UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task
In your own words explain what a
demographic is?
In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might be
useful on this project?
Suggest at least 3 groups within society
who might attend a festival / convention
style event.
Provide examples in each box.
Suggest an event for each group you have
mentioned above, this should be relevant
to their demographic.
Answer
A demographic is a collection of facts (age, gender, etc.) that can be used to
group consumers into collections that can be used to advertise to them
specifically
A psychograph is a collection of personality traits (likes dogs, likes rap
music, etc.) that can be used to advertise specific products to each group of
people
CTA, or Call to Action, is a method of advertising that uses FOMO (Fear Of
Missing Out) to get consumers to purchase items that they may not
typically buy, by marking it as a limited time item and occasionally including
a discount in the purchase as well
An audience profile is a collection of information that groups together the
people that you’re advertising to. This includes both demographics and
psychographics that link people to your product, and how you may use this
to advertise to them properly. This can be useful on this project because if
there
1. Fans of the specific theme of the event, e.g. if it’s a star wars convention
star wars fans will be more likely to go.
2. Younger people are more likely to go because they’re generally more in
the loop with stuff like festivals for their favourite artists and enjoy meeting
likeminded people
3. Elderly People would maybe choose to go to something like antiques
shows or an old car show that would interest them or just as something to
do while in retirement
1. A star wars themed convention, with opportunities to meet the various
actors and show makers, buy star wars merchandise, and other star wars
related activities (games, quizzes, watch parties, etc.)
Some events like this include Star Wars Celebration
(https://www.starwarscelebration.com/) and The South Of England
Collectors And Gaming Convention (https://www.secgcevent.co.uk)
2. A music festival featuring their favourite artist, which also involves drinks
and food for purchase, tent areas for sleeping, and outdoor stages for
performers to play live.
Some events like this include Reading Festival
(https://www.readingfestival.com/) and Parklife Festival
(https://parklife.uk.com/)
3. An antiques show that includes various different exhibits of artifacts,
family heirlooms, old vehicles and other such things, so as to interest them
and give them something to look at and browse, while also hosting food
 UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
areas as an extra
Some events like this include the Antiques Roadshow, which also benefits
from tying into a tv show they may have watched before
(https://lostintv.com/antiquesroadshow.html) and the Antiques and
Collectors fair (http://www.bathandwestshowground.com/events/antique-
collectors-fair-sept-23)

1. Before : they would likely interact by seeing who is going if it was

How does the audience engage with the
event before, during and after?
EG social media, Websites etc
Provide examples in each box.
advertised on social media, so they can plan who they want to get
autographs from.
During : they could possibly post on twitter / Instagram about the event.
After : they might check about how other people found the event and what
they might have missed out on.
2. Before : They would most likely be interacting with their favourite artist’s
social medias, to see what time they are performing and who they perform
with.
During : They may go live on Instagram to show any of their followers the
event and how much fun they’re having, and they may also take photos or
videos.
After : They might post on their social medias about the event and how
they either liked or disliked the event
3. Before : they may look up the event online on a website, looking for the
date and what will be there
During : they’re most likely to just enjoy the event while they’re there
After : They may sent their friends messages about the event and talk
about what they bought.