I.

MARKETING PLAN

Description of My Business

Tuition Quicky Pay, the name of the company was made because its service gives a
quick payment of tuition fees to students that are having a hard time paying it in banks or in
school. The business was made to help students and universities in Baguio City and its goal is for
the students and employees to avoid the virus.
Tuition Quicky Pay is a business that offers students the easiest way to pay their tuition
fees in this new normal world. The company will be coordinating with the universities and with
the banks in Baguio City for this service to go well and be successful. It uses a website where the
students will have an access to their balances and able to pay for it through their savings from
any banks then it will automatically be deducted from their accounts in school. This TQP is a
bridge between students and universities, and will give a great help for the students for them not
to be delayed in paying and will not let them go and experience long queue just to pay for their
tuition fees.
This is a new platform for the students to pay for their tuition fees. Because of the
difficulty of paying that caused by this pandemic, instead of going into banks or pay it online and
wait for 2-3 business days for it to be confirmed and be deducted to their accounts, it will now be
easier since this Tuition Quicky Pay gives remedy to this difficult system of paying.

Targeted Market and Customers

The targeted customers will be the students from the chosen universities in Baguio City
which are the University of the Cordilleras, University of Baguio and the Saint Luis University.
They will be a students aging 16-50 who are too busy with their jobs since nowadays, because of
the pandemic, mostly of the students are already working. It is also possible to those who have
sickness and doesn’t have the ability to pay it outside their house since there is this COVID19 we
are avoiding today.
Another targeted customers also include these three mentioned universities that will be
coordinating to the Tuition Quicky Pay. These are big universities in Baguio that needs support
with regards of tuition fee payment since they have a lot of students that needs an attention.
Since it will be stressful to the employees working inside the universities, it is best for them to
acquire for the help of this business that will make their jobs easier and lessen their physical
activities.
These targeted customers stand out from others since they are the only customers that
the service of the company will be provided and a customers who will surely acquire it. It is not
just a benefit to the business but has most benefit to busy and sick students who doesn’t have the
time and ability to pay their tuition fees to avoid hassle and avoid the virus. Also with these
universities for their employees not to struggle in entertaining lots of students that will be paying
over the school counter.
Growth Trends in the Business

The market for our business’s service is growing because of this unending pandemic and
because nowadays, we are using more on technologies which makes life of every individual
easier and less hassle. Paying tuition fee online is what every students need in times like this.
This business’s service is new and unique and is acquirable because there are lots of students
who are busy with other stuffs and doesn’t have other choice but to use this service.
 According to Dublin (GLOBE NEWSWIRE) May, 2020, the global digital payments
market is expected to grow from $3,885.6 billion in 2019 to about $5,439.8 billion in 2020.
People are using digital payment options to avoid contact and spread of infection through direct
cash handling, and also to adhere to social distancing to curb the spread of Covid-19. Due to
closure of local market places and to avoid public gathering, people are preferring online
purchase of essential supplies, which in turn is increasing the demand for the digital payments
market. The market is expected to stabilize and reach $8,059.3 billion at a CAGR of 20%
through 2023.
According to Mordor Intelligence, the global nature of COVID-19 and its impact on e-
commerce therefore is likely to encourage strengthened international cooperation and the further
development of policies for online purchases and supply. The pandemic has made it clear that e-
commerce can be an important tool/solution, especially considering the fact that the e-commerce
sales can support small and medium businesses, that form backbone for certain economies. This
is expected to substantially spur the growth of digital payment methods across various
economies.
Further, even before the pandemic, the demand for cashless payments, was driven by
greater convenience, favorable government policies, and evolving consumer behavior. The
governments are also trying to reduce their cost of printing the currencies and counter the fake
currency influx that disturbs the economic growth, with digitization, thereby, creating an
environment conducive for cashless and digital payments.
Retail stores and services across the world are rapidly adopting and integrating mobile
payment applications, such as PayPal, Samsung Pay, Apple Pay, AliPay, and WeChat Pay, to
accept payments. Owing to changing lifestyles, daily commerce, and rapid growth in online
retailing, this trend is expected to continue over the next six years.
This is a sample survey conducted by Cedar, a patient payment and engagement
platform for providers, on 1000 individuals found out that half of consumers are significantly
frustrated with their provider’s billing and collections process, especially those that are not yet
digital.

Digital payment is a relatively new trend in India. However, it is growing at a fast pace
due to favorable regulatory environment, infrastructure upgrades, high smart-phone penetration,
and subsidized data plans.
The Digital Payments Market is moderately concentrated. The competitive rivalry in the
market studied is moderate, as a good number of players prevail. Despite the existence of several
companies in the market studied, firms are required to keep innovating their products, in order to
gain a sustainable competitive edge over their rivals and provide product differentiation.

Pricing Power
 Tuition Quicky Pay will be charging both the students and the universities. Students will
be charged 5.00 pesos per transaction, while for the universities, TQP will be collecting 10 pesos
for every 10 transactions of students that will be made.
TQP’s pricing strategy is a combination of penetration and value pricing strategy. This
will be the strategy that will be used since our business offers a service and its importance and
benefits for the student and university is on demand. The service will start its price as low as 5
pesos then when the time comes and the business needed to increase its charge then it will go
higher. It will not be affecting the quantity who will acquire the service since this service’s
significance is high too.
A combination of value and penetration will be providing the Tuition Quicky Pay
enough profit and will maintain its profitable pricing. These strategies will put in to the mind of
the customers that the price is right and affordable since the quality of the service suits the price.
It will be a strategy than can help the business decrease the risk by ensuring that the starting price
with a price that is not too high is more effective.

Distribution System

This business’s service will be made available through the use of website. It will be
accessible to students anytime, they will be signing up and accounts will be made for the
students that is a way for them to pay for their tuition fees. The service will also be available
over the counter in the office if some wants to do so.
TQP will be using direct selling since the business offer a service that is mainly served
to students and that students will already have the knowledge about it once the universities will
be informing them. Students that were being informed will be deciding which options they will
be going to take. This is a type of distribution that will not cost the company more expenses.
TQP will be directly informing the university together with the students with a walk through how
is the process of this online website tuition fee payment. TQP will be guiding the students how
are they going to access it and when it was accessed, they will learn what they will going to click
and enter for the payment to be successfully processed.

Promotions

The ways that TQP will be informing its customers is by the use of Facebook page, radio
and with the coordination to the universities. The schools will be informing their students about
the method of paying the tuition fees, there the service of the business will be known by the
students. TQP can also have online conference with the university and students to show them
how this business work. With the help of Bombo Radio Baguio, it will also be announced there
this new service for it to be well known and that everyone in Baguio City will have the
knowledge about it.
The promotional strategies to be used will be the personal selling and direct marketing
with the use of social media and radio broadcasting. As discussed above, TQP’s service is best
promoted face-to-face or an online conference as a substitute considering this pandemic.
Students will be persuaded by showing a presentation how the business’s service will be
beneficial to them especially to those busy ones. With the use of Facebook page, it will also be
shown there this method of tuition fee payment that anyone can visit and will be highlighted to
students who are in the three universities that were mentioned. And lastly, by the help of Bombo
Radio Baguio, it will make every individual not just the students but also the parents that there
will be a service like this that will make their life easier.
 Tuition Quicky Pay’s estimated budget to promote the service will only cost about
10,000.00 pesos. Since it will only be using face-to-face, online conference and radio, it will not
cost the company a lot. This budget will be used specifically to the internet fee, employee’s fee,
broadcasting fee and the money that will be offered to this Bombo Radio.

References:
https://www.globenewswire.com/news-release/2020/05/07/2029358/0/en/Global-Digital-Pay
ments-Market-Report-2020-to-2030-COVID-19-Implications-and-Growth.html
https://www.mordorintelligence.com