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The start of just about every marketing plan in history starts

recent comments page
with what’s known as a SWOT Analysis (Strengths,
Wednesday - Prakriti Ahuja on
Weaknesses, Opportunities, Threats). It just so happens to 6 Work-at-home music jobs that
be my first go-to step as well when I’m taking a look at a new actually pay well
Wednesday - Prakriti Ahuja on
band. Why You Should Give Your Music
Away for Free
Although I don’t always do it formally, a SWOT analysis is the Wednesday - Prakriti Ahuja on
Top Reasons Our Public Schools
best way to get a handle on a band’s current position in a Should Emphasize Music
Education
market and what the next steps should be. Having one in
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hand will help you determine what the steps of your Hire WooCommerce Experts And
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marketing plan should be and how best to approach the next
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2-3 months of marketing for your band. When Should Guitar Strings Be
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Categories Tuesday - John Cruz on
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SWOT analyses are divided into 2 categories; internal and Utilized In Music Education
external. The strengths and weaknesses of a band are the Monday - Phillip Alvarez on
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things the band can control and the opportunities and threats
Friday - cam247 on
are things that are outside of their control. It’s important to Don't Give Up: How To Thrive As a
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recognize this fact when trying to decide which steps to take Friday - williams john on
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I like to use the SWOT analysis to take a hard look at a 8 Best Ways To Promote Your
band’s current position. The analysis doesn’t have to be long, Music
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but I want to know the actual strengths, weaknesses, 10 Best Songs For Writers And
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opportunities, and threats the band has. Whereas traditional Experience
MTT POSTS BY CATEGORY SWOT analyses use this portion of a report to assemble
.MUSIC website (1) vague ideas of the future such as “There is a growing market • MTT POSTS

Advice (531) The Role Of Your Artist Website in

for live performances,” I prefer to tackle each section with 4-5 2023
Advice from the Experts (113)
Apps & Mobile (22) ideas about the band’s strengths, weaknesses, opportunities, Different Types of Acoustic Panels
and Which is Right for You
Artist Development (29) and threats and how they relate to one another on real level. Don't Give Up: How To Thrive As a
Black Music (1) Musician With Chronic Pain
Booking (11) Let’s take a look at what normally goes into a band SWOT Parenting as a Rockstar: How to
Branding (57) Rock Out With Kids in the Home
analysis and how you can use one to develop a marketing
Business (20) Hitting the Road Again? 3 Tips to
Career (78) plan immediately following. This particular SWOT analysis is Remember for Your Tour
Tips for Recording Percussion on
Children's Music (1) done regarding a band’s new album release. It would look
Acoustic Guitar
Classical Music (2)
different if the band was making one for say, going on tour, or TikTok vs Douyin vs Instagram
Collecting (1)
Reels vs YouTube Shorts vs Triller:
Content marketing (31) going after radio airplay. How to go Viral on Short Video
Conventions And Awards (2) Bands would need 11 BILLION
Copyright (8) Strengths Spotify streams to match the value
of their vintage merch
Coronavirus (23)
Cover Band (4)
Twitter following: 5,000 Saving for Retirement as a
Professional Musician
Creating a Strong Community (34) Email List: 4,200
Creating The Perfect Budget-
Creativity (31) Youtube view count of 1,000 views each video release for Friendly Home Studio
Crowdfunding (4) Sync Your Music Like A Tiger
Dance (1)
the past 6 months
The French hybrid-alternative-rock
Developing a Strategy (92) Local press has positively covered the band in the past band Nothing But Real releases
their new single “Behind The Door”
Digital Distribution (14)
2 single worthy tracks from the new album “XYZ” off of their upcoming album
Displaying the Right Attitude (41)
DIY (120)
4 digital assets ready for release in conjunction with the Neurodiversity in Music: Embracing
Creative Differences
EDM (3) new album (2 singles, music video, live performance Traveling Considerations for
Education (26) Musicians
video)
Effective Publicity and Promotion Olivia Rodrigo Dominated Pop
(67) Streaming in 2021, Beating Adele
Entertainment (5)
Weaknesses and Taylor Swift

Entrepreneurship (5)
Band has no tour sponsors
Expanding Your Fan Base (65) • MTT OPEN POSTS

Exposure: Getting Heard Now! (14) Not enough money to pay for national publicity campaign How Deep Is Your Love? 8 Great
Love Songs To Sing To Your
Facebook (16) Live performances haven’t been established in a touring Special Someone On Valentine's
Fame (4)
“route,” making album support touring difficult. Day
Fans (24) HyperTribe Launches Their Free 4
Festivals (14) Downloads numbers are anticipated to decline for album Week Pioneer Mentoring
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File Sharing: Friend or Foe? (20) #3
Finance (18) Launch Of Online Music School
No new merchandise for the past 6 months Protege: Alternative Ways To Make
Finding Inspiration (28)
Money From Music
Finding the Right Motivation (25)
Opportunities Emanate Community Original Song
Finding Your Voice (12) Competition (USA Only)
Gaining Support, Sponsorships & 2 local festivals within the next year pertaining to the The Takeover Online Music
Endorsements (13) Festival
Genre (9) artist’s genre 8 Of The Best Songs To Sing While
Driving
Getting To Know Your Audience Local business sponsorship for regional touring around
(30) How To Get the Best Sound Out Of
Going on Tour (26) the band’s hometown Your Sound System
Guitar (10) 3 universities within 50 miles of band’s hometown are Music Talks’ Massive Giveaway
Event – In Conjunction With Its
Handling Public Relations (13)
looking for bands to play in the fall Fourth Birthday
Harnessing Popularity (14)
In Awe Of Sound — How To
historical (1) Crowd funded album printing could yield more money for Upgrade Your Sound System
Holiday (2) publicity and promotion Springtime Practice: 4 Items You
Home Studio (1) Need To Play Electric Guitar On
How to Make Money (30) Threats Your Patio

How to Put On an Unforgettable Why You Should Play Fun Holiday

Performance (14) Unless a local venue is shutting down, or the band has Music At Your Party

Indie (12) Top 3 Cheap Piano Keyboards

gotten itself in debt to creditors with no hope of repayment, Worth Your Money
Instruments (3)
Internet Strategies, Resources, &
I’d say it’s OK to leave the “threats” section empty. SWOT
Websites (97) analyses are general marketing blueprints and don’t always
Interview (1)
Interviews (16)
give the full picture no matter which way you spin things.
Labels (7) Threats aren’t going to be considered for this band.
Legal Advice (32)
Leveraging Social Networks (27) Solutions/Marketing Plan
Licensing (6) Once I’ve taken a look at all of the SWOTs, it’s time to figure
Listening (24) out how to rectify them or tackle them. In the case of the
Live Music (125)
band above, let’s see how I talked to them about what their
Live streaming (2)
livestreams (1) next steps should be one piece at a time.
Making the Most of the Recording
Studio (15) This is NOT a formal marketing plan, but what it does do is
Managing (10)
give us an idea of how best to reinforce the band’s strengths,
Marketing (198)
Marketing Strategies (148)
fix the weaknesses, and seize the opportunities presented
Merchandise (14) within the next few months. These are general thoughts of
More News (8)
each topic that I scribbled down that I followed up by putting
MTT (332)
MTT News & Announcements (116) into a more formal marketing plan for the next 6 months that
MTT Open (45) the band can follow.
Music as a Business (62)
Music Business (86) [Solutions] Strengths
Music Business Advice (22)
Music Business Models (77) Twitter following: 3,000: Continue to tweet daily, both to
Music Career Stress (9) followers and to other musicians/potential fans. Tweeting
Music Cities (2)
regularly is a good way to keep up a web presence and
Music Commentary (4)
Music Education (28) helps introduce your name to people each day.
Music Gear (43) Email List: 4,200: Develop a bi-monthly newsletter that
Music Industry (27)
Music Journalism (2)
includes new music, news, and tour announcements.
Music Marketing (9) Email lists can’t be left by the way-side, otherwise they’ll
Music Psychology (28) shrivel up and die.
Music Publishing (13)
Music Rating (4)
Youtube view count of 1,000 views each video release
Music Research (6) for the past 6 months: Continue to release consistent
music sales (16)
content each month. One video every 2 weeks is a good
Music Sites (15)
Music Social Media (21)
goal over the next year. These can be covers, goofing off
Music Tech (60) in the studio, behind the scenes, music videos, acoustic
Music Therapy (6)
songs, live versions, etc.
Music Video (6)
Music Visualization (1) Local press has positively covered the band in the
Musical Instruments (2) past: Email the local press agents every 2 months or so,
Musical Interests (4)
regardless of whether the band has news happening.
Musical Reality Competition (1)
Musician (36) Invite them to shows and befriend them. Keeping
Musicpreneur (4) relationships with people in the press helps when it comes
Myspace (1)
time to release music.
Networking (17)
Online Content (6) 2 single worthy tracks from the new album “XYZ”: Not
Other (1) a whole lot I can say for this one, but we’ll be working
Podcasting (3)
these tracks into the overall marketing plan for the band.
Practicing (20)
Prince (1) 4 digital assets ready for release in conjunction with
Production (17) the new album (2 singles, music video, live
Promotion (94)
performance video): As I just mentioned in the last point,
Publishing (19)
Radio (7) having an asset kit together will make marketing an album
Realizing Your Goals (20) a lot easier.
Record Labels (8)
Recording (51) [Solutions] Weaknesses
Resources (1)
Royalties (1) Band has no tour sponsors: Approach 10 local
Safety (9)
businesses within the next 6 months before the band’s
Selling Your Music (66)
Singing (9) next tour to ask about magnetic sign placement on the
Social Media (87) band’s van, product placement at a venue, or music video
Songwriting (91)
inclusion of a local business’ products. Aim to achieve
Sound Engineering Techniques
(19) $1,000 in sponsorship funds.
Soundtrack (4)
Not enough money to pay for national publicity
Startup (10)
Streaming (69)
campaign: Raise money using Kickstarter (or similar
Studio Technology (11) service) to try and raise money for printing the album. Use
SXSW (1)
any “profit” from this fundraising campaign to hire a
Technology (4)
The Benefits of Blogging (12) publicist or PR intern from a local college to try and drum
The Future of Music (40) up press.
The Road to Success (46)
Live performances haven’t been established in a
Ticketing (2)
Touring (75) touring “route,” making album support touring
Understanding Copyright Law (16) difficult. Establish a consistent 8-week long touring route
Understanding Record Labels (15)
that allows the band to hit many of the same cities every
Understanding Your Market (18)
Venue (16) few months. This new touring circuit will aid in the
Video (5) promotion of the band’s forthcoming singles and albums.
vinyl (7)
Downloads numbers are anticipated to decline for
Websites (27)
Writing (5) album #3 Find ways to advertise the band’s music in new
YouTube (7) places. Approach local businesses and ask about placing
flyers in their windows as well as posting around town to
raise awareness of the band’s name. When playing
shows, encourage the band to drive traffic towards the
merchandise table with free stickers and inexpensive
giveaways to encourage further album sales.
No new merchandise for the past 6 months: Look at
past sales and determine the most profitable products. T-
shirts and wristbands have high ROI’s (return on
investments). Print $200-$300 worth of new merchandise
before the fall tour. Potentially use sponsorship money for
printing this merchandise.

[Solutions] Opportunities
2 local festivals happening within the next year
pertaining to the artist’s genre: Apply to these festivals
both formally and informally by emailing the booker of the
show and establishing future contact with them. Work
local connections to influence the booker to give the band
a shot, if only on a smaller stage. If it’s too late to apply to
this year’s festivals, determine ways to befriend the
booking agent and try again next yar.
Local business sponsorship for regional touring
around the band’s hometown: See above.
3 Universities within 50 miles of band’s
hometown: Approach the student union or entertainment
organizer for these universities and see if there are any
concerts coming up that the band can play at. College
shows generally pay well, so putting one or two of them
into a touring route means that the band will be able to eat
more than Ramen for dinner those nights.
Crowd funded album printing could yield more money
for publicity and promotion: See above.

What’s Next?
Alright, so we’ve got a base line idea of what we’re working
with. We know where the band is doing well online and we
know where they’re weak. Now that we have these points at
least written down, we can develop a proper marketing plan
for them so that they have actionable things each day to help
them measure their progress as a band. At the end of 6
months, we’ll review the SWOT and see not only where
we’re still strong (hopefully), but what areas we’ve improved
upon and which areas still need work. And hopefully the band
will be to a “new level” where we can then find new things to
improve.

———-

Based out of Nashville, TN, “Sunshine Promotion”

at sunshinepromotion.info helps artists achieve real goals
with hard facts, case studies, and templates of music
business plans to follow.

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Reader Comments (6)

Thanks so much for the detailed solutions to the SWOT!!

Great information!! :) DJP

June 12 | Dana Jean Phoenix

David, I don't think I've read a more thorough and useful

blog post on this site. Thank you very much - I've made it
a "must do" step in every aspect of our band
management business.
Harrison

June 17 | Harrison Welshimer

Great example, I would like to add that if the band has no

tour sponsor, possibly there is a weakness in Networking
or in marketing to attract sponsors. If this is the case then
gaining some assistance with marketing could help the
band to find sponsors.
Just a thought

June 29 | Ian Pratt

What a brilliant, open and useful post. I was just doing

some research on marketing SWOT's and think your
example and explanation is perfect. Thank you for
sharing. I hope you don't mind if I use you as an example
in training that I'm doing (please email if you do!)

October 6 | Julie Hall

good article and this site has a high pagerank, salute to

this website. I like
thank for you, I wait for the next article

December 6 | Contoh Analisis SWOT

This is brilliant. I was stuck right out the gate on the

marketing plan until I read this article, and now it makes
much more sense. Thanks!

February 20 | B Keber

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