CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.0 Introduction

This chapter focuses on the presentation and interpretation of results and discussion of findings on
the Port Harcourt residents perception of the use of internet for product advertising.

4.1 Data presentation

In the course of this study, it was presented and analyzed the data gathered from the administred
copies of the questionnaire with the view of answering the research questions. A total of 399 copies of
questionnaire were administered from which 384 were successfully retrieved for data analysis. The
presentation of the data was base no 384.

Table 4.1.1: Distribution of respondents by sex

Variables No.of Respondents Response rate%

Male 253 65.88

Female 131 34.11

Total 384 100%

The table above showed that 253 respondents representing 65.88% are males and 131 respondents
representing 34.11% are females.

Table 4.1.2 : Distribution of respondents by age

Variables No. Respondents Response rate %

18-21 179 46.61

22-27 108 28.12

28-32 52 13.54

33 and above 45 11.71

Total 384 100%

The table above showed that 179 respondents representing 46.61% were people between 18-21, 108
respondents representing 28.12% were people between 22-27, 52 respondents representing 13.54%
were people between 28-32 while 45 respondents representing 11.71 were people between 33 and
above.
Table 4.1.3: Distribution of respondents by marital status

variables No. of respondents Response rate%

Single 120 31.25

Married 239 62.23

Divorced 25 6.51

Total 384 100%

The table above shows that 120 respondents representing 31.25% were married, 239 respondents
representing 62.23% were single while 25 respondents representing 6.51% were divorced.

Table 4.1.4: Distribution of respondents by educational background

Variables No. of respondents Response rate %

WASCE 88 22.91

OND 108 28.12

B.Sc/ B.A 153 39.84

Others 35 9.11

Total 384 100%

The table above showed that 88 respondents representing 22.91% had secondary school certificate, 108
respondents representing 28.12% had OND, 153 respondents representing 39.84% had either B.Sc or
B.A certificate while 35 respondents representing 9.11% had either MA or Ph.D.

Table 4.1.5: Distribution of respondents by occupation

Variables No. of respondents Response rate %

Civil servants 204 53.12

Business 100 26.04

Students 66 17.18

Artisans 14 3.64

Total 384 100%

Table above showed that 204 respondents representing 53.12% were civil servants, 100 respondents
representing 26.04% were business class, 66 respondents representing 17.18% were students while 14
respondents representing 3.64% were artisans. From the analysis, most of the respondents were civil
servants.

Section B:

Research question one:Are the Port Harcourt residents exposed to internet advertisement?

Table 4.1.6: Port Harcourt residents exposed to internet advertisement

S/N Items SA A SD D Total WMS Remarks

1 You have access to

internet?

2 You use computer for

internet browsing

3 You see/checheck online

ads/mails when you surf
the Internet

S/N Items SA A SD D Total WMS Remarks

S/N Items SA A SD D Total WMS Remarks

1

S/N Items SA A SD D Total WMS Remarks