Adidas Collection: In nite Warmth

Consumer Insight:

Athletes and active individuals are often faced with challenging

weather conditions, such as cold temperatures and wind. They
need clothing that will keep them warm and comfortable, while still
allowing them to move freely. They also want clothing that is made
from sustainable materials and is durable.

Market Insight:

The global thermal apparel market is expected to reach $300 billion

by 2025. The market is growing rapidly, driven by increasing
demand for thermal apparel from both professional athletes and
recreational tness enthusiasts.

Trend Spotting:

Some of the key trends in the thermal apparel market include:

• Sustainable thermal apparel: Athletes and active individuals

are increasingly looking for thermal apparel that is made from
sustainable materials and produced in an ethical manner.
• Performance-enhancing thermal apparel: Athletes and active
individuals are looking for thermal apparel that will help them
improve their performance, such as clothing that wicks away
moisture and regulates body temperature.
• Lightweight thermal apparel: Athletes and active individuals
are looking for thermal apparel that is lightweight and
breathable, so that they can move freely without overheating.
Trend Forecast:
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Based on the current trends, I believe that the following will be key
trends in the thermal apparel market in the coming years:

• Smart thermal apparel: Thermal apparel that is integrated with

sensors and other technology to regulate body temperature
and provide athletes with real-time feedback.
• Personalized thermal apparel: Thermal apparel that is
designed to meet the individual needs of each athlete, such as
clothing that is tailored to their body type and activity level.
• Sustainable thermal apparel: Thermal apparel that is made
from sustainable materials and produced in an ethical manner.
Concept:

My concept for a new Adidas collection is "In nite Warmth." This

collection would be designed to keep athletes and active individuals
warm and comfortable in even the most challenging weather
conditions. The collection would feature thermal apparel that is
made from sustainable materials, is performance-enhancing, and is
integrated with smart technology.

Consumer Story Board:

The consumer story board for the In nite Warmth collection would
feature a diverse group of athletes and active individuals wearing
the clothes in a variety of settings. The clothes would be shown to
be keeping athletes warm and comfortable in cold weather, while
still allowing them to move freely. For example, a runner might be
shown wearing a pair of smart thermal running tights that track their
body temperature and provide them with real-time feedback. A skier
might be shown wearing a sustainable thermal ski jacket that
provides warmth and insulation. A hiker might be shown wearing a
personalized thermal hiking shirt that is tailored to their body type
and activity level.

Design Direction/Interpretation:
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 The design direction for the In nite Warmth collection would be
functional and stylish. The clothes would be made from high-quality
materials and would be designed to last. The collection would
feature a variety of colors and patterns to choose from.

Material Exploration:

The In nite Warmth collection would be made from a variety of

sustainable materials, such as recycled polyester, organic cotton,
and merino wool. The collection would also be made from
performance-enhancing materials, such as moisture-wicking fabric
and heat-insulating fabric.

Product Attributes, Features & Price Range:

The In nite Warmth collection would feature a variety of products,

including tops, bottoms, jackets, gloves, and hats. The clothes
would be priced to be affordable for a wide range of athletes and
active individuals.

Final Design:

The nal design for the In nite Warmth collection would be a

collection of sustainable, performance-enhancing thermal apparel
that is integrated with smart technology.

Adidas In nite Warmth Eco System

To create something new for Adidas within their ecosystem but a

new concept, I would propose an Adidas In nite Warmth Eco
System. This system would be designed to help athletes and active
individuals stay warm and comfortable in even the most challenging
weather conditions in a sustainable and ethical manner.

The system would include the following components:

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 • Adidas In nite Warmth Products: A collection of sustainable,
performance-enhancing thermal apparel that is integrated with
smart technology.
• Adidas In nite Warmth App: A mobile app that tracks athletes'
body temperature and provides them with personalized
insights and recommendations on how to stay warm and
comfortable in different weather conditions.
• Adidas In nite Warmth Community: A global community of
athletes and active individuals who are committed to staying
warm and comfortable in all weather conditions.
The Adidas In nite Warmth Eco System would be a unique and
innovative way for Adidas to help athletes and active individuals
push themselves to their limits and achieve their goals, regardless
of the weather.
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