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As the countdown

to the general
elections begins,

most
social media
conversations

mentioned
around possible
candidates for the
top job and other
political leaders

political leaders
have gathered
momentum and are
likely to reach a
January 2013 - April 2013 crescendo as we get
closer.
#IndiasMostMentioned

01
Executive Summary
The first edition of ‘Blogworks India’s Most Mentioned
Political Leaders’ analyses online mentions of the top 20
political leaders being talked about, during January 2013 -
April 2013. Out of the top 20, we have identified 5 leaders
basis their names being compared for the top job amongst
stakeholders online and have undertaken a further analysis
focused around them.

We will be bringing to you monthly updates and detailed


reports every quarter up to the elections and beyond.

OVERALL BUZZ
Narendra Modi, popularly called NaMo, leads with more
than thrice as many mentions as the nearest contender,
Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is
at the 5th position on total mentions.

BUZZ OVER TIME PERIOD


Both Narendra Modi and Rahul Gandhi saw the largest
volume of mentions in April 2013, but by this time
Narendra Modi has taken a dominant lead with just his
April mentions exceeding the total mentions of Rahul in
the entire duration of Jan-April 2013.

AGE BREAK-UP
Narendra Modi (63%) is marginally behind Rahul Gandhi
(67%) in terms of mentions by the youth between the
age-group of 18-34. It’s noteworthy that Arvind Kejriwal
and Sushma Swaraj’s mentions are from a relatively
older age-group of users between 45-54 years of age.

GENDER BREAK-UP
In terms of gender, Narendra Modi has the highest
mentions from women (30%) followed by Sushma
Swaraj (24%).

02
TOP THEMES
In the sample, Caste and Religion has been found to
be the most talked-about subject around Narendra
Modi, with the Godhra Riots and Akbaruddin Owaisi’s
arrest driving most negative mentions for him, clearly
implying the masses haven’t forgotten these issues.
Conversations and mentions around Law and Internal
Affairs were most talked about by and around Rahul
Gandhi. He also received the maximum negative
mentions around the theme of Corruption.
Interestingly, he has also received a high number of
negative mentions for being portrayed as a Youth icon.
Development and Economy drove the most positive
conversations for Narendra Modi, who also has a
larger share of positive mentions/ conversations
when compared to Rahul Gandhi.
Arvind Kejriwal’s anti-corruption campaign and the
continuous efforts to push the Lokpal Bill have been
found to comprise the most significant portion of his
online mentions and conversations in the said
duration, mostly positive.
While on one hand, the key driver of positive
conversations for Nitish Kumar is Development and
Economy, the negative mentions on this theme are
in fact higher than the positive mentions.

DEPTH OF ENGAGEMENT
Overall reach - Narendra Modi leads on Twitter with
the highest reach, and highest number of unique
authors*, but has the lowest reach per author**.
Reach per author – M. Karunanidhi leads in terms of
being connected with the most influential users on
Twitter followed by Arun Jaitley, J. Jayalalithaa, Anna
Hazare and finally Omar Abdullah.

* Unique author: Unique individual who mentioned any of the political leaders.
**Reach per author (on Twitter): Total reach for a particular leader divided by the number of unique authors for that leader.

03
BUZZ Duration January 2013 to April 2013

Narendra Modi, popularly called NaMo, leads with more than thrice as many mentions as
the nearest contender, Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is at the 5th
position on total mentions.
Other than Arvind Kejriwal, volume of mentions for all other politicians saw an increase in
April 2013. Nitish Kumar jumped to 6th position in April 2013 from 11th position in March
2013. People’s reactions to Nitish Kumar’s opposition to Narendra Modi as the PM candidate
contributed to high mentions for Nitish Kumar.

POLITICAL LEADERS MONTHLY BREAK UP MENTIONS


NARENDRA MODI 10,49,063
RAHUL GANDHI 3,41,937
MANMOHAN SINGH 1,56,970
SONIA GANDHI 1,41,451
ARVIND KEJRIWAL 1,10,940
NITISH KUMAR 55,419
MAMATA BANERJEE 47,738
LK ADVANI 47,397
MAYAWATI 43,851
RAJNATH SINGH 39,855
OMAR ABDULLAH 32,363
SUSHMA SWARAJ 29,767
AJIT PAWAR 29,725
ANNA HAZARE 27,016
AKHILESH YADAV 23,704
J JAYALALITHAA 22,968
M KARUNANIDHI 22,713
RAJ THACKERAY 19,337
NITIN GADKARI 18,061
ARUN JAITLEY JAN FEB MAR APR
17,594

04
top 20 political leaders Duration January 2013 to April 2013

monthly index
Rahul Gandhi started the year leading as the most mentioned politician in online conversations.
He, however, lost to Narendra Modi in February 2013, who has since then maintained the top
position, relegating Rahul Gandhi to the 2nd position.
Manmohan Singh remained at the 3rd position in January, February and April, interchanging his
position with Sonia Gandhi in March, who herself stayed constant at the 4th position in the
months of January, February, April.
It was interesting to note the emergence of Arvind Kejriwal, taking a big jump from the 8th
position in January 2013 to the 5th position in February. He has retained this position so far.
Nitish Kumar has consistently been rising as one of the most mentioned political leaders,
climbing from the 20th position in January to the 6th position in April.
Ajit Pawar, deputy chief minister of Maharashtra, made an entry at 7th position in April 2013.
Omar Abdullah interestingly made an entry at the 7th position in February 2013, but in April
2013 he was at the 20th position.

RANK JAnuary february march april


1. Rahul Gandhi Narendra Modi 1 Narendra Modi Narendra Modi
2. Narendra Modi Rahul Gandhi 1 Rahul Gandhi Rahul Gandhi
3. Manmohan Singh Manmohan Singh Sonia Gandhi 1 Manmohan Singh 1
4. Sonia Gandhi Sonia Gandhi Manmohan Singh Sonia Gandhi 1
5. Rajnath Singh Arvind Kejriwal 3 Arvind Kejriwal Arvind Kejriwal
6. Mayawati Mamata Banerjee 9 LK Advani 2 Nitish Kumar 5
7. Nitin Gadkari Omar Abdullah NEW Omar Abdullah Ajit Pawar NEW
8. Arvind Kejriwal LK Advani 5 Rajnath Singh 2 Mamata Banerjee 9
9. Raj Thackeray Arun Jaitley NEW Akhilesh Yadav 10 LK Advani
10. Sushma Swaraj Rajnath Singh 5 Sushma Swaraj 8 Mayawati 5
11. Anna Hazare Pawan Kumar Bansal 3 Nitish Kumar 4 Sushma Swaraj 1
12. J Jayalalithaa Mayawati 6 Kapil Sibal NEW Jagdish Tytler NEW
13. LK Advani J Jayalalithaa 1 Arun Jaitley 4 Rajnath Singh 5
14. Sushil Kumar Shinde Anna Hazare 3 Atal Bihari Vajpayee NEW Akhilesh Yadav 5
15. Mamata Banerjee Nitish Kumar 5 Mayawati 3 Atal Bihari Vajpayee 1
16. Sheila Dixit Sushil Kumar Shinde 2 Raj Thackeray 1 Sheila Dixit NEW
17. M Karunanidhi Raj Thackeray 8 Mamata Banerjee 11 Anna Hazare 3
18. Digivijay Singh Sushma Swaraj 8 Sushil Kumar Shinde 2 P Chidambaram NEW
19. Shashi Tharoor Akhilesh Yadav NEW Shashi Tharoor RETURN Manish Tiwari RETURN
20. Nitish Kumar Manish Tewari NEW Anna Hazare 6 Omar Abdullah 13

exits
Sheila Dixit Pawan Kumar Bansal Kapil Sibal
M Karunanidhi Manish Tewari Arun Jaitley
Digvijay Singh J Jayalalithaa Raj Thackeray
Shashi Tharoor Sushil Kumar Shinde
Nitin Gadkari Shashi Tharoor

05
BUZZ Duration January 2013 to April 2013

Even as Narendra Modi surged forward in March, Rahul Gandhi’s mentions saw a drop in
February, gained somewhat in March, but even then trailed his own volume of mentions
from January, when he was appointed Vice-President of the Congress party.

NARENDRA MODI

JAN 92,073
FEB 1,36,060 47.77%

10,49,063 MAR 3,13,767 131%


MENTIONS APR 5,07,163 61.64%

The #VibrantGujarat Summit organised by Narendra Modi His speech at Shri Ram College of Commerce in Delhi
between 11-13 January, dominated conversations in the University on 6 February was a key conversation driver
month of January. The event played out as an important in February, while his alleged removal from Wharton
start point for conversations about him as Prime Minister. India Economic Forum as a speaker drove
Public statements of support for Narendra Modi by the conversations in March.
Sangh Parivar and BJP leaders such as Yashwant Sinha
In April, Modi’s speech to women entrepreneurs at
further gave a fillip to conversations around him. A wave
FICCI and comparisons with Rahul Gandhi’s speech at
of cynicism against him in the context of the Gujarat riots
CII led to a conversation explosion. The news about
and negative perceptions in the context of Muslims also
Teesta Setalwad, civil rights activist, accusing Narendra
gained momentum.
Modi of involvement in the 2002 Godhra riots was
another key driver of conversations for the month.

RAHUL GANDHI

JAN 1,o5,342
FEB 43,478 58.7%
3,41,937 MAR 74,792 72%
MENTIONS
APR 1,18,325 58.2%

Appointment as Congress Vice President at the Jaipur respective public speeches, contributed to mentions in
Chintan Shivir drove 57% of total conversations for February and April. Speculation around Rahul Gandhi
Rahul Gandhi in January. Comparison between Rahul being invited to speak at Wharton India Economic Forum
Gandhi and Narendra Modi, especially for their and his subsequent denial drove buzz in March.

06
Duration January 2013 to April 2013

ARVIND KEJRIWAL

JAN 14,446
FEB 22,238 54%
1,10,940 MAR 38,456 73%
MENTIONS
APR 35,800 7.4%

Political attacks against the Government were the campaign against the Delhi Government inappropriately
biggest conversation drivers for Arvind Kejriwal across hiking the price of electricity contributed to
January, Februray and March. His allegations against conversations in February and March.
the Prime Minister of selling out the country’s key Arvind Kejriwal protesting inflated electricity and water
natural gas field in the Krishna Godavari Basin bills in Delhi and going on a two week hunger strike for
contributed to his share of mentions in January. His the same contributed to the mentions in April.

NITISH KUMAR

JAN 4,606
FEB 4,736 2.82%
55,419 MAR 14,631 209%
MENTIONS
APR 31,446 114.9%

JD(U) pitching Nitish Kumar as an honest and efficient his demand for special status for Bihar contributed to his
leader and a good Prime Ministerial candidate share of mentions in March.
contributed to his share of mentions in January. News Nitish Kumar opposed Narendra Modi as the PM
around Narendra Modi and Nitish Kumar conducting candidate. People’s reactions to his stand contributed to
parallel rallies triggered comparisons in February, while increased mentions for Nitish Kumar in April 2013.

SUSHMA SWARAJ

JAN 8,988
3,644 59.45%
29,767
FEB

MENTIONS
MAR 5,725 57.10%
APR 11,410 99.3%

Most mentions around Sushma Swaraj have been The news about Sushma Swaraj accusing the UPA
around specific news incidents. Her statements and government for involvement in various scams and
news about visiting martyred soldier Hemraj Singh alleging that the UPA government manipulated the
drove conversations in January. 44% of mentions in CBI contributed to mentions.
February were contributed by her statements on Her stand on having stronger laws against women
the Hyderabad blasts. L.K. Advani’s said preference abuse with reference to the rape of a 5 year old girl in
for Sushma Swaraj as Prime Ministerial candidate Delhi contributed to the volume of mentions in April.
over Modi and her attack on Prime Minister
Manmohan Singh and Sharad Yadav contributed to
her total mentions in March.

07
channels Duration January 2013 to April 2013

Twitter has the largest share of mentions for all political leaders, followed by Facebook.
Majority of the conversations on Facebook happen in private networks amongst family and
friends and hence often are not available as public conversations. Interestingly, Narendra
Modi, who had 4.17 lakh mentions for January to March, 2013, had about 4.10 lakh
mentions in the month of April 2013 alone from Twitter.

POLITICAL LEADERS BREAK UP BY CHANNELS MENTIONS


NARENDRA MODI 10,49,063
RAHUL GANDHI 3,41,937
MANMOHAN SINGH 1,56,970
SONIA GANDHI 1,41,451
ARVIND KEJRIWAL 1,10,940
NITISH KUMAR 55,419
MAMATA BANERJEE 47,738
LK ADVANI 47,397
MAYAWATI 43,851
RAJNATH SINGH 39,855
OMAR ABDULLAH 32,363
SUSHMA SWARAJ 29,767
AJIT PAWAR 29,725
ANNA HAZARE 27,016
AKHILESH YADAV 23,704
J JAYALALITHAA 22,968
M KARUNANIDHI 22,713
RAJ THACKERAY 19,337
NITIN GADKARI 18,061
ARUN JAITLEY 17,594

TWITTER FACEBOOK YOUTUBE BLOGS FORUMS FLICKR AGGREGATOR MAINSTREAM MEDIA TUMBLR YAHOO

NARENDRA RAHUL ARVIND NITISH SUSHMA


MODI GANDHI KEJRIWAL KUMAR SWARAJ

08
age and gender break up Duration January 2013 to April 2013

Narendra Modi (63%) is marginally behind Rahul Gandhi (67%) in terms of mentions by the
youth between the age-group of 18-34.
It’s noteworthy that Arvind Kejriwal and Sushma Swaraj’s mentions are from a relatively
older age-group of users between 45-54 years of age.
In terms of gender, Narendra Modi has 30% of his total mentions from women followed by
Sushma Swaraj with 24% .

78% 80% 81%


70% 76%

30%
22% 20% 19% 24% FEMALE
MALE

2% 1% 1% 1% 2%
7% 8% 4% 7% 5%
54% 58% 24% 35% 22%

24% 24%

27%
18-20
41% 38%
21-24
23% 25-34
22%
21% 35-44

9% 7% 45-54
55-64
4% 3% 4% 7% 10%
65+
2% 1% 2% 1% 1%

09
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013

POLITICAL LEADERS TOTAL REACH UNIQUE AUTHORS REACH PER AUTHOR TOTAL MENTIONS
ON TWITTER

Narendra Modi 9,70,37,033 1,20,968 802 10,49,063


Rahul Gandhi 7,48,72,363 57,776 1,296 3,41,937
Manmohan Singh 3,70,66,267 32,930 1,126 1,56,970
Sonia Gandhi 5,36,72,229 28,663 1,873 1,41,451
Arvind Kejriwal 1,66,69,766 15,522 1,074 1,10,940
Nitish Kumar 1,90,22,120 10,786 1,764 55,419
Mamata Banerjee 1,21,85,703 9,644 1,264 47,738
LK Advani 1,81,92,724 11,610 1,567 47,397
Mayawati 1,49,29,703 12,055 1,238 43,851
Rajnath Singh 1,69,59,694 9,267 1,830 39,855
Omar Abdullah 94,96,154 5,058 1,877 32,363
Sushma Swaraj 1,49,65,010 10,212 1,465 29,767
Ajit Pawar 1,89,21,134 11,173 1,693 29,725
Anna Hazare 1,01,74,753 4,771 2,133 27,016
Akhilesh Yadav 1,14,10,175 6,442 1,771 23,704
J Jayalalitha 1,24,90,559 5,336 2,341 22,968
M Karunanidhi 1,22,59,147 4,553 2,693 22,713
Raj Thackeray 1,05,56,523 8,487 1,244 19,337
Nitin Gadkari 1,17,96,317 6,305 1,871 18,272
Arun Jaitley 1,33,67,330 5,448 2,454 17,594

10
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013

BY Total online mentions: top 5

2. RAHUL GANDHI 3. MANMOHAN SINGH

3,41,937 1,56,970

1. NARENDRA MODI

10,49,063 4. SONIA GANDHI

1,41,451
5. ARVIND KEJRIWAL

1,10,940

BY Total reach ON TWITTER: top 5

2. RAHUL GANDHI 3. SONIA GANDHI

7,48,72,363 5,36,72,229

1. NARENDRA MODI

9,70,37,033 4. MANMOHAN SINGH 5. NITISH KUMAR

3,70,66,267 1,90,22,120

11
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013

BY unique authors ON TWITTER: top 5

2. RAHUL GANDHI 3. MANMOHAN SINGH

57,776 32,930

1. NARENDRA MODI
4. SONIA GANDHI 5.ARVIND KEJRIWAL

1,20,968 28,663 15,522

BY reach per author ON TWITTER: top 5

2. ARUN JAITLEY 3. J JAYALALITHAA

2,454 2,341

1. M KARUNANIDHI

2,693 4. ANNA HAZARE 5. OMAR ABDULLAH

2,133 1,877

12
THEMES Duration January 2013 to April 2013

themes

Caste & religion


69,498 7,572 1,161 5,954 937

Development &
economy
48,160 12,850 3,736 3,908 909

Corruption
28,038 17,380 17,464 1,178 1,737

Defence &
foreign policy
17,276 13,057 2,140 953 4,092

Law, order &


internal affairs
30,057 20,886 4,403 4,488 4,843

Youth &
employment

9,635 15,929 695 191 241

Women safety
& security

6,996 6,202 1,320 899 2,390

Healthcare
3,210 767 58 137 18

Education
2,050 628 138 192 45

Science &
technology
1,039 1,246 82 118 32

13
THEMES Duration January 2013 to April 2013

themes
BY SENTIMENT

Caste & religion


169 40 24 105 37

Development &
economy
131 65 44 289 29

Corruption
57 89 306 36 41

Defence &
foreign policy 40 39 38 18 160

Law, order &


internal affairs
56 103 71 53 155

Youth &
employment
27 83 9 13 10

Women safety
& security
14 36 15 39 71

Healthcare
10 10 0 9 1

Education
5 7 3 12 2

Science &
technology
4 5 1 0 0

POSITIVE NEUTRAL NEGATIVE

14
THEMES Duration January 2013 to April 2013

themes
BY SENTIMENT

Caste & religion


28% 34% 38% 13% 15% 73% 13% 21% 67% 12% 23% 65% 32% 19% 49%

Development &
economy
57% 26% 17.% 14% 18% 68% 36% 41% 23% 20% 54% 26% 21% 66% 14%

Corruption 40% 16% 44% 3% 8% 89% 65% 11% 24% 25% 17% 58% 29% 59% 12%

Defence &
foreign policy 40% 48% 13% 8% 41% 51% 8% 63% 29% 17% 44% 39% 4% 84% 12%

Law, order &


internal affairs
27% 27% 46% 7% 24% 69% 25% 31% 44% 40% 26% 34% 8% 76% 16%

Youth &
employment
63% 15% 22% 19% 12% 69% 67% 11% 22% 15% 31% 54% 30% 30% 40%

Women safety
& security 43% 36% 21% 8% 14% 78% 47% 20% 33% 62% 8% 31% 21% 61% 18%

Healthcare
10% 90% 100% 22% 11% 67% 100%

Education
60% 40% 14% 14% 71% 33.3% 33.3% 33.3% 17% 33% 50% 50% 50%

Science &
technology
50% 50% 20% 40% 40% 100%

POSITIVE NEUTRAL NEGATIVE

15
Duration January 2013 to April 2013

THEMES BY SENTIMENT

Caste & religion


Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology POSITIVE NEUTRAL NEGATIVE

Caste & religion


Saurabh
@Saurab
Users appreciated that Narendra hMcse
Modi did not mention Hindus or Narendra
 M
riots  in  1 odi  is  a  man  of  vis
Muslims in his speech. 0  years.  F ion.  No  
orget200
2.
Communal riots in Gujarat drew
negative conversations.
sad
Manish Pra
@_manish25
Modi  has  
der  Narendra  
Like  a  true  lea larism  
‹‹–‹‘–‘#secu
‰‹˜‡ƒ‡™†‡ϐ is cu ssed  
ch  will  be  d
Something  whi p ub lic
accepted  by  
and  probably  
Ma rk M
Mukesh @tandm anning
@_mukesh  
ark
Now  only  god  can Narend
Modi  or  Rahul...   in ce   i t   d oe sn ’t   ra  
bloody   Modi,  accused  o
 and   s
save  this  country leaders
riots  in  
Gu f  sparkin
g
exist...  There  is  n
o  hope...   hip  of  In jarat,  named  to  
competency bit.ly/1 dia  opp  
#communalvsin 6qmvAm osition  
party:  

16
Duration January 2013 to April 2013

Pawan Dalal
@_pd5
NaMo  as  PM  means
  development & economy
@pakhishukla21  # ve r  
ent  politics  o
triumph  of  developm
s.  A nd  I  believe  BJP  is   Users commented that while Nitish
vote  bank  politic Kumar says “Bihar is backward, help us”
aware  of  this  fact. Narendra Modi says “Gujarat is
progressive, learn from us”. Users
Vasu praised Narendra Modi’s idea of
@5BornArtist national development.
Atleast  1  politician  in  #India  talks
 
&depends  on  developmental  politi Some users said that the development
cs.  
Nice  address  to  students  by  Naren of Gujarat is misleading, as this has only
dra  
Modi  at  #ShreeRamCollege  Delhi helped a few industrialists.
Some users talked about a UNDP report
Gurinder in 2010 that placed Gujarat after eight
S Ahluwa
@Guri02 lia other Indian States in terms of
BJP  has  sh development.
owcased  its
Hindutva  b  Modi  led  
rigade,  no
go  to  hell. w  econom
y  can  

corruption
Narendra Modi has been cited as a rare dy
Everybo rtiya
example of a Chief Minister who isn't @BeingB
a (like  
  wh o   a re  corrupt  
involved in bribery and extortion. ple f  
Only  peo ave  to  be  scared  o
g re s s )   h g ov t   n eed  not  
After Amit Shah and Vitthal Radadiya Con or  his  
.   M o d i   an  Cong.
joined BJP, users mocked Narendra Lokayukta  they  are  clean  th
 as
Modi’s promise of making India free of be  scared
corruption and crime.
e
Sadanand Dhum
@dhume01
seen  as  a  rare  
Narendra  Modi  “is  
 minister  without  
Nitin Ch
avan example  of  a  chief
es  or  extortion.”  
@a20nitin
involvement  in  brib
Mr.  Modi  w #India
inning  ass
doesn’t  m embly  ele
ean  that  y ctions  
corruptio ou  can  foll
n  practice ow  ur  
heart  atle s,  be  true   Sateash
ast.  Gujara to  ur  
t  Lokayuk @actindia
ta
Mark  my  words.  W
hen  NaMo  takes  
over,  every  thief,  d
ash utosh 7
acoit  and  scamste
will  run  for  like,  Ind r  
@ashu
toshibn general   ia.  Burqa  butts  
  w il l   b ecome   diya  joining   #Owaisi  may  be  coo
ah da ling  heals  in  Jail.
Amit  Sh  and  Vitthal  Ra ke  India  
e t a r y   to   m a
secr s  prom
ise
.   M o d i’ e   f re e!!!
BJP n   a n d  crim
io
corrupt

17
Duration January 2013 to April 2013

Manish Runthala
@manishr20
Rajkot  is  the  best  city
nd  women  safety.  we  
 in  law  n  order  
should  make  
Law, order & internal affairs
whole  country  like  d
is  nd  bring  modi  
as  PM  @siddharth76 Users praised Narendra Modi for good
governance and cited the example of
Desh Gujarat Rajkot which is the best city in terms
@DeshGujjarat of law, order and women safety.
@aajtak  Help4Justice  5  Nepalis  who   Users commented that Narendra Modi
burnt  themselves  to  death  because  of   failed to control the violence during
3  #BJP  leaders  harrassment  in   the Godhra riots.
#Modi’s  #Gujarat  
youtu.be/kht76V_kuWk

SonaliRanade
@sonaliranade
hief  Minister  is  
@ssambrani  A  C tate.  
 &  order  in  his  S
responsible  4  law to  
de  #Modi  failed  
@Avinash_Bada d.
 Per io
control  violence.

defence & foreign policy Anish Shah


@AnishShah1
1
istani  
dr a   M od i  requests  pak
N aren Gujarat  
Users supported Narendra Modi’s act of eave  #Vibrant
delegates  to  l India’s  
his  has  to  be  
requesting Pakistani delegates to leave @PMOIndia  T up.
 time  to  wake  
the Vibrant Gujarat Summit, 2013. stance  sir.  Its

Divya Gupta
@_divyagupta
The  country  nee
ds  ppl  like  mod
Youth & employment
inspire  the  you i  who  
th  to  work  for  
welfare  of  the   the  
country!  modi   Users named Narendra Modi a youth
#SRCC! at  
leader.
Users questioned Narendra Modi’s
comment about Gujarat being the
Tanya biggest job creator in the country.
@_LazyGal ANI_news:  
S ay   h e artbeat!  “@
Slog a n ?    NaMo  has  
g h ,  BJP:  NaMo n  
Gir ir a j   S in  the  youth  i
co m e   a   s lo gan  among Shriraj Kesariya
be @_shriraj

the  country. Thirumalai
B
001 Spotlight  on  Naren
@SREEHARI2 dra  Modi:Good  
rce  
unable  to  sou Growth  but  where  
When  Modi  is   ouths  of   r  d  jobs  in  Vibrant  
m en t   to   S emi-­‐literate  y Gujarat?  #Modi4PM  
#namolies  
empl oy t  him  to  
ra t,   H ow   c an  Indians  expec ͓†—’„Œ’ǤǤǤϐ„Ǥ‡Ȁ
ʹ„
Guj ia?
on  Same  in  Ind
do  even  a  bit  

18
Duration January 2013 to April 2013

Women safety & security


$OEDWURVVLQ
Some users said that the media unfairly ȵLJKW
@albatrossinf
blames Narendra Modi for rapes in the o
Indian  secular
2002 riots despite no evidence. ism  =  gangrap
(Delhi)  +  Mus es  e
lim  cops  murde veryday  
Some users blamed Narendra Modi for ‹‹•–‡”•ȋȌ red  by  
Ǣ‘†‹ǯ• —Œƒ”
not being able to prevent rapes during is  the  safest  c ƒ–αƒŒ‘–
ity  in  India
the Gujarat riots.

AAEEN AHMAD SIDDIQUI


Aam Aadmi @AAEEN
@aamAdmy
@nanditathhakur  What  you  have  got  
Hi  @ratigirl  Any  idea  w to  say  about  hundreds  of  girls  raped  
hy  BJP  MM  
JOshi,  Jaitley  support  alle in  Gujarat  by  the  order  of  your  CM  
ged  child  
”ƒ’‹•–—”‹ƒǢ#Namo #Modi  #hypocrites  @ShehlaRashid
 silent?  
Injustice  4  #delhigangra
pe  victim?

Harminder Singh
@hslamba healthcare
ained  at  
Narendra  Modi  never  expl
G uja rat   m ode l  could  
#SRCC  why  his  
e   t he   HDI,   h eal thc are ,  
not  improv
  a s   c om par ed   to   o the r   states
education

pigmedia
@pigmed
craft.com
education We  under
stand  MT
iacraft

 @sardesa
Modi’s  gir irajdeep  
l  child  edu
˜‡”›‹‘ ca
˜ƒ–‹˜‡Ǣ — tion  scheme  
ƒŽ—–”‹– Œƒ”ƒ–ǯ•
‹‘ϐ‹‰—”‡
•”‡ƒ‹™
‘””›‹‰
Shriraj Kesariya
pressbrief
@_shriraj
@Pressbrief —–‘ˆͳ͸‰‹‡
odi’s   ‡”‹‰‘ŽŽ‡‰‡•‘ˆ†
cation  in  #M Gujarat,only  4  hav 
Primary  edu oldrums   e  Principals  &  
t’  # G u ja rat  is  in   e  d
t h ƒ”‡†”ƒ‘†‹•
‘Vib ra n  the  poor   ƒ›•–Šƒ–†— ƒ–‹‘
d  t h e   w or st  sufferers  are his  First  Preferenc ‹•
an e  #SRCC  #BJP
nalized.
and  the  margi

19
Duration January 2013 to April 2013

most shared content

1953 shares 827 shares

20
Duration January 2013 to April 2013

THEMES BY SENTIMENT

Caste & religion


Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology POSITIVE NEUTRAL NEGATIVE

Caste & religion Shriraj Kesariya


@_shriraj
at  Narendra  
Rahul  Gandhi  hit  out  
lims  hurting  
Rahul Gandhi’s statement “We don't Modi  4  alienating  Mus
 #CII  #AGM  
understand caste or religion. We only India.  #RG4PM  #RGCII
know India's DNA” was shared by people. ͓‹› ϐ„Ǥ‡Ȁ —†–••
People said that Rahul Gandhi is
changing the meaning of communalism The *
to secularism. @2Numbari
Rahul  Gandhi  in  line  with  
his  family  
and  party  screwing  the  word
 ‘Secular’.  
I  so  wish  even  the  words  c
ould  be  
patented.
Ahalya Holkar
@ahalyaholkar The G
andg
s  ki   @Gan i Par
Corrupt,  Communcal  Congres dgiPa
riwar iwar
kan  Rahul Sir  Ra
Chintan  Shibir  se  nikla  dhak hu
Diggy   l  Gandhi  is  
Singh   disapp
Žƒ— Š ch oi
™‡„•‹ oosing  Ram nted  at  
would –‡Ǥƒ—  Navam
 have  b  Š‹‰ i  to  
Ashish een  a   ‹
secula –‘‹†
@911ashish r  act.
to  
And  give  credit  
@sagarikaghose   m ost  
 rahul  baba..by  
only  hail  sonia  n te s,  
edia..cash4vo
honest  sector-­‐m  etc
 riots,secularism
radiagate,  assam

21
Duration January 2013 to April 2013

Butchi.
@kotes
Kotha
wararao
o
development & economy
I  am  com
m
educatio itted  and  see  th People hope that India will develop
n,  infras at  Food,  
employm truc
ent  in  all ture  and  self   under Rahul Gandhi’s leadership.
provide  
d...  Rahu villages  of  India
l  Gandhi  be   People mocked Rahul Gandhi saying
that while Narendra Modi's USP is the
Anand Detro progress of Gujarat, Rahul's USP is
ja
@ananddetroja Sonia Gandhi.
”–Š‡ϐ‹”•–‘‡
™Š‘‡‡†•–‘„
developed.RT  @ ‡
ndtv:  Rahul  Gan
We  need  to  focus dhi:  
 on  leadership   Abhishek Tiwari
development
@AbhisheKrTiwari
ar
Anand D Kothek I  heard  Rahul  Gandhi  
was  invited  in  
@anandkothekar #Conclave2013  bt  he  
l  Gandhi  does  to   refused  !!!!  The  
I  wonder  what  #Rahu only  diff  between  dyn
astic  politics  and  
†‹ˆϐ‹ —Ž–ƒ•
”‡‡„‡”™‘”†•ƒ• growth  politics.
’,   ‘ ec on omic’,  
‘development
re ’.   Hats  off  to  his  effort!  
‘infrastructu
#ASS

ar Pillai
corruption Anil Kum
@Aerialbay
an  do  bette
r  
ul  Gandhi  c ow  
@ndtv  Rah p olitician   i n   I n d ia .N
th e r  
People hope that Rahul Gandhi will get than  a ny   o rem e  
o v
d s   to   a ct .H ope  he  will  
rid of corrupt politicians. he  ne e ticians
Indian  poli
Some people mocked Rahul Gandhi’s the  corrupt  
statement that there is no corruption ary
in the Indian political system. Kunal Choudh
hary
@2KunalChoud
s  
Some people said they want a PM......  Congress  i
Rahul  Gandhi  as   a n   h on es t  
UTT  is  
corruption free India, not managed not  corrupt  ....  @BD ah ah ah a.. .
:D  hah
and manipulated by corrupt Rahul journalist...  :D  :D  
Gandhi and his family.

Mera Baap
@69bpl69
1
Shamit1 BAAP ‘‹ƒǦƒŠ—ŽǦ ‘‰”‡••ϐ‹‰Š–
‹‰
@AAP_ka
_ -­‐up  and  
  c o r r upt  stand corruption.  Is  just  like  osam
a  family  n  
People  w
ho   a re n:  Rahul   ƒŽǦ“—‹‡†ƒϐ‹‰Š–‹‰–‡””‘”‹•
d ic a ti n g  corruptio  ǣȌ
abheer mo talk  of  era     @JhaSanjay  @gsurya  @Mr
sGandhi
nga α
@abheer123 ƒ†Š‹δδα
Rahul  Gandh
i  may  give  as  
speeches  he   many  
wants  to,  bu
my  country   t   I  won’t  let  
be  ruled  by  c
foreigners.   orrupt  
#Disempow
ermentOfTh
eGandhis

22
Duration January 2013 to April 2013

India First
@80o00
If  you  wonder  w
hy  youth  leader  
“Rahul  Baba”  kep
t  mum  over  del
rape  case  .  Pleas hi  
e  do  google  rah
amethi  rape  cas ul  and  
e  !!  #Delhi  #Indi
a Law, order & internal affairs
Aaditya E Vasu Rahul Gandhi keeping quiet for a long
@Aaditya_Vs time on the Delhi gang rape created a
Rahul  Gandhi’s  reluctance  to  lead   lot of controversy.
even  when  a  tailor  made  opportunity  
presents  itself  is  simply  inexplicable.  
#DelhiGangRape
SHOWMAN
@dppoddar
None  punished  for  198
IndiaFirst 4  riots.  Was  
@_Innovision none  responsible?  W
ian   hat  did  Congress  
dhi  Blew  the  Ind govt  2  do  control  the
How  Rahul  Gan c  v ia    riots?  Nation  
bea.st/VcpLO needs  the  answer.  Rah
Rape  Crisis  the ul  must  reply
t
@thedailybeas

Tyagi
Abhimanyu agi
ty
@abhimanyu  Gandhi  
Youth & employment M ill io n s   o f   you th  want  Rahul
ate  in  2014:  J
yotiraditya  
as  PM  candid
Scindia
Some people hailed Rahul Gandhi as a
...
youth icon. r  Jyotiraditya
Union  Ministe
ƒʹ
Some people mocked Rahul Gandhi ϐ„Ǥ‡ȀʹŒŽŽ
for being addressed as a youth icon.

ANI
@ANI_news

Gaurav Parm A  confused  youth  leader  presented  h


ar is  
@_foxymoron confused  ideology  which  no  one  could
 
For  every  word   understand-­‐Prakash  Javadekar  on  
Narendra  Mod Rahul  Gandhi  speech
at  #SRCC  addre i  speaks  
ssing  to  the  you
present  in  their, th  
 Rahul  Gandhi  
smacked  on  his is  being  
 ass  by  Sonia  &
 MMS.

23
Duration January 2013 to April 2013

Abhimanyu
@abhimanyu
Tyagi
Thanks  Mr.  R
tyagi
ahul  Gandhi  
for  visiting  
Women safety & security
to  Delhi  Gang  
Rape  Family  
cordial  assura and  your  
nce  to  them.   Rahul Gandhi visiting the Delhi gang
faith  on  India W e  hv  full  
n  Judial  syste rape victim’s family received positive
m.
reaction from people.
Rahul Gandhi keeping quiet for a long
Dabang_Gujarati
@DabangGujarati
time on the Delhi gang rape created a
lot of controversy.
Did  Rahul  Gandhi  say  a  word  in  
ƒ”ƒ–ƒƒƒ„‘—–„ƒ„›‰‹”Ž”ƒ’‡‹ Rahul Gandhi was accused of being
Delhi,  Sarabjit  Singh  in  Pakistan,  China   involved in the gang rape of a girl in
intrusion  on  Indian  soil? Amethi.

aarun
@aarunc adesharma
e  u  showed  ur  
@ndtv  yeah!  Lik ors   @adesharma
nnocent  protest manish shrivastava
support  for  the  i   Sonia  &  Rahul
testing  the  delhi  Gandhi  showin
at  india  gate  pro g row  u p. .... .  
@aarunc
rape  law  inste g  off  on  
 b ab a   Rahul  Gandhi  Gang  rapes  Sukanya   ad  of  taking  rea
gangrape!  Rahul The  juvenile  shu l  action.  
Devi  on  3-­‐12-­‐06  and  after  a  month   accused  &  treat
d  be  tried  wth
 other  
sends  legal  notice  to  a  post  box  in  US ed  as  adult
Feb  2,...  ϐ„Ǥ‡Ȁ‹— •͸“

Mayank Gupta
@Mayank29Gupta
healthcare Who  should  be  blamed  for  
malnutrition  in  Dalits?  Answer  
is  
Rahul  Gandhi.

VN
@aryavansh108
ULBABA  
@narendramodi  sadly  RAH
ing  a  
does  not  do  anything  like  runn
‡†— ƒ–‹‘
†‡’ƒ”–‡–ǤǤǤǤ ‡•Š‘—Ž†„
Minister  with  his  vision?   a gre ed? education
Amit
Shriraj Kesariya
@AmitK2K
“Rahul  Gandhi   @_shriraj
cannot  even  w
rite  a    is  likely  2  
‘–‹‰‹ƒϐ‹Ž‡
ǤŠƒ–‹•Š‹•‡† Congress’  Jaipur  session
&  experience?   — ƒ–‹‘   o n  
That  man  know have  additional  session
nothing.”  R.  Jet s   ion   thanks  2  d  
hmalani science,tech.&  educat
͓‘ƒŠ—Ž‘— efforts  of  Rahul  G and hi
„

24
Duration January 2013 to April 2013

most shared content

1953 shares 541 shares


1493 shares 1373 shares

25
Duration January 2013 to April 2013

THEMES BY SENTIMENT

Caste & religion


Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology POSITIVE NEUTRAL NEGATIVE

r
Kishwa
Madhu ishwar
Caste & religion @madhu
k
sign:  Mu
s li m s  re aching  ou
t  to  
‡Œ”‹™ƒŽ
Positive   ‘ Ž‹ –‹ •Ǥˆˆ‡”‡†
˜‡ ’  plus  
Arvind Kejriwal is looked upon as a ƒŽ–‡”ƒ–‹  o f  support-­‐
a n g e
entire  r
secular leader. er
manpow
There was negative feedback from users
on Arvind Kejriwal remaining silent on Avinash Bhat
Akbaruddin Owaisi’s hate speech. @aviniashbhat01
”˜‹†‡Œ”‹™ƒŽƬŠ‹•ƒƒ†‹
Party  are  silent  on  Hate  Speech  of  
#Owaisi  As  a  secular  party  the  need  
minority  votes  na

ARUN SAXENA
@ARUNSAXENA5
deafening  silence  from  kejr
aanaadmi  fame.  does  he  
iwal  of  
believe  
development & economy
terrorism  by  islamic  fana
tics  is  of  no  
concern  to  the  aam  aadm Users supported Arvind Kejriwal’s
i?
comment on the price rise – “When
power prices rise then the
Swapnil Gupta Government says it is in the hands of
@Mr_demented
DERC, otherwise it is within their
Š‡”‡‹•‡Œ”‹™ƒŽ‹–Š‹•–‡•‡ jurisdiction”.
situation  at  LoC?  after  he  is  th  only  
try!
patriot  ...nd  honest  man  in  this  coun

26
Duration January 2013 to April 2013

corruption
Users supported Arvind Kejriwal’s Saini
mandate of exposing corrupt Dr. Rajesh s
im
@rajeshsain  guide  and  
politicians. az aresays  kindly i  
@ an n ah d  aam  aadm
d  kejriwal  an
Users supported Arvind Kejriwal's support  arvin ia   c orruption   f re e   a n d  
ake   i n d
statement that the goverment isn't party  to  m
revealing a clear stance on the Lokpal casteless.
Bill.
Some people said that the true Tinu Cherian Abraham
intention of Arvind Kejriwal is to grab @tinucherian
power and not remove corruption. ”˜‹†‡Œ”‹™ƒŽ‡š’‘•‡•‡š—•
s  
between  Delhi  govt,  power  companie
Some people said that Arvind Kejriwal’s zeenews.india.com/news/delhi/a rv...  
‘extortion through politics’ is the via  @ZeeNews
biggest scam.

shailesh pandey
@shailesh378
#Ajay ”˜‹†‡Œ”‹™ƒŽ‹•ϐ‹‰
@Ajaykumar26 Š–‹‰Ž‹‡ƒ
5 ˆ”‡‡†‘ϐ‹‰Š–‡”ƒ‰ƒ‹•
ǣ’’‘•‹‰‡Œ” – ‘””—’–‹‘Ǥ
‹™ƒŽ‡ƒ‹‰
Supporting  cor
ruption.  Suppo
corrupt  politici rting  
ans.”

Kiran Kum
ar Khurana
@kirankhura
Law, order & internal affairs
na
‡Œ”‹™ƒŽ”‡ˆ—
•‡•–‘•‡‡„
*Judiciary  als ƒ‹Žǡ”‡Ž‡ƒ•‡†Ǥ
o  knows  the  
Then  how  to   real  culprits,  
jail  the  right  
ϐ‹”•–’‘•–Ǥ ‘ p erson?   Arvind Kejriwal refused to seek bail
Ȁ†‡ŽŠ‹Ȁ†‡ˆƒ
ƒ–‹ǤǤǤ when arrested in a criminal
defamation case filed against him by
ARUN SINHA Delhi Chief Minister Sheila Dikshit’s
@TRUTHANDARUN political secretary for his remarks
̷”˜‹†‡Œ”‹™ƒŽ‡Œ”‹™ƒŽ•ƒŠƒ„ƒƒ’‡ during protests on the power tariff
hosle  ko  salam  but  injustice  would   issue. He was later released. Users
always  be  there  will  politics  will  play   supported his stand.
with  unfair  means.
There were negative reactions from
users on Arvind Kejriwal remaining
Shamit11 silent on the Bengal and Assam riots.
P
@AAP_ka_BAA il  
OHIT  @waglenikh
@SHRIRAM_PUR ie s  
w
ngalRiots?  Any  v
What  about  #Be ’ƒ ‹†
‡—Ž‹‡ƒŽŽ
‘”™‹ŽŽ‡Œ”‹™ƒŽ„
mnation  of  
media?  No  Conde
#AssamRiot

27
Duration January 2013 to April 2013

Youth & employment Shanmugam


@Shextrusion
—’’‘”–”˜‹†‡Œ”‹™ƒŽ–‡ƒƒ†Š‹•
People named Arvind Kejriwal a youth Aam  Aadmi  Party  to  come  to  power  
leader. and  lead  the  country  nicely  with  
A
enormous  support  from  youth  of  INDI

puneet shukla
@punnu_shuku
@NMenonRao  -­‐n  do  u  apprecia
te  d  
deeds  of  arvind  kejriwal..he  is  g
iving  
youth-­‐d  courage  to  make  system  
better  
which  is  plagued  by  sheer  inep
t

#BijliPaniR
ally
@mohanty_0
”˜‹†‡Œ”‹™
5
ƒŽǣŠ‡”‡ƒ”‡
‡„‡”•
Women safety & security
of  parliamen
t  who  face  rap
against  them e   charges  
.  Would  you  e Some people supported Arvind
to  form  stron xpect  them  
g  anti-­‐rape  law Kejriwal’s comment on the Delhi gang
s?
rape case – “There are members of
parliament who face rape charges
against them. Would you expect them
Swapnil Gugnani
@swapnilgugnani to form strong anti-rape laws?”
@reachindian  Why  ur  noble  sole   Once again there was negative
‡Œ”‹™ƒŽ™ƒ••‹Ž‡–‘ͶǦ›”•Ǧ‘Ž† feedback from users on Arvind Kejriwal
rape-­‐victim  who  died  in  a  pvt  hosp remaining silent on the Delhi gang
ital  
after  being  in  coma  for  13  days? rape case.

education KJS Arora


@KanwaljitSingA
‹ǡϐ‹”•–
ˆ ‘‡•–‘’‘™‡”‹‡ŽŠ
ƒ–‹‘ǡ
’”‹‘”‹–›™‹ŽŽ„‡ ‡ƒŽ–Šƒ††—
”˜‹†‡Œ”‹™ƒŽ•ƒ›•

28
Duration January 2013 to April 2013

most shared content

303 shares 303 shares

29
Duration January 2013 to April 2013

THEMES BY SENTIMENT

Caste & religion


Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology POSITIVE NEUTRAL NEGATIVE

aikh
Naushad Sh
@getnaushad
Caste & religion @Pressbrief  #
Modi  #BJP  Con
‹–‹•Š—ƒ”
gress  
ƒ•–Š‡
•Š‘—Ž†’”‘’‘•‡ ƒ„Ž‡͓͵
2014  ͓š’ƒ†
candidate  for   2 gthr
Nitish Kumar has been branded a true  n  Devlpmnt  
secular leader. 2  bring  secular

Nitish Kumar’s silence on the Owaisi


issue drew negative conversations and Nehal Anwar
@qasminehal
his secular stance was called fake.
If  growth  is  the  only  criteria,  Nitish  
—ƒ”†‡•‡”˜‡•‘”‡–‘„‡Ǥ‘‘
at  states  growth  ratio.  Nitish  has  got  
secular  image  too.
Nick turii
@mhanth
m
ung
̷
Š›‘–‹–‹•
Deepak SIngh has  the  cre
dentials,  e
Š—ƒ”ǫ
‡
@smarket †‡ϐ‹‹–‡Ž›• xperience  
†Šƒ”† ‡ —Žƒ”‹Š and  
‘—Ž†Šƒ˜‡™‘”‡ ‹•’‘Ž‹–‹ •Ǥ
‹–‹•Š—ƒ” i nd us try  
processing  
to  develop  Agro   oi ng  
was  busy  d
in  Bihar  but  he  
secular  fraud

30
Duration January 2013 to April 2013

Dreesti Thæpæ
@dreesti
Bihar  is  the  fastest  growing
India  with  the  economic  
 state  of  
growth  of  
development & economy
ͳͲǤͻΨǤǤǤǤǤ‡ŽŽ†‘‡‹–‹•
Š—ƒ”ǤǤ
#inspiringyoungleader Users praised Bihar’s fast development
under Nitish Kumar’s leadership.
Users talked about Dalai Lama's praise
Dr. Demon
for the Bihar model of development.
@avthedemon Nitish Kumar’s insistence on special
art  
Mamata  Banerjee  should  learn  the   status for Bihar drew negative
‘ˆ‰‘˜‡”ƒ ‡ˆ”‘  ‹–‹•Š — ƒ”Ǥ
th   conversations.
#Bihar  has  zilch  but  it  has  high  grow
rate  &  #Ben gal   i t’s   d eclin ing.

Flamboyant
ema
Mayank.M.N @beingprabhu
a
@MayankMNem itish   Nitish  kumar  is  inaug
wth  record  of  N uratin  MG’s  tallest  
Phenomenal  gro ‘  building  in  Gandhi  M
Žƒ†‘ˆ”‹˜‡”Ƭ aidan  Bihar.just  
—ƒ”‹Šƒ”ƒ cane   thinking  how  it  will  
et ic   p la in ,   p ro duces  less  sugar Using  tax  payers  on  
help  dev  Bihar.  
Gang jiv
ƒ”ƒ–@ShuklaRa this?
–Šƒƒ”ǡƬ —Œ

corruption Amit
@AmitK2K —ƒ”ƒ†
av as h isht  ‹–‹•Š
@su n an d  are  some  of  
Users talked about Nitish Kumar as a j   a re   a lso  OBC.  They
Sh iv ra  ever  had.
non-corrupt and honest politician. e   m os t   h on est  CM,  India
th
Nitish Kumar’s zero tolerance policy
against corruption drew positive
conversations.
Dr. Dinesh Karia
Some users claimed that Nitish Kumar @dineshjk
also has corruption at every level of If  all  the  amount  of  all  the  scams  are  
governance. distributed  to  biharis  then  Nitish  
kumar  make  it  gujarat  by  outsourcing  
to  NaMo.

31
Duration January 2013 to April 2013

Amit Sriva
stav
@AmiSri
‹–‹•Š—ƒ”
‹•‡™„”‘–Š
Saeed...  says   ‡”‘ˆ ƒϐ‹œ
safe!  
Hindus  in  Pak
istan  are   defence & foreign policy
niticentral.com
/2013/03/1
@NitiCentral 1/hin...  via  
 #Pakistan  #
Hinduism
There were negative reactions to Nitish
Kumar’s comment that Hindus in
Pakistan are safe.
Neelakantan
@ecophilo
Hindus  in  Pakistan  are  safe,  says  Nitish  
—ƒ”œ‹–‡Ǥ–‘Ȁͳ  via  @zite  
perhaps  he  can  shift  there  and  prove  it...

ProfNKPandey
Youth & employment @ProfNKPandey
‹–‹•Š—ƒ”•Š—†—†‡”•–ƒ†‹ˆ
migrant  Biharis  are  offered  
Users felt that Nitish Kumar should
employment  in  Bihar,  their  hard  work  
work towards providing youth ™‹ŽŽ„‡‡ϐ‹–‹Šƒ”Ƭ‹–™‹ŽŽ†‡˜‡Ž‘’Ǥ
employment, which he has ignored.

Women safety & security


Santosh
@skonnur
There were positive conversations
around Nitish Kumar announcing that
Š‹•‹•ƒ‰‘‘†
‘˜‡Ǧ‹–‹•Š his government has planned to form
grants  Bihar  w —ƒ”
omen  35%  quo 10,000 self help groups to make
police  jobs  -­‐   ta  in  
women economically stronger.
n.indianexpres
s.com/news/
#India nitish-­‐ku...   People praised Nitish Kumar’s move to
grant women 35% quota in police jobs
in Bihar.
Andrew G Dragon People talked about Bihar getting an
@AndrewGDragon
all-female battalion under Nitish
Bihar  to  constitute  10000  self  help   Kumar’s governance.
‰”‘—’•ˆ‘”™‘‡ǣ‹–‹•Š—ƒ”ǣ ƒ
bid  to  make  women  economically   People supported Nitish Kumar’s
strong...  tinyurl.com/b7pxlcr statement in favour of reducing the
age of juveniles to 16 in the wake of
the Delhi gang rape case.
ar
Amrishu Kum There were negative conversations
ic
@Am_Karizmat ‘ˆƒ–ƒ around Nitish Kumar competing with
•Š — ƒ” Œ‹ ǡ—”‡’—–›
 ‹–‹ wn   Narendra Modi while there had been
 rape  with  her  o
has  been  doing   l as t   t wo   months.   rapes in Bihar.
ter  for
14yrs  old  daugh
e_hindu  Alld.
Via  today’s  @th

IndiaFirst
@Innovision
Two  more  accused  held  in  Bihar  
‰ƒ‰Ǧ”ƒ’‡„‹–ǤŽ›Ȁœ˜—‘ǤǤǤƒ†‹–‹•Š
is  competing  with  NaMo

32
Duration January 2013 to April 2013

Gautam Chikermane
@gchikermane
ƒŽ–Š
‘–‘ˆ’”ƒ‹•‡ˆ‘”‹–‹•Š—ƒ”‘Š‡
healthcare governance  by  workers  here.  a  U
k-­‐in
-­‐tur
-­‐ear
n  
 
from  Lalu  Prasad’s  matchstic
There was praise for Nitish Kumar for approach.
his actions on the issue of health
governance.
sunetra choudhury
@sunetrac
83  per  cent  of  children  in  Bihar  are  
malnourished-­‐  think  about  the  number,  
chew  on  it  while  you  think  about  the  
‹ƒ‰‡‘ˆ‹–‹•Š—ƒ”

Modi4PM
@SwarupPhD
‡‰‰ƒ”‹–‹•Š—ƒ”ǯ• ȋȌ•ƒ›• education
upper  caste  poors  shudnt  get  quota  
–‹‡•‘ϐ‹†‹ƒǤ‹†‹ƒ–‹‡•Ǥ ‘Ȁ‹†‹ƒȀ’ There were negative conversations
per-­‐ca...  Only  JD(U)  voters  shud  get  it?   around Nitish Kumar’s comment that
LT  @biswajeetdash poor people from upper castes should
not get quotas.

33
Duration January 2013 to April 2013

most shared content

780 shares 473 shares

34
Duration January 2013 to April 2013

THEMES BY SENTIMENT

Caste & religion


Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology POSITIVE NEUTRAL NEGATIVE

Caste & religion Arihant


Pawariy
@Secula
ratti a
Sushma Swaraj was perceived as a She  is  sec
ular  too  u
suitable candidate for Prime Minister Modi  @s nli
agarikagh ke  communal  
due to her secular beliefs. candidate ose  As  PM
 Sushma    
Patriarch Sw
People said that Sushma Swaraj al  BJP  refu araj  best  choice.
chance ses  to  giv
focused more on the colour saffron, e  her  
rather than on other, more pertinent
issues.
ngh
Sushma Swaraj was branded as anti- TheJaypeeSi a
secular by some users after RSS yp ra ka sh in di
@ja ‡ƒ†ƒ”
•Šƒ•™ƒ”ƒŒ
supported her Prime Ministerial #Indiatv  Ǧƒ•— ai -­‐-­‐jinke  
ne  ki  kshmta  h
candidature. Dusra  Atal  ban da tar  
idisha  mai  jya
constituency  V
 hai
voters  muslim

:DEEPAK
BeLLA_BoY @DeeCosmos
@greatsidd Sushma  Swaraj  
arty  as  #modi   is  giving  a  speec
#bjp  ,..i  hate  its  p 'Bhagawa'  (Saffr h  on  
j   husain   on)  colour  at  the
#advaani#sahva   ̵ ƒ–ƒ”ƒ–ƒ”  
as waraj#uma  ...inki Ž‘ —–‹‘‘’‡
#gadkari#susm h ot i   h ai Who  are  other  p –‹– ‹‘̵Ǥ
 naam  p   articipants?
rajneeti  religion  k

35
Duration January 2013 to April 2013

dan
Deepthy mukun
@Deepthymax
warajbjp  ,  Sonia  
Smiling  @SushmaS
 when  1k  cr  is  
Gandhi  and  Speaker,
allocated  for  women
’s  bank   development & economy
#Budget2013  :-­‐)
People talked about Sushma Swaraj
Deepak Singh favouring the all women bank
@smarket proposal by the Finance Minister
I  completely  end during Budget 2013.
orse  @Realist_In
˜‹‡™–Šƒ–ƒ dian  
†—•Šƒ™ƒ”ƒŒ
be  big  disaster  for ™‹ŽŽ
 Indian  economy  
plus  they  don’t  m
ake  sense

Jitega Bharat
@JitegaBharat
corruption Sushma  Swaraj  as  PM  of  NDA  in  2014  
w  Narendra  Modi  in  charge  of  
Infrastructure,  govt  reforms  &  anti-­‐  
Users tweeted about Congress goons corruption  can  distroy  CONgress  
disrupting Sushma Swaraj’s speech culture!
about the farm loan waiver scam.
Users blamed Sushma Swaraj and the akash
BJP for making money out of coffins @AkashSoni
Zee
and the Kargil cess scam. Most  corrup
t  govt  in  the  
†‹ƒǣ͓—•Š history  of  
ƒ͓™ƒ”ƒŒ͓
#Coal  #Scam š’‘•‡

triot
Bharat Pa ot47
ma  Swaraj  
ri
@BharatPat
erchant  Sush
@minhazm t  CBI  in  
independen
shouted  for   tion  in  
but  no  men
parliament    during  
ts  proposed
amendmen
ebate  2/2
janlokpal  d

~ Gladiator ~ Law, order & internal affairs


@stfu_veer
isited  gujarat  !!  RT  
I  think  she  never  v Users reacted negatively to Sushma
garh  safest  place  
@htTweets  Chhattis Swaraj’s comment about Chhattisgarh
ountry:  Sushma  
for  women  in  the  c being the safest place for women in
Swaraj the country.

36
Duration January 2013 to April 2013

defence & foreign policy arun tewa 9


ri
i1
@aruntewar
 to  hear  
ive  feel  good
Some users hailed Sushma Swaraj’s Its  always  g  helpless  
m a   swar aj  ji.why  a  v
re
comment on the beheading of martyr sush tan.
arding  pakis
Hemraj Singh – “If we don't get country  reg
Hemraj's head, let's get 10 of theirs”.
Akilan
Some users reacted negatively to @akilan27
Sushma Swaraj’s comment on the
#facepalm  RT  @gkjoh
beheading of martyr Hemraj Singh. n:  Foreign  
’‘Ž‹ ›ƒ–‹–•ϐ‹‡•–ǤDz
”‹‰–‡Š‡ƒ†•
from  Pak  to  avenge  H
emraj,  says  
Sushma  Swaraj.  bit.ly/
VFIkso

Anuradhaa sh
@anutilak
arma
Sushma  Swaraj
 calls  for  special
Parliament  ses  
sion  for  tougher
law  –‹‡•‘ϐ‹†‹  rape  
ƒǤ‹†‹ƒ–‹‡•Ȁ‹†
Sushma-­‐S ‹ƒȀ women safety & security
Amith People praised Sushma Swaraj’s stand
@amithbn calling for a parliament session for
@SathyaSher  like  sushma  swaraj   tougher laws against rape.
would  have  wanted  it  to  be.  Her  midset  
There were negative reactions to
is  quite  feudal.  Calling  rape  survivor  a  
Sushma Swaraj calling the Delhi gang
living  corpse.She’s  MoronNo1
rape survivor a ‘living corpse’.
hu
Shreekanth Sa
@SahuKNT ut  
,  is  very  vocal  abo
Sushma  Swaraj   s he   d oe s   not  
elhi  but
rapes  in  New  D st  
 atrocities  again
say  a  word  about
a  Pradesh.  DVS
women  in  Madhy

education
Users tweeted about Sushma Swaraj
recommending measures to improve
the education system of the country at
a Delhi seminar.

37
Duration January 2013 to April 2013

most shared content

1953 shares 541 shares

38
METHODOLOGY Duration January 2013 to April 2013

SELECTION CRITERIA

A list of 187 Indian political leaders were considered for this report.
These leaders are Cabinet Ministers, Minister of states, Chief Ministers of states,
important leaders from all political parties, and independent political leaders.
In total 22,77,869 mentions of various combinations of these keywords were found
between 1 January 2013 and 30 April 2013.
The top 20 political leaders were identified basis their share of mentions in online
conversations.
Out of the top 20 political leaders, five were chosen for thematic analysis basis their
names being compared for the top job amongst stakeholders online. These include -
Narendra Modi, Rahul Gandhi, Arvind Kejriwal, Nitish Kumar, Sushma Swaraj.
Thematic analysis was done for the following themes identified through key
government ministries but which were sometimes clubbed based on synergies of the
themes:
Corruption; Development & economy; Caste & religion; Women safety & security;
Youth & employment; Defense & foreign policy; Law, order & internal affairs; Science
& technology; Education & healthcare.
A sample size of 400 (100 posts per month) posts was evaluated for sentiment and
themes for each of the five political leaders. A single post may have had multiple
themes and hence for each political leader the number may add up to more than
400.

DISCLAIMER
We have made all efforts to keep the report error free. Please do point out any errors that
you may notice and we will incorporate your insights for future editions. Please write to
us at reports@blogworks.in with the subject line ‘corrections’.

About Blogworks
Driven by purpose and meaning, Blogworks helps global brands and organisations strategically leverage social media to
draw insights, engage stakeholders in conversations, build communities, and co-create for business impact.
Visit us at www.blogworks.in. Connect with us at conversations@blogworks.in

39

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