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  • Plano de Mídia - Macro - Mídia Digital

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    karla.garcia
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    The document outlines an investment plan totaling R$137,900. It allocates the budget across multiple advertising channels, vendors, and segments. The bulk of the investment is dedicated to awareness campaigns using platforms like YouTube, Google Display Network, Facebook/Instagram, and Taboola. Smaller portions target interest, consideration and intent/purchase. Key performance indicators include cost per view, click and cost per thousand impressions.

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    Plano de Mídia - Macro - Mídia Digital (1)

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    The document outlines an investment plan totaling R$137,900. It allocates the budget across multiple advertising channels, vendors, and segments. The bulk of the investment is dedicated to awareness campaigns using platforms like YouTube, Google Display Network, Facebook/Instagram, and Taboola. Smaller portions target interest, consideration and intent/purchase. Key performance indicators include cost per view, click and cost per thousand impressions.

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    © All Rights Reserved
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    5 views3 pages

    Plano de Mídia - Macro - Mídia Digital

    Uploaded by

    karla.garcia
    The document outlines an investment plan totaling R$137,900. It allocates the budget across multiple advertising channels, vendors, and segments. The bulk of the investment is dedicated to awareness campaigns using platforms like YouTube, Google Display Network, Facebook/Instagram, and Taboola. Smaller portions target interest, consideration and intent/purchase. Key performance indicators include cost per view, click and cost per thousand impressions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Investimento R$ 137.

    900,00

    Awareness
    Funnel Vendor Channel Segmentation Negotiation Type Investment

    Awareness Taboola Native Ads Interesse CPM R$ 6.600,00

    Awareness Youtube In-stream púlável Interesse/Tópico CPV R$ 7.000,00

    Awareness Google GDN - Display Interesse/Remkt CPM R$ 5.100,00

    Awareness Facebook Ads FB|IG - Alcance Interesse/LAL CPC R$ 5.000,00

    Awareness Facebook Ads FB|IG - Emvolvimento Interesse/LAL CPC R$ 4.000,00

    Interest Facebook Ads FB - Curtidas na Página Interesse CPC R$ 2.000,00

    Interest Facebook Ads FB|IG - Tráfego Interesse/LAL CPC R$ 6.000,00

    Consideration Criteo Portais - Banner Remkt/Interesse CPM/CPA R$ 7.300,00

    Intent Google Ads Google Search Kw - Brand CPC R$ 2.000,00


    TOTAL R$ 45.000,00

    Awareness

    Funnel Vendor Channel Segmentation Negotiation Type Investment

    Awareness Youtube In-stream / Bumper Interesse/Tópico CPV R$ 5.000,00


    Awareness Taboola Native Ads Interesse CPM R$ 6.600,00
    Awareness Google GDN - Display Interesse/Remkt CPM R$ 2.600,00
    Awareness Facebook Ads FB|IG - Alcance Interesse/LAL CPC R$ 4.000,00
    Awareness Facebook Ads FB|IG - Emvolvimento Interesse/LAL CPC R$ 2.000,00
    Interest Facebook Ads FB - Curtidas na Página Interesse CPC R$ 2.000,00
    Interest Facebook Ads FB|IG - Tráfego Interesse/LAL CPC R$ 4.500,00
    Consideration Criteo Portais - Banner Remkt/Interesse CPM/CPA R$ 7.300,00
    Intent Google Ads Google Search Kw - Brand CPC R$ 2.000,00
    TOTAL R$ 36.000,00
    B2B

    Funnel Vendor Channel Segmentation Negotiation Type Investment


    Awareness LinkedIn Ads Conhecimento de Marca Interesse/LAL CPM R$ 5.000,00
    Interest LinkedIn Ads Tráfego Interesse/LAL CPC R$ 4.000,00
    TOTAL R$ 9.000,00

    TOTAL GERAL R$ 45.000,00

    Marketplace
    Funnel Vendor Channel Segmentation Negotiation Type Investment
    Interest Google Ads Google Shopping Shopping CPC R$ 3.000,00
    Awareness/Intent Google GDN - Display Interesse/Remkt CPM R$ 500,00
    Interest Google Ads Google Search Kw - Non Brand CPC R$ 4.000,00
    Interest Facebook Ads FB|IG - Tráfego Interesse/LAL CPC R$ 2.000,00
    Intent Google Ads Google Search Kw - Brand CPC R$ 2.000,00
    TOTAL R$ 11.500,00
    Awareness - Lojas (R$ 8.600,00)
    Funnel Vendor Channel Segmentation Negotiation Type Investment

    Awareness Youtube In-stream púlável Interesse/Tópico CPV R$ 7.000,00

    Awareness Google GDN - Display Interesse/Remkt CPM R$ 5.100,00

    Awareness Facebook Ads FB|IG - Alcance Interesse/LAL CPC R$ 5.000,00

    Awareness Facebook Ads FB|IG - Emvolvimento Interesse/LAL CPC R$ 4.000,00

    Interest Facebook Ads FB|IG - Tráfego Interesse/LAL CPC R$ 6.000,00

    Consideration Criteo Portais - Banner Remkt/Interesse CPM/CPA R$ 7.300,00

    Intent Google Ads Google Search Kw - Brand CPC R$ 2.000,00


    TOTAL R$ 36.400,00

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