1 2 3

Session 1 Session 2 Session 3

SAMANTHA PRESS
www.getwsodo.com
www.getwsodo.com
LEVEL:
HOOK, STORY, CLOSE
APPRENTICE

SESSION 2.1.3
1100 P O I N T S

7 CREDITS

COURSE OUTLINE

MODULES

EXTRACT IT

FILL IT

RUN IT

KNOWLEDGE BROKER

MAIN

HOME

ACHIEVEMENTS

POWER MOVES
SESSION OVERVIEW
COMMUNITY In this training, Dean is going to share with you his Hook ‐ Story ‐ Close framework that has helped him be relevant in our industry for over 20 years and
has allowed his companies and brands to do over $1,000,000,000 in sales. This framework will help you crush any sales script, sales video or sales letter

and get clients flooding in for your offer.

ACCOUNT

TAKE NOTES

ACTION STEPS

TOOLS

AUDIO

TRANSCRIPT

ACTION STEPS

Remember the three step framework to the perfect sales video or script is Hook ‐ Story ‐ Close.

Understand the purpose of the hook is to get people to stop and grab their attention.

Write down 2‐3 hooks you could lead a sales video or sales letter with.

Understand the purpose of sharing your story to build authority, credibility and become immediately relatable to the person watching or
reading your message.

At the end of your story, make sure you share with them what their end result is going to be if they join your group or mastermind. Paint
their brighter future for them.

You must remember to always add a CTA to the end of every sales video or sales letter telling people exactly what to do next.

Always remember to appropriately bridge the story to the call to action.

 Make sure your call to action is benefit and outcome driven. And make sure you throw in bonuses and urgency.


RETURN TO LESSON

MARK COMPLETE
www.getwsodo.com
www.getwsodo.com

←
Previous
Session