Proposal

VISIT
BAHANG BAY HOTEL
2024
 INTRODUCTION
We propose an extensive year-long
campaign, "Visit Bahang Bay Hotel," aimed
at showcasing the splendor of Bahang Bay
Hotel. This comprehensive initiative will
leverage various marketing channels to
highlight the hotel's unique offerings,
attract a diverse audience, and establish
Bahang Bay as a premier destination.
 OBJECTIVE

a. Increase brand awareness and visibility

for Bahang Bay Hotel.
b. Drive customers and bookings through
targeted promotional activities.
c. Showcase the hotel's distinctive features,
amenities, and experiences.
d. Foster engagement and interaction with
the hotel's audience.
 PROMOTION
a. Monthly Themed Content:
Create engaging and themed content each month
to highlight different aspects of Bahang Bay Hotel,
such as its luxurious accommodations, culinary
delights, and facilities.

b. Social Media Blitz:

Leverage popular social media platforms to share
visually appealing content, host giveaways, and
encourage user-generated content. Utilize
hashtags like #VisitBahangBay to create a
community around the campaign.
 PROMOTION
c. Influencer Collaborations:
Partner with travel influencers and bloggers to
generate authentic reviews, share experiences,
and reach a broader audience.

d. Exclusive Packages and Offers:

Introduce special promotions, discounts, and
packages throughout the year to incentivize
bookings and attract visitors.
 PROMOTION
e. Event Sponsorships:
Sponsor local events or collaborate with partners
to increase Bahang Bay's presence in relevant
communities.

f. Collaborative Partnerships:
Explore collaborations with travel agencies,
airlines, and related businesses to cross-promote
and expand the campaign's reach.
VISUAL & TAGLINE
The tagline "Healing at Bahang Bay Hotel" conveys a
promise of transformative well-being experiences
offered by Bahang Bay Hotel. It suggests a sanctuary
where guests can embark on a journey of rejuvenation,
both physically and emotionally. The choice of the word
"Healing" implies a focus on holistic wellness,
emphasizing not just relaxation but a deeper, restorative
experience.
The use of "Bahang Bay Hotel" in the tagline establishes
the hotel as the destination for this healing experience.
It creates a sense of place, indicating that the healing
isn't just a generic concept but a unique offering tied to
the specific environment and offerings of Bahang Bay.
VISUAL & TAGLINE
This tagline is likely to resonate with individuals seeking
a retreat from the stresses of daily life, positioning
Bahang Bay Hotel as more than just accommodation but
as a haven for renewal. It captures the essence of the
campaign, inviting Malaysians to consider the hotel not
only as a place to stay but as a destination for
intentional, healing experiences.

The visual showcasing activities that can be done at

Bahang Bay Hotel
MERCHANDISE
 PROPOSE EVENTS
1) SHOWCASE LOCAL ARTISTE
Propose to organise a showcase featuring local artiste

2) BBH ULTIMATE TIKTOK CHALLENGE

24 TikTokers compete to win the title “The Champion”

3) WEEKEND QIAMULLAIL WITH LOCAL CELEBRITY

2D1N Qiamullail during Ramadan

4) BAHANG BAY LUMINOUS GARDEN FIESTA

A weekend event with performance by indie bands at
Luminous Garden
 PROPOSE EVENTS
5) PERDA CARNIVAL
Propose to organise a carnival for PERDA. Line-up
includes local artiste performance

6) LESONGKING 2024
A cooking competition with a collaboration with PERDA,
local food brand and local publication for publicitiy.

7) BAHANGKRAN FESTIVAL
Water festival with food and music

8) BAHANG FOODYLICIOUS WEEK

A weekend event - All about FOOD
 PROPOSE EVENTS
9) BAHANG WEDDING CARNIVAL
A collaboration with local wedding/bridal house

10) BAHANG E-SPORT COMPETITION

Targetting e-sport lovers to join the competition.

11) CHILDREN ONLY JAMBOREE

Fun fair style event

12) BAHANG BAY COFFEE FESTIVAL

A weekend event - All about COFFEE
 PROPOSE EVENTS
13) WEEKEND FLEA MARKET
A collaboration with PERDA entreprenuer showcasing
homemade/handmade product

14) EDUCATIONAL PRGRAMME

An educational package programme targetting students
that include Go Green initiative

15) PERDA x BBH “Give Back” INITIATIVE

From January every paying guest (Check-In) BBH will
contribute RM1 into the “Give Back Fund” We want
PERDA to join in.
 OTHER ACTIVITY
1) MONTHLY F&B PROMOTION
A generic promotion from F&B team

2) FESTIVE SEASON PROMOTION

Special F&B and Room promtion during festive
celebration

3) SPECIAL DAY PROMOTION

From Mother’s to Father’s day. We celebrate them all

4) SCHOOL HOLIDAY PROMOTION

Special activities during school holidays
 BUDGETS

TOTAL BUDGET
TO BE DISCUSSED
THANK YOU