CUSTOMER LIFE CYCLE

consists to define the phases that a

MANUF A C T U R I N G L IFE
CYCLE
Life cycle:
Every productive project has some
purposes linked to obtaining a product,
which must be generated through
various activities. The set of phases
used is called the "life cycle".
Objectives of each phase of the life
cycle:
1. Definition phase : what to do?
o Carry out detailed planning.
customer goes through when evaluating,
buying and using the products offered by
a company or company.
1. Identify everything you have to fill, for
example guarantees, forms, others.
2. Try to develop an understanding of the
company that is selling you that
product or service.
3. Consider how the products or services
offered by the company satisfy or not
their needs.
4. Evaluate the other companies that can
offer you that product or service.
5. Decide to buy the company's product

o Feasibility study.
2. Design Phase: how to do it?
o Solutions in cost, time and quality.
LIFE CYCLE
that meets your needs.
The customer becomes a real customer the

OF A
o Adjust product specifications.
moment he decides to buy the product or
o Identify technological solutions for
service .
each of the system's functions.
3. Construction Phase
o Validate that the product obtained
meets the previously defined design
requirements.
PRODUCTS
4. Maintenance and operation phase :
o Operation: ensure that the use of the
project is as intended.
o Maintenance: refers to unusual
maintenance. Presented by:
Steps to establish an optimal and The customer life cycle has the following Leidy León Caicedo
competitive life cycle or value chain: phases: Juan Sebastian Carillo
Recognition of value chain activities • Acquisition phase.
Creation of competitive advantage Diana Carolina Rivera
• Conversion phase.
through cost reduction or value • Growth Phase. Maria José Villalba
addition
• Retention Phase.
Exploit the relationship of activities
• Reactivation Phase. MANAGEMENT ACCOUNTING
in the value chain
 LAUNCH OR INTRODUCTION PHASE
Product life cycle management is the
process that manages the complete
life cycle of a product from its
conception, through its design and
manufacture, to its service and
disposal.
LIFE CYCLE FEATURES
The life cycle of a product is a
chronological process
That goes from its launch on the
market to its disappearance.
It follows that a product has a
limited life
Sales go through different stages
Profits vary according to the cycle
Products require different
strategies according to the group
• Cycle change is marked by sales
DISAPPEARANCE PHASE
Low sales and profit volumen It is the final stage of the product life
Important technical, commercial and cycle which occurs
communication investment for the in the face of continuous decreases in
launch of the product. sales and negative results, for which
Possible market entry barriers· reason it is decided to withdraw the
Little or no competition product from the market.
GROWTH PHASE
Significant sales growth.
Rapid increase in profits, which
reach their highest point at the end
of this phase.
Commercial and advertising actions
are intended for the majority of the
market.
Improve production processes and
new versions of the product appear.
Period of high costs and
reinvestment of benefits.
New competitors begin to appear in
MARKETING INSTRUMENTS
increasing numbers. AND PRODUCT LIFE CYCLE
IA previous and indispensable step to
MATURITY PHASE have orientation in the
Sales continue to grow, but at a
marketing policy of a company is to put
slower pace.
the products in the phase that
Profits begin to decline.
corresponds to them, in order to be able
Manufacturing techniques are highly
to apply the necessary actions in an
sophisticated, with low
appropriate way and obtain the
manufacturing costs.
expected results.
The number of competitors is high.
Prices start to drop. MAIN PRODUCT STRATEGIES
Commercially, product differentiation Improvements in the design or
is important. appearance of the product to
DECLINE PHASE Make it more attractive.
Sales decrease significantly Improvements in product quality to
The benefits are low or negative increase its duration.
There is no technological investment Improvements in the characteristics
Competition is low of the product to increase its
Prices tend to stabilize or increase usefulness.
Distribution goes from intensive to Introduce new uses for the product
selective. Promote greater use of the product