Pre-Ph D Examinations 2021

DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES

ANDHRA UNIVERSITY

PAPER II: Part A: RESEARCH TOPIC

Research Topic: A Study on Impact of E- business on Traditional Business Organizations
(With special reference to select Traditional Business Organizations in East and West Godavari Districts of Andhra Pradesh)

UNIT -I
Introduction to E- Business: History of E-Business - E-Commerce - E-Marketing- Mobile
Commerce- Infrastructure and Architecture of E-Business - E-Business Vs Traditional
business
UNIT -II

E-Business Models: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-

Consumer (C2C), Consumer-to-Business (C2B), E- Governance Business Models
UNIT -III
E-Marketing: Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Pay Per
Click or Pay Per Call (PPC) - Content Marketing-Social media marketing - Email marketing-
Influencer marketing - Affiliate Marketing - Reputation marketing- E- Advertising – web banner
advertising – Ad sense advertising
UNIT -IV
Traditional Business: Features of Traditional Business - Traditional Business models - Functions -
Objectives - Pitfalls of Traditional Business – Contemporary issues of Traditional Business
UNIT -V
Impact of E-Business on Traditional Business: Impact on Human Resource- Impact on Finance-
Impact on Marketing - Impact on Operations- Recent Trends in Traditional Business

References

1. Beynon-Davies P. (2004). E-Business. Palgrave, Basingstoke. ISBN 1-4039-1348-X

2. Bell, Chris. "E-commerce models". Chris Bell. Retrieved 28 May 2020
3. Amor, D. ( 1999). The e- business (r )evolution. Upper Saddle River: Prentice Hall.
 PART - B
RESEARCH METHODOLOGY
Unit I: Meaning and importance of research – Research process – Types of research – Defining
research problem – formulation of hypothesis – Testing of hypothesis.
Unit II: Research design – exploratory research – descriptive research – casual research –
sampling and sampling design – sampling methods – simple random sampling – stratified
sampling – systematic sampling – cluster sampling – multistage sampling – nonprobability
sampling – convenience sampling – judgment sampling – quota sampling.
Unit III: Data collection – primary and secondary data – designing of questionnaire –
measurement and scaling – normal scale – ordinal scale – interval scale – ration scale –
Guttmann scale – Likert scale – Schematic differential scale.
Unit IV: Edition – Coding – Classification of data – tables and graphic presentation 0
preparation and presentation of research report.
Unit V: Multiple regression analysis – concepts and application of discriminate analysis and
factor analysis.
REFERENCE BOOKS:
Leon Festinger and Daniel Kurtz : Research Methods in Behavioral Science
Goods and Matte : Methods in social Research
Feuline V. Yoind : Scientific and social surveys and research.
 ANDHRA UNIVERSITY
DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES
PRE – Ph.D. EXAMINATION, August– 2021.
PAPER II: RESEARCH TOPIC AND RESEARCH METHODOLOGY
Part A:
A Study on Impact of E- business on Traditional Business Organizations
(With special reference to select Traditional Business Organizations in East and West Godavari Districts of Andhra Pradesh)
Part B:

Research Methodology

MODEL PAPER

Time: 3 Hrs. Max. Marks: 100

Answer any FIVE questions selecting not less than two from each part 5x20=100m

Part A: Research Topic

1. What is E-Business and explain E- Commerce and differences between E-Business and
Traditional Business.
2.
3. What are the E- Business Models?

4. Explain E- Marketing tools.

5. What are traditional business models?

6. What is the impact of E-Business on Traditional Business?

PART- B: Research Methodology

1. What is Research? What are the objectives and types of Research?

2. What is sampling? Explain various types of sampling techniques?
3. Elaborate the basic scaling techniques? Explain about schematic differential scale?
4. What is good research thesis? Discuss various steps involved in report writing?
5. Explain about identification of research problem in the study?