Training Needs Analysis Template

Instructions:
1. Review the example data in this table.
2. Go to the "Empty Training Needs Analysis Template" tab and fill in your own data for the goals, job behaviors, skills and knowledge and their levels, need for training, and training recommendations.

Job to be analyzed: Email Marketing Executive

Goal Job behaviors Skills / Knowledge Skills / Knowledge Level Need for training Training recommendations
What are the levels of the required skills and
What organizational goal are we Which job behaviors contribute to achieving this goal? Which skills and knowledge components are required to display the relevant What type of training is needed to close
‫اخالقايات او سلوكيات العمل‬ knowledge on a scale 1-5 (1 - lowest level, 5 - What is the level of need for training?
trying to achieve? behaviors? ‫المهارات ذات صلة و السلوكيات ذات صلة‬ the skills and knowledge gaps?
highest level)?

Conducting market research

Skill Collecting and analyzing a variety of data. 4 Low training need Online training course
‫جمع وتحليل مجموعة متنوعة من البيانات‬

Email copywriting
Understanding customer behavior Skill Aligning email campaigns with key messaging. 4 Low training need Online training course
Making sense of customers' buying habits and patterns, and ‫مواءمة حمالت البريد اإللكتروني مع الرسائل الرئيسية‬
factors influencing this behavior.
‫فهم سلوك العمالء‬ A/B testing
‫ والعوامل المؤثرة على هذا السلوك‬،‫فهم عادات وأنماط الشراء لدى العمالء‬. Knowledge Conducting A/B tests, analyzing and acting on the results. 3 Moderate training need 2-day intensive training course
‫ إجراء اختبارات‬A/B ‫وتحليل النتائج والتصرف بناًء عليها‬
Increase email conversion rate
from 3% to 4%. Email automation
‫الهدف اننا نرفع محادثات البريد االلكتروني‬ Knowledge Working knowledge of segmentation and workflows. 5 No training need
‫؜‬٪١ ‫بنسبة‬ )‫معرفة عملية بالتجزئة وسير العمل ( تحول العمل الى شيء اوتوماتيكي‬
Data interpretation
Skill Interpreting data to draw actionable insights. 5 No training need
‫تفسير البيانات الستخالص رؤى قابلة للتنفيذ‬
Making data-informed improvements
Ability to use data to make decisions. Data communication
‫إجراء تحسينات بالبيانات‬ Skill Presenting findings to communicate their value. 3 Moderate training need Workshop
‫تقديم النتائج لتوصيل قيمتها‬
‫القدرة على استخدام البيانات التخاذ القرارات‬.
Email analytics
Knowledge Working knowledge of how to monitor and analyze email 4 Low training need Online training course
metrics. ‫معرفة عملية بكيفية مراقبة وتحليل مقاييس البريد اإللكتروني‬

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 Training Needs Analysis Template

Instructions:
Fill in your own data for the goals, job behaviors, skills and knowledge and their levels, need for training, and training recommendations.

Job to be analyzed:

Goal Job behaviors Skills / Knowledge Skills / Knowledge Level Need for training Training recommendations
What are the levels of the required skills and
What organizational goal are we Which skills and knowledge components are required to display the relevant What type of training is needed to close
Which job behaviors contribute to achieving this goal? knowledge on a scale 1-5 (1 - lowest level, 5 - What is the level of need for training?
trying to achieve? behaviors? the skills and knowledge gaps?
highest level)?

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