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SELL 5th Edition Ingram Test Bank 1
SELL 5th Edition Ingram Test Bank 1
Bank
TRUEFALSE
False
Answer : (B)
2. The purpose of sales communication is to seek agreement from the prospective buyer.
(A) True
(B) False
Answer : (B)
3. Written communication skills is not one of the critical capabilities for effective selling.
(A) True
(B) False
Answer : (B)
(A) True
(B) False
Answer : (B)
5. In order to collect important information concerning the needs of a buyer, a salesperson should
utilize tactical questions.
False
Answer : (B)
6. Salespeople often combine different types of questions to accomplish multiple and closely related
sales objectives.
(A) True (B)
False
Answer : (A)
7. Although obtaining information is important, some questions salespeople may ask are designed
only to show interest.
False
Answer : (A)
8. Sales aids such as samples, brochures, graphs, and comparative charts can be left with the buyer
to continue selling until the salesperson's next call on the buyer.
False
Answer : (A)
9. In the presence of proper grammar, the receiver of a sales message dismisses the sender and the
sender's organization as being unqualified to perform the role of an effective supplier and partner.
False
Answer : (B)
10. A discussion or presentation that jumps around runs the risk of being inefficient and ineffective.
(A) True
(B) False
Answer : (A)
11. Salespeople begin working with a prospect at the far end of the intimate zone.
(A) True
(B) False
Answer : (B)
12. The rate at which a person speaks often has no effect on how others will perceive him or her.
(A) True
(B) False
Answer : (B)
13. A falling pitch during a message is associated with questions and can often be perceived as
reflecting uncertainty.
False
Answer : (B)
MULTICHOICE
Answer : (D)
15. In the context of sales communication, which of the following is an advantage of having effective
trust-based sales communication skills?
(A) They assist the buyers and the salespeople in coming to an agreement.
(B) They allow salespeople to identify buyers' needs and accurately convey proposed solutions.
(C) They make it easier for the salesperson to communicate with the buying organization.
(D) They ensure that the salesperson gets the most out of the selling conversation.
(E) They allow the buyer to maintain a subtle level of control in the selling conversation.
Answer : (B)
16. Kim is a salesperson for ABC Advertising. She is having trouble maintaining control of her sales
calls. Kim finds that her customers often go off on tangents and talk about relatively unimportant
things until her time with those customers is up. Kim could benefit by:
(A) improving her questioning skills and using carefully crafted questions.
(B) being candid with her customers by telling them they are wasting her time.
(C) talking more during the sales call so the customers do not have a chance to go off on tangents.
(D) being more formal and less friendly during the sales call.
Answer : (A)
(B) Did you say you are already working with another supplier?
Answer : (C)
(A) These questions limit the customer's response to one or two words and are used to confirm or
clarify information gleaned from responses to previous questions.
(B) These questions ask customers to choose from two or more options and are used in selling to
discover customer preferences and move the purchase decision process forward.
(C) These questions are designed to penetrate below generalized or superficial information to elicit
precise details for use in needs discovery and solution identification.
(D) These questions are designed to go beyond generalized fact finding and uncover prospects'
perceptions and feelings regarding existing and desired circumstances and potential solutions.
(E) These questions are designed to let customers respond freely and encourage the customer's
thought processes.
Answer : (E)