Assignment Brief

Course/Programme: BA (Hons) Business Studies with Foundation

Level: 4

Module Title: Contemporary Business Environment

Module Leader:
Assignment title:
Assignment number:
Weighting:
Date given out:
Submission date:
For late submission, please
check CCCU Taught
regulation (page 28 on late
submission) and
Extenuating Policy:
Method of submission:
Special instructions for
submission (if any):
Date for results and feedback
(please note the final grade is
subject to the main CCCU
assessment Board)
Learning outcomes assessed:
Douglas Darkwah
1. Circular Flow of Income – Individual Essay
2. Business Environment – Individual Case Study
1 and 2
1. Individual Ready – 50%
2. Individual Case Study – 50%
27/11/2023
Assessment 1 – 15/01/2024
Assessment 2 – 12/02/2024
CCCU Taught regulation
CCCU Extenuating Circumstances Policy
X Online only Online and paper copy
Assessment 1 – 12/02/2024
Assessment 2 – 11/03/2024
LO1, LO2, LO3 and LO4.

 Late submission of assessed work will only be permitted for a period of 2 working days (working
days are defined as Monday to Friday).

 The penalty for late submission within the allowable period will be a flat 10% of the available
marks.

 After 2 working days late, a mark of 0 will be recorded and the work will be considered a non-
submission.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 1
CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 2
 TASK DESCRIPTION – ASSIGNMENT 1 (Individual essay 50%)

TASK 1

The UK’s government is commissioning a study to assess the economic impact of the
ongoing war in Ukraine, which has led to global energy shortages. As a consultant specialised
in business environment, your role is to compile a comprehensive report for Rishi Sunak’s
government by answering the following questions.

1. Explain the economic system implemented by the UK government, and why it is

important for the government to occasionally “interfere” in the market?
(Approximately 500 words)

2. Explain three different ways; the UK’s government has interfered in the market in a
bid to control rising inflation? (Approximately 800 words)

3. Explain how the outlined policies by the UK’s government in question two were
either successful or not? Justify you stand. (Approximately 400 words)

NOTE: Your work will need an introduction (150 words) and a conclusion (150 words).

This task addresses LOs 2 and 3.

LENGTH
REQUIRED

2000 word-count.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 3
 FORMATTING AND
LAYOUT
Please note the following when completing your written assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Essay
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a
bibliography using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g.
academic books and journals that have been peer reviewed. The research should be
extensive.

The use of a range of information sources is expected – academic books, peer reviewed
journal articles, professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing
should be in Harvard style.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 4
 MARKING CRITERIA AND STUDENT FEEDBACK – ASSIGNMENT 1

This section details the assessment criteria. The extent to which these are demonstrated by
you determines your mark. The marks available for each criterion are shown. Lecturers use a
similar format to comment on the achievement of the task(s), including those areas in which
you have performed well and areas that would benefit from development/improvement.

Mark

Awa
Common Assessment Criteria Applied

Mar
avail
able

ks
s
1. Research-informed Literature
Extent of research and/or own reading, selection of credible
sources, application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references that 20
form the basis of the insights in your essay.

2. Knowledge and Understanding of Subject

Extent of knowledge and understanding of concepts and
underlying principles associated with the discipline.
Demonstrating familiarity with the selected concepts/ models 20
used in your presentation.

3. Analysis
Analysis, evaluation and synthesis; logic, argument and
judgement; analytical reflection; organisation of ideas and
evidence
Demonstrating conceptual insights into the potential values of the 20
selected academic concepts/ models.

4. Practical Application and Deployment

Deployment of methods, materials, tools and techniques;
application of concepts; formulation of innovative and creative
solutions to solve problems.
Applying your conceptual insights to successfully address the 30
situations faced by your chosen organisation. Making
recommendations for future plans and strategies.
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative
working; deployment of appropriate media; presentation and
organisation. Clarity of expression (incl. accuracy, spelling, grammar,
punctuation, and numeracy)
Quality of the presentation. 10
CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 5
 Potential effectiveness in terms of getting your messages across
to your intended audience.
TOTAL 100

Assignment Mark (Assessment marks are subject to ratification at the UoS

Assessment Board. These comments and marks are to give feedback on module work and 72 Hour Late Submission Penalties (tick if %
are for guidance only until they are confirmed. ) appropriate)

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 6
 TASK DESCRIPTION: Individual Case Study (50%)

TASKS

Your former colleague is planning to start an organic energy Drink Company in UK and has
appointed you to undertake the research into business environment of the UK’s energy drink
industry. You are expected to present a report analyzing the market structure and external
environment (both micro and macro) and provide recommendations on the area of concern
for the business. Your report should contain both the introduction and conclusion.

You are required to use relevant theories and models to properly analyse the case study.

These tasks address LOs 1, and 4

LENGTH 2000 words

Please note the following when completing your written assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Formatting: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a
bibliography using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g.
academic books and journals that have been peer reviewed. The research should be
extensive.

The use of a range of information sources is expected – academic books, peer reviewed
journal articles, professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing
should be in the Harvard style.

MARKING CRITERIA AND STUDENT FEEDBACK – ASSIGNMENT 2

This section details the assessment criteria. The extent to which these are demonstrated by
you determines your mark. The marks available for each criterion are shown. Lecturers use a
similar format to comment on the achievement of the task(s), including those areas in which
you have performed well and areas that would benefit from development/improvement.
Mark

Awa

Common Assessment Criteria Applied

Mar
avail
able

ks
s

1. Research-informed Literature
Extent of research and/or own reading, selection of credible
sources, application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references that 15

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 7
 form the basis of the insights in your essay.

2. Knowledge and Understanding of Subject

Extent of knowledge and understanding of concepts and
underlying principles associated with the discipline.
Demonstrating familiarity with the selected concepts/ models 20
used in your presentation.

3. Analysis
Analysis, evaluation and synthesis; logic, argument and
judgement; analytical reflection; organisation of ideas and
evidence
Demonstrating conceptual insights into the potential values of the 20
selected academic concepts/ models.

4. Practical Application and Deployment

Deployment of methods, materials, tools and techniques;
application of concepts; formulation of innovative and creative
solutions to solve problems.
Applying your conceptual insights to successfully address the 30
situations faced by your chosen organisation. Making
recommendations for future plans and strategies.
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative
working; deployment of appropriate media; presentation and
organisation.
Quality of the presentation. 15
Potential effectiveness in terms of getting your messages across
to your intended audience. Clarity of expression (incl. accuracy,
spelling, grammar, punctuation, and numeracy).
TOTAL 100

Assignment Mark (Assessment marks are subject to ratification at the UoS

Assessment Board. These comments and marks are to give feedback on module work and 72 Hour Late Submission Penalties (tick if %
are for guidance only until they are confirmed. ) appropriate)

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 8
 Learning Outcomes tested
(from module descriptor)
1. Demonstrate an understanding on
the key elements of the internal
environment of organisations and
the interaction with the external
environment.
2. Identify how a market economy
functions and the role of government
within it
3. Examine the economic environment
within which businesses operate in
the United Kingdom
4. Examine the global business 
environment and explain why
countries benefit from trade with
each other.
CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template
Assessment Criteria To achieve each outcome
a student must demonstrate the ability to:
 The essay task enables the student to
demonstrate an understanding of how
organisations make decisions based on the
external environment. In this case, the impact
that demand has had on prices of goods.
 The case study enables the student to
demonstrate an understanding of how the
market economy works and the principles of
government that create the framework for it.
 In the essay the student is required to look at
the market situation within the United
Kingdom, with reference to a specific
business environment.
The case study provides the student with the
opportunity to look at the macro environment
and at how specified countries are impacted
by international economic scenarios.
Page 9
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
A. KNOWLEDGE & UNDERSTANDING
1. Knowledge and Knowledge and understanding Demonstrates an accurate, Shows a systematic and Sound descriptive Selection of theory is In this assignment some In this assignment there
application of of theory are detailed and systematic theoretical accurate understanding of knowledge of key theories satisfactory, and of the theories presented is a lack of relevant
subject and beyond what has been taught. understanding of the subject key subject-specific with appropriate terminology, facts and are not appropriate. subject-specific theory.
theories Appreciation of the limits of and a range of key theories. theories, which are application; sometimes concepts are handled Terminology, facts, and
subject-specific theories Appropriately selected appropriately integrated balanced towards the accurately, but application concepts are presented
demonstrated in the work. theoretical knowledge is within the context of the descriptive rather than the and understanding are inaccurately and/or with
Approach to assessment task is synergised into the overall assessment task. critical or analytical. generalised. omissions in key areas.
clearly, appropriately, and assessment task with some The application and/or
theoretically informed. appreciation of the limits of understanding
subject specific theories. demonstrated is
extremely limited.

2. Information Uses initiative to seek out a Selects a range of highly Selects appropriate Selects appropriate Selects generally The selection of The selection of
gathering/ broad range of highly relevant relevant information. information and processes information and evaluates appropriate information information here is not information here is not
processing information and synthesises and Demonstrates it thoroughly with some and comments on it and shows ability to appropriate to the task appropriate to the task
evaluates it effectively. understanding of the critical evaluation. critically, includes some evaluate and comment on and there is not enough and it is not evaluated
complexity of the readings beyond the set it adequately. evaluation of it to systematically.
information and processes it range. support the work.
effectively.
3. Evaluation of Evaluates information and/or Evaluates information Effectively evaluates Shows sound, basic Shows basic evaluation of In this submission, The work shows limited
process and the data and the inquiry process and/or data and the inquiry information and/or data evaluation of information the inquiry methodology evaluation of process and or no evaluation of either
quality of perceptively using appropriate process perceptively using and the inquiry process and/or data and the inquiry and information and/or the information and/or process or outcomes.
information / data criteria some of which is self- appropriate criteria some of using prescribed process used. data generated. data is incomplete.
developed determined. which may be self- guidelines.
determined.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 10
CRITERI 100-80 79-70 69-60 59-50 49-40 39-20 19-0
ON Excellent Very good Good Sound Satisfactory Fail Fail
B. COGNITIVE SKILLS
4. Quality of Significant use is made of Significant use made of primary Uses a balanced combination Some use of primary Mostly relies on set The work draws on some The submission is based
sources used primary sources, in sources in conjunction with of primary and high-quality sources, but generally secondary sources. Use of set secondary sources, on unreliable and/ or
conjunction with high quality high quality secondary sources. secondary sources. reliant on appropriate primary sources limited but also relies on inappropriate sources.
secondary sources. Draws secondary sources. and is limited to set inappropriate sources.
upon some current research or sources. Hardly any use of
advanced scholarship. primary sources.
5. Referencing Sources used are Sources used are acknowledged Sources used are Attempts to follow a Sources of information Some sources of Little or no
acknowledged in the text and in the text and reference list and acknowledged in the text and systematic approach to the acknowledged and information acknowledgement of
reference list and used used to support discussion. reference list. Referencing citation of sources, integration between text acknowledged but links sources of information in
effectively to support Referencing follows a follows a systematic appropriate to the and reference list is mainly between text and text and/or reference list.
discussion. Referencing systematic approach, approach, appropriate to the discipline. Most elements effective with some reference list are unclear.
follows a systematic appropriate to the discipline. All discipline. Entries in the of individual references inaccuracies or omissions. Referencing does not
approach, appropriate to the elements of individual reference list are accurate. are present and accurate. Attempts to follow follow a systematic
discipline. All elements of references are present. systematic approach, approach. Elements of
individual references are appropriate to the individual references are
present. discipline. Reference list incomplete and/or
contains some errors. absent.
6. Clarity of This work defines appropriate This work defines appropriate This work defines appropriate This work outlines some This work uses generalised In this piece of work In this piece of work no
objectives and objectives in detail and objectives in detail and objectives and addresses them appropriate objectives and objectives to provide objectives are not objectives are identified,
focus of work addresses them logically, addresses them logically, and coherently and logically addresses them in a adequate but limited focus appropriate and/or and the submission lacks
coherently, comprehensively coherently, interpreting throughout the work coherent manner which to the work clearly identified – focus focus and coherence.
showing sophisticated complex ideas clearly. providing a clear focus to the gives focus to the work. is not logical or coherent.
interpretation of complex work.
ideas.
7. Selecting Convincing rationale for Methodology selected is Methodology selected is Methodology chosen is Methodology used is In this piece of work the In this piece of work the
research selection of one from several effective and rationale for its effective and appropriate to appropriate to the task and appropriate to the task and choice of methodology issue of methodology is
methods methodologies enables the selection is convincingly the aims and objectives of the a rationale is given to the brief rationale offered and relationship to not addressed and/or an
(Relationship successful and efficient explored enabling the effective task and a rationale for its selection of a refers to established information and/or data inappropriate
between collection and recording of collection of appropriate selection from the range of methodology from the guidance. being collected is methodology is selected.
method information and/or data with information and/or data. provided methodologies is range of prescribed ones. confused and confusing. There is little evidence of
chosen and perception. provided. how planning was used
the nature of to complete the task.
the inquiry)

CRITERI 100-80 79-70 69-60 59-50 49-40 39-20 19-0

ON Excellent Very good Good Sound Satisfactory Fail Fail
B. COGNITIVE SKILLS continued
8. Analysis Makes excellent use of Makes very good use of a range Makes effective use of Makes consistent, albeit Makes satisfactory but Here the attempts at This submission does not
relevant analytic techniques of analytic techniques relevant established techniques of conventional, use of limited use of established analysis are ineffective contain effective analysis
and applies these to new to the discipline and applies analysis relevant to the established techniques of techniques of analysis, and/or uninformed by the and does not yet engage
and/or abstract information these to new and/or abstract discipline. Shows some analysis, relevant to the relevant to the discipline. discipline. with key disciplinary
and situations. Shows well- information and situations. ability to compare with some discipline. techniques.
developed ability to compare Shows developing ability to insight alternative theories
alternative theories or analytic compare alternative theories and/or analytic approaches.
approaches. and/or analytic approaches.
9. ConclusionsConclusions are well Conclusions are well developed, Conclusions show some Logical and evidenced Adequate conclusions are The work demonstrates The work either lacks a
developed, analytical, use analytical, and use appropriate critical insight and relate conclusions are drawn drawn which are derived limited or inaccurate conclusion or presents an
appropriate forms of forms of conceptualisation. clearly and logically to from evaluation of a range from understanding of understanding of the unsubstantiated and/or
conceptualisation and show They are systematic and substantiated arguments of sources of evidence evidence and/or theory. evidence and does not invalid conclusion.
some originality. They form thoroughly grounded in a range based on a range of sources and/or theory. Shows Shows the ability to draw together arguments
CCCU BA(Hons)
an Business
integrated part Studies
of ofwith Foundation
theory Assessment
and/or evidence Brief Template
of evidence and/or theory. A developing Page 11
ability to consider alternative views effectively.
arguments or discussion, Demonstrates development of range of views and consider and evaluate a and explain complex ideas.
reflecting a strong grasp of a some critical insight and information are critically range of views and to
range of theory and/or interpretation of complex ideas. evaluated and there is explain complex ideas
evidence. Demonstrates perceptive interpretation of consistently and clearly.
development of critical insight complex ideas.
 CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
B. COGNITIVE SKILLS continued
11. Decision making Uses a range of Uses appropriate Uses appropriate Recognises benefits and When decisions are Here, the rationale Here, the final choice
appropriate information information to evaluate information to evaluate disadvantages of some made, a limited, but behind the final choice is unclear or absent. In
to evaluate options. options and applies clear options. Final decision viable options but tenable, rationale for is unclear or untenable. this work the student
Makes clear decisions criteria to demonstrate is clear and linked to provides limited clarity decisions is provided. has not demonstrated
which give due weight reasons for final the evaluation. on rationale for final ability to make
to alternatives and decision. decision. decisions.
justify the final choice.
C. PRACTICAL SKILLS
12. Creative process Creative work shows Creative work shows Creative work shows Creative works shows Creative work shows a This work contains In this piece of work
highly developed well-developed developing imagination some imagination and basic level of undeveloped ideas skills and techniques
technique in the service imagination and and technique. technique. Processes imagination and and/or little creativity are undeveloped.
of a lively creative technique. Processes Processes involved involved have some technique. Processes or skill/technique. Creativity or
imagination. Processes involved are handled have creative creative consequence. involved have Minimal personal style innovation are not
involved are handled with assurance to application and Personal style is evident developing creative and little insight into evidenced here.
with assurance to achieve creative results. outcomes at times in work which outcomes. Personal effective working
achieve innovative Personal style makes its Builds on models and is otherwise derivative style is lacking, and the processes are
results. Personal style mark on models and moulds influences with in origin. work is derivative in demonstrated here.
consistently marked in moulds influences with some originality and origin.
work which builds on originality and style. moments of distinctive
models with originality, personal style.
flair and style.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 12
 CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
C. PRACTICAL SKILLS continued
13. Performance Compelling, Focused, performance Performance Performance Performance that Performance in which Performance in which
communicative, and demonstrating demonstrates demonstrates mostly demonstrates communication, fluency and focus are
convincing performance communication, communication, communication, communication, commitment and style severely limited by a
demonstrating thorough commitment, and commitment, and an commitment and commitment and are limited by lack of technical
understanding of style. thorough understanding understanding of the understanding of the understanding of the struggles with control. Improvised
Accurate, flexible, of style with careful genre with careful genre with some genre but with little technical control. passages do not yet
focused, well-rehearsed, attention to detail, attention to detail, attention to detail and attention to detail and Improvised passages show understanding of
convincing, and precise displaying consistently displaying a good level technical ability. displaying a basic level show poor style/genre or
performance. high level of technical of technical ability. Improvised passages of technical ability. understanding of the conventions of
Improvisations are ability. Improvised Improvised passages show a sound Improvised passages style and may be performance here.
imaginative, creative, passages are stylistically show a sound understanding of style. show some inappropriate. This performance is
and stylistically assured. correct and considered. understanding of style. Limited confidence and understanding of style. Performance is under- under-rehearsed,
Stage craft presentation Performance well- Performance well- attention to stage craft Lacks confidence and rehearsed and lacking in confidence
of a very high standard. prepared, assured and rehearsed. Stage craft presentation. little attention given to unconvincing and and stage conduct is
persuasive. Stage craft presentation of a good stage craft presentation. stage conduct is barely not appropriate.
presentation of a very standard. addressed.
high standard.
14. Form and Demonstrates strong Evidence of critically Work shows some Work evidences an Some evidence of Work shows little or The work has not
content in a ability to critically relating theory to awareness of the appropriate relationship understanding of the no evidence of an addressed the brief in
practical context engage with theory and practice. Synthesises relationship between between form and relationship between understanding of the a way that shows
practice. Synthesises creative strategies and theory and practice. content. Limited form and content. relationship between understanding of the
creative strategies and interrelated forms and Work tends to be presence of creativity. Moderate degree of form and content. The relationship between
interrelated forms and styles. Good evidence of conventional but show Moderate degree of technical and submission lacks form and content.
styles. Experiments with some creativity and good ability to relate technical and professional creativity and is
conventional forms. experiments with form and content. Some professional competence. Limited technically poor.
Work shows clear conventional forms. aspects of creativity competence. creativity.
evidence of intellectual Technically and present. Structure and
rigour and/or creativity. professionally competent content are relevant and
Technically and in most respects. approaching technical
professionally and professional
competent. competence throughout.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 13
 CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
D. TRANSFERABLE SKILLS
15. Communication Effective and polished Accomplished Very effective Effective Clear communication Here the Here the
and presentation communication which communication in a communication in a communication in a and general evidence of communication is communication is
(appropriate to demonstrates a strong format appropriate to the format appropriate to format appropriate to an appropriate unstructured and disorganised and/or
discipline) and sophisticated discipline showing the discipline. the discipline. academic style for the unfocused and/or in a incoherent and does
understanding of the strong understanding of discipline. format inappropriate not show
discipline. disciplinary to the discipline. understanding of the
requirements. discipline’s style.
16. Clarity of Fluent and accomplished Fluent writing, Language generally Meaning is clear but Understandable and In this piece of work In this piece of work,
expression (incl. writing, appropriate to appropriate to the fluent and expressive. language not always clear meaning, but the meaning is often the meaning is unclear
accuracy, spelling, assignment. grammar, assignment. grammar, grammar, spelling, and used fluently. grammar, language choices unclear with frequent throughout. Errors in
grammar, spelling, and numeracy spelling, and numeracy numeracy accurate. spelling and/or include errors which errors in grammar, spelling, grammar,
punctuation, and are highly accurate. are accurate. numeracy is mainly detract from the spelling, and or punctuation and/or
numeracy) accurate. argument. Accuracy of numeracy. numeracy make
spelling, punctuation, interpretation
grammar and numeracy challenging for an
allows understanding assessor.
but needs to be
improved.
17. Digital skills Excellent use of a range A range of digital A range of appropriate Appropriate digital Understandable and Some appropriate Digital technologies
of appropriate digital technologies are used digital technologies are technologies are used clear work with use of digital technologies are not used
technologies to enhance accurately and used accurately to accurately to enhance appropriate digital are used but overall appropriately; digital
the work, showing discerningly to enhance enhance the work, the work, showing technologies but errors digital literacy is poor. literacy not
digital literacy and the work, demonstrating showing good digital digital literacy. which detract from demonstrated.
originality. very good digital literacy. digital literacy.
literacy.

18. Presentation Imaginative presentation Message is presented Presentation is clear Presentation has a Visual aspect and/or Presented in a Presentation is
(visual) with strong visual creatively with strong and has very good generally sound structure of presentation disorganised manner. disorganised and/or
impact which enhances visual impact. visual effect. structure and visual is adequate with limited Lacks appropriate incoherent and/or
the message. tools are used creativity. support from visual medium is non-visual.
effectively. tools.
19. Presentation Presentation is very well Presentation is very well Presentation is well- Presentation has a Pace, audibility and/or Delivery is Presentation is not
(oral) structured and engaging. structured and engaging. structured and sound structure. Pace structure of presentation disorganised and/or understandable and/or
Audibility and pace are Audibility and pace are addressed effectively to and audibility are are adequate. pace and audibility is inaudible and/or not an
appropriate to audience effective in engaging the audience. Pace and satisfactory most of the poor. oral presentation.
and used with excellent audience. audibility are very time.
effect to enhance the good.
presentation.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 14
 CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
D. TRANSFERABLE SKILLS continued
20. Interactive and Demonstrates a flexible, Uses a range of Interacts within a Meets obligations to Uses basic interactive In this assignment In this assignment
group skills approach to negotiation networking skills learning group, giving others (tutors and/or skills appropriately to there was either a there was either a lack
(including which addresses conflict effectively within a and receiving peers) providing usefully contribute to tendency to avoid of contributions to the
teamwork, and builds co-operation learning or professional information and ideas constructive the group aims. working with others or group or the
negotiation, to develop relationships group. Seeks to address and modifying contributions to support contributions to this contributions made
understanding which are mutually conflict to establish responses where shared objectives. group activity were were unconstructive
group dynamics) beneficial to achieving relationships which appropriate to Recognises and not effective or and made it harder for
group objectives. serve the group needs. contribute to group assesses alternative constructive. the group to achieve
aims. options. their aims.
21. Self-presentation Confident and flexible Flexible self- Can adopt both a Can adopt both a Shows awareness of Demonstrates some In this work self-
/ interpersonal skills self-presentation presentation and formal and informal formal and informal different styles of self- self-awareness and/or awareness and
employing a range of interpersonal skills style and uses basic style and uses basic presentation and is interpersonal skills but appropriate
interpersonal skills appropriate to the interpersonal skills interpersonal skills willing to use them in at key moments the interpersonal skills
appropriate to the individual’s aims and appropriate to the generally appropriately different situations but skills deployed did not were not matched to
individual’s aims and setting(s). setting(s). but not always without always match the needs of the the needs of the
setting(s). matching the needs of matching the needs of situation. situation.
the situation. the situation.
22. Time Meets deadlines. Sets Meets deadlines. Plans Makes plans and Meets important Usually meets Some deadlines met, Deadlines not or rarely
management / self- self-determined targets and monitors progress to implements them in a deadlines. Exhibits important deadlines. but most deadlines met. Not yet
management and contingency plans allow sufficient time for satisfactory manner to some limited evidence Exhibits limited missed. Extremely demonstrating ability
allowing sufficient time development of the meet deadlines. of planning. evidence of planning. limited evidence of to make and
to receive and act on work. effective time implement plans.
guidance. management shown
here.

23. Independence / Identifies learning needs Identifies learning needs Shows independence in Largely works Undertakes clearly Demonstrates limited Has not yet
autonomy by actively seeking out by actively seeking out planning learning, independently. directed work ability to work demonstrated ability to
(including planning feedback from a range of feedback from a range identifying appropriate Accesses and uses a independently. Uses the independently, work independently;
and managing sources and making of sources and making learning resources, and range of learning standard learning needing significant needs continuous
learning) effective use of available use of available acting on feedback to resources, feedback, resources and feedback guidance on methods guidance on methods
resources. Manages own resources. Manages own keep learning and and support to try to to try to keep learning and resources. and resources.
learning, showing a learning, showing a improving keep learning and and improving
desire to keep learning desire to keep learning performance. improving performance.
and improving. and improving. performance.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 15
 CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
D. TRANSFERABLE SKILLS continued
24. Reflection Confidently evaluates Confidently evaluates Able to evaluate own Demonstrates an Dependent on criteria Partial awareness of Work does not apply
(including self- own strengths and own strengths and strengths and understanding of the set by others. Begins to criteria set by others criteria set by others or
criticism / weaknesses and the weaknesses and shows weaknesses and shows criteria set by others. recognise own strengths and limited ability to show recognition of
awareness) criteria by which such developing understanding of Recognises own and weaknesses in evaluate own strengths own strengths and
judgements are made. understanding of the criteria for judgements. strengths and relation to these criteria. and weaknesses in weaknesses. May
Starts to interrogate criteria by which such Starts to question weaknesses in relation Does not question relation to them. result in quite an
received opinion, judgements are made. received opinion, to these criteria. Does received opinion. inaccurate view of the
prejudices and value sets Prepared to question prejudices and value not question received situation.
operating. received opinion, sets operating. opinion.
prejudices and value sets
operating.
25. Critical review Assesses/ evaluates the Assesses/ evaluates the Assesses/ evaluates the Examines work of Comments in general Demonstrates limited Has not yet
(to be used in peer work of others work of others using a work of others using a others and identifies terms on the work of ability to make demonstrated ability to
assessment) convincingly using a range of criteria range of existing some strengths and others using prescribed reasoned comment on make reasoned
range of criteria accurately and criteria appropriately, weaknesses using formats. the work of others. comment on the work
accurately and appropriately. Provides a indicates possible areas existing criteria. of others.
appropriately. Provides a rationale for judgements for improvement.
persuasive rationale for and offers specific
judgements and offers insights into how work
specific insights into could be developed.
how work could be
developed.

CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 16
 CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
E. PROFESSIONAL COMPETENCES
26. Work within a Develops specific, Develops objectives with Develops objectives Uses objectives which Uses objectives which Inadequate attempt No attempt made here
framework of achievable objectives some creativity which which are consistent are consistent with are consistent with made here to ascertain to ascertain needs of
professional values / which are achievable are consistent with with professional professional values professional values needs of clientele and clientele and develop a
code of conduct consistent with professional values values and/or code of and/or code of conduct and/or code of conduct develop a workable workable brief. Has
professional values and/or code of conduct conduct and and generally but are set by the brief. Limited use of not worked within the
and/or code of conduct and appropriate to the appropriate to the appropriate to the clientele. Shows limited professional values prescribed
and appropriate to the clientele. clientele. clientele. consideration of and/or code of conduct professional values
clientele. appropriateness and frameworks. and/or code of conduct
practicability. framework.
27. Reflective Effectively analyses Evaluates personal Evaluates personal Evaluates own practice Interprets own practice Limited interpretation Incomplete or
practice personal practice and practice and the practice practice and the and that of others using and that of others based of own practice and inaccurate
that of others through of others through practice of others using several frames of on specific frames of that of others here. As interpretation of own
reflection and considers reflection using appropriate frames of reference. Considers reference. Identifies a result, appropriate practice and that of
the rationale behind appropriate frames of reference. Considers future actions. some further actions. future action planning others here. As a
these practices. reference. Develops alternative future is extremely limited. result, not yet able to
Demonstrates plans of action in the actions. plan appropriate future
developing awareness of light of these actions.
potential alternatives and considerations.
their implications for
further practice.

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