VSL Flow Show 2.0

THE VSL
FLOW SHOW
BIBLE
BREAKING DOWN THE BIGGEST VSL
CAMPAIGNS IN THE WORLD TO
REVEAL THEIR KINDERGARTEN
SIMPLE STEPS TO SUCCESS
Studies the biggest Finds a story line

campaigns on earth thats similar to yours
Rewrites the script

Shoots the VSL
Campaign goes Doubles Your High

nuclear Score
BY PETER KELL
www.doubleyourhighscore.com/
THE VSL
FLOW SHOW
BIBLE
YO, IT’S YOUR BOY PETER KELL HERE!
I’VE BROKEN DOWN THE MOST PROFITABLE VSLS

FROM THE LAST 10 YEARS SO YOU DON’T HAVE TO.
THIS VSL FLOW BIBLE WILL GIVE YOU A HIGH-LEVEL
OVERVIEW OF THE “$5M+/MONTH SECRETS” THAT
HELPED THESE MONSTER CAMPAIGNS EXPLODE.
SCAN THIS DOC. FIND THE RIGHT JIGSAW PIECES

FOR YOUR VSL. AND CREATE A HIGH-LEVEL
STRATEGY FOR YOUR OWN $0-40M VSL IN THE NEXT
5 MINUTES.
HERE’S HOW TO USE IT:
EACH VSL IS FEATURED ON ITS OWN PAGE. I’VE

SLICED THEM UP INTO BITE-SIZE CHUNKS THAT GIVE
YOU THE FULL STORY. START AT THE TOP AND
FOLLOW THE SCRIPT CLOCKWISE FROM START TO
FINISH TO SEE HOW THEY DID IT.
www.doubleyourhighscore.com/
EAR WAX REMOVER
25M VIEWS IN 6 MO
LINK TO VIDEO LINK TO SCRIPT
Hey stop doing this

for (benefit)
how it makes the

problem worse
There's a limited and it causes all

discount for 24 these other problems
hours. Buy now! that are way worse!
Suddenly sold over Good News!

5,000,000 units! Authority found a
solution
So he created
he had thousands of
product to solve the
people with same
problem BY PETER KELL symptoms
Until he met 1 guy

Authority looks for a
who had all of the
solution to help
same problems you
everyone
have too
And they found out

the root cause of all
his problem!
Unlock the Secrets That Took Me From $0-$40,000,000/yr

Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
WEIGHT LOSS PETS
3.1M VIEWS IN 7 MO
Big curious question

hook
Client testimonials
with before and after
Huge discount
Happy clients using Paint huge benefit to

the product using product
BY PETER KELL
Explain unique
mechanism

AMAZON FBA WORKSHOP
22M VIEWS IN 12 MO
Curiosity Hook
Personal testimonials
w/big idea
Limited time
opportunity and CTA
It’s so easy to use

our unique method
Bonuses included in
free training
Introduce authority &
discuss the HUGE
opportunity
This is the
fastest/best solution BY PETER KELL
on the market
Client testimonials
Introduce the
workshop/product

COOLINA KNIVES
11M VIEWS IN 5 MO
Curisoty + relatable
identity hook
Sell against the

competition
Hurry and click the

link to buy now! Future pace the
benefits of product
Or how about buying

Reveals the unique
this as a gift BY PETER KELL
mechanism & how it
works
Limited time
discount

RITUAL MULTIVITAMIN
18M VIEWS IN 4 YEARS
Deadly Ingredients
For (identity of
Conspiracy Angle
target market)
Backed by legit
Sell against the
studies & authority
competition w/pain
figures
points
BY PETER KELL
Introduce product
Mind-blowing
and explain unique
conspiracy
mechanism
Here’s why you need

(product) though

GLOLABS CLEO
3M VIEWS IN 7 MO
Text on screen
product
demonstration
Unique mechanism Client testimonial

for the product with benefits
Holy shit information

about the product
Benefits to using the BY PETER KELL
product

HELLO FRESH
8.3M VIEWS IN 3 MO
Big benefit Hook
There's a limited
time discount, buy Today we'll show you
now! (how product works)
Big Promise You can do this with

(product)
BY PETER KELL
Visceral Copy about

product use

UMZU REDWOOD
Big Curious Question

Hook
Product does BIG

BENEFIT
If you’re ready for

BIG BENEFIT, then Product does this by
BUY NOW UNIQUE MECHANISM
Authority’s
Huge benefits Nightmare Story With
Problem
This has benefited

thousands of people Relatable Pain Points
BY PETER KELL
Explains root Authority Goes On

solution Journey To Find
Answer
Discover’s Unique
Mechanism

BARTON DIABETES
Curiosity + big
benefit Hook
Introduce the
problem
Watch the special Here’s why it’s

presentation now impossible without
the product
Big benefit to the Sell against the

prospect BY PETER KELL competition/things
they don’t want to do
Introduce authority
figure with social
proof

DROPSHIPPING COURSE
2.6M VIEWS IN 4 YEARS
Amazing Testimonial
+ curiosity hook
Accurately describe
the pain points of
market
Amazing new
Final CTA about
opportunity that’s
HUGE opportunity
super easy!
Explain how it works

Client testimonials
with steps
BY PETER KELL
First CTA, click here

Sell against the
for training +
competition
“mechanism”

DROPSHIPPING #2
3M VIEWS IN 2 YEARS
Amazing testimonial
hook
You can’t afford to

Address Skepticism
miss out on this
Early + Quick CTA
chance + final CTA
Second CTA + Explain why the

Urgency BY PETER KELL unique opportunity is
easy

CRAIGSLIST MIDDLEMAN
233K VIEWS IN 4 MO
Hey stop doing this

for (benefit)
how it makes the

problem worse
Authority looks for a

solution to help and it causes all
everyone these other problems
that are way worse!
Good News!
And they found out Authority found a
the root cause of all solution
his problem!
BY PETER KELL
Until he met 1 guy

who had all of the he had thousands of
same problems you people with same
have too symptoms

VISIONARY PROFITS
2.4M VIEWS IN 6 MO
Nightmare +
Curiosity Hook
Introduce the
authority and prove
why they’re credible
Call to action with

urgency
Urgent message +
mechanism
BY PETER KELL
Altruistic reason why Huge benefits to this

+ conspiracy urgent opportunity

EARTH BREEZE
264K VIEWS IN 4 MO
Revolutionary
Discovery Hook
Every purchase helps How it works

us give back
Trigger their identity The features of the

CTA product
BY PETER KELL
Money back
guarantee

THE RIDGE
Big promise hook vs

the competition
Big statement outro

Features of the
which makes
product
investment seem like
no brainer
Comes with a Unique mechanism of

guarantee the product
BY PETER KELL

4 PATRIOTS
Imagine… future
pacing hook selling
your product vs the
competition
Features of the
product
Supplies are
seriously limited,
buy now!
Pre-supposing the
purchase
Here’s how to order
Big benefits to using

Bonuses included the product
when you order
BY PETER KELL
Limited time only Social proof -

deal customer reviews
Money back
guarantee

FOAM CLEANER
3.5M VIEWS IN 6 MO
Incredible product
demonstration hook
Big benefits &

Buy now to get a big
features of the
discount
product
BY PETER KELL
Handle the
objections

PORTABLE NECK MASSAGER
1.1M VIEWS IN 3 MO
New discovery hook
Limited time deal,

buy now! Relatable pain points
Benefits to using the How it works

product BY PETER KELL

BOMBAS SOCKS
1.3M VIEWS IN 5 MO
Big benefit hook
Click the link to get

How the product
huge discount
works
BY PETER KELL
100% money back

guarantee

WHOOP UGC
2.6M VIEWS IN 2 MO
Big promise hook vs

the competition
CTA that targets

Big idea behind the
different customer
product
avatars
BY PETER KELL
Go deep into the

features & associated
benefits

WHOOP CELEBRITY
6.5M VIEWS IN 8 MO
Huge benefit hook
Introduce the
CTA, check it out product and all the
now benefits/features
BY PETER KELL
Why you need the Sell against the

product competition

SUNDAYS DOG FOOD
1.7M VIEWS IN 12 MONTHS
Big curious question

hook
Catchy outro phrase
Holy shit information

that blows their mind
Introduce product
BY PETER KELL
with unique
mechanism
Sell against the

competition

SNOW TEETH WHITE
5.6M VIEWS IN 4 MO
Huge benefit hook

w/time mechanism
Sell against the

competition
Try the challenge

today
Big benefits to using
the product
Client testimonial
videos
How it works
BY PETER KELL
Social proof of
reviews & # of sales

EAR WAX REMOVER #2
3.7M VIEWS IN 4 MO
Curiosity hook w/
images of relatable
problem
Big promise
Click the link below

to get your discount
Demo the product
You’ll never go back

to OLD SOLUTIONS Talk about the
unique mechanism
BY PETER KELL
Explain how the
product actually
Social proof w/ huge
works
number of sales
Huge discount for

the next 24 hours

VSHRED WEIGHT LOSS
Paradoxical
Statement hook
Explain the
mechanism of
problem (root
problem)
I made a free video

which explains it all
Explain mechanism of
solution (root
solution)
It’s so easy to get all

these huge benefits Introduce the one
BY PETER KELL
simple trick
Backed by all this

legit proof

T2 DIABETES LEAD
15M VIEWS IN 1 YEAR
Urgent Message Hook
Authority figure
discovers root cause
of problem
Limited time
opportunity
Why other solutions
don’t work
Stop what you’re

doing and watch
video
BY PETER KELL
Huge Conspiracy
One simple trick that

helped thousands
solve problem

VISION LEAD
25M VIEWS IN 4 MO
One simple trick

hook
Explain the science

behind root problem
Stop everything and

try this limited time
opportunity New discovery
discovers the
solution
Introduce the
conspiracy
Sell against other
solutions they’ve
tried
BY PETER KELL
Testimonials exactly
like the target Featured in these
market media outlets
We made a
presentation for
people like you

METABOLISM LEAD
25M VIEWS IN 6 MO
Huge Promise Hook
Authority figure
explains mechanism
of problem
Limited time New study uncovers

opportunity the mechanism of the
solution
Stop what you’re

It’s the most
doing and click the
powerful solution on
button below
the market & social
proof
Introduce the
conspiracy Journey to discovery
BY PETER KELL
Testimonials just like

Relable pain points
the target market
This has nothing to

do with OTHER
SOLUTIONS

HUEL
1.5M VIEWS IN 4 MO
Big benefit w/time

mechanism
Realtable pain points
Close with highlight

reel of all the
benefits
Future pacing what

you can do when you
use product
Live review of the
product
BY PETER KELL
I can’t believe how Deal with objections

amazing the product
is
Explain what is the

product

MANUAL HAIR LOSS
1.4M VIEWS IN 12 MO
Big, relatable
problem hook
Future pace how

they’re going to Big promise
order backed by statistic
BY PETER KELL
Backed by studies
and clinically proven

VEGAMOUR HAIR SERUM
1.1M VIEWS IN 5 MO
Big pain point hook
Relatable pain points
More copy to
increase AOV
Product solved my
problem
BY PETER KELL
How to use product
Future pacing
benefits
Copy to increase
AOV


VSL Flow Show 2.0

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

VSL Flow Show 2.0

Uploaded by

Copyright:

Available Formats

THE VSL

Studies the biggest Finds a story line

Rewrites the script

Campaign goes Doubles Your High

YO, IT’S YOUR BOY PETER KELL HERE!

I’VE BROKEN DOWN THE MOST PROFITABLE VSLS

SCAN THIS DOC. FIND THE RIGHT JIGSAW PIECES

HERE’S HOW TO USE IT:

EACH VSL IS FEATURED ON ITS OWN PAGE. I’VE

Hey stop doing this

how it makes the

There's a limited and it causes all

Suddenly sold over Good News!

Until he met 1 guy

And they found out

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Big curious question

Happy clients using Paint huge benefit to

Unlock the Secrets That Took Me From $0-$40,000,000/yr

It’s so easy to use

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Sell against the

Hurry and click the

Or how about buying

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Here’s why you need

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Unique mechanism Client testimonial

Holy shit information

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Big benefit Hook

Big Promise You can do this with

Visceral Copy about

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Big Curious Question

Product does BIG

If you’re ready for

This has benefited

Explains root Authority Goes On

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Watch the special Here’s why it’s

Big benefit to the Sell against the

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Explain how it works

First CTA, click here

Unlock the Secrets That Took Me From $0-$40,000,000/yr

You can’t afford to

Second CTA + Explain why the

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Hey stop doing this

how it makes the

Authority looks for a

Until he met 1 guy

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Call to action with

Altruistic reason why Huge benefits to this

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Every purchase helps How it works

Trigger their identity The features of the

Unlock the Secrets That Took Me From $0-$40,000,000/yr

Big promise hook vs

Big statement outro

Comes with a Unique mechanism of