Unit-1

Tntroduchon

Understandlinq Design thinking

Hat
* Deign tinking do is a ne thoclo logy
brainshome, Soe
designa s deigning d
Compler poblens elated to

deriga enginaring
a ako benefcial for dessanes
to
J
deirable and nee-thagit
innova tive,
find Customers an clieok
befrc aolutions dor

thanking detned /
olving problems that are tll -
unknown.

tleratiee (o) repe titafve/

methad that helps rejolve
req nentatve
ssnes /redofnes poblems wit the
best. solutos
 toolu
Design tfinking
thinking oole and mehodi are
4 Design
Hhe dyfovnt practicu tonducted in
cach He deign hanbing
process do solve þroblene (or) addee
challenges
Tu too and me thoda based on
staqes j Disconer; Field rese arch
and desk egecrch metoos | atenvieus.
fous groups, obkovahon and slney)

Pootohyge:
Pototyping fechrianes allow e to
make abstat naw ideas tangi ble to
and cuutomers
potential patnes
¥ Brain&toyming - Cre atAve appoachi

Bratnstrning a fhosp poblem -

nethod tfat ivolveg tte
conti bu tion of creative
[pontane
Spontaru os
Jcleat and Solutions.
 diagram weed to reprezent word,
jdoas, taaks otfes ilem Jinked to
snund a ethal
and anangrd radicaly
wnld/idea
Visuali za tion:

about using magesy H3

not diawinq, 1ti about visual thinking.
Tt þushes buyomd ing word
alone
Jagnage
Empatluy nap
tool Ror vinuad analysi
and desciphon of te behaviual
charactevistics of the ioea client
Using ku shaighttoruard decign
to decike
it iu easy
esour Ce,

senaios, thought, achion , challen ges

audien ce
and denends of you targat
y Pers ona!
Pesonau are made
made-up þexsou that
6ynboli ze the odeas ustomer and
enbody a brnd's icleas
+ Ctent /Vsen onay'
that sho tfe
A diagam
usen's interactioy oi th a paocuct
Co)senvice

Senvice Blue printi

A Senvice bluepint
that olescn bes dhe veelatio
a
dingam solu fiens (such au
be tueen vaios
products, servies) and theis cliredy
ne lated cnpeneats (people ,tagible (or)

digital evidene and pocedues)

Jownney Mapsi
A customer buney Map u a
gaphic epresentahon of cach
inteaction your cienb have with
you compny, your qreds ad soces,
cnte band
and towY ente brand. ouney Map
Ahos al te ponb o Contact that
yur cli ent might hare tmrgh pictave
that ho they pmgessed thvoug eah
f ntera tisn,
tuman Cenhie Derign
Human Centic Potign thinting
nolvhq techrique that
u a foblcm
ot
people at te cenhe of
put neal
dovelepment proqves, enabtng to
producle and that
tenvices
Cveale
and are tatlored to
Yes onable
auclience's need.

e to keep.usen's wan b
poad
paù poinl5, and pe ferencesfnont et
nind uinq every phase of le pocen
Ih turn, ou wi) bld mere nbut re,
none
accesible products that ae ikey
to
turn a hiqher poofit becase your
cus tomers hare aready vetted the
solutiou and feel nore An vested n

wsing it.
Hunan entic oleign prvce has nany
Horm, he model dovelopecd by stanfosd
6ehool has 5
5 key phasel
design
 he , hey phaeA
I. Fnpalhize

3. dleale
4,

5
Botlestotyand
re t tuate

* Fes Genenal wndevstanding . Human -

Centend design coniati of z phasy
xInspívational phae
y IdeatHon phase

*oplementalien phase
Jnspivahon phase, 14 consists
enpattize and defüe stages
Y Tdeahon Phase Consu t

idate stage and Proto ype.

Phase, it couist testing
nplementation
and devat stages
 Human- Centered derign a terM

p1oduct creators, wwe to olesCribe a

proces deigning gor peope.

Hcp deve lops soluions to, problenu
io
by involvinq the hernan perpecie in
all steps of the pr bln - solvina proces
The 4 funda mental rincçplu of HCD

I Focus upon ttie people

Fnd te night poblem
tem
z. Thin k o eveything
test deign decictons.
4, Aduaye
Fous upom te people :
Whatene the designer deigns
dhinking e people whio will ue
alays
thu paocluct (o) Jervice . TE
to identity tie veal goal of yeal
who will se produet.
peple
 find Hhe igkt poblem:
Not all peblenns worth
saling.
The nernal identifeu 22 ype Phk
4 hndanéntal oblems

Iymptru of the ppobens

TE ù Qsential to solve tundomanta lL

paohnn because by doing that

will Ao lve a oot cause of problem,
Idutihying fundamental probleng "equne
tme- we mwst A,
spgve Ahe time to fird
nust
out te real poblems

2. Think eVeyting as a

Dses should have good

expenience at all touch po inG,beTh

digitnl, and pHypically don't fus

Ohe
punt of jowniy, alays
think akout u big ihre what ue
want do achieve wit expeionce and o
 testing
whatpuc test
tkst Pall
im tne
will design
He undentandnuch ltize
Enpa
decisios: Normal
Door
fem quivenent alung
how pratotypeig
mater,
design back to people (epk)
focd help sign and be Doori
/Psh
Pall Push
[he
at The will de No ideásahoutd real
Alaayp Rsion uhes
o Fxamples:
port it with Prsh
en bul it
A
 kandle
trigges hand
pull. ban does
a door dle
han
and with in a
with detr
puah ittedcenfesion te enly Push.
bias
tognifive
biain side
te
puh
a
will se
it. caseiHe designod:
Solu
tion t
for
brain
secing o! doy. pwh
pull put door dot
design (ivats handu.
heed tte
to coos push a tue
Poblem: atingtau +
Design Jhey
Leave|Rep'e
In this The
tee 14
* * *
 Other Eramges
Poo taible Muse player
köle

Design frinkinq Pyoces:

frye phae of design hintin9
* Enpa thise with wes Empatheise

Tdentiy thu exat poblem be fine |

ond you ghould oork on

* Tdzale - stralegics solufos Idea

eat
y Eiaalize the design |Pototype
* Test tue desiqn solu kos Test

Four important pillens e Deign Thnking - -

Understarding by asking9 ulen's need.

* Ezplove hy finding patterns
Rototype by provi aing peciRcakoyg s

Evauate by ftesations
 Fonaty
and
x Pentom esench
state
CUrent
hnbing
DET - iveuiy , Equty oncd Inedas
Human- Cenic Jde

Elininat bai ers

the wsers

Pay atlenfon to mehices ike preds

prescriþhve analye,
own ategy , pro Cex,
poq am wih Tnovative noluti on,
Undorstand the uies need
*Ensune You aue

Pay attentien co
Tackle an sue

* Knonw how to motivate othoxs oith wqa

 neent
tink
ng on -
procex o
the ort te
pupectves thiaking
atyes
Convergeat basecl
ids
toob aoling
reame holiatic the lenga
cka
Deukios for of 1duahon.
Maximumay
shyle stre
lem-
with echves
obj|Rale nolutons
Sbategies idleasthe
to build feent divergent brieyih
pob on Shaing
u soluti
Encouvage
eMo
Jhe to di ses.
paoblnm bluhew
He
Acept Addres
Ideat: Accept
+ Iuolate *
a
Allow
follwHelps +
Merge
x * * t * ¥
 wide ames

heatiut eheen eleent o ta

show ha

heting
Tdeal for ch.ent feodbacks

luid iteuation

on a live websit
each Venaen
Yoro mance is testod to
Pesin Thinkin
Embyae Baby harmeri
Cue dudy
coll aboraie,
Pesign Thank ing a

human antered approacth to nolve 01ome

ue os t isne of the wosd,
The kmbrace Baby Wame
that a leam od shudens tom ston fer d
Came
with t

maintand dempeatve fr
ef povidng a

6 hors to a newbon baby This ha

than 22, oo0 lou bisth weiqht
helpd rmore

babies a und the wodd to stay

Worm.

In Nepal, low birth weiqht bahies often

deve kwpedfatal hypotte rniu became of
the dy tnchional incabafr The
which located elechiciy wee Autfeing
hom this problem:

Ving derign lunting nethodolegy,

the stclent came with an innovahve
Aoluhen- The sleeping oy chich they
developed for newborng ia
and does not heced elec
lives e saved withot
on inuubator ony egla
Derign haking puk stre
the soluhon and
testr it so that the deigner Caun
take fedback qucty and oort
the sggestion a the eerliest, These
Thov
have been many exaple e s0iad
dnnora hon in the paut by tlu tete
Univensily, In couaties le
Bargladeth , Nepal, Jndia, Rkto, t
ad many are &till foing Desi
7inbng helps peple from all dia
do tye dook oul solutions o te
6olutioVg a probleni
wold asund
 nethocds
makeskchniques,
1hese
qre for
seanching
poliles, for Whys. patiaala not
nert
question
, the
inleviewinq askinq is etfet to Ihe
Geatng f've which
ben dispte in an techniues, helps o.
Ihe and
lablesoluios like ç and a the basis
wth peufe nehods, maps,
problem
questiens undelgingCase
techniqe
nepeating
ike
Whys cawse Jhe
ze' desgn mind tor
oot
the
detemines
Impathi of tasks five he
Fvey
desiqn
avai
a to hre lahoukips
The by uesho
sct ga explone
Cnatinq oeakng aniwesThe únteuo Problem. pacblem
inclucle 4
a called othei Fach
ef and t me
 This technique
Aakichi loyodu. Thú
Thu to
&oot Cause
many pobleny
by desiqneu
five Why's techniqye j wsed
90ot Case
* Gathea Tearm
Jho do fou neec?
* De fine dhe
poblem
direct knodge
Giatee direct
* ind Root Cause
se tte 5

0 Nhy te paoblem has ocured.

Again &Again ak chy *to fnd Cause

* Develop solu hen

What ap te dake
+ Take active
mplement the solution
Gutomer Jouvney Mapping
u a detailed
AJouncy map baut
Vikualzahon that sho how a wer-

peuens u teing thvghend the prceg

þatula puoduct
* A utonee /use jounay map
detaieds ecord of ho a wstomer
expoiena a specife tuk,puoduct,
Aerviu

Acustenner urney Mappin g

tnat a
Vis ualizabon ef te procen
truouqh atcomplih g at
pera on foo buines /po duct/evize
tied to aspecifc
Acustomsn Journey Mapping i
reSearch- based tool. It examines the

stoy of how tustome elatey to the

bsines, brand oY þroduct ove a tins
* Tt à wsed tor wndesand ing and
needi ud pan poins
ad dremnq cutomey heeds
 *Tt * *he
I) T7 Charateristics; Cneates a s colblbe visualization
aci enenhal
or Poweful
Leavinq conveying X
meflecs on, Aplit meMoYable, mapri
Jounayng
ogia ap Visuafzaien
thought, anb iu tatts inta
out vision.
haned
nindset, 4 tied in
nott e fomaion nurnt
wersnindsetr swim to onise ndchanisny
elechve
a huaney and st
procesthoughb dae:
Prchiepees (ov) and in stonyte ony Combines to
anappng
tel ing
details and Cmeticn. Phases, that lng
emotio that nd
 y Wse

*B Pinpoint peofe cutomen jounay

tuch poinb that (a e poir/debgtt
To break doun Anlo pant
shared ganizahen. Luicde understandng

thie ustomee ouney

in the joumay do intenal dapa tmns

When to se it

ony pänt a team

neene poiat anongt
tivonghout a
Cbsenvaional Ruegnch:
Dbsvah onal kesearch (o) Field
behavious
esear ch teBeu to cbsenving, the
thcir natural envivenment.
o pe ople in
neSecr Cher obserres
the study
natoally oCun situatioy
oate
poatepates in
Shudgng how peope /fan act es a
pop concert
 of the ways we
Manket to fo mation, whih ue
ubeqtly auyee
ha at

Conert -

a
þop (onceut and ttun analyze Trei
be havioue then we Can detimine
with the
how mang wee haprg
tcket pr e, how many enjeyed he
cuhral Concet and how many
lomplained about the venue/tenpuati,
* In the oorld of buines ; o.R otlwy
when we want to study haw Cathume
ánlerat wih qooe and Aenvie
Jne parhipb
wanted nthúy atural' duroundly

lg bseving eople at uper maikel ad

9benving Research
Research may involve
C6senve
Non- pau ti ipnk and pa hupnt
* Ja ton- pautiipont ebsovahous there

inteventiows by dhe rese arche

Apoon bnought asonp and onola

do that oue
obsenvahoy. the nesearcheu

ae abo the pas tiupanb. They nia t

wit the ebsenving
x Obsuvahen Rsseasch offers he follawng

aduartaga Jo a
I. Tt ofes A real wold aspect AOuncd out
hy polhes w, Jt can
reseuch

d. Je can obsenve peeple atng oge hee

Tk Vaidaes actual mesult athe Htian

9
havng o e dlate to predid fhing
Tt i ideal in áhuahon n cwhich
thee no venbal ommunicahon

5,
5. The data from thie Aype of esea c
one neliate than
u
Mehices