Dear Respondents,

Greetings!

We, the 3rd year BS Tourism Management students of STI West Negros University are currently conducting a
Marketing Plan for Melrose Beach Resort, as part of our course requirement in Marketing in the Tourism and Hospitality
subject. In this regard, may we ask your precious time in answering the questionnaire honestly ad objectively as you can
Rest assured that all your answers to the questions will be treated with utmost confidentiality and will be used for
academic purposes only. Your presence in this study is voluntary. It is up to you to decide whether to take part in this
study or not. If you decide to be a part of this study, you will be asked to sign the consent form provided below. After
signing, you can still back out at any time without giving any reasons. Your data will be returned to you or destroyed once
the data collection is complete. Attached is the survey questionnaire for your reference.

Thank you very much for your time and consideration!

Proponents

RESPONDENTS CONSENT
I have read and understand the provided information and had the opportunity to ask/clarify some questions. I
understand that my participation is voluntary, and I am free to withdraw at any time, without leaving reasons and without
cause. I fully understand the purpose of this study and the importance of my participation to attain its objectives. I
VOLUNTARILY agree to take part in this study.
Participants name and Signature: Date:
I. Respondents Profile

Instructions: Please do shade or check the correct answer in the circle.

Name:(optional): Age:
1. What is your age group?

 Young (18-24)  Middle-Aged (35-44)

 Young Adult (25-34)  Mature Adult (45+)

2. Which gender do you identify with?

 Male  Non-binary
 Female  Prefer not to say

3. What is your civil status?

 Single  Married
 In a relationship  Widowed

4. What is your approximate annual household income?

 Less than 5,000  20,001-50,000

 10,000-20,000  50,000 or more

5. Which category best describes your group?

 Family  Couple
 Local Tourist  International Tourist
 Barkada (Group of Friends)  Nature Enthusiast

6. How often do you typically travel for vacation in a year?

 Less than once  1-2 times

  3-5 times  6 times or more

7. Which type of accommodation do you prefer?

 Hotels  Vacation Rentals (e.g., Airbnb)

 Resorts  Others (please specifify)

II. Preferences for Melrose Beach Resort

8. How did you discover Melrose Beach Resort? (Check all that apply)

 Social media (Facebook, Instagram,  Word of mouth

Twitter)  Other (please specify)
 Online travel platforms (Trivago,
TripAdvisor)

9. What types of seasonal promotions or special packages would entice you to visit Melrose Beach Resort?

 Seasonal Getaway  Adventure Bundle

 Family Retreat  Relaxation Package

10. Which amenities or services do you believe are crucial for Melrose Beach Resort to enhance its overall guest
experience?

 Recreational Activities  Gourmet Dining Options

 Spa and Wellness Facilities  Exclusive Events

11. What amenities would you like to have in your room at Melrose Beach Resort?

 Ocean view  Jacuzzi or hot tub

 Private balcony/patio  Others (please specify)

12. Where do you usually prefer to book your stay at Melrose Beach Resort?

 Official resort website  Online travel agencies (e.g.,

 Phone call or direct personal call to Booking.com, Expedia)
the owner  Travel agents

13. Would you be interested in exclusive offers for loyal customers or repeat visitors?

 Yes, Loyalty Points  Yes, Anniversary Special

 Yes, VIP Access  Yes, Referral Rewards

14. How can Melrose Beach Resort improve its online presence to better reach and engage with potential guests?

 Enhanced Website  Online Travel Agencies

 Social Media Campaigns  Virtual Tours

15. How important is an active and engaging social media presence when choosing a resort for your vacation?

 Extremely Important  Somewhat Important

 Important  Not Important

16. How important is excellent customer service to you during your stay?

 Extremely important  Neutral

 Important  Not important
 17. When planning a vacation, how important do online reviews and ratings have in your decision to choose a
 Extremely
particular resort? important  Neutral
 Important  Not important

18. On a scale 1 to 3, how important is environmental sustainability in your choice of accommodation?

 1 (Not important at all)
 2 (Important)
 3 (Very important)
19. How important is the availability of Wi-Fi when choosing accommodation?

 Extremely important  Neutral

 Important  Not important

20. How would you prefer to receive important information or updates from the resort during your stay?

 Email  Mobile App Notifications

 Text Message  Others (Please specify)

III. Feedback
21. What factors influence your decision to provide feedback about your travel experience?

 Positive Experience  Incentives (discounts, rewards, etc.)

 Negative experience  Others

22. Did you encounter any issues during your stay, and if so, how promptly were they resolved?

 No issues  Resolved, but not promptly.

 Promptly resolved.  Issues not resolved.

23. Would you rate the staff's friendliness and helpfulness during your stay?

 Excellent  Fair
 Good  Poor

24. How satisfied were you with your previous stay at Melrose Beach Resort?

 Very satisfied  Neutral

 Satisfied  Dissatisfied

25. How likely are you to recommend Melrose Beach Resort to friends and family?
 1 (Not likely at all)
 2 (Likely)
 3 (Extremely likely)

Thank You and God Bless!