IMD20503 – Digital Audio and Video Assignment 1 – Radio Commercial

Radio Commercial Rubric

Name: 1.
2.
Title : ____________________________________________________
4 3 2 1

Duration Radio advertisement is Radio advertisement is Radio advertisement is Radio advertisement

30 - 60 seconds long 30-60 seconds only slightly above or under 30 or over 60 is significantly shorter
below 30 -60 seconds seconds (by 10 or longer than 30-60
long (by 2 seconds) seconds) seconds
Creativity Radio advertisement is Radio advertisement is Radio advertisement is Radio advertisement
Radio advertisement entertaining and grabs interesting, and somewhat interesting, is not interesting or
is interesting, the audience's attention entertaining for most of and entertaining for entertaining for the
creative, and grabs the audience some of the audience audience
the audience's
attention
Content Incorporates Radio advertisement Radio advertisement Radio advertisement Radio advertisement
three or more very effectively includes effectively includes three effectively includes does not effectively
components of a more than three components of a less than three include the
successful ad. (Call to components of a successful ad. components of a components of a
action, where to get successful ad. successful ad. successful ad.
product, why buy Includes a catchy phrase
the product, Includes a creative or jingle Includes some catchy Is missing a catchy
audience appeal) catchy phrase or jingle phrase or jingle phrase or jingle

Catchy phrase or
jingle
Use of audio The audio is clear and The audio is clear and The audio is clear and The audio is not clear
Audio used includes music in the includes music in the includes music in the and includes music
(music,VO,SFX) is background that is at background that is at background that is at mistakes with audio
appropriate and appropriate levels to appropriate levels to appropriate levels to levels.
clear. hear narration. hear narration. hear narration.

Narration is clear and is Narration is clear and is Narration is not always Narration is not clear
able to be heard over able to be heard over clear and consistent in and at an appropriate
the music. The music the music. The music is sound levels. The sound level. Narration
does not distract from not consistent music distracts from is absent or lacking.
the presentation, but throughout and there the presentation, and
complements it. are 1 or 2 audio the levels vary or are
mistakes in project. too loud.
Sound effects are use Sound effects are use Sound effects are not Sound effects are not
appropriately and but they are not clear in use appropriately. present are used
complement use and inappropriately.
commercial. appropriateness.
Overall The project contains a The project contains a The project message is The project message
Overall effectiveness clear message, special clear message, special not clear. Audio is not is not clear. Audio is
of the radio effects and appropriate effects and appropriate clear in all areas. Music not clear in all areas.
commercial music. All content is music. All content is may not be suitable or Music may not be
appropriate, clear, and appropriate, clear, and unclear. Content is not suitable or unclear.
professional. professional. appropriate, or not Content is not
clear. appropriate, or not
clear

SUBTOTAL

Script Submission (Yes - 2, No – 0) /2

TOTAL / 20

September 2022 Semester

IMD20503 – Digital Audio and Video Assignment 1 – Radio Commercial

September 2022 Semester