Naga College Foundation, Inc.

IS PROJECT MANAGEMENT
College of Computer Studies PART 1 - PROJECT CHARTER
[El Tigre CCS Caravan] [Version Number] | [Version Date]

Section 1. Project Overview

1.1 Problem Statement
Describe the business reason(s) for initiating the project, specifically stating the
business problem.
⇒
The problem statement for the El Tigre CCS Caravan project is that the college
is facing challenges in attracting and retaining students in its programs. Despite
offering high-quality programs with strong outcomes and job prospects, the college
is struggling to compete with other institutions and increase its enrollment in the
computer studies department.

The college recognizes the need to increase its visibility and awareness among
potential students and their families in the community. The traditional marketing
efforts of the college have not been effective in reaching the target audience, and it
has become clear that a more innovative and personalized approach is needed to
attract students.

Therefore, the El Tigre CCS Caravan project is a response to the problem of low
enrollment and lack of awareness of the college's computer studies programs. By
creating a mobile showcase that can travel to targeted locations in the community,
the college hopes to create a unique and engaging experience for potential students
and their families to learn more about the programs offered and the strengths of
the college.

The project aims to address the problem of low enrollment and lack of awareness
by providing a more personalized and interactive approach to marketing the
college's computer studies programs. By showcasing the programs through
interactive displays and engaging activities, the project aims to create buzz and
generate interest in the college, ultimately leading to increased enrollment and
awareness of the college's unique features and strengths in the field of computer
studies.

1.2 Project Description

Describe the approach the project will use to address the business problem.
⇒
The following approaches will be used to address the business problem:

1. Mobile Showcase: The project will create a mobile showcase that will travel
to different locations to showcase the NCF/CCS strengths and achievements.
The showcase will include interactive displays, student work and projects and
other materials that highlight the school's academic, athletic, and artistic
accomplishments.
 Naga College Foundation, Inc. IS PROJECT MANAGEMENT
College of Computer Studies PART 1 - PROJECT CHARTER
[El Tigre CCS Caravan] [Version Number] | [Version Date]

2. Personal Connection: The project will make a personal connection with

potential students and families by having school representatives, including
teachers, students, and administrators, staff the mobile showcase. This will
allow for face-to-face interaction and the opportunity to answer questions in
real-time.
3. Promotional Materials: The project will develop promotional materials,
such as brochures, flyers, and posters, that highlight the college unique
features and strengths. These materials will be distributed at the mobile
showcase and in the surrounding community.
4. Location Selection: The project will carefully select locations to visit based
on the target audience and potential interest in the school.
5. Staff Training: The project will train staff on the school's strengths,
messaging, and key talking points to ensure consistency and effectiveness in
promoting the school. This will help ensure that all school representatives are
equipped with the knowledge and skills needed to engage with potential
students and families.

1.3 Project Goals and Objectives

Describe the business goals and objectives of the project. Refine the goals and
objectives stated in the Business Case.
⇒ The main goals of the El tigre CCS Caravan project are to increase enrollment, raise
awareness, and create buzz around the community. To achieve these goals, the project will
have the following objectives:

1. Increase visibility: The El tigre CCS Caravan project aims to increase the
school's visibility within the community by showcasing the school's
strengths and achievements.
2. Generate interest: The project aims to generate interest in the school by
engaging with potential students and families in a personal and meaningful
way.
3. Create awareness: The project aims to create awareness about the school's
unique features and strengths by distributing promotional materials and
engaging with potential students and families.
4. Increase enrollment: The project aims to increase enrollment by creating a
positive image of the College and providing opportunities for potential
students and families to learn more about the school.
5. Establish connections: The project aims to establish connections with
potential students and families by creating opportunities for face-to-face
interaction and personal connections.
 Naga College Foundation, Inc. IS PROJECT MANAGEMENT
College of Computer Studies PART 1 - PROJECT CHARTER
[El Tigre CCS Caravan] [Version Number] | [Version Date]

1.4 Project Scope

Describe the project scope. The scope defines project limits and identifies the products
and/or services delivered by the project. The scope establishes the boundaries of the
project and should describe products and/or services that are outside of the project
scope.

Project Includes
Design and construction of a mobile showcase: The project includes
the design and construction of a mobile showcase to showcase the CCS
strengths and achievements.
Limited to SHS students,out of school youth and parents: The project
aims to promote and help them decide to enroll in our college and school.
Event coordination: The project includes coordination of the event
logistics, such as scheduling, staffing, and transportation.

Project Excludes
Enrollment management: The project does not include managing the
enrollment process, such as application processing or admissions decisions.
Long-term marketing strategy: The project is a short-term initiative to
increase visibility, generate interest, and create buzz around the school,
and does not include a long-term marketing strategy.

1.5 Critical Success Factors

Describe the factors or characteristics that are deemed critical to the success of a
project, such that, in their absence the project will fail.
⇒
1. Effective promotion: The success of the caravan project relies on the
effectiveness of the promotional materials and messaging to attract potential
students and families to attend the event.
2. Engagement with the target audience: The project's success relies on
engaging with the target audience in a personal and meaningful way to
create a positive image of the school and generate interest.
3. Positive brand image: The success of the caravan project relies on creating
a positive brand image of the college that aligns with the college's unique
features and strengths. Targeted locations: The success of the caravan
project relies on selecting the right
4. Targeted locations: The success of the caravan project relies on selecting
the right locations to visit based on where the target audience is likely to be
present and interested in learning more about the college.
5. Positive feedback: The success of the caravan project relies on receiving
positive feedback from the target audience that attended the event.
 Naga College Foundation, Inc. IS PROJECT MANAGEMENT
College of Computer Studies PART 1 - PROJECT CHARTER
[El Tigre CCS Caravan] [Version Number] | [Version Date]

1.6 Assumptions
Describe any project assumptions related to business, technology,
resources, scope, expectations, or schedules.
⇒
1. The promotional materials will be effective: We assume that the
promotional materials, such as brochures, flyers, and posters, will be
effective in attracting the target audience to attend the event.
2. The staff will effectively engage with the target audience: We assume
that the staff, who will be engaging with potential students and their families,
will effectively communicate the school's strengths and create a positive
image of the College.
3. The staff will effectively engage with the target audience: We assume
that the staff, who will be engaging with potential students and their families,
will effectively communicate the school's strengths and create a positive
image of the college.
4. The event logistics will run smoothly: We assume that the event
logistics, such as scheduling, staffing, and transportation, will run smoothly
and without major issues.
5. The feedback received will be positive: We assume that the feedback
received from the target audience who attended the event will be positive
and indicate that the project was successful.
 Naga College Foundation, Inc. IS PROJECT MANAGEMENT
College of Computer Studies PART 1 - PROJECT CHARTER
[El Tigre CCS Caravan] [Version Number] | [Version Date]

1.7 Constraints
Describe any project constraints being imposed in areas such as schedule, budget,
resources, products to be reused, technology to be employed, products to be
acquired, and interfaces to other products. List the project constraints based on the
current knowledge today.
⇒
1. Budget: The project may be limited by the budget allocated from the college
marketing funds to the caravan,since the marketing fund of the college is
limited, which may impact the quality and quantity of promotional materials
and the number of locations the caravan can visit.

2. Time: The project may be limited by the amount of time available to plan
and execute the caravan, because as students, we have other priorities and
limited time for other subjects... This may have an impact on the project's
scope and execution quality.

3. Availability of resources: The project may be constrained by the

availability of resources, such as the availability of the mobile showcase,
promotional materials, and transportation, which may impact the ability to
effectively execute the caravan.

4. Location accessibility: The project may be constrained by the accessibility

of the locations selected to visit, which may impact the ability to effectively
reach the target audience and generate interest in the school.

5. Weather conditions: The project may be constrained by weather

conditions, such as rain, wind, or extreme heat, which may impact the ability
to effectively execute the caravan and attract the target audience.