Name: Brendan Gy Gantalao Year & Section: BTLED ICT 2-A

ACTIVITY IN CINEMATOGRAPHY
Instructions: Listed below are advertisements on youtube. Watch these ads and search for the
following screenshots. In each screenshot write what type of camera shot and camera movement is
used. Also put the timestamp of each screenshot. Put your answers before each screenshot.
In your own opinion what things should be improve if there is any in the following ads.

1.) Close up, Steadicam, 2:50 sec

2.) Long shot, Steadicam, 1:43 sec

3.) Close up, zoom, and Steadicam, 37 sec

4.) Mid shot, Steadicam, 25 sec

5.) Over the shoulder, Steadicam, 53 sec

6.) Close up, zoom, 2:31 sec

7.) Close up, handheld, 18 sec

 8.) Long shot, tilt, 9 sec

9.) Mid shot, handheld, 2.35 sec

10.) Two shot, handheld, 1.31 sec

11.) Midshot, Steadicam, 1:23 sec

12.) Close up, handheld, 26 sec

13.) Birds eye view, tilt, 2.19 sec

14.) Over the shoulder, handheld, 2.27 sec

The commercials do well in of communicating their concepts, however they

might use more variety in their camera angles and actions. The camera only uses a
small number of photos and motions. I believe that the advertisements will draw
attention and get better through the use of additional camera movements and angles.
I admire the way that story was delivered and the emotions expressed in the
advertising despite these shortcomings.