.

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Competitor analysis
The business makes comparison with its competitors using the method competitor analysis. The
Porter’s Five Forces model was used to identify the business strengths and weaknesses. It analyses five
competitive forces:

Figure 12: Competitor analysis

i. Competitive rivalry

This refers to the numerous or equal rivals and how they are able to charge a lower price than other
businesses. The greater the competitions and services offered; the business has lower power. The challenges of
the competitive rivalry are as follows:

➢ Number of Competitors
Power Up rivals will be My Fit or Queens as they may be offering better deals or lower prices. However,
where there is lower competitive rivalry, the business has more chance to put a higher price and deals in order
to gain more sales and profits.

➢ Fixed costs
As compared to My Fit and Queens, the Fixed costs of Power Up is much higher as new investments has to
made and that will cost a lot of money. Our competition probably has already recover their return on
investment in the form of higher brand name and large profits. Whilst Power Up is yet to build its own name
in the sports industry.

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ii. Threats of Entrants / High Barriers to entry

It is easy for new entrants to enter a market, but they have low start-up funds. To enter the market, these new
entrants need to have a high capital by which the business can take loans or use their savings. The threat of
having new entrants in the market is that they tend to bring new ideas and sometimes may have different
approaches to attract our clients through:

➢ Service or Product Differentiation

Competitors tend to have different types of services in terms of uniqueness and new facilities introduced. High
differentiated products are barriers to entry that reduce the threats of new entrants. The business will be less at
risk as clients will assume that it offers services that other gyms. Power Up will struggle to differentiate its
products and services as competitors will be offering much more in terms of services and product offerings
such as Queens offering Futsal, swimming classes.

➢ Capital Requirements

Newcomers tend to have low funding for starting a new business. Nowadays, gym equipment or locations
have been really expensive especially after the submerge of Covid-19. More Capital have to invest at start,
that’s why Power Up had to take a loan of Rs 500, 000 from family to be able to keep up with the daily
expenses as compared to competitors who have low liability as they are earning more profits.

➢ Government Policies

Ever since, there had been incidents in some local gyms. The government have been implementing new laws
that promote customer due diligence for the health and protection of the clients. New safety laws have been
drafted in order to abide by and consider the well-being of the customers. Power Up will have to draft a safety
policy in order to promote the wellbeing of the clients using our product or equipment. And these could be
very expensive for Power Up.

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iii. Threats of Substitutes

Substitutes refers to products or services that clients can replace with another one. There is higher threat
of substitutes when competitors offer more unique, attractive and lower priced products and services.

➢ Switching Costs

The customer has the opportunity to switch their cost, for example, customers stop coming to the gym and
switch to learn online as they do not to pay for gym fees.

➢ Price Comparison

They may also switch to another gym where there is an affordable price. The competitors may be offering
high prices, but customers receive a poor-quality service. Conversely, Power Up will put lower prices and
offer a high-quality service which will help the business to flourish more and weaken the position of its
rivals.

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iv. Bargaining Power of Buyers

If buyers have strong power this leads towards a strong downward pressure on the prices. A lower number of
buyers than suppliers is known as “buyer power” that means it becomes easier to switch to another competitor
decreasing prices eventually. When dealing with savvy customers, the latter will have more power. On the other
hand, if the business has a less competitors and more customers, the power of buyers falls. Due to the under
development of Power Up Brand Name, Clients would have the ultimate choice of coming to our gym, or not,
due to competitors. They do have some knowledge how much a specific gym offers in terms of its products,
services or prices, that is why they can go anytime.

v. Bargaining Power of Supplier

Suppliers have the power if they put high prices or sell low quality of their products. If the business buys
equipment only from a specific supplier, the latter will have the power. If the gym tries to switch to another
supplier to buy equipment, it may pay more expensive. The more choice for suppliers the easier it is to choose a
low-cost alternative. Conversely if there are hardly any suppliers, they will dominate the market as the business
will rely heavily on it. Hence, this may affect the business’ profitability for example, forcing to pay expensive
contracts.

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Pricing strategy

The pricing strategy is used to know what price to set according to factors such age groups and the level of
competitors. Power Up main strategy will be used differential pricing strategy where prices will vary according
to different groups of people. The following depicts how Power Up changes its pricing accordingly to different
characteristics of people:

Value Pricing Discount Pricing Market Skimming

Working
Older People Youngster
Adults

Table 9: Price strategy

Older People:

Aged people will be having a low pricing strategy. Power Up will put a low price and make the service
affordable for older people. However, old customers tend to conscious about quality, hence, they are willing
to pay high prices to get the best quality service.

Youngsters:

Teenagers may use their student card where will benefit 5% discount. These are students and are dependent,
hence, getting to pay a discounted price will attract more teens as they will be paying lower prices and getting
high-quality service at Power Up.

Working Adults:

Power Up will use skimming pricing for adults who are working. This pricing strategy sets the service offered
at a high price foe a high-quality service. Power Up will be having a unique selling point that will differentiate
itself from its competitors and hence this will attract more customers as they will be willing to pay for a high
price and receiving the best and unique quality service.

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Marketing team
The marketing team help in developing and implements strategies to promote Power Up brand awareness
and make more sales. The business will be sing digital to engage its customers through online platforms
such as social media, for example, TikTok and YouTube, where it will be posting videos about the services
offered. A website will be designed for Power Up where customers may comment feedback and rate for
the gym.

Place where product is accessed

The place where products and services are accessed refers to the physical locations where customers can
engage in activities and services offered by Power Up. Here are some common places where products and
services are accessed:

Fitness Gyms: These are dedicated facilities equipped with exercise machines, weights, and workout spaces
where customers access fitness training services.

Swimming Pool: Swimming training is part of Power Up services, customers access Power Up at swimming
pools, either within your facility or at a partnering location.

Recreational Facilities: This could include indoor facilities for various recreational activities such as Zumba
classes and Aqua Gym.

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Promotion strategy

The promotional strategies of power Up are:

Table 10: Promotional strategy

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 Schedule and action plan

Table 11: Schedule and action plan for marketing

The action plan will help the business reach its goals and break down the goals in smaller task assign
responsibilities and set a deadline or timeline for these tasks. Action plan is needed to keep track to
responsibilities to staff, the deadline to achieve goals.

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Sales

Sales strategy

Power Up needs to have a sales strategy as it is a plan that indicates how power Up will promote its products
and services to its clients. It contains information about how to attract clients and encourage them to
purchase on the products and services that they are selling. And how to maintain their clients to choose
Power Up. According to Power Up aims and target market, they can use a variety of sales methods such as
Direct sales, internet sales, and collaborations with other companies. It is essential to learn about Power Up
target market to understand their desires and tastes before dealing.

Sales Team

Sales Team Organigram

Sales Team
Manager

Assistant Sales Team Assistant Sales Team

Manager Manager

Sales Representative Sales Representative Sales Representative Sales Representative

(Football Academy) (Swimming training) (Gym) (Badminton)

Figure 13: Sales Team

Power Up needs to have a sales team as it can help reach new customers, generate its income, and expand the
business. When building a sales team, it's vital to recruit people who are knowledgeable about the products
and services and someone who have an excellent communication and who can explain in detail to the client.
Power Up need to provide the staff with training and resources they need to be successful. Additionally, it's
essential to set clear goals and for measuring the success of their sales team.

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Targets & quotas

Table 12: Target & Quotas

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Schedule and action plan

Table 13: Schedule and action plan for sales

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SECTION 5 - OPERATIONS 40
Section 4: Operations

Location

Power Up is located at 25, Joomun Lane, Grand Baie, which is normally referred as an urban area. This
geographical advantage helps Power Up to attract new customers since it is at the ‘eye’ level which they can
explore at any time. Normally, the organization provide one to one session and often, online as well through
video conferencing and social media. This helps Power Up to boost their Public Relations to encourage
customers both offline and online., Grand Baie, which is normally referred as an urban area. This geographical
advantage helps Power Up to attract new customers since it is at the ‘eye’ level which they can explore at any
time. Normally, the organization provide one to one session and often, online as well through video
conferencing and social media. This helps Power Up to boost their Public Relations to encourage customers
both offline and online.

Figure 14: Grand Baie layout 1

Figure 15: Grand Baie layout 2

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 Operational Hours

Figure 16: Operation hours

The operating hours for Power Up are from 10:00 am to 22:00 pm, Monday to Saturday. Including Gym
training, Swimming training and Futsal. On Sundays and Public Holidays, it is operational at 10:00 am to
17:00 pm.

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 Organogram of staff and staff descriptions

Figure 17: Organogram of staff

General Manager: The role of the general manager is to lead all the departments, oversee the recruiting, hiring,
training and coaching of lower-level managers.
Assistant Manager: The assistant managers provide direct assistance and reporting to managers. This role may
require overseeing day-to-day operations within an organization, providing direct feedback to staff, managing
payroll and personnel databases, interview and hiring new staff.
Chief Finance Officer: The role of the Finance Manager is to oversee the business budget and implement of the
cost saving strategies. Also, make sure that the Power Up is making profits. They also make the wages of each
and every staff in the business.
Accountant: Accountants handle the company's finances. They keep track of income and expenses, prepare
financial reports, and ensure the company follows financial rules.
Assistant Accountant: The assistant accountant will help the accountant in preparing staff payroll and prepare
finance documents.
Sales & Marketing Officer: The role of a Sales & Marketing Manager is to manage the marketing and sales
staff and performing managerial duties. Overseeing and coaching staff and ensuring they meet their targets.
Recruiting, training and scheduling staff and resolving any issues.
Sales Supervisor: The role of a sales supervisor is to report to the sales manager and managing the sales team
in a manner that meets or exceeds established sales goals.
Sales persons: The role of the salespersons is to develop and maintain relationships with new and existing
customers. Also, providing information and assistance about products and services. Generating and
presenting sales reports and revenue forecasts.

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HR Officer: The role of the HR Manager is the process of planning, directing the application,
development and utilisation of human resources in employment. They also make recruiting, interviewing
and give training to the staff. They also monitor the staff’s attendance and ensure that all staffs get their
salary.
Assistant HR Officer: The Assistant HR Officer is to help with hiring, training, and keeping employee
records organized.
Chief Operations Officer: The role of the operations is to ensure quality, efficiency, and customer
satisfaction. Controlling inventory, distribution, and supply chain. Making strategic decisions and
engaging with other functions. Managing and analyzing financial budgets and performance.
Facility Officer: The facility officer will supervise Power Up and will make sure that Power Up operates
well.
Maintenance Officer: The maintenance officer role is to repair machinery, equipment and building
systems. Conduct routine inspections of premises and equipment and handle basic repairs and
maintenance.
Cleaner: The role of the cleaner is sweeping and mopping floors, dusting work surface, emptying the bins,
keeps the environment tidy and also sanitizing all areas.
Security: The role of the security is to ensure, monitor and control access to the premises using CCTV and
other security systems such as protecting the property, staff and environment of Power Up.

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 Business risk management strategy
Business risks may come in different ways, there is chance that something. Therefore, in
order to face these risks, the business needs to be prepared. A business risk management
strategy will help Power Up to be aware of the risks it may face.

Table 14: Business Risk management strategy

The types of risks are as follows:

Operational Risks

The equipment is malfunctioning or there is operation error during training sessions for
instance treadmills could suddenly stop functioning. To control this risk, we need to keep a
record of regular inspection and ensure that regular servicing is being done each month.

Financial Risks

The business may face losses if it not functioning well, for example a decrease in number of
sales. There can be customer retention, they might not be satisfied with the service or training
program, hence leaving Power Up which will lead a loss to the business. Power Up must
know how to interact with its customers in order to maintain a good customer relationship,
also this will help making more sales. Moreover, the business must have an insurance
coverage so that it protects the business against financial losses.

Health & Safety Risks

Health and safety risks in a business such as fire drill can cause harm or injury to both
employees and customers. To avoid these types of risks, there should be implementation of
training to both staff and customers about the assembly point and use of exit doors. There
should be clear set up and comprehensible signage of warnings and risks.

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SECTION 6 - CONCLUSION 46
 Conclusion

To conclude, the sport, recreation, and fitness training that is Power Up offer a dynamic and
promising venture in the society increasingly focused on health and wellness. Success in this
industry revolves around understanding and catering to the target market, informed by
comprehensive market research and effective competitor analysis. Setting smart pricing
strategies, assembling a qualified team, and ensuring well-placed, accessible facilities are
fundamental. Promoting the service through strategic marketing, backed by a clear action
plan, is crucial for reaching and retaining customers. Robust risk management, emphasizing
safety, safeguards of the business and clients. Embracing continuous improvement in services,
marketing, and operations is the key to not just financial success but also contributing
positively to the well-being of the community in a world where fitness and health hold an
importance.

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SECTION 7 - REFERENCES 48
References

Cyberclick.(2023, June 23). What Is Marketing? https://www.cyberclick.net/marketing

CFI. (2023, May 11). Business Operations https://corporatefinanceinstitute.com/resources/management/business-

operations/

Sport and Dev. (2020, May 25). Healthier citizens, happier communities and a stronger nation.
https://www.sportanddev.org/latest/news/healthier-citizens-happier-communities-and-stronger-nation.

WordPress. (2022, June 07), The Sports Industry. https://relocationmauritius.wordpress.com/2022/11/11/the-

sports-industry.

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SECTION 8 - APPENDIX 50
1. Business Card of Power Up

51
2. Promotional Flyers of Power Up

52
3. Posters of Power Up

53
4. Letterhead of Power Up

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