UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer

In your own words explain what a
demographic is?
In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might be
useful on this project?
Suggest at least 3 groups within society
who might attend a festival / convention
style event.
A demographic is a characteristic of a member of society that is a general
fact about them such as name, age, gender, location, occupation, income,
and more. These are used to study the population and pick out the right
type of people to target for actions such as advertising.
A psychographic is very similar to a demographic, except its more about
traits about the person instead of facts. This includes interests, hobbies,
likes and dislikes, personality traits, etc.
A Call to Action is a phrase or saying that people will use to trigger others to
perform an action through usually encouragement. For example,
companies will use a Call to Action to encourage customers to buy a
product. Examples of this could be labelling a product as a limited time
purchase and will only be available that one time.
An audience profile is a sum up of all the information about a target
audience. This is such as interests, needs, traits of each person, etc.
1. A typical age range would be from late teens to young adults.
2. An obvious trait of people who would be there are Extroverts.

3. Pop Culture Enthusiasts.

Provide examples in each box.

1. A Running Event for charity could be done for group 1.

Suggest an event for each group you have 2. A Clubbing Event for group 2.
mentioned above, this should be relevant
to their demographic.
3. Group 3 could do a Comic Con.

How does the audience engage with the
event before, during and after?
EG social media, Websites etc
Provide examples in each box.
BOX SHOULD CONTAIN 3 EXAMPLES
1. Audiences could take handouts of flyers which usually advertise
charity-based events before the actual event.
2. During the event, audiences can engage by viewing or even
participating in the run themselves. Water breaks can have
audiences even helping the participants.
3. Afterwards, Donations can be made to the charity and its cause.
1. Before the event, Posters can be spread across the local area as
well as a promotional post on social media (Instagram, Facebook,
Twitter). Audiences can interact by taking posters or even
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
interacting with social media posts to show interest.
2. Audiences can interact and socialise with each other during the
event in order to make them all feel somewhat important and
have a good time with other people like them.
3. After it all, a review site or app such as google reviews or trip
advisor can be used for audiences to share their feedback and
feelings on the event.
BOX SHOULD CONTAIN 3 EXAMPLES
1. Audiences can engage before the event through social media
where those holding the event can show promotional photos and
video footage of what to expect and what you can do while there.
2. Cosplay, Purchases of Merchandise, and much more are ways of
people to engage with the event.
3. After the event, engagement can be made by those who were
there being able to show what they experienced through social
media with photos of purchases and meeting others in their own
unique cosplays.
BOX SHOULD CONTAIN 3 EXAMPLES