Certification Course on Excellence in Managing Fitness and Wellness Center

November 15, 2023 to December 09, 2023

06:30 P.M to 08:30 P.M
(Online Mode)

Organized by:
Human Resource Development Center (HRDC)
Lovely Professional University, Phagwara, Punjab
ABOUT THE COURSE for hands on learning
This Course is a part of ERASMUS+ program titled “Sport and physical COURSE HIGHLIGHTS
education as a vehicle for Inclusion and Recognition in India, Indonesia and • Case Studies, Virtual Tours, Hands-on Practice – Business Plan,
Sri Lanka / SPIRIT” in the 3 partner countries involving India, Sri Lanka Digital Marketing and Extended Reading.
and Indonesia contributing towards increasing the recognition of the
• Recorded video lectures
fundamental value of sport and physical activity for the individual and
WHO CAN ATTEND?
society, well beyond competition, as a powerful tool for the promotion of
Health and Fitness Professionals, Sports Education Students, Aspiring
healthy lifestyles and socioeconomic development – putting special
Entrepreneurs
emphasis in vulnerable groups, female and students with special needs.
IMPORTANT DATES AND REGISTRATION FEE
This course imparts practical training on setting and running a health and
fitness centre and provides entrepreneurial guidance, for building a health
Registration Link *Registration Fee per Registration
eco system where all stakeholders are prepared for the right outcomes.
participant Closes
The Course Outcomes: LPU Students, Research
After doing this course the participants will be to:- Scholars and Faculty
November 12,
1. Develop Business Plan for setting up a fitness and wellness centre. https://www.lpu.in/hrd/ Rs.600/-
2. Apply for funding Schemes for Micro, Small and Medium Enterprises External Participants Rs.
2023
(MSME) applicable for fitness and wellness centre. 1000/-
3. Implement Leadership and Talent Management strategies for sourcing
*Fee once paid is non-refundable
talented staff, developing their competence for optimum performance and
creating a happy work culture. MODE OF PAYMENT
4. Deploy Customer Relationship Management practices and New Era Online Payment: Net Banking/Debit Card/Credit Card /UPI (G Pay, Paytm etc.)
Digital Marketing tools for fitness and wellness centre. HOW TO REGISTER
5. Analyse the costing and maintain the accounts of a fitness and wellness Step 1: Go to http://www.lpu.in/hrd/
centre as per legal procedures.
Step 2: As a new user enter your particulars to Register/ Create an Account
6. Run and administer the business of a fitness and wellness centre in an
ethical, socially responsible, profitable and sustainable manner. Step 3: Login to your Account. If already registered, you can directly Login and
MODE AND DURATION access your account.
The Course will be conducted in online mode on Moodle Platform. The Step 4: Click on “Register” to register for the desired course available on the Home
Course duration is 4 weeks to facilitate participation of working page.
professionals and students. The recorded audio visual of the class shall be Step 5: Select the Payment mode and make payment accordingly.

posted after every class. Participants shall be assigned projects and exercises Note: For Course Details click on “View brochure” in the “Courses available” Tab
CERTIFICATION Module IV: Management of Customer Relations

Participation certificates will be awarded subject to meeting participation criteria ✓ Importance of CRM in creating loyal customers

i.e.,100% attendance and Post Training Evaluation. Day 4 Nov

✓ Benchmarking Industry best practices for CRM
25, 2023
(Saturday)
COURSE STRUCTURE ✓ Creating simple CRM analytics dashboard for Gyms/Fitness
centres
November 15, 2023 to December 09, 2023
06:30 P.M to 08:30 P.M IST Hands-on practice session on creating CRM analytics dashboard
Dec 09, 2023 Saturday (10:00AM – 05:00PM) Module V: New Era Digital Marketing Tools: 4 hours teaching + 6 hrs
Assignments
DAY AND TOPIC
✓ Starting with a Website/Blog and Content Writing
DATE
Module I: Business Plan Development Day 5 Nov ✓ SEO and Building your search engine optimization plan
29, 2023
✓ Idea/Opportunity Identification using SCOPE Model (Wednesday) Promoting your business on Social Networking Sites, Best
practices & optimization.
✓ Customer Persona Development using Storyboarding
Day 1 Nov
15, 2023 ✓ Promoting your business on YouTube, Best practices and
✓ Idea Validation using Empathy Map optimization
(Wednesday)
✓ Business Plan Development using Business Model Canvas Module VI: Costing and Accounts Maintenance
✓ General Entrepreneurship Tendency Test (GETT) : Pre and Post
✓ Application of costing techniques in a project
Training Assessment
Module II: Funding Schemes for Business Set up / Expansion Day 6 Dec
✓ Strategizing the planning and execution of a project's budget
02, 2023
✓ Funding schemes for MSME: an overview (Saturday)
✓ Developing a systematic cost reduction program
Day 2 Nov ✓ Funding Schemes for Women Entrepreneurs ✓ Accounting and book keeping of financial transactions
18, 2023
(Saturday) ✓ UDYAM Portal (GOI) : An Orientation Module VII : Social Responsibility and Ethics
✓ Start-up India Seed Fund Schemes: An Orientation ✓ Introduction to Social Responsibility: environmental, ethical,
philanthropic and economic.
✓ Success Stories of Funding Schemes and common myth busters
Module III: Leadership and Talent Management Day 7 Dec
✓ Growing role of Social Responsibility in the Fitness Industry
06, 2023
✓ Leadership Styles and Talent Motivation (Wednesday)
✓ Best Practices to benchmark our businesses : CREED Design
✓ Talent Sourcing through digital platforms ✓ The Ethical Compass: Bringing Indian value system into the
Day 3 Nov
22, 2023 business
✓ Learning and Development: Conducting Staff Trainings - The
(Wednesday)
digital way Day 8 Dec Project Presentation
09, 2023
✓ Maintaining Organizational Culture and Improving workforce (Saturday)
happiness Index
ABOUT THE HOST INSTITUTION LPU-Human Resource Development Center (LPU-HRDC) is mandated

Lovely Professional University (LPU) has been accredited A++ by National with the charge of Faculty Development and Outreach Training. HRDC

Assessment an Accreditation Council (NAAC) the autonomous institution engages with the maestros in industry and academia to ensure capacity

of the University Grant Commission (UGC). LPU has been ranked 25th in building for developing industry ready professionals. Outreach Training

India in the prestigious THE World University Ranking. This success is Programs organized by LPU-HRDC focus on core-competence

achieved by the unmatchable ability of the university in ensuring inclusive development, experiential learning approaches, and developing sustainable

and equitable quality education and promoting lifelong learning systems. LPU-HRDC hosts the local chapter of SWAYAM – NPTEL

opportunities to all, providing inclusive and sustainable economic growth, offering Massive Open Online Courses in all disciplines.

strengthening the means of implementation and revitalizing the global CONTACT: COORDINATORS:

partnership for sustainable development. The World University Rankings
for Innovation (WURI) 2023 has ranked LPU 3rd in India among both
government and private universities. LPU is ranked amongst top 50 Global
universities along with “Ivy League Universities “like University of
Mr. Sarabjit Singh Kwatra, Deputy Dean, HRDC, LPU Mob: +91-
9814139900
Dr. Neelam K Sharma, Professor & Dy. Dean, Department of Physical
Education, LPU Contact: 9463235378

Pennsylvania, Harvard University, Columbia University and Yale

University. Every year thousands of students are mentored to emerge as

global citizens and seasoned professionals, as a result of the curriculum,

pedagogy, evaluation schemes and holistic development initiatives adopted

at the University.