Classified

Advertisements
 Advertisements

• Advertisement is a marketing communication that

employs an openly sponsored, non-personal
message to promote or sell a product, service or
idea. They are of two types:
 Classified
Advertisements
Classified advertisement s
covers your syllabus. So,
let’s discuss it…
Format of a Classified
Advertisement:

Contact address is a must for every Classified

Advertisement
 Now, let us discuss about the rules of
classified Advertisements:
Situation Vacant:
• Begin with ‘Wanted’ or ‘Required’
• Name of the company
• Post and No. of vacancies
• Age and sex of the candidate
• Qualifications and experiences
• Pay scale & facilities offered
• Mode of applying & address (to be sent)
 Sale and Purchase of Property/
Vehicle/ household goods..
Begin with “For Sale”, Purchase/ Available
or Wanted
• Property: Size, Floor, No. of rooms, locations,
price etc.
• Vehicle: Model, make, year of manufacture,
condition, price
• Household goods: Brand,model,
year of manufacture, price offered/
expected etc.
 To Let/ House on Rent or Space
on Rent
Begin with “Available” or “Wanted”
• Type of accommodation, brief
description
• Rent expected,
• Contact address and phone number
 Educational Institutions/
Consultancy
• Name of the Institution/ Consultancy
• Brief description of students, past
history
• Courses offered & duration, affiliation,
if any
• Eligibility condition, fees, facilities
• Last date of admission, registration
 Missing persons/ Pet Animals
(Lost & Found column)
Begin with “Missing”
• A brief physical Description
• Person: Name, age, height, complexion
& built
• Cloth and other identifying features
• For animals:Name, breed, height,
colour of fur etc.
• Since when missing, assure reward etc.
 Matrimonial:
Begins with Bride/ Groom
wanted/required
• Description: Height, age, family status,
monthly income etc.
• Urgency of marriage
• Proceedings: How to contact, send
horoscope, image etc.
• Mention early marriage, caste no bar etc.
 Travels and Tours:
Begins with “Package Available” etc.
• Name of Travel Agency/ Tour
Operator.
• Covering destination and duration
• Details of package: Food/ beverage/
boarding/ lodging etc.
• Cost and Special discount.
 *Miscellaneous Column
This category will be applied for
those, whichcan’t be categorized by
any one of the earlier columns.
• Foreign Exchange/ Expression of Interest
• Exchange of Goods/ ‘We pay your Bills’
• Home delivery of household
items/ Exhibition of ancient relics
etc.
 Examples of
each category: