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Blogworks Most Mentioned Political Leaders Jan April 2013 130618043038 Phpapp01
Blogworks Most Mentioned Political Leaders Jan April 2013 130618043038 Phpapp01
to the general
elections begins,
most
social media
conversations
mentioned
around possible
candidates for the
top job and other
political leaders
political leaders
have gathered
momentum and are
likely to reach a
January 2013 - April 2013 crescendo as we get
closer.
#IndiasMostMentioned
01
Executive Summary
The first edition of ‘Blogworks India’s Most Mentioned
Political Leaders’ analyses online mentions of the top 20
political leaders being talked about, during January 2013 -
April 2013. Out of the top 20, we have identified 5 leaders
basis their names being compared for the top job amongst
stakeholders online and have undertaken a further analysis
focused around them.
OVERALL BUZZ
Narendra Modi, popularly called NaMo, leads with more
than thrice as many mentions as the nearest contender,
Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is
at the 5th position on total mentions.
AGE BREAK-UP
Narendra Modi (63%) is marginally behind Rahul Gandhi
(67%) in terms of mentions by the youth between the
age-group of 18-34. It’s noteworthy that Arvind Kejriwal
and Sushma Swaraj’s mentions are from a relatively
older age-group of users between 45-54 years of age.
GENDER BREAK-UP
In terms of gender, Narendra Modi has the highest
mentions from women (30%) followed by Sushma
Swaraj (24%).
02
TOP THEMES
In the sample, Caste and Religion has been found to
be the most talked-about subject around Narendra
Modi, with the Godhra Riots and Akbaruddin Owaisi’s
arrest driving most negative mentions for him, clearly
implying the masses haven’t forgotten these issues.
Conversations and mentions around Law and Internal
Affairs were most talked about by and around Rahul
Gandhi. He also received the maximum negative
mentions around the theme of Corruption.
Interestingly, he has also received a high number of
negative mentions for being portrayed as a Youth icon.
Development and Economy drove the most positive
conversations for Narendra Modi, who also has a
larger share of positive mentions/ conversations
when compared to Rahul Gandhi.
Arvind Kejriwal’s anti-corruption campaign and the
continuous efforts to push the Lokpal Bill have been
found to comprise the most significant portion of his
online mentions and conversations in the said
duration, mostly positive.
While on one hand, the key driver of positive
conversations for Nitish Kumar is Development and
Economy, the negative mentions on this theme are
in fact higher than the positive mentions.
DEPTH OF ENGAGEMENT
Overall reach - Narendra Modi leads on Twitter with
the highest reach, and highest number of unique
authors*, but has the lowest reach per author**.
Reach per author – M. Karunanidhi leads in terms of
being connected with the most influential users on
Twitter followed by Arun Jaitley, J. Jayalalithaa, Anna
Hazare and finally Omar Abdullah.
* Unique author: Unique individual who mentioned any of the political leaders.
**Reach per author (on Twitter): Total reach for a particular leader divided by the number of unique authors for that leader.
03
BUZZ Duration January 2013 to April 2013
Narendra Modi, popularly called NaMo, leads with more than thrice as many mentions as
the nearest contender, Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is at the 5th
position on total mentions.
Other than Arvind Kejriwal, volume of mentions for all other politicians saw an increase in
April 2013. Nitish Kumar jumped to 6th position in April 2013 from 11th position in March
2013. People’s reactions to Nitish Kumar’s opposition to Narendra Modi as the PM candidate
contributed to high mentions for Nitish Kumar.
04
top 20 political leaders Duration January 2013 to April 2013
monthly index
Rahul Gandhi started the year leading as the most mentioned politician in online conversations.
He, however, lost to Narendra Modi in February 2013, who has since then maintained the top
position, relegating Rahul Gandhi to the 2nd position.
Manmohan Singh remained at the 3rd position in January, February and April, interchanging his
position with Sonia Gandhi in March, who herself stayed constant at the 4th position in the
months of January, February, April.
It was interesting to note the emergence of Arvind Kejriwal, taking a big jump from the 8th
position in January 2013 to the 5th position in February. He has retained this position so far.
Nitish Kumar has consistently been rising as one of the most mentioned political leaders,
climbing from the 20th position in January to the 6th position in April.
Ajit Pawar, deputy chief minister of Maharashtra, made an entry at 7th position in April 2013.
Omar Abdullah interestingly made an entry at the 7th position in February 2013, but in April
2013 he was at the 20th position.
exits
Sheila Dixit Pawan Kumar Bansal Kapil Sibal
M Karunanidhi Manish Tewari Arun Jaitley
Digvijay Singh J Jayalalithaa Raj Thackeray
Shashi Tharoor Sushil Kumar Shinde
Nitin Gadkari Shashi Tharoor
05
BUZZ Duration January 2013 to April 2013
Even as Narendra Modi surged forward in March, Rahul Gandhi’s mentions saw a drop in
February, gained somewhat in March, but even then trailed his own volume of mentions
from January, when he was appointed Vice-President of the Congress party.
NARENDRA MODI
JAN 92,073
FEB 1,36,060 47.77%
The #VibrantGujarat Summit organised by Narendra Modi His speech at Shri Ram College of Commerce in Delhi
between 11-13 January, dominated conversations in the University on 6 February was a key conversation driver
month of January. The event played out as an important in February, while his alleged removal from Wharton
start point for conversations about him as Prime Minister. India Economic Forum as a speaker drove
Public statements of support for Narendra Modi by the conversations in March.
Sangh Parivar and BJP leaders such as Yashwant Sinha
In April, Modi’s speech to women entrepreneurs at
further gave a fillip to conversations around him. A wave
FICCI and comparisons with Rahul Gandhi’s speech at
of cynicism against him in the context of the Gujarat riots
CII led to a conversation explosion. The news about
and negative perceptions in the context of Muslims also
Teesta Setalwad, civil rights activist, accusing Narendra
gained momentum.
Modi of involvement in the 2002 Godhra riots was
another key driver of conversations for the month.
RAHUL GANDHI
JAN 1,o5,342
FEB 43,478 58.7%
3,41,937 MAR 74,792 72%
MENTIONS
APR 1,18,325 58.2%
Appointment as Congress Vice President at the Jaipur respective public speeches, contributed to mentions in
Chintan Shivir drove 57% of total conversations for February and April. Speculation around Rahul Gandhi
Rahul Gandhi in January. Comparison between Rahul being invited to speak at Wharton India Economic Forum
Gandhi and Narendra Modi, especially for their and his subsequent denial drove buzz in March.
06
Duration January 2013 to April 2013
ARVIND KEJRIWAL
JAN 14,446
FEB 22,238 54%
1,10,940 MAR 38,456 73%
MENTIONS
APR 35,800 7.4%
Political attacks against the Government were the campaign against the Delhi Government inappropriately
biggest conversation drivers for Arvind Kejriwal across hiking the price of electricity contributed to
January, Februray and March. His allegations against conversations in February and March.
the Prime Minister of selling out the country’s key Arvind Kejriwal protesting inflated electricity and water
natural gas field in the Krishna Godavari Basin bills in Delhi and going on a two week hunger strike for
contributed to his share of mentions in January. His the same contributed to the mentions in April.
NITISH KUMAR
JAN 4,606
FEB 4,736 2.82%
55,419 MAR 14,631 209%
MENTIONS
APR 31,446 114.9%
JD(U) pitching Nitish Kumar as an honest and efficient his demand for special status for Bihar contributed to his
leader and a good Prime Ministerial candidate share of mentions in March.
contributed to his share of mentions in January. News Nitish Kumar opposed Narendra Modi as the PM
around Narendra Modi and Nitish Kumar conducting candidate. People’s reactions to his stand contributed to
parallel rallies triggered comparisons in February, while increased mentions for Nitish Kumar in April 2013.
SUSHMA SWARAJ
JAN 8,988
3,644 59.45%
29,767
FEB
MENTIONS
MAR 5,725 57.10%
APR 11,410 99.3%
Most mentions around Sushma Swaraj have been The news about Sushma Swaraj accusing the UPA
around specific news incidents. Her statements and government for involvement in various scams and
news about visiting martyred soldier Hemraj Singh alleging that the UPA government manipulated the
drove conversations in January. 44% of mentions in CBI contributed to mentions.
February were contributed by her statements on Her stand on having stronger laws against women
the Hyderabad blasts. L.K. Advani’s said preference abuse with reference to the rape of a 5 year old girl in
for Sushma Swaraj as Prime Ministerial candidate Delhi contributed to the volume of mentions in April.
over Modi and her attack on Prime Minister
Manmohan Singh and Sharad Yadav contributed to
her total mentions in March.
07
channels Duration January 2013 to April 2013
Twitter has the largest share of mentions for all political leaders, followed by Facebook.
Majority of the conversations on Facebook happen in private networks amongst family and
friends and hence often are not available as public conversations. Interestingly, Narendra
Modi, who had 4.17 lakh mentions for January to March, 2013, had about 4.10 lakh
mentions in the month of April 2013 alone from Twitter.
TWITTER FACEBOOK YOUTUBE BLOGS FORUMS FLICKR AGGREGATOR MAINSTREAM MEDIA TUMBLR YAHOO
08
age and gender break up Duration January 2013 to April 2013
Narendra Modi (63%) is marginally behind Rahul Gandhi (67%) in terms of mentions by the
youth between the age-group of 18-34.
It’s noteworthy that Arvind Kejriwal and Sushma Swaraj’s mentions are from a relatively
older age-group of users between 45-54 years of age.
In terms of gender, Narendra Modi has 30% of his total mentions from women followed by
Sushma Swaraj with 24% .
30%
22% 20% 19% 24% FEMALE
MALE
2% 1% 1% 1% 2%
7% 8% 4% 7% 5%
54% 58% 24% 35% 22%
24% 24%
27%
18-20
41% 38%
21-24
23% 25-34
22%
21% 35-44
9% 7% 45-54
55-64
4% 3% 4% 7% 10%
65+
2% 1% 2% 1% 1%
09
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013
POLITICAL LEADERS TOTAL REACH UNIQUE AUTHORS REACH PER AUTHOR TOTAL MENTIONS
ON TWITTER
10
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013
3,41,937 1,56,970
1. NARENDRA MODI
1,41,451
5. ARVIND KEJRIWAL
1,10,940
7,48,72,363 5,36,72,229
1. NARENDRA MODI
3,70,66,267 1,90,22,120
11
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013
57,776 32,930
1. NARENDRA MODI
4. SONIA GANDHI 5.ARVIND KEJRIWAL
2,454 2,341
1. M KARUNANIDHI
2,133 1,877
12
THEMES Duration January 2013 to April 2013
themes
Development &
economy
48,160 12,850 3,736 3,908 909
Corruption
28,038 17,380 17,464 1,178 1,737
Defence &
foreign policy
17,276 13,057 2,140 953 4,092
Youth &
employment
Women safety
& security
Healthcare
3,210 767 58 137 18
Education
2,050 628 138 192 45
Science &
technology
1,039 1,246 82 118 32
13
THEMES Duration January 2013 to April 2013
themes
BY SENTIMENT
Development &
economy
131 65 44 289 29
Corruption
57 89 306 36 41
Defence &
foreign policy 40 39 38 18 160
Youth &
employment
27 83 9 13 10
Women safety
& security
14 36 15 39 71
Healthcare
10 10 0 9 1
Education
5 7 3 12 2
Science &
technology
4 5 1 0 0
14
THEMES Duration January 2013 to April 2013
themes
BY SENTIMENT
Development &
economy
57% 26% 17.% 14% 18% 68% 36% 41% 23% 20% 54% 26% 21% 66% 14%
Corruption 40% 16% 44% 3% 8% 89% 65% 11% 24% 25% 17% 58% 29% 59% 12%
Defence &
foreign policy 40% 48% 13% 8% 41% 51% 8% 63% 29% 17% 44% 39% 4% 84% 12%
Youth &
employment
63% 15% 22% 19% 12% 69% 67% 11% 22% 15% 31% 54% 30% 30% 40%
Women safety
& security 43% 36% 21% 8% 14% 78% 47% 20% 33% 62% 8% 31% 21% 61% 18%
Healthcare
10% 90% 100% 22% 11% 67% 100%
Education
60% 40% 14% 14% 71% 33.3% 33.3% 33.3% 17% 33% 50% 50% 50%
Science &
technology
50% 50% 20% 40% 40% 100%
15
Duration January 2013 to April 2013
THEMES BY SENTIMENT
16
Duration January 2013 to April 2013
Pawan Dalal
@_pd5
NaMo
as
PM
means
development & economy
@pakhishukla21
# ve r
ent
politics
o
triumph
of
developm
s.
A nd
I
believe
BJP
is
Users commented that while Nitish
vote
bank
politic Kumar says “Bihar is backward, help us”
aware
of
this
fact. Narendra Modi says “Gujarat is
progressive, learn from us”. Users
Vasu praised Narendra Modi’s idea of
@5BornArtist national development.
Atleast
1
politician
in
#India
talks
&depends
on
developmental
politi Some users said that the development
cs.
Nice
address
to
students
by
Naren of Gujarat is misleading, as this has only
dra
Modi
at
#ShreeRamCollege
Delhi helped a few industrialists.
Some users talked about a UNDP report
Gurinder in 2010 that placed Gujarat after eight
S Ahluwa
@Guri02 lia other Indian States in terms of
BJP
has
sh development.
owcased
its
Hindutva
b
Modi
led
rigade,
no
go
to
hell. w
econom
y
can
corruption
Narendra Modi has been cited as a rare dy
Everybo rtiya
example of a Chief Minister who isn't @BeingB
a (like
wh o
a re
corrupt
involved in bribery and extortion. ple f
Only
peo ave
to
be
scared
o
g re s s )
h g ov t
n eed
not
After Amit Shah and Vitthal Radadiya Con or
his
.
M o d i
an
Cong.
joined BJP, users mocked Narendra Lokayukta
they
are
clean
th
as
Modi’s promise of making India free of be
scared
corruption and crime.
e
Sadanand Dhum
@dhume01
seen
as
a
rare
Narendra
Modi
“is
minister
without
Nitin Ch
avan example
of
a
chief
es
or
extortion.”
@a20nitin
involvement
in
brib
Mr.
Modi
w #India
inning
ass
doesn’t
m embly
ele
ean
that
y ctions
corruptio ou
can
foll
n
practice ow
ur
heart
atle s,
be
true
Sateash
ast.
Gujara to
ur
t
Lokayuk @actindia
ta
Mark
my
words.
W
hen
NaMo
takes
over,
every
thief,
d
ash utosh 7
acoit
and
scamste
will
run
for
like,
Ind r
@ashu
toshibn general
ia.
Burqa
butts
w il l
b ecome
diya
joining
#Owaisi
may
be
coo
ah da ling
heals
in
Jail.
Amit
Sh
and
Vitthal
Ra ke
India
e t a r y
to
m a
secr s
prom
ise
.
M o d i’ e
f re e!!!
BJP n
a n d
crim
io
corrupt
17
Duration January 2013 to April 2013
Manish Runthala
@manishr20
Rajkot
is
the
best
city
nd
women
safety.
we
in
law
n
order
should
make
Law, order & internal affairs
whole
country
like
d
is
nd
bring
modi
as
PM
@siddharth76 Users praised Narendra Modi for good
governance and cited the example of
Desh Gujarat Rajkot which is the best city in terms
@DeshGujjarat of law, order and women safety.
@aajtak
Help4Justice
5
Nepalis
who
Users commented that Narendra Modi
burnt
themselves
to
death
because
of
failed to control the violence during
3
#BJP
leaders
harrassment
in
the Godhra riots.
#Modi’s
#Gujarat
youtu.be/kht76V_kuWk
SonaliRanade
@sonaliranade
hief
Minister
is
@ssambrani
A
C tate.
&
order
in
his
S
responsible
4
law to
de
#Modi
failed
@Avinash_Bada d.
Per io
control
violence.
Divya Gupta
@_divyagupta
The
country
nee
ds
ppl
like
mod
Youth & employment
inspire
the
you i
who
th
to
work
for
welfare
of
the
the
country!
modi
Users named Narendra Modi a youth
#SRCC! at
leader.
Users questioned Narendra Modi’s
comment about Gujarat being the
Tanya biggest job creator in the country.
@_LazyGal ANI_news:
S ay
h e artbeat!
“@
Slog a n ?
NaMo
has
g h ,
BJP:
NaMo n
Gir ir a j
S in
the
youth
i
co m e
a
s lo gan
among Shriraj Kesariya
be @_shriraj
”
the
country. Thirumalai
B
001 Spotlight
on
Naren
@SREEHARI2 dra
Modi:Good
rce
unable
to
sou Growth
but
where
When
Modi
is
ouths
of
r
d
jobs
in
Vibrant
m en t
to
S emi-‐literate
y Gujarat?
#Modi4PM
#namolies
empl oy t
him
to
ra t,
H ow
c an
Indians
expec ͓ǤǤǤϐǤȀ
ʹ
Guj ia?
on
Same
in
Ind
do
even
a
bit
18
Duration January 2013 to April 2013
Harminder Singh
@hslamba healthcare
ained
at
Narendra
Modi
never
expl
G uja rat
m ode l
could
#SRCC
why
his
e
t he
HDI,
h eal thc are ,
not
improv
a s
c om par ed
to
o the r
states
education
pigmedia
@pigmed
craft.com
education We
under
stand
MT
iacraft
@sardesa
Modi’s
gir irajdeep
l
child
edu
ca
Ǣ tion
scheme
ǯ
ϐ
Shriraj Kesariya
pressbrief
@_shriraj
@Pressbrief ͳ
odi’s
cation
in
#M Gujarat,only
4
hav
Primary
edu oldrums
e
Principals
&
t’
# G u ja rat
is
in
e
d
t h
‘Vib ra n
the
poor
d
t h e
w or st
sufferers
are his
First
Preferenc
an e
#SRCC
#BJP
nalized.
and
the
margi
19
Duration January 2013 to April 2013
20
Duration January 2013 to April 2013
THEMES BY SENTIMENT
21
Duration January 2013 to April 2013
Butchi.
@kotes
Kotha
wararao
o
development & economy
I
am
com
m
educatio itted
and
see
th People hope that India will develop
n,
infras at
Food,
employm truc
ent
in
all ture
and
self
under Rahul Gandhi’s leadership.
provide
d...
Rahu villages
of
India
l
Gandhi
be
People mocked Rahul Gandhi saying
that while Narendra Modi's USP is the
Anand Detro progress of Gujarat, Rahul's USP is
ja
@ananddetroja Sonia Gandhi.
ϐ
developed.RT
@
ndtv:
Rahul
Gan
We
need
to
focus dhi:
on
leadership
Abhishek Tiwari
development
@AbhisheKrTiwari
ar
Anand D Kothek I
heard
Rahul
Gandhi
was
invited
in
@anandkothekar #Conclave2013
bt
he
l
Gandhi
does
to
refused
!!!!
The
I
wonder
what
#Rahu only
diff
between
dyn
astic
politics
and
ϐ
growth
politics.
’,
‘ ec on omic’,
‘development
re ’.
Hats
off
to
his
effort!
‘infrastructu
#ASS
ar Pillai
corruption Anil Kum
@Aerialbay
an
do
bette
r
ul
Gandhi
c ow
@ndtv
Rah p olitician
i n
I n d ia .N
th e r
People hope that Rahul Gandhi will get than
a ny
o rem e
o v
d s
to
a ct .H ope
he
will
rid of corrupt politicians. he
ne e ticians
Indian
poli
Some people mocked Rahul Gandhi’s the
corrupt
statement that there is no corruption ary
in the Indian political system. Kunal Choudh
hary
@2KunalChoud
s
Some people said they want a PM......
Congress
i
Rahul
Gandhi
as
a n
h on es t
UTT
is
corruption free India, not managed not
corrupt
....
@BD ah ah ah a.. .
:D
hah
and manipulated by corrupt Rahul journalist...
:D
:D
Gandhi and his family.
Mera Baap
@69bpl69
1
Shamit1 BAAP ǦǦ ϐ
@AAP_ka
_ -‐up
and
c o r r upt
stand corruption.
Is
just
like
osam
a
family
n
People
w
ho
a re n:
Rahul
Ǧϐ
d ic a ti n g
corruptio ǣȌ
abheer mo talk
of
era @JhaSanjay
@gsurya
@Mr
sGandhi
nga α
@abheer123 δδα
Rahul
Gandh
i
may
give
as
speeches
he
many
wants
to,
bu
my
country
t
I
won’t
let
be
ruled
by
c
foreigners.
orrupt
#Disempow
ermentOfTh
eGandhis
22
Duration January 2013 to April 2013
India First
@80o00
If
you
wonder
w
hy
youth
leader
“Rahul
Baba”
kep
t
mum
over
del
rape
case
.
Pleas hi
e
do
google
rah
amethi
rape
cas ul
and
e
!!
#Delhi
#Indi
a Law, order & internal affairs
Aaditya E Vasu Rahul Gandhi keeping quiet for a long
@Aaditya_Vs time on the Delhi gang rape created a
Rahul
Gandhi’s
reluctance
to
lead
lot of controversy.
even
when
a
tailor
made
opportunity
presents
itself
is
simply
inexplicable.
#DelhiGangRape
SHOWMAN
@dppoddar
None
punished
for
198
IndiaFirst 4
riots.
Was
@_Innovision none
responsible?
W
ian
hat
did
Congress
dhi
Blew
the
Ind govt
2
do
control
the
How
Rahul
Gan c
v ia
riots?
Nation
bea.st/VcpLO needs
the
answer.
Rah
Rape
Crisis
the ul
must
reply
t
@thedailybeas
Tyagi
Abhimanyu agi
ty
@abhimanyu
Gandhi
Youth & employment M ill io n s
o f
you th
want
Rahul
ate
in
2014:
J
yotiraditya
as
PM
candid
Scindia
Some people hailed Rahul Gandhi as a
...
youth icon. r
Jyotiraditya
Union
Ministe
ʹ
Some people mocked Rahul Gandhi ϐǤȀʹ
for being addressed as a youth icon.
ANI
@ANI_news
23
Duration January 2013 to April 2013
Abhimanyu
@abhimanyu
Tyagi
Thanks
Mr.
R
tyagi
ahul
Gandhi
for
visiting
Women safety & security
to
Delhi
Gang
Rape
Family
cordial
assura and
your
nce
to
them.
Rahul Gandhi visiting the Delhi gang
faith
on
India W e
hv
full
n
Judial
syste rape victim’s family received positive
m.
reaction from people.
Rahul Gandhi keeping quiet for a long
Dabang_Gujarati
@DabangGujarati
time on the Delhi gang rape created a
lot of controversy.
Did
Rahul
Gandhi
say
a
word
in
Rahul Gandhi was accused of being
Delhi,
Sarabjit
Singh
in
Pakistan,
China
involved in the gang rape of a girl in
intrusion
on
Indian
soil? Amethi.
aarun
@aarunc adesharma
e
u
showed
ur
@ndtv
yeah!
Lik ors
@adesharma
nnocent
protest manish shrivastava
support
for
the
i
Sonia
&
Rahul
testing
the
delhi
Gandhi
showin
at
india
gate
pro g row
u p. .... .
@aarunc
rape
law
inste g
off
on
b ab a
Rahul
Gandhi
Gang
rapes
Sukanya
ad
of
taking
rea
gangrape!
Rahul The
juvenile
shu l
action.
Devi
on
3-‐12-‐06
and
after
a
month
accused
&
treat
d
be
tried
wth
other
sends
legal
notice
to
a
post
box
in
US ed
as
adult
Feb
2,...
ϐǤȀ
Mayank Gupta
@Mayank29Gupta
healthcare Who
should
be
blamed
for
malnutrition
in
Dalits?
Answer
is
Rahul
Gandhi.
VN
@aryavansh108
ULBABA
@narendramodi
sadly
RAH
ing
a
does
not
do
anything
like
runn
ǤǤǤǤ
Minister
with
his
vision?
a gre ed? education
Amit
Shriraj Kesariya
@AmitK2K
“Rahul
Gandhi
@_shriraj
cannot
even
w
rite
a
is
likely
2
ϐ
Ǥ Congress’
Jaipur
session
&
experience?
o n
That
man
know have
additional
session
nothing.”
R.
Jet s
ion
thanks
2
d
hmalani science,tech.&
educat
͓ efforts
of
Rahul
G and hi
24
Duration January 2013 to April 2013
25
Duration January 2013 to April 2013
THEMES BY SENTIMENT
r
Kishwa
Madhu ishwar
Caste & religion @madhu
k
sign:
Mu
s li m s
re aching
ou
t
to
Positive
Ǥ
plus
Arvind Kejriwal is looked upon as a
o f
support-‐
a n g e
entire
r
secular leader. er
manpow
There was negative feedback from users
on Arvind Kejriwal remaining silent on Avinash Bhat
Akbaruddin Owaisi’s hate speech. @aviniashbhat01
Ƭ
Party
are
silent
on
Hate
Speech
of
#Owaisi
As
a
secular
party
the
need
minority
votes
na
ARUN SAXENA
@ARUNSAXENA5
deafening
silence
from
kejr
aanaadmi
fame.
does
he
iwal
of
believe
development & economy
terrorism
by
islamic
fana
tics
is
of
no
concern
to
the
aam
aadm Users supported Arvind Kejriwal’s
i?
comment on the price rise – “When
power prices rise then the
Swapnil Gupta Government says it is in the hands of
@Mr_demented
DERC, otherwise it is within their
jurisdiction”.
situation
at
LoC?
after
he
is
th
only
try!
patriot
...nd
honest
man
in
this
coun
26
Duration January 2013 to April 2013
corruption
Users supported Arvind Kejriwal’s Saini
mandate of exposing corrupt Dr. Rajesh s
im
@rajeshsain
guide
and
politicians. az aresays
kindly i
@ an n ah d
aam
aadm
d
kejriwal
an
Users supported Arvind Kejriwal's support
arvin ia
c orruption
f re e
a n d
ake
i n d
statement that the goverment isn't party
to
m
revealing a clear stance on the Lokpal casteless.
Bill.
Some people said that the true Tinu Cherian Abraham
intention of Arvind Kejriwal is to grab @tinucherian
power and not remove corruption.
s
between
Delhi
govt,
power
companie
Some people said that Arvind Kejriwal’s zeenews.india.com/news/delhi/a rv...
‘extortion through politics’ is the via
@ZeeNews
biggest scam.
shailesh pandey
@shailesh378
#Ajay ϐ
@Ajaykumar26
5 ϐ
ǣ Ǥ
Supporting
cor
ruption.
Suppo
corrupt
politici rting
ans.”
Kiran Kum
ar Khurana
@kirankhura
Law, order & internal affairs
na
*Judiciary
als ǡǤ
o
knows
the
Then
how
to
real
culprits,
jail
the
right
ϐǤ p erson?
Arvind Kejriwal refused to seek bail
ȀȀ
ǤǤǤ when arrested in a criminal
defamation case filed against him by
ARUN SINHA Delhi Chief Minister Sheila Dikshit’s
@TRUTHANDARUN political secretary for his remarks
̷ during protests on the power tariff
hosle
ko
salam
but
injustice
would
issue. He was later released. Users
always
be
there
will
politics
will
play
supported his stand.
with
unfair
means.
There were negative reactions from
users on Arvind Kejriwal remaining
Shamit11 silent on the Bengal and Assam riots.
P
@AAP_ka_BAA il
OHIT
@waglenikh
@SHRIRAM_PUR ie s
w
ngalRiots?
Any
v
What
about
#Be
mnation
of
media?
No
Conde
#AssamRiot
27
Duration January 2013 to April 2013
puneet shukla
@punnu_shuku
@NMenonRao
-‐n
do
u
apprecia
te
d
deeds
of
arvind
kejriwal..he
is
g
iving
youth-‐d
courage
to
make
system
better
which
is
plagued
by
sheer
inep
t
#BijliPaniR
ally
@mohanty_0
5
ǣ
Women safety & security
of
parliamen
t
who
face
rap
against
them e
charges
.
Would
you
e Some people supported Arvind
to
form
stron xpect
them
g
anti-‐rape
law Kejriwal’s comment on the Delhi gang
s?
rape case – “There are members of
parliament who face rape charges
against them. Would you expect them
Swapnil Gugnani
@swapnilgugnani to form strong anti-rape laws?”
@reachindian
Why
ur
noble
sole
Once again there was negative
ͶǦǦ feedback from users on Arvind Kejriwal
rape-‐victim
who
died
in
a
pvt
hosp remaining silent on the Delhi gang
ital
after
being
in
coma
for
13
days? rape case.
28
Duration January 2013 to April 2013
29
Duration January 2013 to April 2013
THEMES BY SENTIMENT
aikh
Naushad Sh
@getnaushad
Caste & religion @Pressbrief
#
Modi
#BJP
Con
gress
͓͵
2014
͓
candidate
for
2 gthr
Nitish Kumar has been branded a true
n
Devlpmnt
secular leader. 2
bring
secular
30
Duration January 2013 to April 2013
Dreesti Thæpæ
@dreesti
Bihar
is
the
fastest
growing
India
with
the
economic
state
of
growth
of
development & economy
ͳͲǤͻΨǤǤǤǤǤ
ǤǤ
#inspiringyoungleader Users praised Bihar’s fast development
under Nitish Kumar’s leadership.
Users talked about Dalai Lama's praise
Dr. Demon
for the Bihar model of development.
@avthedemon Nitish Kumar’s insistence on special
art
Mamata
Banerjee
should
learn
the
status for Bihar drew negative
Ǥ
th
conversations.
#Bihar
has
zilch
but
it
has
high
grow
rate
&
#Ben gal
i t’s
d eclin ing.
Flamboyant
ema
Mayank.M.N @beingprabhu
a
@MayankMNem itish
Nitish
kumar
is
inaug
wth
record
of
N uratin
MG’s
tallest
Phenomenal
gro building
in
Gandhi
M
Ƭ aidan
Bihar.just
cane
thinking
how
it
will
et ic
p la in ,
p ro duces
less
sugar Using
tax
payers
on
help
dev
Bihar.
Gang jiv
@ShuklaRa this?
ǡƬ
corruption Amit
@AmitK2K
av as h isht
@su n an d
are
some
of
Users talked about Nitish Kumar as a j
a re
a lso
OBC.
They
Sh iv ra
ever
had.
non-corrupt and honest politician. e
m os t
h on est
CM,
India
th
Nitish Kumar’s zero tolerance policy
against corruption drew positive
conversations.
Dr. Dinesh Karia
Some users claimed that Nitish Kumar @dineshjk
also has corruption at every level of If
all
the
amount
of
all
the
scams
are
governance. distributed
to
biharis
then
Nitish
kumar
make
it
gujarat
by
outsourcing
to
NaMo.
31
Duration January 2013 to April 2013
Amit Sriva
stav
@AmiSri
Saeed...
says
ϐ
safe!
Hindus
in
Pak
istan
are
defence & foreign policy
niticentral.com
/2013/03/1
@NitiCentral 1/hin...
via
#Pakistan
#
Hinduism
There were negative reactions to Nitish
Kumar’s comment that Hindus in
Pakistan are safe.
Neelakantan
@ecophilo
Hindus
in
Pakistan
are
safe,
says
Nitish
ǤȀͳ
via
@zite
perhaps
he
can
shift
there
and
prove
it...
ProfNKPandey
Youth & employment @ProfNKPandey
migrant
Biharis
are
offered
Users felt that Nitish Kumar should
employment
in
Bihar,
their
hard
work
work towards providing youth ϐƬǤ
employment, which he has ignored.
IndiaFirst
@Innovision
Two
more
accused
held
in
Bihar
ǦǤȀǤǤǤ
is
competing
with
NaMo
32
Duration January 2013 to April 2013
Gautam Chikermane
@gchikermane
healthcare governance
by
workers
here.
a
U
k-‐in
-‐tur
-‐ear
n
from
Lalu
Prasad’s
matchstic
There was praise for Nitish Kumar for approach.
his actions on the issue of health
governance.
sunetra choudhury
@sunetrac
83
per
cent
of
children
in
Bihar
are
malnourished-‐
think
about
the
number,
chew
on
it
while
you
think
about
the
Modi4PM
@SwarupPhD
ǯ ȋȌ education
upper
caste
poors
shudnt
get
quota
ϐǤǤ ȀȀ There were negative conversations
per-‐ca...
Only
JD(U)
voters
shud
get
it?
around Nitish Kumar’s comment that
LT
@biswajeetdash poor people from upper castes should
not get quotas.
33
Duration January 2013 to April 2013
34
Duration January 2013 to April 2013
THEMES BY SENTIMENT
:DEEPAK
BeLLA_BoY @DeeCosmos
@greatsidd Sushma
Swaraj
arty
as
#modi
is
giving
a
speec
#bjp
,..i
hate
its
p 'Bhagawa'
(Saffr h
on
j
husain
on)
colour
at
the
#advaani#sahva
̵
as waraj#uma
...inki
#gadkari#susm h ot i
h ai Who
are
other
p ̵Ǥ
naam
p
articipants?
rajneeti
religion
k
35
Duration January 2013 to April 2013
dan
Deepthy mukun
@Deepthymax
warajbjp
,
Sonia
Smiling
@SushmaS
when
1k
cr
is
Gandhi
and
Speaker,
allocated
for
women
’s
bank
development & economy
#Budget2013
:-‐)
People talked about Sushma Swaraj
Deepak Singh favouring the all women bank
@smarket proposal by the Finance Minister
I
completely
end during Budget 2013.
orse
@Realist_In
dian
be
big
disaster
for
Indian
economy
plus
they
don’t
m
ake
sense
Jitega Bharat
@JitegaBharat
corruption Sushma
Swaraj
as
PM
of
NDA
in
2014
w
Narendra
Modi
in
charge
of
Infrastructure,
govt
reforms
&
anti-‐
Users tweeted about Congress goons corruption
can
distroy
CONgress
disrupting Sushma Swaraj’s speech culture!
about the farm loan waiver scam.
Users blamed Sushma Swaraj and the akash
BJP for making money out of coffins @AkashSoni
Zee
and the Kargil cess scam. Most
corrup
t
govt
in
the
ǣ͓ history
of
͓͓
#Coal
#Scam
triot
Bharat Pa ot47
ma
Swaraj
ri
@BharatPat
erchant
Sush
@minhazm t
CBI
in
independen
shouted
for
tion
in
but
no
men
parliament
during
ts
proposed
amendmen
ebate
2/2
janlokpal
d
36
Duration January 2013 to April 2013
Anuradhaa sh
@anutilak
arma
Sushma
Swaraj
calls
for
special
Parliament
ses
sion
for
tougher
law
ϐ
rape
ǤȀ
Sushma-‐S Ȁ women safety & security
Amith People praised Sushma Swaraj’s stand
@amithbn calling for a parliament session for
@SathyaSher
like
sushma
swaraj
tougher laws against rape.
would
have
wanted
it
to
be.
Her
midset
There were negative reactions to
is
quite
feudal.
Calling
rape
survivor
a
Sushma Swaraj calling the Delhi gang
living
corpse.She’s
MoronNo1
rape survivor a ‘living corpse’.
hu
Shreekanth Sa
@SahuKNT ut
,
is
very
vocal
abo
Sushma
Swaraj
s he
d oe s
not
elhi
but
rapes
in
New
D st
atrocities
again
say
a
word
about
a
Pradesh.
DVS
women
in
Madhy
education
Users tweeted about Sushma Swaraj
recommending measures to improve
the education system of the country at
a Delhi seminar.
37
Duration January 2013 to April 2013
38
METHODOLOGY Duration January 2013 to April 2013
SELECTION CRITERIA
A list of 187 Indian political leaders were considered for this report.
These leaders are Cabinet Ministers, Minister of states, Chief Ministers of states,
important leaders from all political parties, and independent political leaders.
In total 22,77,869 mentions of various combinations of these keywords were found
between 1 January 2013 and 30 April 2013.
The top 20 political leaders were identified basis their share of mentions in online
conversations.
Out of the top 20 political leaders, five were chosen for thematic analysis basis their
names being compared for the top job amongst stakeholders online. These include -
Narendra Modi, Rahul Gandhi, Arvind Kejriwal, Nitish Kumar, Sushma Swaraj.
Thematic analysis was done for the following themes identified through key
government ministries but which were sometimes clubbed based on synergies of the
themes:
Corruption; Development & economy; Caste & religion; Women safety & security;
Youth & employment; Defense & foreign policy; Law, order & internal affairs; Science
& technology; Education & healthcare.
A sample size of 400 (100 posts per month) posts was evaluated for sentiment and
themes for each of the five political leaders. A single post may have had multiple
themes and hence for each political leader the number may add up to more than
400.
DISCLAIMER
We have made all efforts to keep the report error free. Please do point out any errors that
you may notice and we will incorporate your insights for future editions. Please write to
us at reports@blogworks.in with the subject line ‘corrections’.
About Blogworks
Driven by purpose and meaning, Blogworks helps global brands and organisations strategically leverage social media to
draw insights, engage stakeholders in conversations, build communities, and co-create for business impact.
Visit us at www.blogworks.in. Connect with us at conversations@blogworks.in
39