O.No.

Q.No.

Namo- huskegn Bo rede clas-sY

Q. No.

Subj ee - Business to
to Business
Busiress Matteina
DA

hohal

B2 B and B2c
hoy ieenas betsnen

Yratketng straegis ?
Ans The
key
B2B
digxuns bekscen828 (business
Jo business and B2c(business- to- (onsume
makefing hatgiw iu le in he nalu
daxge audience -the

proes s

J.Taugel Audina
Bo Makelirg • Jaxqels ?ndtisidual Consumners
as end Cusomersghu pixchasing dcisien
mad an
Bmall

2- Decison

B28
Strn plex
S?m
Makeking
and ore
:
Makiq Compleaty ?
Decison-
împulsiie
maktngiš usually
(osume purchasey
ce
dllen dstuen by emolional Rackers, brond
andimmediat sneec o desires

3. Relal?onsh?p

B2c Makeiinq
ng
Buâlding '
whik brand
 QNo. Q.No.

AT ..
Q,No.
4he emphasis is ten on ndtoidua
i5
doansactons. Builating lallarohips
ba not be ds
mporleund,
foB28

'
eatenejue.

4Manheling chamels
B2B
Relies on danqeted industy

Coents, pralessonad netoorkin, and

Specialized dacde pabtcaions.
Conlend maxkefng. Hhougt badoship
and diud Sales au lomman.

5) MeMessage

Bog
e Content:

UMaheling: focuseson- indapth,

echnteal indomatioe, and Uale

business bend't
propsttion s Ahad bigh ligh!

6Mesaaqe
2 Contenf Ba
B2g'Mauheing 2 Emphasi hey emci onal

and geatibiGty'
ppca, ikestle bengits,and oel
Contenfo to. evoke

emo-iors and Geect

posona
Connection oth (onsamurs
 Q.No.
O No.

.. 2
Houo cloes ulatt onship
buldiA
a
2 No.
Ceucial P
suole în B28 makelig, and sha
stralgo Canbc
businessireladfonahtps ?

i)Underslanding
under stanirg tho
cienl Needs

Spe
: Inioest

neds
4ime io
and challngu
needs and
4 ycur cients gailor yos produds
Seoices to addres he uniqua uquircrert
11)cleax 2 transparend ommunication ;
nsa Eslabl'sh open and' transparernt
(omunieedfon channes cleanly Conocy inermahan
- aboul
an chong
thad ay impa hd ciert
i)Consieend and Rellaba Seorou -

(onsisfenty dalive high

igh qualiy
protucks Seuius. Realibrty butdswt
'andidunst is fundamentad to Jatng
busîness elafonahips
'Sn
personalisecd
Utaeat etents as indiotdus

peroon aliz yout ioteradions based on the'r

indus tny nuanas, and busiess

wkue AddedSeoies.
addiona Ualue
prouide beyond
 QNo Q.No.

Hhei Cove ornuct ar Senuiudhis

R.
Nol

, No
O.
(ould tnclud educalionaesour ces

eatelustue însights, or extra 3u

3upport
thal énhanesthe cliendsoierall

oxposena

w) Dalue- Added Seoiu bsa

prou? d addiHonaJ Gale.
Hhe co
Core produet os Sewiá Jhis

bayd
toald incucl éducatonal
dducaional resouTG

allabanatie problem. Soluingi

Approach challeng (olabami

ohenf6sws aisc,
tget her to

Soluetions ghis. cdlabaratice problun

a Sense
3páxlrieship.

03. ohat ole does Content

B28. maheting, and matheb

hoo &
cab
asd cdu
kunagedtoen
bus?nessCustores
Gucial rol
drtoiAns -Con-tend manketnq playo a
B2B maheting by pouidiag
to
daating
elevar,nd
olfstitutingbaluabo,
Consis tenttoathrat and
auciene
QNo. QNo.

Doasieness

Condend maxhelng plag a

Cuctad oleIn Ba8 maxkelng b poouiding
producds
or Seuie): Throu

adicus whitepapers, and (onterd.

o-thers

educaing prospets:.
828 Buqors olten
Con duct eot-densiu eSearc, belo mang
t a de cfo ion.eucay
abochas
alooud hetr ndustyy challeng
and
polenfod

Eslablishing
Solatons
Acdhesty

By
and
tonsisternly
prodicing
Coedi bithy :
Content thataddoesses
high
qaOnd.
quatiy,
ndushy trend
challenges, an d
|Soltfons, business Can sHon
posion
Jhemalu as auhorediu Soustes

y head Gencralton
(orend, Such as downloadab
lohikpapes, ebooks. and oebinans
Canbe uec asdead magnoy
Inderesteod prospetoprouid dhsr (ontad her
înformalon in exehange Ror Ualiabu
Content
oualtg opporteinitia

nusdang
 QNo. Q.No.

9. 5.
Q. No.
v) thaSals funal:
Naksdng lead throigh
Conkerd an be Shakgtcaly
Hailoied to diljeand olages the
feor
bugers
tonte
încu by tands

How data dyuen ma heting

Conti bt
but to hh.Suces
s, and ohad typa dee
padi cilaly Oaluab inhe š28
(onec
Dada Dtven nacketing is e Ssentid
în B28(ampatgs as allos
bus?ness toke ingrmel decšony,
ant enhance
opimize 3 tradegis,
ouerad
aa) Aud'ence d
AudenceT Segmenthon
Conhibuion allowsprecse
baucd
dogeng B28 audiened
job
tncusy h Compay Siae
brk)os and

b) person a Gsalron
:
Data enabes

son a Gired messaging and tont ent

 QNo
O No.

ONo
tailered to he Speikie needs and
pain points
bubiness o de ston makos
Ualeabu Dalar?

Behautora dada ( oebsik

interacdtons. Conkend
(orsumption).
past purchae histey
and
mebics.

e). head Scoing and Qualiltcation ?

lonibutio
Data- dven dead Scoring
helps piooìh dea cls baed on heir
Jtkel: hocd to
Sales deam o lonurt, allooing
Jocus

pokrnlfad prospel
Valabe dale
engagcmendimehtes
tdem egraphic tnotation,
inkomation and interach
mas mateal
Lcking

A) Compan opimization ;
Data ianalysiš pooidy
i
Cuosrk
insighs trdo cohadfs ing and
aa coha neds inmprozmen
aloind
 Q.No. Q.No.

Q. No.
maockekers to opliize Campagns
real-4irei

Galable Dala ,
(on ueasion nauta, cik
and otho
through rai, open Tatu
Julevad meti

) poornane

Con tibution
altcs

prediclfue analyics
historscal dada to recast fetase

trenda and identky po terhad tija

balue prospeods

Valuabu pda:
+Uistoi cecustomor daoe,

bung patlons, and tndus by tende

a5) n the era < transaalo,

cigila)

ohad aneHhe emettng tenda 2

landa cape
technolbgico
B2B

ln Hhe Era dglal tannhion,

RB28 marteti ng (ontinualy
tsunds
 Q.No. Q.No.

).

technolegles thad reshape 4he (andscape

Here ate Some key trends
trends taluenei ng
B2B mar
keling

1) Accourj - BaiedMonkeling (AB)*.

ABM ontinuesto gato promirna

business to
alleolg tajel htgh- Uale
ccous
Technology* A8M platms,predicte
cnalya aduanac tangeting tole

2a) Aand Machine lecvning

Trend A and machine anng a
fer preds ciue

pergonaliscd Conten! e
anaytea
commencations

techrolgg*
A-doiven maheling
automaion plaRons, preclie
A
anals teols'andl pouened
chatbot
Uofce Secch oplimization 3
Tsund
oHh the se d uora. actiottod
 Q.No. Q.No

Q. No
deuiccs, (ontent r voi

Seandh fo Gnicid B28

mcheos
4) lntey a ciue (ontent

Trend lotoactiue Contert; Such ay

qukze, and caleulatos engagy

pols
B28cacienCs and
Insights

Techidegg
Interacfue Conden Grecto0
platoms and toos.

Utrdtuad and Aasgmentad Reaity (uRlaR)

Trend AR and.UR 4echnolog ies ay

being used Rer ?mmerse produc
deonshradon&. bitua trad shous 9
enhand cusoes
Technlg
ve AR
ppllcahors ugmectd
aduerrg