UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a A demographic is a true fact. An example of this is someone’s age,
demographic is? occupation and place of living.

In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might be
useful on this project?
Suggest at least 3 groups within society
who might attend a festival / convention
style event.
A psychographic is one’s view of the world, personality or interest. An
example of this can be the type of music they listen to, the events they do
when they have free time etc
A call to action is like an urgent event that people should attend and not
miss out on. They should persuasive language to draw the audience to the
event.
An audience profile is a mix of both a demographic and psychographic term
of someone. An audience profile is an age range, personalities, occupations
etc
1. People who enjoy a certain type of music
2. people who play games

3. people who enjoy dressing up like a character (Cosplaying)

Provide examples in each box.

1. A music festival (e.g Reading Festival)

Suggest an event for each group you have 2. A gaming convention (Insomnia Festival)
mentioned above, this should be relevant
to their demographic.
3. A comic convention (San Diego Comic Com)

How does the audience engage with the
event before, during and after?
EG social media, Websites etc
Provide examples in each box.
BOX SHOULD CONTAIN 3 EXAMPLES
1. An audience can engage by looking on the website to see who is
performing on what days and see how much tickets are before
booking them
2. People can then enagage with the event during the music and can
post who is performing on their social medias.
3. People can then engage with the festival after by then looking on
the website and keeping up to date on the performers for the next
show
1. An audience can engage with the convention by first following a
social media account to be notified of updates of what is
happening in the build up to the event
2. Duriing the event, an audience can engage with the event by
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
having content creators for the event go around and ask questions
on if they’re enjoying their time, promoting the convention whilst
it is happening
3. After the event, the organisation can then find out what was
popular with the audience and potentially bring it back for the
next convention
BOX SHOULD CONTAIN 3 EXAMPLES
1. One way San Diego Comic Con runs their promotion market before
the event is to announce of the A list celebrities attending. For
example, in 2022 they announced which big name companies
would attemd the comic con to release and sell special
merchandise for the event
2. During the event, people also do signing sessions with some big
names that have played big roles in previous shows. For example,
Keanu Reeves surprised fans at Comic Con 2022 at a panel in
which fans were shocked to see him attend
3. After the event, SDCC (San Diego Comic Con) then allow the hype
to live it to its expectations, letting the fans and audience show
their photos of signing session with celebrities to then excite the
fans and say they can’t wait to see them again next year.
BOX SHOULD CONTAIN 3 EXAMPLES