ALL ABOUT KUMBH MELA 2021

This time Starting on Kumbh mela in A religious event which

11th March and will Haridwar is generally will be attended by
be ending till April after 12 years but this millions of devotees
End/ May Mid time after 11 Years around the world
(Around 10-12 Crores)

The main excitement Haridwar comes at the Kumbh mela of Haridwar

of this mela is to take top of all Indian enjoys exceptional media
dip in Ganga river pilgrimages coverage & Tourist traffic
IMPACT OF KUMBH MELA DUE TO CORONA PANDEMIC

The crowd capacity of Special crowd

A religious event management will be
Kumbh mela 2021 will be each ghat has been
happening with such a tackled
numerically restricted assessed
big social gathering after The crowd capacity of
Areas will be marked in
almost a year each ghat has also been
various zones
assessed
https://indianexpress.com/article/explained/kumbh-mela-2021-mythology-preparations-coronavirus-haridwar-6719596/
 WHY KUMBH 2021…
ü BIGGEST GATHERING AFTER COVID PANDEMIC

ü BELIEVERS ATTEND AND EMOTIONAL SENTIMENTS

EXPECTED TO BE HIGH THIS YEAR

ü MULTIPLE BRANDING OPTIONS

ü HIGH VISIBILITY BRANDING POSSIBLE

ü OPPORTUNITIES FOR ENGAGEMENT

ü IDEAL TO REACH OUT TO A VAST POPULATION

ü EXPECTING GOOD FOOTFALLS

ü ALL NECESSARY PRECAUTIONS WILL BE PLANNED

AND TAKEN
HOW KUMBH 2021 IS DIFFERENT FROM THE PAST
FOOTFALL EXPECTATION

2010

2019
7 Mn was the footfall
of Haridwar Kubh Mela
which was held in 2010 2021
1.5 Cr. (Shahi
Approx.
Snan) was the footfall of
Allahabad Ardha Kubh Mela Preparation for accomdation
which was held in 2019 Jan - Feb for almost 10 Cr and also
expected but the final
number will be assessed
basis the pandemic situation
MELA MAP
IMPORTANT GHATS & MELA AREAS

Ghats: Major Mela Areas: Major Parking:

1. Har Ki Pauri 1. Bairagi Camp 1. Dheerwali Parking
2. Birla Ghat 2. Chandi Tapu 2. Hariram Arya Inter College
3. Chandi Ghat 3. Pantdeep 3. Dakshdweep
4. Sarvanand Ghat 4. Rishikul 4. Gaurishankar
5. Gau Ghat 5. Dakshdweep 5. Saptirishi Aashram Parking
6. Vishnu Ghat 6. Gaurishankar
7. Near CCR
Branding Opportunities
 BARRICADES

50% Branding Area

for KUMBH and 50
% for BRAND
Branding Size: 6x4
Approx., Front &
Back
One time branding
replacement

Quantity Cost per unit

1000 Units Rs 11000 Per Unit (Min 100
Units per Brand)
 POLICE HELP DESK

Quantity Cost per unit

100 Units Rs 60000 Per Unit (Min 5
Units per Brand)
 POLICE WATCH TOWER

Quantity Cost per unit

100 Units Rs 95000 Per Unit
 BRANDED JACKETS

Quantity (Police, House Keeping, Cost per unit

fumigation workers, Home Guards
& Volunteers)
50000 Units Rs 850 Per Unit (Min 500 Units per
Brand)
 HELIUM BALLOONS

50%
Branding
Area for
KUMBH and
50 % for
BRAND

Quantity Cost per unit

30 Units Rs 5 Lacs Per Unit per Month (For
48 Days)
 MASKS

Quantity (Police, House Keeping, Cost per unit

fumigation workers, Home Guards &
Volunteers)
500000 Units Rs 20 Per Unit (Min 10000 units per
Brand)
 FACE SHIELD

Quantity (Police, House Keeping, Cost per unit

fumigation workers, Home Guards &
Volunteers)
500000 Units Rs 40 Per Unit (Min 10000 units per
Brand)
 CHANGING ROOM AREA BRANDING

Quantity Cost per unit

400 (Size: 3x3.5x7 – Male & Rs 24000 Per Unit (Min 20 units
Female) per Brand)
 BUSES TO BE CONVERTED INTO SHELTERS/E CLINICS

50% Branding Area for KUMBH and 50

% for BRAND Quantity Cost per unit
22 Units Rs 9 Lacs per Unit for Entire
Mela Duration
 BUS STOP IN KUMBH AREA

Quantity Cost per unit

5 No. (Size: 25x8x8) Rs. 10 Lacs Per Bus Stop (Period: 1 Year
& 2 Times Branding Change)
 OVERHEAD WATER TANKS

35% Branding Area for

KUMBH and 65 % for
BRAND

Quantity Cost per unit

25 No. (Size: 5000 Sqft Branding Area) Rs. 3.5 Lacs Per Overhead Tank
Paint my City – 20% branding space to be given to Brand (in equal
proportion to the painting)

Quantity Cost per unit

5 Lacs Sqft Rs. 300 per sqft, Min 5000 Sqft per
Brand,
Water Screen Projection (Har ki Paudi Ghat)
माँ गंगा का पानी सनु ाएगा,माँ गंगा क- कहानी ।
Daily Show Time 6:15 PM - 09:45 PM
Daily Show Slots 6 Slots
Show Duration 15 Min
Total Duartion Days 60
Location Har Ki Paudi Ghat
Water Screen Size 80 ft x 30 ft

Numbers of Spon. Ad AV Duration Slots Total Min Per Day Total Min in Entire Kumbh Total Cost in Lacs
Tittle Sponsor 1 Max 60 Sec 4 Min/ Show 24 1440 85
Co Sponsors 3 Max 60 Sec 2 Min/Show 12 720 55
Assoiciate Sponsors Max 60 Sec 1 Min/Show 8 480 25

Other Tools for show advertising :

Hoardings around the Khumbh Area
Newspaper Ads
Police Barricades
Branding on E Auto
Branding on Bus
*Description of the above details on request.
 LED SCREEN PANELS @ Ganga Bridges

Quantity Cost per unit

30 Screens, Size: 20x5 ft, Max 10 Rs. 15 Lacs Per Month for set of 6
Brands per Screen and AV/Slide LED’s (Min Period 1 Month)
Time: 30 Secn (Loop Time 5 Min)
LED SCREEN PANELS @ Ganga Bridges
 DIRECTION SIGNAGES

Quantity Cost per unit

2500, Size: 4x2, 75% Branding Area Rs. 5000 for Entire Mela Duration
for Brand (Min Qty: 200)
 LED VAN

Quantity Cost per unit

Tata Ace, 75% Branding Area for Rs. 7 Lacs for Entire Mela Duration
Brand (48 Days)
 FRONT LIT STATIC BRANDING ON BRIDGES

Quantity Cost per unit

6 – 8 Sites Per Bridges, Size: 24x6 On Request
Front Lit Flex Hoarding Duration : 48 Days
 FRONT LIT STATIC BRANDING ON BRIDGES

Quantity Cost per unit

6 – 8 Sites Per Bridges, Size: 24x6 On Request
Front Lit Flex Hoarding Duration : 48 Days
 STALLS DETAILS
S.N. Area Landmark Stall Size No of Stall
1 Sector-2, Ranipur Foundry Gate, Vending Zone 10'x10' 50
2 Sector-2, Ranipur Shiv Manidr, ID Colony 10'x10' 10
3 Sector-2, Ranipur Bal Mandir Senior Secondary School 10'x10' 10
4 Sector-2, Ranipur Gurudwara 10'x10' 10
5 Sector-2, Ranipur Gandhi Park 10'x10' 20
6 Sector-4, Mayapur Rishikul-1, ISBT 10'x10' 10
Near Shivalik Nagar Parking, Opp
7 Sector-1, Jwalapur Hotel Flora 10'x10' 22
8 Sector-4, Mayapur Rishikul -2, ISBT 10'x10' 10
9 Sector-7, Bairagi Camp Opp GMOU Bus Stand 10'x10' 5
10 Sector-7, Bairagi Camp Entry Gate of Bairagi Camp 10'x10' 10
Towards Naya Tapu to Gaurishankar
11 Sector-7, Bairagi Camp Bridge 10'x10' 10
12 Sector-7, Bairagi Camp Bairagi Camp, Official Camping 10'x10' 25
13 Sector-7, Bairagi Camp Towards Dakshdweep Road 10'x10' 5
14 Sector-9, GauriShankar GauriShankar ISBT 10'x10' 20
15 Sector-9, GauriShankar Below Chandi Bridge 10'x10' 20
16 Sector-10, Neeldhara GMOU Bus Stand 10'x10' 10
17 Sector-10, Chandi Tapu Eastern Edge of Chandi Tapu 10'x10' 7
18 Sector-10 Media Camp 10'x10' 10
19 Sector-10 Chandi Tapu Hospital 10'x10' 5
20 Sector-10 Chandi Tapu 10'x10' 5
21 Sector-4, Mayapur Mahrishi Kashyap Ghat 10'x10' 20
22 Sector-13 Laaljiwala 10'x10' 5
23 Sector-15, Pantdweep Behind Police Station, Bheemgoda 10'x10' 10
24 Sector-15, Pantdweep Zonal Magistrate Pantdweep 10'x10' 10
25 Sector-15, Pantdweep Opp Ayurveda Hospital 10'x10' 5
26 Sector-15, Pantdweep Opp PoliceLine, Pantdweep 10'x10' 10
27 Sector-15, Pantdweep Pantdweep Vending Zone 10'x10' 10
Sector-17,
Motichoor+Bhupatwala+Khar Near Naala Bridge at PawanDham
28 khari Land, Bhupatwala 10'x10' 10
TOTAL SHOPS 354
 FOOD COURT DETAILS
S.N. Area Landmark Size
1 Sector-2, Ranipur Foundry Gate, Vending Zone 50'x60'
2 Sector-2, Ranipur Shiv Manidr, ID Colony 50'x60'
3 Sector-2, Ranipur Gurudwara 50'x60'
4 Sector-4, Mayapur Rishikul-1, ISBT 40'x50'
5 Sector-4, Mayapur Rishikul -2, ISBT 40'x50'
Towards Naya Tapu to Gaurishankar
6 Sector-7, Bairagi Camp Bridge 60'x50'
7 Sector-7, Bairagi Camp Bairagi Camp, Official Camping 80'x50'
8 Sector-9, GauriShankar GauriShankar ISBT 60'x50'
9 Sector-10, Neeldhara From Neeldhara Under Chandi Bridge 60'x50'
10 Sector-10, Neeldhara GMOU Bus Stand 60'x50'
11 Sector-10 Media Camp 60'x50'
12 Sector-15, Pantdweep Near Interjection 50'x40'
TOTAL FOOD COURT - 12
 HOARDINGS

Size: 20’x10’
Qty:
150 - Haridwar
50 - Rishikesh
20 - Muni ki Reti
 HOARDINGS LOCATIONS

1. Laltarav Bridge
2. Pantdweep Parking
3. Near Nagar Nigam
4. Har ki Paudi
5. Haryana Tapu Parking Area
6. Haridwar Bus Stand Road
7. Prithvi Raj Chowk, Bhagwanpur Gang Nahar
8. Muni Ki Reti & Tapovan
9. Swarg Ashram Nagar Palika
10.Shiv Ganga
11.Laxamn Jhula Road
12.Geeta Nagar, Rishikesh Road
13.Shyampur, Raiwada Road
14.Mansa Devi & Raiwada
15.Dakshdweep
16.Gaurishankar
17.Bairagi Camp
18.Birla Ghat
19.Chandi Ghat & Chandi Tapu
20.Neeldhara
21.Bhupatwala
 THANK YOU

For further Information contact:

Akhilesh Bahuguna – 9910021811

Chandra Gulati - 9560786738