Professional Documents
Culture Documents
Assigment II
Assigment II
Target market
The product is aimed at the entire population, regardless of age, primarily to the citizens of
Miami and especially to people whose lifestyle is based on eating rich but at the same time
healthy and that is why the marketing strategy to be used to venture into the USA will be the
brand positioning strategy where we will seek to satisfy customer needs, where our company
will differentiate itself from the competition by offering an innovative product that will be
offered and consumed by anyone of any age, being also a product with affordable prices for the
entire population and compared to the competition will be a high quality product, which has the
option of being healthy or not.
Ethical conditions
For our business it is essential to carry out the ethical conditions
of the United States and the world itself, so that within our
company human rights must be respected, it is essential that each
employee has a set schedule, that through this company must take
into account the environment as well as it has to be a fair
business that leaves aside completely the corruption thus
generating more and more confidence in the customers and the
possible solutions are to create strategies such as packaging to
help the environment, as well as treating each employee with respect and equality and creating a
good working environment.
Intercultural environment
Regarding the intercultural environment, it is very important to maintain successful
communication between people, especially from different cultures; in this way, what can be
done is to open our minds and visualize the things from the perspective of the others and also
show our own in order to amplify the different points of view when making a decision for the
company. Linked to this is the fact of feeding information about cultural differences, in this way
knowledge and ideas can be shared in a better way for the progress of the company.
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