UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a A demographic is an absolute fact about a person. This includes things such
demographic is? as: Age, Gender, Income, Relationship status and their Job role

In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might be
useful on this project?
Suggest at least 3 groups within society
who might attend a festival / convention
style event.
A psychographic is a person’s traits that they have and their characteristics.
These include things such as; what music they like, if they a like vacations,
what sports they enjoy and if they are good with money.
A CTA is a call to action. What this means is for example a website can drive
the user to do a specific thing on their page making the user feel rushed
and like they need to do what the website is pushing on the user.
An audience profile are key details about a user to help with marketing
towards a specific group of people. This will be helpful with this project
because with the use of an audience profile we can easily help cater the
product to a specific group of people
1. People who are into art
2. People who enjoy video games

3. People who enjoy music

Provide examples in each box.

1. You could create an art festival to attract the people who enjoy art
for example arts by the sea in Bournemouth would be a great
example for an event for this group
2. For people who enjoy video games you can have a video game
convention where there are stands full of up coming games. This
will cater towards them because they will want to know what is
Suggest an event for each group you have coming in the near future. Insomnia games festival is a great
mentioned above, this should be relevant example of this
to their demographic.
3. For music you could create a festival full of famous musicians. This
will bring fans from all over to this festival as there will be a whole
range of music. A great example of this is wireless festival which
attracts people from all over.

How does the audience engage with the 1.For an arts festival, you wouldn’t really target a younger audience as they
event before, during and after? wont really be interested in art. So this will be more focused on an older
EG social media, Websites etc generation who may not engage on social media. This means that you
should focus more on marketing on tv ad spaces and art magazines because
 UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
this will be primarily how you could access the target audience. During the
event, you won’t get much engagement on social media again. So the best
way to obtain the engagement would be via little questionnaires as they
are leaving. After the event, the only way engagement will happen is via
people talking about it and newspapers and magazines writing about the
event.
BOX SHOULD CONTAIN 3 EXAMPLES
2.For a gaming event, the best way to promote it would be via social media.
You can do this by posting ads using user data to figure out the age range
and target the ads more towards them instead of an older generation who
will not really care about a gaming convention. You can also get famous
influencers to mention it meaning that it’ll be spread to a whole range of
people. At the event, there will be a lot of social media engagement. This
will be by people filming the event for their own social media spreading the
event around even more. This will also help find out if the event was a
success or not just based on the amount of attendee engagement. After the
event, you will have people constantly speaking about the event showing
Provide examples in each box.
that it went really well and it will shine a very positive light on the event
causing more people to talk about it and allowing it to spread further.
BOX SHOULD CONTAIN 3 EXAMPLES
3. For a music festival, you would target an audience in the age range of 18-
25. There’s a really good way that you can engage the audience on the
build-up to the event. This will be by slowly posting the line-up to the event
teasing people on what’s to come in the near future. You can also use CTA
telling people that tickets are in limited supply. This will play on the
audience’s conscience causing them to panic buy the tickets before they
run out. During the event, engagement will be very high as everyone will be
recording the event and show how good the event was to everyone on
their social media. After the event, you will have everyone talking about it
and sending it around to everyone they know to show them how much fun
it was. This will give so much more good exposure and make the festival
even more crowded and popular the next year.
BOX SHOULD CONTAIN 3 EXAMPLES