The Importance of Media Engagement for your Event

Engaging with local media is a great way to drive public awareness regarding your event,
your company and the difference you are making in your community. There are various ways
to involve media in your event such as inviting them to attend your event and disseminating
a post-event media release accompanied by images from the event.

The advantages of engaging with media for your event:

You can use media to drive awareness, share your story, cultivate donor relationships and
communicate with your specific target audience. As such, this is a perfect opportunity to
use the Meet and Code programme to build your brand in the local media space. This will
assist in:

● Driving awareness of your organisational goals, aspirations, and community CSI

initiatives.
● Driving traffic to your organisation’s website and social media platforms.

● Positioning your organisation as a key player in the technology scene.

● Being seen as an organisation dedicated to fostering youth digital skills & coding
talent among Europe’s youth.

Media engagement timeline:

Timing Series of events Top tip

Two weeks before event Invite local media to attend Ensure to record RSVPs and
your event. follow up with media via
phone should they not
respond to your invite. Send
the media a calendar
request with all the details
once they RSVP.
Day before event Send a reminder to media
that is attending to let them
know you are looking
forward to seeing them at
the event.
During the event Welcome the media and Please see interview
facilitate interviews guideline.
between them and
yourselves and anyone else
they would like to chat to.
Post event Disseminate a post-event Monitor the media and

#meetandcode #SAP4Good #codeEU

contact@meet-and-code.org | www.meet-and-code.org | facebook | twitter | instagram
 media release the morning record where your media
after your event. release was covered.

#meetandcode #SAP4Good #codeEU

contact@meet-and-code.org | www.meet-and-code.org | facebook | twitter | instagram