Open in app Sign up Sign In

Member-only story

5 Benefits of PR on Brand Growth

Eric L. Mitchell · Follow
Published in Mission.org
4 min read · Sep 27, 2019

Listen Share

In order to reach
11 new customers and compete in today’s dynamic
corporate landscape, companies are finding ways to complement their
sales plans and existing client relationships. Business growth and
marketing strategies continue to evolve and the most successful strategies
include PR as a necessary element.

Public relations, as defined by the Public Relations Society of America, is a

“strategic communication process that builds mutually beneficial
relationships between organizations and their publics.” PR can include

https://medium.com/the-mission/5-benefits-of-pr-on-brand-growth-680c937900c0 03/11/23, 1 04 PM
Page 1 of 12
:
 different tactics for every business, but no matter the size of the company
public relations has become as integral a part in brand growth as
marketing, paid media, sales, and social media. We’ll highlight the 5 major
benefits of implementing PR to achieve your business-building goals.

Boosts Credibility

Being seen as an honest, reliable company in customers’ eyes is a strong

competitive advantage. Increasing your brand’s credibility is critical to
your company’s success but isn’t always easy to do. Articles which are
strategically placed in targeted industry trade journals and publications
create a path toward bolstering your brand’s character. If a story about
your company appears in a publication, readers understand that the
coverage was not paid for. When a company executive is quoted in an
article, he or she is representing the brand and showcasing your
company’s expertise and leadership.

Consumers are constantly exposed to advertisements in all forms, and

often ignore most of them. On the other hand, when a consumer reads an
article featuring your brand it is likely that consumer has sought out the
information. Customers will likely find an article about your company to
be more valuable and trustworthy than a paid advertisement aimed at
selling a good or service.

Generates Brand Awareness

Public relations is an effective way to get your brand name and products or
services in front of more potential customers. PR, when done correctly,
can be picked up by many media outlets giving your company more
exposure to a larger audience. Customers who may not otherwise know
your company becomes familiar with your brand through solid public
relations efforts.

https://medium.com/the-mission/5-benefits-of-pr-on-brand-growth-680c937900c0 03/11/23, 1 04 PM
Page 2 of 12
: