UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task
In your own words explain what a demographic is?
In your own words explain what a psychographic is?
In your own words explain what CTA means?
In your own word explain what an audience profile
is? And how it might be useful on this project?
Answer
A demographic is a quantifiable piece of information about a target audience, or factual things
about them.
A psychographic is the personality or less quantifiable things about an audience as it would be
different for each person.
Call to Action is a marketing tactic that companies will use to promote an event or product,
with for example a limited time sale or something they’d miss out on.
An audience profile is a sheet or profile containing key information of what would be helpful
when looking for what to target when having your target audience picked out.
1. Fans of a band or a type of music due to wanting to support it

Suggest at least 3 groups within society who might

attend a festival / convention style event. 2. People from a certain fandom or the fans of a certain thing like a game or a show.

Provide examples in each box.
3. Younger audiences are more likely to as well, due to being more up to date with
conventions and festivals, with them being mainly about the more popular things
that are currently around that they would know about.
1. A concert or festival, like Reading Festival (https://www.readingfestival.com/), that
would have a lot of popular bands and a band that they enjoy.

2. Comicon (https://www.mcmcomiccon.com/london/en-us/home.html) or a similar

event would be popular for this demographic due to having a lot of different
Suggest an event for each group you have content that different fandoms would enjoy there.
mentioned above, this should be relevant to their
demographic.
3. A gaming convention or a similar event, like Insomnia
(https://www.insomniagamingfestival.com/) , would be relevant for the
demographic, due to games and technology being very large and popular with
younger audiences, especially at the moment.

How does the audience engage with the event
before, during and after?
EG social media, Websites etc
Provide examples in each box.
1. Before the event, looking up who would be performing and at what times to see
what they would be seeing, during the event they may post something on their
social media which would advertise the event, which they may also do after but
also advertise it or talk about it to family and friends afterwards, passing it on
through word of mouth.
BOX SHOULD CONTAIN 3 EXAMPLES
2. Before the event, they may be looking up what stalls or content would be at the
event, what food and drinks would be there, parking or travel to get there and how
its being advertised, during the event, they may post pictures of different cosplays
that they see, the items that they may have bought and events that happened at
the con, and after, also talk about it to a friend and go to the next one, promoting it
as well.
BOX SHOULD CONTAIN 3 EXAMPLES
3. For this one, the audience might search on social media about what’s been
advertised and what will be at the event on the website to see what they will be
seeing and doing, during the event, they might be getting footage or pictures to
promote the event on their socials, showing the events and the things available at
the event, and afterwards might post to their socials about the event with the good
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
and the bad, allowing more people to see the event and possibly go as well.
BOX SHOULD CONTAIN 3 EXAMPLES