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    Lucas Teixeira
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    This course focuses on technology management and innovation. It aims to provide an overview of the technological landscape and trends to help managers innovate on the technological frontier. Topics covered include generating concepts for new technologies and products, defining markets and users, creating technological roadmaps, managing R&D labs and interdisciplinary project teams, and strategic alliances. References are provided on managing technology programs, commercializing new technologies, marketing high-tech products, and strategic alliance management.

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    UFABC

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    Management_Technology

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    This course focuses on technology management and innovation. It aims to provide an overview of the technological landscape and trends to help managers innovate on the technological frontier. Topics covered include generating concepts for new technologies and products, defining markets and users, creating technological roadmaps, managing R&D labs and interdisciplinary project teams, and strategic alliances. References are provided on managing technology programs, commercializing new technologies, marketing high-tech products, and strategic alliance management.

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    5 views1 page

    Management Technology

    Uploaded by

    Lucas Teixeira
    This course focuses on technology management and innovation. It aims to provide an overview of the technological landscape and trends to help managers innovate on the technological frontier. Topics covered include generating concepts for new technologies and products, defining markets and users, creating technological roadmaps, managing R&D labs and interdisciplinary project teams, and strategic alliances. References are provided on managing technology programs, commercializing new technologies, marketing high-tech products, and strategic alliance management.

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    of 1

    Graduate Program in Engineering and Innovation Management - UFABC

    Course Management of Technology


    Course Code INV 104
    Level Graduate
    Type Elective
    Concentration Area Engineering and Innovation Management
    Research Field Technology and Innovation Management
    Workload 144
    Credits Hours 12
    Course Description The purpose of this course is to study the critical elements to innovate along the
    technological frontier . For this, the technology managers need to have an overview of all
    the technological landscape and its main evolutionary trends and how they converge
    with the portfolio of products/services/ processes.
    Topics Concepts generations for new technologies and products ; Definition of markets and
    users of new technologies; Elaboration of maps of technological routes; Organization of
    R$ D Labs; Collaboration networks; Strategic alliances; Project and interdisciplinary
    teams management; Applications.
    References ARCHIBALD, R. l. D. Managing high-technology programs and projects. Wiley. 2003.
    396 p. ISBN: 978-0-4712-6557-3
    JAIN, R.; TRIANDIS, H.C.; WEICK, C. W. Managing research, development and
    innovation: Managing the unmanageable. Wiley. 2010. 416 p. ISBN: 978-0-4704-0412-6
    JOLLY, V. K. Commercializing new technologies: getting from mind to market. Harvard
    Business Press, 1997. 410 p ISBN: 978-0875847603
    MILLER, W. L.; MORRIS, L. Fourth generation R&D: Managing knowledge, technology,
    and innovation. Wiley. 2008. 368 p. ISBN: 978-0-4712-4093-8
    MOHR, J. J.; SENGUPTA, S.; SLATER, S.F. Marketing of high-technology products and
    innovations. Prentice Hall; 576 p. 2009. ISBN: 978-0-1360-4996-8
    MOEHRLE, M.; ISEMNMANN, R.; PHAAL, R. Technology roadmapping for strategy
    and innovation: charting the route to success. Springer. 2013. 250 p. ISBN: 978-3-6423-
    3922-6
    SOUDER, W.E.; SHERMAN, J. D.l. Managing new technology development. McGraw-
    Hill Professional, 1994. 348 p. ISBN: 978-0-0705-9748-8
    TJEMKES, B.; VOS, P.; BURGERS, K. Strategic alliance management. Routledge,
    2012.368 p. ISBN: 978-0-4156-8129-2

    http://cursos.ufabc.edu.br/posinovacao/english/program/courses

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