ORAL COMMUNICATION: MODELS OF COMMUNICATION

BY JAY MARIE MONTE DE RAMOS-REYES, LPT

SHANNON-WEAVER MODEL SCHRAMM’S MODEL TRANSACTIONAL MODEL DANCE HELICAL MODEL
Information source (person) Sender Sender and Receiver both play each other’s role in No specific element
Transmitter (the mechanism or energy that Encoder reverse No definite beginning and ending
converts encoded message within the channel) Signal Noise (Internal and External)
Channel Decoder Feedback
Receiver (the gadget/tools used in receiving the Receiver Channel
actual message)) Noise
Destination (person) Field of Experience
Noise (Nature=Heredity vs. Nature=Environment)
Feedback

Claude Shannon and Warren Weaver Wilbur Schramm Dean Barnlund Frank Dance

 Regarded as “Mother of all communication”
 Linear, one way communication, sender-
centered, sender is active while receiver is
passive
 Heavily relies on tools/gadgets to relay
message, technology-inclined
communication
 An improved version of Shannon-Weaver
Model with the inclusion of “Feedback”
 Regarded as “Father of Mass
Communication”
 Two-way process where “field of
experience” dictates the effectivity of
communication
EXAMPLE:
Scenario 1: Marites is in a restaurant when
she suddenly sees her neighbor dating a
foreigner. Though she doesn’t want to
eavesdrop, since she’s close to their seats,
she could very well hear their conversation.
Marites: I didn’t know she has a boyfriend.
Hmmmm…
 Inspired from the other communication models  Dynamic, non-linear and spiral
 Two-way process, exhibits continuity of  Communication starts as a small, petty
communication regardless of message sent and exchange of thoughts until it becomes
its responses complex and complicated
 Relies heavily on Topic Shift, Topic
EXAMPLE Termination, Repair, Vertical and Horizontal
S1: Hey, have you seen the post? Integration of ideas
S2: What post? I didn’t open my FB and Twitter
the whole day yesterday.
S1: Look, I bought this from Shopee 9.9
S2: Hey, what about the post? Ah, wow! How
much did you pay for that?
S1: Not much. I got voucher (Hehe).
S2: Guess, I have to download Lazada.
 Both Sender and Receiver are active
 Foreigner: You’ll always be my querida, Me  Heavily relies on responses/reaction regardless TOPIC SHIFT
Querida… of its relevance/connection as long as it allows
Girl: Ahh… I know, my darling. Promise me continuity of the conversation/communication.
I will be your one and only querida.
Marites: Omg, what? So, she’s a “kabit”
after all?! Election 2022
Alternative conversation:
Marites: I didn’t know she has a boyfriend.
Hmmmm… Toni and BBM
Foreigner: You’ll always be my querida, Me
Querida… News Event
Girl: What do you mean “querida?” So, I’m
just your other woman? How dare you!
Marites: Omg, what? So, she’s a “kabit” Distance Learning
after all?!

FIELD OF EXPERIENCE: SEMANTIC Tiktok Challenge

MEANING OF “QUERIDA”
SCOPE OF FIELD OF EXPERIENCE: Twitter Post
1. RELATION(SHIP)- Connection
with each other
 Student- Teacher TOPIC TERMINATION
 Client- Customer
 Stranger- Stranger
X Student- President ???
X Secret admirer- crush
2. CONTEXT- The situation, …
atmosphere, mood where the
speech act happens …
3. CULTURAL BEHAVIOR- covers
the holistic elements that direct
one’s behavior. The language, Distance Learning
religion, economic status,
tradition/practices, livelihood,
gender-orientation Tiktok Challenge
 Both Sender and Receiver are active Twitter Post

TOPIC REPAIR
 Tiktok Challenge

LGBTQIA+

Toni and BBM

Distance Learning

Tiktok Challenge

Twitter Post

VERTICAL
American Litt.

HORIZONTAL Asian Litt.

LITERATURE

Phil. Litt. Visayas Litt.

Litt.
Luzon Litt.
Litt.
Phil. Litt.
 Broadcasting  Day-to-day conversation
 Announcement  Discussion of any topic
 Public speaking (opening ceremony etc.)  Interview, etc.
Most of them do not require (immediate)
response, what’s important is the dissemination
of information