UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a A demographic is a certain group of people that you target your content
demographic is? towards.

In your own words explain what a Psychographics are the studies of peoples personality, such as their
psychographic is? interests, opinions or values.

CTA is the call to action which triggers an immediate response for the
In your own words explain what CTA audience to buy something. FOMO could be an example of this.
means?

In your own word explain what an An audience profile is where you figure out who your target audience is by
audience profile is? And how it might be keeping track of what people buy on different platforms.
useful on this project?
1. Family
Suggest at least 3 groups within society
who might attend a festival / convention
2. College class
style event.

3. Group of friends
Provide examples in each box.

1. Music festival

Suggest an event for each group you have 2. EGX

mentioned above, this should be relevant
to their demographic.
3. Comic con

How does the audience engage with the 1. They could look at the music festival before on social media to see
event before, during and after? whats it like. During the event they could contact friends to tell
EG social media, Websites etc them about it. After they could look into more festivals if they
enjoyed it.
BOX SHOULD CONTAIN 3 EXAMPLES
Provide examples in each box.
2. They could find out about the event though social media and
maybe interested in going to it. During they could post about it on
social media which could get others interested in visiting as well.
BOX SHOULD CONTAIN 3 EXAMPLES
3. They could see which celebrities are going to the event if they promote it
and if someone they really like is going they may be interested in visiting.
During the event they could share photos online which may make others
want to visit as well. After the event they could look who is going to the
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
next event and could visit that one as well.
BOX SHOULD CONTAIN 3 EXAMPLES