Module Number: BMP6002

Module Name: Strategic Management

Year/Trimester: 2020-21/Semester 1
Module Tutor/s: Dr Shohail Choudhury/Usman Ahmed
Assessment Number 1
Assessment Type (and Individual Report - 50%
weighting) (2500 words)
Assessment Name Strategic management case-study analysis
Assessment Submission Wednesday 10 March 2021 at 23:59
Date

Learning Outcomes Assessed:

LO1: Critically analyse concepts and models which relate to organisational strategy.
LO4: Critically appraise the importance of change management.

Assessment Brief:
Provide a critical examination of the models and tools organisations can use to
analyse their internal and external environment. Using a relevant model/tool, analyse
the internal or external environment for a real organisation of your choice.

Evaluate the main setbacks faced by a given organization during its re-organization
process. Summarize the importance of planning and executing a change
management process.

You should address the following issues:

1. An introduction including a definition of strategic management.

2. A critical assessment of the process used by organisations to determine their

strategy.

3. An evaluation of the critical models and tools used by organisations to

determine their strategy.

4. An application of these tools to a real organisation of your choice.

 5. Critically appraise the importance of change management based on the
complexity of the transformation process, its costs, risks and sustainability.

6. Write in a grammatically correct style and provide in text referencing

throughout, including quotes, referenced according to the Harvard
Referencing System. Provide a correctly formatted Reference List.

Secondary Research Level HE6- It is expected that the Reference List will contain
between fifteen to twenty sources. As a MINIMUM the Reference List should
include three refereed academic journals and five academic books.

Assessment Preparation and Submission (see section 11 of the module guide for
Guidelines on the Preparation and Submission of Assignments)

Additional Submission Instructions:

You are only required to submit a soft copy (report only) via “TurnitIn UK” on the
module Moodle page.

Assessment Criteria (see section 16 of the module guide for General Assessment
Criteria)

Specific Assessment Criteria

Excellent (70%+): The report will be to a high standard and will reflect the effective
application of extensive reading. They will address the specific issues outlined in the
assignment brief about Strategic Management theory and process. The report will
contain minimal errors in spelling and grammar and will be accessible to readers
from a range of cultural and social backgrounds.

Very Good (60 – 69%): The report will cover the salient points. The presentation will
be very clear and informative. The report is very well written and presented in a
structured and readable style.

Good (50 – 59%): The report will cover the salient points. The presentation will be
clear and informative. The report is well written and presented in a structured and
readable style.

Satisfactory (40-49%): A reasonable attempt will be made to prepare and deliver

the report but will be under-developed and will not reflect effective teamwork.

Fail (1-39%): Students who do not meet the requirements of a third class grade will
not successfully complete the assessment activity.