Integrating WhatsApp API with Shram Gaurav

App

With WhatsApp becoming an integral part of life for most people and smart becoming an
indispensable gadget it is imperative that Disha foundation leverage this technology enhancement
and make the presence of Shram Gaurav felt.

WhatsApp Business API is a powerful tool designed to help businesses communicate with customers
at scale.

To utilize WhatsApp Business for promotion through the Shram Gaurav Application, you can follow
these steps:

1. Create a WhatsApp Business Account:

 A WhatsApp Business account needs to be created for Disha foundation. This is

separate from a personal WhatsApp account and provides additional features for
businesses.

2. Complete Your WhatsApp Business Profile:

 Fill out your WhatsApp Business profile with accurate information about your
organization. Include your logo, contact information, business hours, and a brief
description.

3. Get Verified:

 If possible, get your WhatsApp Business account verified. Verified accounts have a
green checkmark badge next to their name, which adds credibility to your business.

4. Build Your Contact List:

 Add customers and potential clients to your WhatsApp Business contact list. You can
do this by importing your existing contact list or by allowing customers to opt-in
through your Shram Gaurav Application.

5. Use WhatsApp Business API (Optional):

 If your organization is large and you want to automate messaging at scale, consider
using the WhatsApp Business API. This allows for more advanced integrations with
your application.

6. Create Engaging Content:

 Develop content that is relevant and engaging to your audience. This could include
promotional messages, updates, and offers related to the Shram Gaurav Application.

7. Segment Your Audience:

 Use WhatsApp Business's segmentation features to target specific groups of users

based on their interests, location, or behavior within the Shram Gaurav Application.
 8. Send Personalized Messages:

 Personalization is key to successful promotion. Use the recipient's name and tailor
your messages to their interests and preferences.

9. Share Updates and News:

 Keep your subscribers informed about new features, updates, and news related to
the Shram Gaurav Application.

10. Offer Customer Support:

 Use WhatsApp Business to provide excellent customer support. Respond to queries

promptly and professionally.

11. Create a WhatsApp Business Broadcast List:

 You can create broadcast lists to send messages to multiple contacts at once, which
is useful for promotions and announcements.

12. Advertise Your WhatsApp Number:

 Promote your WhatsApp Business number on your Shram Gaurav Application,

website, social media, and other marketing materials to encourage users to reach
out.

13. Monitor and Analyze Metrics:

 Use WhatsApp Business's built-in analytics to track the performance of your

messages and campaigns. Adjust your strategy based on the data you gather.

14. Comply with WhatsApp Business Guidelines:

 Ensure that you follow WhatsApp's terms of service and guidelines for businesses to
avoid any issues or account suspensions.

15. Encourage User Engagement:

 Encourage users to engage with your messages by asking for feedback, conducting
polls, or running contests through WhatsApp.

16. Integrate with Shram Gaurav Application:

 Ensure that your Shram Gaurav Application and WhatsApp Business are integrated
seamlessly to provide a cohesive user experience.

17. Stay Updated:

 Keep up to date with WhatsApp Business's features and changes to leverage new
tools and capabilities for promotion effectively.

Effective promotion on WhatsApp Business requires a strategic approach, respect for user privacy,
and a commitment to delivering value to your audience. Always seek permission before adding users
to your contact list and sending promotional messages.