UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)

Question/task
In your own words explain what a
demographic is?
In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might be
useful on this project?
Suggest at least 3 groups within society
who might attend a festival / convention
style event.
Provide examples in each box.
Suggest an event for each group you have
mentioned above, this should be relevant
to their demographic.
How does the audience engage with the
event before, during and after?
EG social media, Websites etc
Provide examples in each box.
Answer
Information Based on the person/people that are pronounced as factual
information and typically set in stone aside from a few things such as how
much money is earned.
Information Based on the person/people that are based on the likes/beliefs
of the person. This can fit anywhere from the type of sport they like to their
favourite genre of music.
The Definition of CTA is an acronym for the words “Call to action” This is
typically seen in the way items are purchased. This could be just in the
wording by using phrases such as BUY NOW! Or it can also be used with
limited time offers. Limited time offers are used typically to make someone
feel like they are missing out and CTA is a big part of that.
An audience profile is used to create information based apon the audience
you wish to sell your product to, this is helpful to realise what targets you
need to hit to be able to sell your product more effectively.
1.
Gamers, Collectors (Gaming Festivals or events like PAX)
2.
Gypsy, Music infusiests (Music Festivals/Rave concerts like Camp Bestival)
3.
Middle Class, Posh people (Art gallery like arts by the sea)
1.
PAX, E3, GAMESCON
2.
Camp Bestival, Summerfest
3.
Art by the sea, France art gallary
1.
Social Media – social media would most likely be used at the beginning to
advertise the event to all of the groups that would be interested since most
people would just come across the event instead of actively searching for it.
Live Interactions inside – When inside the event, Besides the occasional
video and photo, Phones would most likely not be used that much and you
would just interact with all the different stands.

Social Media/Websites – After the event has passed, if anyone wanted to

revisit the even or share bits with friends/family, then they would most
likely use their website or their social media since throughout the event, it
would be likely that they would of posted
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
2.
Social Media – social media would most likely be used the same way it
would be for the Gaming Festivals besides the few events that happen the
same time every year. They would typically post on their social medias to
advertise the event and how it would start.

Dancing/ Listening – When at the event, since this is a music festival, the
majority of the interactions throughout the event will consist of
singing/dancing.

Social Media – After the event Is complete, it is most likely that the majority
of interactions with the event would lie within social media since a lot of
the participants typically post/record a lot of the things that happen during
the event from a viewer’s perspective.
3.
Leaflet/Website – Since an event like this is typically much smaller in hype,
its most likely that you will figure out the event through a flyer put up or a
leaflet, or if it’s a more known event, its likely that they will locate the
events details on a webpage.

Viewing – When at the event, unless there was a tour then there wouldn’t
be too much human interaction and majority of the interaction subsides in
the viewing of the art.

Photos – After the event, theres a high chance a lot of photos were taken,
Therefore this is the most probable way they will interact with the event
after using photos.