Institute Of Business & Information Technology

University of the Punjab, Lahore

Course Title: Business Communication
WEEKLY Date: 21stNov – 23rd Nov 2023
& Technical Writing
LESSON Day: Tuesday and Thursday
PLAN Course Instructor: Natasha Butt
Session: Fall 2023

 Lecture Number 9: Application Writing : Format and Structure of Application

 Lecture Number 10: Main Content ,Leaving Tractability

LEARNING OBJECTIVE MATERIAL REQUIRED

 Students will be able to construct a  PPT slides

well-formatted and persuasive
application.  Handouts

 Reference Books

 Video tutorials

 English Newspaper/Article

INSTRUCTIONS
 Begin with a discussion on the importance of applications in the real world (job
applications, college admissions, etc.).
 Explain the essential features and structure of an application. Use the whiteboard to
illustrate the format (header, recipient's details, main content, tractability).

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 CLASS ASSESMENT ACTIVITIES
 Provide a scenario or job posting. Ask students to individually draft a sample application
following the discussed format.
 Assign students to write a complete application using a provided prompt or their choice of
scenario, applying the concepts learned in class.

HOME ASSIGNMENT/QUIZ/PROJECT
 Home task: Writing an application on the given topic

Final Term Project

Make a comprehensive business communication plan along with PPT slides for a fictitious or
real company. The plan should include following elements such as:
o Communication Strategy: Develop a strategy for effective internal and external
communication within the organization.
o Crisis Communication Plan: Create a crisis communication plan outlining how
the company will communicate during crises or emergencies.
o Social Media Strategy: Outline a social media strategy for the company to
enhance its online presence and engagement.
o Customer Communication: Develop customer communication templates, such as
email responses, to ensure consistency in customer interactions.
o Employee Training: Propose a training program to enhance communication skills
among employees.
o Measurement and Evaluation: Describe how the effectiveness of the
communication plan will be measured and evaluated over time.

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Project Deadline: One week before final exam

NOTES

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 Reference Books
 Communication Works by McGraw Hill
 Basic Business Communication 9th Edition by Lesikar Flatley
 Communicating at Work 5th edition by Ronald B. Adler
 Business Communication Handouts

Lesson Rating

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