Please create an audio advertisement for the book that you would like the class to pick as the

book that we will read this year. The advertisement must:

• Be exactly one minute long.

• Include music that you can use without copyright violation (all required information about Creative Commons license must be included with the
submission)
• Include at least two sound effects that you can use without copyright violation (all required information about Creative Commons license must be
included with the submission)
• Mention basic information about the book, including at least the author, name of book, year published, and genre.
• Be persuasive, clearly and effectively using at least two of the advertising techniques we have discussed in class (here you can replay the Kahoot lesson
with all of the techniques and explanations: https://kahoot.it/challenge/007702087
• Be clearly tailored to the specific target audience of your classmates.
• Be presented in front of the class, including an overview of the process you used to create the advertisement and an explanation of the advertising and
creative techniques you used.

Kritērijs Prasmīgs lietotājs Augstākais
līmenis C1 (4 pts)
Zināšanas un • Exactly one minute;
izpratne • Advertisement includes
music that can be used
without copyright violation,
with all required
information included;
• At least two sounds effects
used with required
information;
• More than: author, name
of book, year, genre
mentioned;
• Advertisement fully
appropriate for the
audience.
Tekstpratība • More than two advertising
(teksta uztvere techniques clearly used,
+ tekstveide) properly explained in
presentation
• An excellent range of
language in ad and
presentation
Patstāvīgs lietotājs Gandrīz
augstākais līmenis B2+ (3 pts)
• Almost exactly one minute;
• Advertisement includes
music that can be used
without copyright violation,
with some required
information included;
• At least two sounds effects
used;
• All of: author, name of
book, year, genre
mentioned
• Advertisement mostly
appropriate for the
audience.
• At least two advertising
techniques clearly used,
properly explained in
presentation
• A good range of language
used in ad and presentation
Patstāvīgs lietotājs Augsts Patstāvīgs lietotājs Vidējais
vidējais līmenis B2 (2 pts) līmenis B1+ (1 pt)
• Between 55 – 65
seconds;
• Advertisement includes
music that can be used
without copyright
violation;
• At least one sound
effect used;
• Most of: author, name
of book, year, genre
mentioned;
• Advertisement
somewhat appropriate
for the audience.
• At least one advertising
technique clearly used
in ad, properly
explained in
presentation;
• Some range of language
used in ad and
presentation.
• Between 45 – 75
seconds;
• Advertisement
includes music;
• No sound effects
used;
• Some of: author,
name of book, year,
genre mentioned;
• Advertisement not
very appropriate
for the audience.
• No advertising
techniques clearly
used ;
• Only basic language
used in ad and
presentation.