“Short & Sweet Script”

Direct Mail Campaigns (Updated 06/07/18)

Hi (Customer's First Name), this is (agent name) calling with the Chronicle newspaper, on a
recorded line (I know you're busy, so I was just quickly following up) to let ya know that we're
sending you JUST our Sunday paper, to give you a chance to try it out AGAIN and see what ya
think! [Don’t Pause] …are you still at (verify street address)…

If Yes:
Great, I'll get this started for you this Sunday & it's only $1.90 a week PLUS you get our DIGITAL
package for free which gives you the Chronicle on your phone or tablet every single day for
FREE! What's your email address so I can set this up for you?

Is It Free?
Actually, the Sunday paper is only $1.90 per week but we include our digital package for free,
which means you get the Chronicle on your phone or tablet every day for free and then the
paper is delivered just on Sunday. And I can get that started for you this week, are you still at
(verify street address)…

I Only Want The Free Digital Package…

The digital package is included for free with a paid subscription to the paper. But what a lot of
customers do is give their Sunday paper to their neighbor, friend or family and then you can still
enjoy the Chronicle on your mobile device every day at no extra cost! I can get that started for
you this week, are you still at (verify street address)…

REBUTTAL #1 (Digital Package)…

Well, we are giving you our Digital Package for free...so you'll get the Chronicle on your PC,
phone or tablet every single day for free! Ya can't beat that! Is your address still...

REBUTTAL #2 (Chronicle Store)…

How about this...because we really want you to try the Chronicle, we will also throw in 25% off at
the Chronicle store (which can be used as often as you like as long as you continue your
subscription!!). So it’s simple…just the Sunday paper + free unlimited digital access every day +
25% off at the Chronicle store. Are you still at (verify info...)

REBUTTAL #3 (Offer Money Back Guarantee)…

OK, I understand. But remember, it’s just 1 day out of the week, plus it’s 70% off, so at least try it
out and see what you think but if at any time you are not completely satisfied with your
Chronicle subscription simply cancel and get a refund of your unused balance. That’s our
guarantee you will love it or your money back! Let me just verify your address and I’ll start that
up right away, okay?!

Close Verbatim On All Calls By Following Your Screen Script!!!