UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a A Demographic is physical facts about a person (Age, Sex, Income,)
demographic is?

In your own words explain what a A psychographic is harder to measure than a demographic but it is the
psychographic is? persons interests, routines and values, this will help influence marketing to
that person.
In your own words explain what CTA A CTA (Call to action) is a way of trying to scare customers into buying a
means? product fat (in fear they will regret not buying it and losing the opportunity.
In your own word explain what an Audience Profile is the Demographic and the psychographic of the target
audience profile is? And how it might be audience.
useful on this project?
1. A Family
Suggest at least 3 groups within society
who might attend a festival / convention
2. A School Class
style event.

Provide examples in each box.

3. People who like planes
1. A family could attend the Dorset Arts By the Sea festival this is
mainly because its age appropriate and has lots of different things
to do

Suggest an event for each group you have 2. A school might want to visit Bournemouth Comic Con as it’s easy
mentioned above, this should be relevant to move a large group around (20-30 students)
to their demographic.

3. For obvious reasons Plane enthusiasts would enjoy going to The

Bournemouth Air Show

How does the audience engage with the 1. Families would have done research prior to the festival, looking at
event before, during and after? the activities and if they would be of significant interest to the
EG social media, Websites etc children.

Provide examples in each box. During the activity they would be doing the activity and
remembering parts (positive and negative of the experience)

After the activity they would write a review on the internet about
their experience.
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
BOX SHOULD CONTAIN 3 EXAMPLES
2. As a class they would have looked at the experience prior as a
group during class (what to prepare pack and expect etc) During
the experience the class would be shown around the different
activities of different significance

After the Activity the teachers may decide to write a review about
their experience reviewing the staff quality and quality of the
overall experience
BOX SHOULD CONTAIN 3 EXAMPLES
3. Before visiting the air show, plane enthusiasts may look to see
which specific planes are flying and if they are interesting to them.

During the experience they would be watching the planes and

hopefully enjoying it.

After the air show they may recommend it to their friends

BOX SHOULD CONTAIN 3 EXAMPLES