Funnel

Guides
Volume 9 • Challenge Funnels

The Ultimate Step-by-Step Guide

To Building Your Challenge Funnels

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 Legal Disclaimer

This guide was designed for your educational enjoyment. No part of this
guide may be reproduced, printed, stored in a retrieval system, transmitted,
copied, re-sold, or otherwise used for public or private benefit.

This guide provides valuable funnel building strategies and tactics that are
based on our own rigorous testing. ClickFunnels, which is referenced at
times in this guide, is a website and funnel builder company that helps
existing businesses sell their products and services online. ClickFunnels
makes no claims or representation that by using this guide, participating in
a Virtual Hackathon, or subscribing to ClickFunnels you will earn money or
make your money back.

While this guide and our programs may depict real experiences from
paying users of ClickFunnels, their business’s results are not typical, and
your business’s experience and funnel success will vary based upon the
effort and education of your business’s employees and management,
the business model that is implemented, and market forces beyond any-
one’s control.

Copyright 2020 - ClickFunnels - All Rights Reserved

 Funnel Guides

These Virtual Hackathon Funnel Guides are meant to be used as a

checklist while you are building your funnels. It is important to know that
not everyone builds their funnels exactly the same and the beautiful thing
about ClickFunnels is you are free to customize your funnels however you’d
like. The format and steps used may not be EXACTLY the same for every
single funnel you build. These guides will help give you a great idea on how
you might build your funnel, but you are always able to customize them for
your own needs.

These guides are created by the Virtual Hackathon Team. The Virtual
Hackathon Team does live “Hackathons” every single Day (M-F) and are
available to all ClickFunnels Platinum Members.

To get the most out these guides make sure you attend the live Virtual
Hackathons to get a full run through of how to build these funnels, get
any of your questions answered and learn all about the AMAZING
features included in ClickFunnels Platinum.

STEP 1
Sign up for the next Virtual Funnel Hackathon at: https://virtualhackathons.
com

STEP 2
If you aren’t a ClickFunnels Platinum member, test out the platinum
features for FREE for a week by going to: https://platinumsneakpeek.com/

STEP 3
Set a reminder for yourself so that you don’t miss out on all the AMAZING
Virtual Hackathon Action! (Set one on your phone and your computer!)

We can’t wait to see you in the next Virtual Hackathon!

Copyright 2020 - ClickFunnels - All Rights Reserved

 Challenge Funnels

Challenge Funnels are an amazing way to help you introduce new custom-
ers to your products and services. This funnel can help your dream custom-
ers get results faster and can help ascend them to the next offer in your
value ladder.

With a Challenge Funnel, you are going to deliver your content over a spe-
cific timeframe (i.e. 5 days, 7 days, 30 days, etc). Generally, the length of
your challenge should be long enough for you to build relationships while
also keeping it short enough to keep the attention and interest of your cus-
tomers.

Your customers will purchase a ticket to attend your challenge live or

pre-recorded and then you can also offer them additional upsells that will
help throughout the challenge. The key is to ensure your customers are
able to consume the information they need to complete your challenge
and get amazing results.

There are 3 main pieces to building this Funnel and having it all automated.

1. The Front End Funnel

2. The Lists
3. The Follow Up Funnel Sequence

Copyright 2020 - ClickFunnels - All Rights Reserved

Challenge Funnel
Framework

Copyright 2020 - ClickFunnels - All Rights Reserved

 The Front End Funnel

The Front End piece to this funnel usually consists of 4 Steps. A Sales Page
with an optin form, an order form page, with an order bump, an upsell
page and then an order confirmation page. You can also optionally have a
downsell page that customers will see only if they say no to your upsell. On
the order confirmation page, you’ll display a receipt and you can also add
an “offer wall” to give customers the opportunity to go through some of
your other funnels for your other products.

Once You choose a template to start with (Check out Funnel Hacking Se-
crets in FunnelFlix), you will want to complete the following steps:

Funnel Settings
• Update Funnel Name
• Update Domain
• Update SMTP
• Update Favicon

Things to do on every page

• Check ending path that shows up in browser (gear under page preview)
• Create and Save a Header/Footer to apply to each page (huge time saver)
• Update design and copy of the page
• Update SEO Meta Data
• Check Settings>>General>> Search Engines
• Double Check Automation tab of funnel steps

Copyright 2020 - ClickFunnels - All Rights Reserved

 The Sales Page

On this page you will build out your sales message and have a simple optin
form to collect email addresses and allow your visitors to start the process-
es of signing up for your challenge. The Sales message should target your
emotional buyers, logical buyers and use urgency to push your buyers who
buy out of fear.

To do list:
• Complete everything listed in “Things to do on Every Page”
• Add Input set to Email
• Add Button Element with Action set to “Submit Order/Submit Form”
* Connect Non-Buyers List to this step (Do this after you’ve created your
list)

Copyright 2020 - ClickFunnels - All Rights Reserved

 The Order Form Page

The Order Form Page is just a simple page where visitors can purchase your
offer. You do not need to do another long sales message or entire sales vid-
eo here, they are already sold if they have made it this far. A simple place
for them to purchase with a couple testimonials and a recap of your offer
should do the trick! You can also add an order bump to increase your cart
value as well!

To do list:
• Complete everything listed in “Things to do on Every Page.”
• Add your Products To The Funnel Step
• Add Input Element set to “Email Address
• Add Order Select Element
• Add Credit Cart Element
• Add Button Element with Action set to “Submit Order/Submit Form”
* Add anc configure Order Bump
* Connect a Buyers List to your Products

Copyright 2020 - ClickFunnels - All Rights Reserved

 Upsell Pages

On the Upsell Pages we can present them with additional offers and give
them two options, Yes to purchase, No to go to the next step in the funnel.
Usually this will be the next logical thing they will need. Think about what
the next thing they will need is after they go through your challenge… you
can sell that to them here! We can set these up to be one click purchases,
where they click a clearly defined button and that charges for that offer
INSTANTLY!

To do list:
• Complete everything listed in “Things to do on Every Page.”
• Add your products to the funnel step
• Add a button set to one click purchase your product
• Add a “no link” text or button element

Copyright 2020 - ClickFunnels - All Rights Reserved

 Order Confirmation Page

This page will act as the receipt for your customers after purchasing the
offers on the previous pages. You will use a special element called a “or-
der confirmation” element to display their purchases on this page. You can
also give them some next steps to follow to access their purchase. This is
usually done either through a CF Membership area or through a follow up
email. You can also include an offer wall to give them the opportunity to
visit some of your other funnels.

To do list:
• Complete everything listed in “Things to do on Every Page.”
• Add a order confirmation element to the page
• Provide next steps for your customer
• Optional: Add an offer wall with links to other funnels.

Copyright 2020 - ClickFunnels - All Rights Reserved

 The Lists

When visitors in your funnel take certain actions on the pages in your fun-
nel, you can automatically add them to different lists inside your ClickFun-
nels account. Once you have them on lists you can run all those contacts
through different automation sequences.

For this funnel, we recommend creating at least a “Challenge Non-Buyers

List” as well as a “Challenge Buyers List” if you are planning to create an
“Abandoned Cart Email Sequence”

You could also set this same system up for all your other products in your
funnel as well, if you plan to send emails to customers who do or do not
buy your upsell products.

Buyers List

This will be a list of everyone who completes a purchase on the second

step of the 2 step order form. Anyone who gets onto this list, we will next
set up an automation to take them off the “Challenge - Non Buyers List”

To do list:
• Create the Buyers List. (As a Static List)
• Connect the List to the Product in the Product Follow Up Settings.

Copyright 2020 - ClickFunnels - All Rights Reserved

 The Lists

Non-Buyers List

This will be a list of everyone who opted into Step 1 of your 2 Step Order
Form. As soon as they fill in step 1, we know who they are they technically
haven’t bought yet, so we will consider them a non buyer until they com-
plete a purchase on step 2

To do list:
• Create the Non-Buyers List. (As a Static List)
• Connect the List to the Sales Page.

Copyright 2020 - ClickFunnels - All Rights Reserved

 The Follow Up Funnels

Once you have your Front End Funnel Built, your list(s) created and the two
connected to each other. You can then connect your list(s) to a Follow Up
Funnel to automate emails to every contact in each of your different lists.

Buyers List Sequence

The Buyers List Follow Up Funnel Sequence is a series of automations that you
will run everyone who purchases through. Since everyone who attempts to
purchase on the order form ends up on the Non-Buyers list right away, you
need your first automation set up to remove them from the non-buyers list
and then you can also send them an confirmation email right away! You can
then drip out any other emails or actions you want to take place for the con-
tacts in the future.

To do list:
• Create a new FUF Sequence
• Connect Your Buyers List to the Buyers List FUF
• Add a Remove From List ClickFunnels Internal Step
• Add a Email Messenger Steps
• Make each FUF steps live.

Copyright 2020 - ClickFunnels - All Rights Reserved

 The Follow Up Funnels

Once you have your Front End Funnel Built, your list(s) created and the two
connected to each other. You can then connect your list(s) to a Follow Up
Funnel to automate emails to every contact in each of your different lists.

Non-Buyers List Sequence

The Non-Buyers List Follow Up Funnel Sequence is a series of automations

that we will run to everyone who filled in step 1 without completing a purchase
on the Order Form. If they successfully complete a purchase, the Buyerst List
FUF will remove them from here, but if they go 24 hours without completing a
purchase, you are going to send them some reminder emails to get them back
onto the order form to finish what they started

To do list:
• Create a new FUF Sequence
• Connect Your Non-Buyers List to the Non-Buyers List FUF
• Add a Email Messenger Steps
• Make each FUF steps live.

Copyright 2020 - ClickFunnels - All Rights Reserved

 Funnel Guides
Don’t forget to sign up for the next Virtual Hackathon so that you can go
through this live with our team and get any questions you have answered!

These guides are created by the Virtual Hackathon Team. The Virtual
Hackathon Team does live “Hackathons” every single Day (M-F) and are
available to all ClickFunnels Platinum Members.

To get the most out these guides make sure you attend the live Virtual
Hackathons to get a full run through of how to build these funnels, get
any of your questions answered and learn all about the AMAZING features
included in ClickFunnels Platinum.

STEP 1
Sign up for the next Virtual Funnel Hackathon at: https://virtualhackathons.
com

STEP 2
If you aren’t a ClickFunnels Platinum member, test out the platinum
features for FREE for a week by going to: https://platinumsneakpeek.com/

STEP 3
Set a reminder for yourself so that you don’t miss out on all the AMAZING
Virtual Hackathon Action! (Set one on your phone and your computer!)

We can’t wait to see you in the next Virtual Hackathon!

-The Virtual Hackathon Team

Copyright 2020 - ClickFunnels - All Rights Reserved