Cream o Te Business Plan

Republic of the Philippines
Department of Education
REGION II – CAGAYAN VALLEY
SCHOOLS DIVISION OF TUGUEGARAO CITY CAGAYAN NATIONAL HIGH SCHOOL – SENIOR HIGH
TUGUEGARAO CITY
CREAM-0-TE
By:
Ruperto ll T. Clariza
Remle Marben G. Cua
Glenwynne L. Mabatan
Kyle Cedrik P. Mangada
Harold B. Pagulayan
Mathew Isaiah M. Ramirez
Sophia Chloe P. Gumabay
Nadine Fae M. Mabborang
Jona Mae D. Pagauitan
Khate Nhicole P. Pagulayan
Marianne C. Suyu
TUGUEGARAO CITY
TUGUEGARAO CITY
TABLE OF CONTENTS:
CHAPTER I: INTRODUCTION ------------------------ 1-3
CHAPTER II: EXECUTIVE SUMMARY ------------------------ 4-6
CHAPTER III: ORGANIZATIONAL ------------------------ 7-15

PLAN
CHAPTER IV: MARKETING PLAN ------------------------ 16-25
CHAPTER V: PRODUCTION PLAN ------------------------ 26-34
CHAPTER VI: FINANCIAL PLAN ------------------------ 35-41
APPENDICES: ------------------------ 42-55

TUGUEGARAO CITY
CHAPTER I
INTRODUCTION
In recent years, the vibrant spirit of Filipino

hospitality has found a delicious expression in the form of
Cream-o-te, a unique culinary endeavor that blends traditional
warmth with modern innovation. Recognizing the cultural
significance of warm greetings and shared meals, Cream-o-te
aims to weave itself into the rich tapestry of Filipino
hospitality, offering a delectable twist with its flagship
product, creamy camote delicacies.
Cream-o-te envisions becoming a household name synonymous

with indulgent, yet authentic, Filipino treats. By tapping
into the ingrained cultural fabric that values warm welcomes
and delightful gatherings, our business seeks to elevate the
experience of hosting and being hosted. Whether a native host
or a curious visitor, Cream-o-te aims to be the go-to choice
for those looking to extend genuine enthusiasm through the
sharing of our specially crafted creamy camote delights.
Our commitment to unparalleled hospitality mirrors the

enduring essence of Filipino culture. Just as entering a
Filipino household guarantees a reception filled with joy and
the aroma of delicious meals, Cream-o-te endeavors to recreate
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that experience on a wider scale. Our
business is not just about
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delivering tasty treats but about fostering a sense of

community and togetherness. Cream-o-te becomes more than a
product; it becomes a conduit for creating memorable and
exceptional moments for our customers.
As we embark on this culinary journey, Cream-o-te

recognizes the importance of diversity and inclusivity. Our
creamy Camote creations transcend racial boundaries, appealing
to a wide range of palates. In a world marked by diverse
historical, cultural, and values landscapes, Cream-o-te stands
as a testament to the unifying power of good food and warm
hospitality. We are not merely selling treats; we are crafting
an experience that bridges gaps and brings people together.
Moreover, Cream-o-te understands the value of communal

celebrations in fostering familial bonds. We aspire to be an
integral part of these celebrations, providing a range of
creamy Camote delicacies that add a touch of sweetness to
every occasion. From birthdays to holidays, Cream-o-te
endeavors to become a staple in Filipino households during
various joyous events, further solidifying our presence in the
hearts and memories of our customers.
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Our business plan is rooted in a deep understanding of

the market and a commitment to quality. Cream-o-te pledges to
source the finest ingredients to ensure that every creamy
Camote treat is a testament to the richness of Filipino
flavors. Through meticulous craftsmanship and attention to
detail, we aim to set a new standard for excellence in the
culinary landscape, making Cream-o-te the preferred choice for
those seeking a delightful blend of tradition and innovation.
In conclusion, Cream-o-te's business plan is not just

about selling creamy Camote delicacies; it's about crafting an
experience that embodies the enduring spirit of Filipino
hospitality. By blending warmth, authenticity, and innovation,
Cream-o-te strives to become a culinary ambassador, carrying
the essence of Filipino culture to new heights. As we embark
on this flavorful journey, we invite investors and partners to
join us in creating a business that not only satisfies the
taste buds but also nourishes the soul with the joy of shared
moments and delightful indulgences.
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CHAPTER II
EXECUTIVE SUMMARY
The origin of the business name "Cream-o-te" can be

traced back to the combination of the words 'cream' and
'Camote', resulting in a unique and memorable brand. This
brand provides a delectable dessert experience for individuals
who have a fondness for Camote. The primary objective of
Cream-o-te is to captivate and excite taste buds with a fresh
assortment of flavors, all of which are achieved by
incorporating sweet potato, or 'Camote', as the key
ingredient. This innovative approach to dessert creation
ensures that each treat is not only creamy and gratifying but
also offers a healthier alternative to traditional desserts.
By meticulously formulating each product, Cream-o-te prides
itself on delivering lower levels of sugar and calories
without compromising on taste. The brand understands the
importance of striking a harmonious balance between indulgence
and well-being, making Cream-o-te the perfect addition to any
dining table, guaranteeing a delightful and guilt-free
experience.
A variety of marketing strategies will be utilized to

effectively engage and entice customers, resulting in a boost
in sales. These tactics include harnessing the influence of
word-of-mouth recommendations, disseminating informative
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flyers to potential customers,
leveraging the expansive reach of social
media platforms to promote the product or service,

implementing competitive pricing techniques, and crafting
visually appealing packaging that captivates consumers. By
employing a combination of these diverse methods, the overall
objective is to create a holistic approach that generates
widespread brand awareness and has a favorable effect on sales
performance.
The main goal of the business is to make the product

easily available to the people in Tuguegarao City, with a
specific focus on Cagayan National High School - Senior High.
This school has a high number of student entrepreneurs who are
present throughout the week, providing a great customer base
for the product. Apart from students, the potential customers
also include neighbors, acquaintances, relatives, health-
conscious individuals, and anyone else who might be
interested. To reach a wider audience and increase sales
opportunities, the business plans to promote its product on
popular social media platforms like Facebook, which is widely
used by the online community. This approach not only aims to
increase product awareness but also to streamline the process
of tracking orders and distributing them efficiently.
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Cream-o-te aspires to establish itself as a prominent

manufacturer of delectable pastries that boast exceptional
quality, utmost nutritional value, and pocket-friendly prices.
With the expansion of its operations and the attraction of
potential investors, the company intends to allocate resources
towards acquiring advanced machinery, thereby enhancing
productivity, and amplifying its manufacturing capabilities.
Moreover, Cream-o-te envisions broadening its product
portfolio by unveiling a plethora of innovative flavors and
variants, to cater to an extensive array of discerning
palates.
As the company continues to expand and evolve, it will be

imperative for the entrepreneurs to continuously assess and
evaluate its strengths, weaknesses, opportunities, and
threats. This ongoing analysis will enable them to identify
specific areas that require improvement and make necessary
adjustments to enhance the company's performance. Furthermore,
establishing and nurturing strong relationships with customers
will play a pivotal role in driving the overall success and
sustainability of the business.
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CHAPTER III
ORGANIZATIONAL PLAN
Organizational planning involves meticulously crafting

and assessing strategies and structures to oversee daily
business operations. It encompasses outlining the company's
founding purpose, establishing realistic goals, and
envisioning the business's future within a specific timeframe.
Additionally, it delineates the designated responsibilities of
individuals managing the business. This plan outlines the
business's workflow and development, aiding in setting
priorities, ensuring timely task completion, fostering a more
robust and efficient workforce, and charting a clear path
forward. Through thorough organizational planning, businesses
gain a comprehensive understanding of their plans, objectives,
and position, serving as a blueprint for effective business
implementation. Its focus is on presenting work allocation,
the company's mission, and vision, enabling unified progress
towards success as a coordinated team.
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A. VISON AND MISSION
VISION
Cream-o-te aims to build success and foster success in
the snack industry. By producing pastries of the highest
quality, we hope to satisfy our customers and satisfy their
taste buds. Our goal is to make a good contribution to the
community and work hard to earn the confidence and trust of
the public. Our goal is to become market leaders and achieve
popularity in the baking industry.
MISSION
To offer a unique snack that will delight our customers and

present a flavor combination that will stand out from the
rest. To provide food that is both reasonably priced and
guaranteed to be of the highest quality.
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B. ORGANIZATIONAL PLAN
Nadine Fae Mabborang
General Manager
Harold Pagulayan Kyle Mangada Khate Pagulayan Marianne Suyu

Marketing Marketing Manager Production Manager Financial
Manager Manager
Jona Pagauitan Sophia Chloe

Gumabay
Marketing
Communication Purchasing Officer
Officer
Remle Cua Rupert II Clariza Mathew Ramirez Glen Mabatan
Cook Cook Cook Cook
C. PROFILE OF ENTREPRENEURS
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Name of Entrepreneur: Nadine Fae M. Mabborang
Skills: Strong leadership qualities,

improved transactional and communication
skills, goal-orientedness, effective
time management, efficient workplace
organization, and visionary
Role: General Manager
Role Description: She is in charge of

managing the business's various departments and keeping an eye
on it as a whole. To manage the company successfully, it is
her responsibility to evaluate the operational and financial
performance, set up rules to promote a happy work environment,
and make sure that all procedures are working well.
Name of Entrepreneur: Khate Pagulayan
Skills: Strong spoken and written words ability to communicate

and multitask and prioritization skills,
excellent in teamwork and planning, and
has technical talents.
Role: Production Manager
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Role Description: In order to
guarantee that sufficient resources are available, he plans
every step of the manufacturing process and oversees it. He
monitors the production process, adjusts the schedule as
needed, and maintains an eye on product standards.
Name of Entrepreneur: Kyle Mangada
Skills: Outstanding verbal communication

abilities, effective in marketing, with
expertise in promoting products, strong
planning and organizing abilities, and a
desire to learn efficient methods for promotion.
Role: Marketing Manager
Role Description: In terms of positioning and product

promotion, he may be trusted. It is his responsibility to
suggest and plan ways to market the goods and to successfully
develop approaches to leave a positive impression on
customers.
Name of Entrepreneur: Harold Pagulayan
Skills: Bookkeeping, money management, and

communication
Role: Marketing Manager
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Role Description: He will maximize
earnings, plan and execute the budgets, and meet the head's
specified sales goals.
Name of Entrepreneur: Jona Mae Pagauitan
Skills: Excellent communication abilities,

knowledge of consumers and products,
outstanding organizing abilities and performs
effectively under pressure
.Role: Marketing Communication Officer
Role Description: She is in charge of

marketing overall and the promotional
materials. She answers questions about the
business and is the primary worker
responsible for the increase in sales and the
influence of the product in the marketplace.
Name of Entrepreneur: Marianne Suyu
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Skills: demonstrates strong
performance in analytics and strategy formulation, is highly
numerate, inquisitive, and focused on a variety of financial
topics.
.Role: Financial Manager
Role Description: In terms of positioning and product

promotion, he is trustworthy. It is his responsibility to
suggest and plan ways to market the product and to
successfully develop techniques to leave a positive
impression. and effect on customers.
Name of Entrepreneur: Sophia Chloe Gumabay
Skills: Outstanding at handling transactions and negotiating,

flexible and adaptable, knowledgeable about
product costs and variations, and strong
communication abilities.
Role: Purchasing Officer
Role Description: In negotiations, she

assumes the lead and analyzing orders and
expenses. She is in charge of the purchase of
supplies, goods, and services that will be used in pricing
analysis and business operations distinctions, possible
suppliers, and investment return.
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Name of Entrepreneur: Remle
Cua
Skills: Attentive and flexible with regard

to ingredient proportions and
thoroughness, attention to detail when
using equipment, and inventive
presentation of the product
Role: Cook
Role Description: liable for formulating and producing

recipes, assembling ingredients, and cooking the finished
product under strict food safety and health standards
procedures. She is responsible for making sure that the best
Customers receive a product, service, and experience.
Name of Entrepreneur: Ruperto II Clariza
Skills: Possesses an excellent level of

discipline, the ability to distinguish flavors,
is skilled in management, and is an expert in
food preparation and handling.
Role: Cook
Role Description: Keeping an organized workstation, making

sure all the ingredients and equipment are there, and
overseeing the actual produce of the items are her
responsibilities. It is her responsibility to follow the
established production procedure in order to produce high-
quality goods.
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Name of Entrepreneur: Mathew Isaiah

Ramirez
Skills: Motivation
and communication
skills
.Role: Cook
Role Description: In order to successfully win over consumers'

trust, he and his co-cook are also accountable for the first-
hand production process and strict compliance to the
preparation instructions. He is responsible for making sure
that food is handled, stored, and sanitized properly.
observing.
Name of Entrepreneur: Glen Mabatan
Skills: Knows how to form, Communication

skills, expert in food preparation and
handling.
Role: Cook
Role Description: He prepares, and cooks food items to ensure

the highest quality service and experience for customers. He
ensure proper food handling, sanitation and following food
storage procedures.
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CHAPTER IV
MARKETING PLAN
What a company needs to maximize its mission is a

marketing plan. In essence, a marketing plan serves as a guide
for launching new items, identifying the specifics of your
target market, expanding your customer base, and selling your
goods to buyers. This will specify how you will present your
goods or services to the intended customer. This strategy
mostly concentrates on the target audience who are most likely
to buy the goods, as opposed to assuming that your product is
excellent for everyone. In this approach, the business will be
able to create sales and continue in business for a long time
by catering to the people who are most inclined to
dash.
It can also be used to evaluate the effectiveness of your

current marketing campaigns. Acquiring this data ensures that
future campaigns are more targeted and successful, matches
your marketing with your company's values, and supports the
direction of continuing operations. Having a marketing plan
will benefit your company. decide how to get there and how
you're going to implement your marketing approach.
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To sum up, there are a lot of
advantages to a marketing plan since it promotes effective
marketing in a business. by defining goals and eliminating
uncertainty in the future. By doing this, the business stays
on course and makes sure that the correct thing is done to the
right audience at the right time through the right channels. A
marketing plan, therefore, offers a structure for presenting
yourself in the best possible way.
A. Market Research and Analysis
Introducing a new product or entering a new market

without adequate research is akin to setting oneself up for
failure. Without a comprehensive understanding of your clients
and competition, the risks involved in such endeavors can be
overwhelming. Therefore, the significance of market research
cannot be overstated. This involves delving into the
intricacies of the target market, and gathering insights from
consumers through surveys, product testing, and focus groups.
By conducting thorough market research, a company not only
refines its products and services but also gains valuable
information that enhances overall decision-making and
performance.
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The seriousness with which this process is approached

becomes evident when considering the time and money it can
save in assessing the feasibility of a new product. Beyond
mere feasibility, market research and analysis provide a
profound insight into customer behaviors and competitor
landscapes. Moreover, they have the potential to unveil new
business opportunities, making the investment of time, effort,
and resources a strategic decision that pays dividends in
driving the company forward
SWOT ANALYSIS
Cream-O-te uses SWOT Analysis as its strategic planning

technique to help the business identify its strengths,
weaknesses, opportunities, and threats that can
affect the business.
STRENGTHS WEAKNESS
 The raw materials used  Lack of capability to

in making the products cope with others.
 are easy to find in the

market.  The business has low
budget to avail and
 good relationship with engage with promotional
customers activities.
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 We provide healthier and  Our product must be

fresher ingredients consumed within a
limited period of time.
 The business is located to ensure its great
in a scope where there taste.
is a large number of
potential customers
 Skilled staff
OPPORTUNITIES
THREATS
 The business offers a

snack product that every  Others may duplicate or
Filipino would want to copy the product offered
try. since it is new.
 Increasing number of  The customers are more
online. buyers, direct experienced in selling
buyers and other products.
potential customers.
 Customers' preferences
 The business has loyal are constantly changing.
of returning customers.
 Competitors' marketing
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 Our products can be and promotional skills
marketed during school are better since they
events. have more business-

related experience
B. Marketing Strategies
A thoroughly crafted marketing strategy is pivotal in

enabling a business to connect and captivate its intended
audience, ultimately fostering long-term growth. It serves as
a roadmap guiding the business toward engaging its target
market effectively, thus driving profitability. Moreover, an
effective marketing strategy illuminates the trajectory a
business intends to pursue in attaining its precise objectives
and goals. The following strategies delineate the approaches
the business intends to adopt and put into action for its
marketing endeavors.
Product
Cream-o-te is dedicated to creating an innovative and

distinctive assortment of ingredients, promising an unmatched
crunch experience for our target market. Our primary objective
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is to produce enticing crunchy snacks
that not only meet customer expectations but exceed them.
Health-conscious individuals are captivated by our offerings
featuring ingredients such as sweet potatoes, celebrated for
their low-calorie content yet abundant in fiber, vitamins A
and C, and essential minerals like potassium—contributing to
skin health and overall well-being. Scientific studies
highlight sweet potatoes' antioxidative, anti-inflammatory,
and immune-boosting properties, contributing to better
digestion, weight management, and potentially mitigating
various health conditions. Paired with Swiss chard, esteemed
for its diverse nutrients including vitamins K, A, and C, and
its anti-inflammatory characteristics, our unique blend
guarantees a crunchy snack that appeals to health-conscious
consumers seeking a satisfying crunch. As our customer base
expands, our unwavering dedication to maintaining a pristine
environment remains paramount, ensuring product safety and
driving business growth. Continuously scaling our operations,
we remain committed to refining our strategies for sustained
prosperity."
Price
The product's pricing should reflect its value to

customers, aiming for a competitive yet fair price to attract
a broader customer base and stimulate increased purchases.
Cream-o-te intends to offer high-quality products at
affordable prices to gain widespread market acceptance. These
products will be
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priced affordably without compromising quality, ensuring

accessibility to every customer. The business plans to
implement the Cost-Plus pricing strategy, adding a fixed
markup percentage to the production cost per unit of its
crafted products. Adhering to these strategies is crucial as
they significantly influence customers' perceptions of the
business's product offerings.
Place
Thorough research is crucial in selecting the ideal

business location, as it significantly contributes to the
overall success. Cream-o-te's products will be made available
and sold in the proximity of Tuguegarao City, the business's
home base. The chosen location will prioritize accessibility
for the target market, ensuring convenience for customers.
Additionally, the selected area guarantees a safe and
comfortable purchasing environment. Recognizing the prevalence
of technological advancements in today's world, the business
also intends to offer its products for sale through an online
platform.
Promotion
Promotional strategies are crafted to inform and

persuade the intended market to purchase a particular product,
making
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them valuable tools for marketers. Cream-o-te boasts an array

of promotional methods aimed at expanding its customer base.
Using flyers and advertisements, the business aims to generate
interest among consumers, urging them to consider and buy the
product. Additionally, it capitalizes on social media
platforms such as Facebook and Messenger, recognizing their
accessibility to the target audience due to the prevalence of
technology. Entrepreneurs adopt personalized selling, engaging
in friendly conversations with customers to foster positive
relationships that ultimately build brand loyalty. These
strategies harness the entrepreneurial expertise to devise
innovative approaches for customer engagement. Given the
novelty of the product, the company plans to conduct
complimentary tastings as well.
C. Target Market
A target market represents a specific group sharing

common traits to whom a business markets its products or
services. Knowing and defining these customers is crucial for
a business to effectively implement successful marketing
strategies. The cream-o-te strategy involves selling its
products in the Tuguegarao City area, aligning with its
location. Acknowledging the pervasive technological
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advancements in today's society, the
business also intends to market its products online. This
customer base includes Tuguegarao City residents, including

active users of social media platforms.
D. Market Area
The market area represents the commercial space where

business transactions between buyers and sellers occur. Cream-
o-te aims to establish its presence at Cagayan National High
School, ensuring accessibility and convenience for its target
customers. Furthermore, acknowledging the omnipresence of
technology in modern society, the business intends to market
and sell its products online. Considering the business's
recent entry into the industry, the entrepreneur plans to
concentrate on sales within their local community.
E. Distribution Channel
A distribution channel serves as the intermediary

facilitating the purchase of goods or services by the end
consumer. Wholesalers, retailers, distributors, and the
Internet represent examples of distribution channels. It is
crucial for a business to consider its chosen distribution
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method, as how a product reaches
customers significantly impacts their perception of the
business. Cream-o-te intends to employ direct selling,
directly vending products to customers. This distribution
approach is not only aimed at gathering feedback and

information for enhancements but also at establishing positive
customer relationships. Recognizing the widespread use of
technology in today's world, the company also plans to market
and sell its products online.
PRODUCER CONSUMER
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CHAPTER V
PRODUCTION PLAN
The production plan is centered on efficiency, quality,

and scalability to ensure the seamless delivery of our
products. Through a meticulous analysis of market demand and a
robust supply chain strategy, we aim to optimize production
processes to meet consumer needs promptly. Implementation of
advanced technologies and lean manufacturing principles will
be paramount, fostering innovation and maintaining a
competitive edge. Additionally, a continuous feedback loop
with our team and regular assessments of key performance
indicators will allow us to adapt swiftly to market changes
and enhance overall production effectiveness.
A. Product Description
Cream-O-te is a delightful fusion of flavors that

promises to tantalize your taste buds. Crafted with care, this
delectable treat features a velvety smooth blend of creamy
Camote, enriched with a luscious combination of chocolate and
cheese fillings tucked inside. The sweet and savory harmony
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creates a unique and indulgent
experience, offering a perfect balance of richness and
sweetness in every bite. Whether enjoyed as a satisfying snack
or a decadent dessert, Cream-O-te brings together the warmth
of Camote with the irresistible allure of chocolate and
cheese,
making it a truly irresistible culinary delight. Beyond its

irresistibly indulgent taste, Cream-O-te offers a range of
benefits that elevate it to a unique culinary experience.
Packed with the natural goodness of sweet potatoes, this treat
is a wholesome source of essential nutrients, including
dietary fiber, vitamins, and minerals. The combination of
chocolate and cheese not only adds layers of flavor complexity
but also provides a perfect balance of sweetness and savory
notes. Cream-O-te is not just a treat for the taste buds; it
is a wholesome and satisfying snack that harmonizes the best
of indulgence and nutrition.
B. Production Schedule
Time Saturday Tuesday Wednesday Thursday Friday

7:00- Collection of Budgeting of Budgeting of Budgeting of Budgeting
8:00 Captial Funds Funds Funds Funds
am
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8:00- Buying of raw Buying of raw Buying of raw Buying of raw Buying o
9:30 materials materials materials materials material
am
9:30 Product Product Product Product Product

am- Manufacturing Manufacturing Manufacturing Manufacturing Manufact
3:00
pm
3:00- Product Product Product Product Product

5:00 Selling Selling Selling Selling Selling
pm
C. Production Process
a. Ingredients
 Sweet Potato  Cooking Oil
 Eden Cheese  Lumpia Wrapper
 Doreen Condensed  Margarine
 Milo  Breadcrumbs
b. Materials Needed
 Frying Pan  Spoon
 Casserole  Fork
 Bowl  Tong
 Plate  Stove
 Strainer  Liquefied Petroleum Gas
 Plastic Gloves
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c. Procedures
CREAM-O-TE
1. In a large basin, wash and clean the sweet potatoes.
2. Put it in a casserole with water to boil.
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3. Put it in the strainer and peel.
4. Transfer the sweet

potato to a plate
and smash it.
5. Transfer the mashed sweet potato in a large bowl.
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6. Put the 1 can condensed milk.
7. Mix well.
8. Flatten the dough and put the

filling.
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9. Fold it
in half put it on a plate and press the side using a
10. Put it in a lumpia wrapper
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11. Deep fry the product
12. Strain the excess

oil
13. The CREAM-O-TE IS

READY TO SERVE.
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CHAPTER VI
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FINANCIAL PLAN
A financial plan is a vital element of

comprehensive business planning, encompassing budgeting,
revenue projections, and expense management. A well-crafted
financial plan outlines the allocation of resources,
identifies potential risks, and establishes key performance
indicators for monitoring success.
Effective financial planning is indispensable for

any business, serving as a roadmap for the flow of finances
and revenues within the organization. It not only provides
guidance but also acts as a constant reminder of the short and
long-term goals the business aims to achieve. The financial
plan delineates potential costs and strategies for managing
them, playing a crucial role in the overall performance of the
firm.
Entrepreneurs must possess a solid understanding

of their finances during this critical stage to propel their
business forward and navigate challenging economic conditions
successfully. A well-organized financial plan offers
businesses a comprehensive understanding of their funds,
providing a clearer view of the overall financial landscape.
Moreover, meticulous planning and analysis act as effective
safeguards
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against setbacks such as fraud and
discrepancies that could otherwise harm the business.
In essence, financial planning empowers

businesses to control cash flow effectively, monitor progress,
and achieve established goals and objectives.
A. Pricing (Cream-O-te)
Quantity
Actual
Ingredients Price Produced Cost/ Unit
Quantity
(per piece)
Sweet Potato 300 3 kls 55 5.45
Condensed Milk 94 780 g 55 1.7

Cheese 160 330 g 55 2.9
(Magnolia)
Milo 85 300 g 55 1.5
Cooking Oil 90 1.5 L 55 1.6
Lumpia Wrapper 40 56 pcs 55 0.7
Margarine 55 200 g 55 1
Breadcrumbs 30 160 g 55 0.5
Unit Cost: 15.35
Selling Price (Per Piece) = Unit Cost + Buffer(5% of unit cost) + Discount
(10% of unit cost) + Profit (5% of Unit Cost)
15.35
+0.77 5% Buffer
16.12
+2.30 (5% profit + 10% discount)
18.42
Unit Price
36
CREAM-O-TE
TUGUEGARAO CITY
B. Financial Forecast
Sales Forecast
Estimated Total
Days Number of Unit Price Estimated
Units Sold Per Day
1 20 18 360
2 30 18 540
3 40 18 720
4 45 18 810
5 50 18 900
6 60 18 1,080
7 65 18 1,170
8 70 18 1,260
9 80 18 1,440
10 85 18 1,530
TOTAL TARGET SALES: P 9,810
Projected Income Statement
Cost of Sales Forecast
Days Estimated Total Cost of

Number of Unit Cost Goods Sold per
Units Sold Day
1 20 15.35 307
2 30 15.35 460.5
3 40 15.35 614
4 45 15.35 690.75
5 50 15.35 767.5
6 60 15.35 921
7 65 15.35 997.75
8 70 15.35 1,074.5
9 80 15.35 1,228
10 85 15.35 1,304.75
Total Cost of Goods: P 8,265.75
CREAM-O-TE
INCOME STATEMENT
For the Period November - December 2023

37
CREAM-O-TE
Total Sales: P 9,810
TUGUEGARAO CITY
C. Income Statement
Actual Sales
Days Number of Units Solds Unit Price Total Estimated Sales

Per Day
1 20 18 360
2 50 18 900
3 60 18 1,080
4 70 18 1,260
5 85 18 1,530
6 90 18 1,620
7 95 18 1,710
8 100 18 1,800
9 115 18 2,070
10 125 18 2,250
Total Target Sales: 14,580
Cost of Goods Sold
Days Number of Units Solds Unit Cost Total Estimated Sales

Per Day
1 20 15.35 307
2 50 15.35 767.5
3 60 15.35 921
4 70 15.35 1,074.5
5 85 15.35 1,304.75
6 90 15.35 1,381.5
7 95 15.35 1,458.25
8 100 15.35 1,535
9 115 15.35 1,765.25
10 125 15.35 1,918.75
Total Target Sales: 12,433.5
CREAM-O-TE
INCOME STATEMENT
For the Period November - December 2023
Total Sales: P 14,580
Less: Total Sales of Good Sold 12,433.5

38
Gross Profit P 2,146.5
CREAM-O-TE
TUGUEGARAO CITY
39
CREAM-O-TE
TUGUEGARAO CITY
D. Interpretation and Analysis of the Income Statement
Return on Investment (ROI)
ROI= Net Profit/ Equity
= ₱ 1,996.5 / 854
= 2.34 × 100%
= 234%
The calculated Return on Investment (ROI) illustrates the

efficiency of each peso invested in Cream-o-te, generating a
net profit of 1996.5 for student-entrepreneurs. Based on the
general ROI formula, Cream-o-te's ROI stands at 234%,
equivalent to 2.34, indicating that for every peso invested,
the entrepreneurs gained 2.34 centavos in profit. This
demonstrates a highly efficient investment, with a 2.34-fold
increase in returns.
Net Profit Margin (NPM)
NPM= Net Profit/ Net Sales
= 1,996.5 / 14,580.00
= 0.14 x 100%
= 14%
An achieved net profit margin of fourteen

percent (14%) implies that Cream-o-te gains fourteen
centavos as profit from every peso in sales. This solid
margin indicates that the business generates satisfactory
profit from its sales, showcasing effective management of
operating and overhead costs. Furthermore, this calculated
NPM indicates that the business adeptly sets prices for its
products and exercises strong control over its costs.
40
CREAM-O-TE
TUGUEGARAO CITY
APPPENDICES
Market Survey Questionnaire
1. What is your daily budget for snacks?
A. ₱10-20 B. ₱21-30 C. ₱31-40 D. ₱50 above
2. Do you regularly indulge in sweets?
Yes No
3. What types of sweets do you typically consume daily?
A. Cakes B. Chocolates C. Candies D. Others: Please

specify__________
4. Are you conscious of your sugar intake?
Yes No
5. Do you prioritize the taste of the food you consume?
Yes No
6. Do you frequently examine food labels and quality?
Yes No
7. How do you usually learn about new products?
A. Flyers B. Social Media promotions C. Word of Mouth

D. TV advertisements
41
CREAM-O-TE
TUGUEGARAO CITY
8. Have you ever tried eating Cream-o-te as a standalone

snack?
A. Yes B. No
9. Are you open to trying new Cream-o-te based snack flavors

not commonly found in the market?
Yes No
10. Do you enjoy eating Camote in general?
Yes No
11. Are you interested in exploring other Cream-o-te based

products aside from snacks, such as desserts or beverages?
Yes No
12. How do you prefer buying Cream-o-te snacks?
A. Per Dozen B. Per Piece
13. Would you consider purchasing cream-o-te snacks more

frequently if they were available in various flavors?
Yes No
42
CREAM-O-TE
TUGUEGARAO CITY
14. On a scale of 1 to 5, how likely are you to recommend

Cream-o-te snacks to others?
A. 1-Not likely B. 2-Slightly likely C. 3-Neutral

D. 4-Likely E. 5-Very likely
15. What factors influence your decision to try a new Cream-o-

te snack product?
A. Flavor variety B. Packaging appeal C. Price D.

Recommendations from others E. Other: Please
specify__________
43
CREAM-O-TE
TUGUEGARAO CITY
Promotional Fliers
44
CREAM-O-TE
TUGUEGARAO CITY
Documentations
45
CREAM-O-TE
TUGUEGARAO CITY
Production
46
CREAM-O-TE
TUGUEGARAO CITY
47
CREAM-O-TE
TUGUEGARAO CITY
Selling
48
CREAM-O-TE
TUGUEGARAO CITY
49
CREAM-O-TE
TUGUEGARAO CITY
50
CREAM-O-TE
TUGUEGARAO CITY
Survey Samples
51
CREAM-O-TE
TUGUEGARAO CITY
52
CREAM-O-TE
TUGUEGARAO CITY
53
CREAM-O-TE
TUGUEGARAO CITY
54
CREAM-O-TE
TUGUEGARAO CITY
Free Tasting
55
CREAM-O-TE
TUGUEGARAO CITY
56
CREAM-O-TE
TUGUEGARAO CITY
Market Area
Packaging
57
CREAM-O-TE

Cream o Te Business Plan

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Cream o Te Business Plan

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Republic of the Philippines

Remle Marben G. Cua

Kyle Cedrik P. Mangada

Mathew Isaiah M. Ramirez

Sophia Chloe P. Gumabay

Nadine Fae M. Mabborang

Jona Mae D. Pagauitan

Khate Nhicole P. Pagulayan

CHAPTER I: INTRODUCTION ------------------------ 1-3

CHAPTER II: EXECUTIVE SUMMARY ------------------------ 4-6

CHAPTER III: ORGANIZATIONAL ------------------------ 7-15

CHAPTER IV: MARKETING PLAN ------------------------ 16-25

CHAPTER V: PRODUCTION PLAN ------------------------ 26-34

CHAPTER VI: FINANCIAL PLAN ------------------------ 35-41

APPENDICES: ------------------------ 42-55

In recent years, the vibrant spirit of Filipino

Cream-o-te envisions becoming a household name synonymous

Our commitment to unparalleled hospitality mirrors the

delivering tasty treats but about fostering a sense of

As we embark on this culinary journey, Cream-o-te

Moreover, Cream-o-te understands the value of communal

Our business plan is rooted in a deep understanding of

In conclusion, Cream-o-te's business plan is not just

The origin of the business name "Cream-o-te" can be

A variety of marketing strategies will be utilized to

media platforms to promote the product or service,

The main goal of the business is to make the product

Cream-o-te aspires to establish itself as a prominent

As the company continues to expand and evolve, it will be

Organizational planning involves meticulously crafting

To offer a unique snack that will delight our customers and

Nadine Fae Mabborang

Harold Pagulayan Kyle Mangada Khate Pagulayan Marianne Suyu

Jona Pagauitan Sophia Chloe

Remle Cua Rupert II Clariza Mathew Ramirez Glen Mabatan

Cook Cook Cook Cook

Name of Entrepreneur: Nadine Fae M. Mabborang

Skills: Strong leadership qualities,

Role: General Manager

Role Description: She is in charge of

Name of Entrepreneur: Khate Pagulayan

Skills: Strong spoken and written words ability to communicate

Role: Production Manager

Name of Entrepreneur: Kyle Mangada

Skills: Outstanding verbal communication

Role: Marketing Manager

Role Description: In terms of positioning and product

Name of Entrepreneur: Harold Pagulayan

Skills: Bookkeeping, money management, and

Role: Marketing Manager

Name of Entrepreneur: Jona Mae Pagauitan

Skills: Excellent communication abilities,

.Role: Marketing Communication Officer

Role Description: She is in charge of

Name of Entrepreneur: Marianne Suyu

.Role: Financial Manager

Role Description: In terms of positioning and product

Name of Entrepreneur: Sophia Chloe Gumabay

Skills: Outstanding at handling transactions and negotiating,

Role: Purchasing Officer

Role Description: In negotiations, she

Skills: Attentive and flexible with regard

Role Description: liable for formulating and producing