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La Consolacion College
Sto. Tomas, Biñan City, Laguna, Philippines

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THE MARKETING AND ORGANIZATIONAL PLAN
I. EXECUTIVE SUMMARY
Maymill Food Truck Trading is a start-up business of Mr. Sebastian Levin Louise A.
Raqueno, it is located in Quezon, City Philippines. It is a sole proprietorship form of
business because only one person can operate this business and that is the owner of
the business. Maymill Food Truck Trading expect that they will be the number one and
leading brand in terms of mobile food truck business here in the Philippines and also
this food truck trading provides a high quality foods because the ingredients used in
making the foods are natural that came from Happy Veggies Fruit and Vegetables
Supplier that also located in Quezon City, Philippines. The employees of Maymill Food
Truck Trading and even the owner have core value because this business will lead to
success.
Maymill offer a lots of food such as Mexican Filipino mixed dishes like Burrito-styled-
lumpia, Taco Liempo and Chicken with Kesong Puti Quesadilla it also includes desserts
like Banana Pudding, Carrot Cake and Ice Cream Cake. Maymill Food Truck Trading
assures that the foods they will offer is 100% fresh because it is not using any artificial
chemicals like ethepon, it is a plant growth regulator. It is also healthy and brings
satisfaction to our beloved customers coming from our target market which is in District
2 Manggahan, Commonwealth Quezon, City.
II. COMPANY BACKGROUND
 COMPANY PROFILE
The name of the of the company is Maymill Food Truck Trading founded by
Sebastian Levin Louise A. Raqueno in 2018, it is located in Quezon City, Philippines.
1
Mr. Raqueno abruptly decides to introduce the products to the market and then
named the business of Maymill Food Truck Trading. Afterwads, Mr. Raqueno thinks of
where the store can place, then Mr Raqueno found his truck very spacious, He put all
his kitchen stuff at the truck and made it a food truck. Then he thinks of the people who
don’t have time to cook for themselves as his targert market. He visualized his food
truck to be eye-catching for the target market and the place where his food truck is
standing must be in a street or road where it is easy to go for his target market.
Mr. Raqueno believes that Quezon City, District 2, Manggahan Commonwealth is

the perfect place for his business because it is modernized and many people are
working in the said city. Then he chose those busy working people to be his target
market. After finalizing his idea, he printed a menu for his food truck business. The
following are the menu in Maymill Food Truck:
MAYMILL FOOD
TRUCK TRADING
DESSERT MENU DRINKS
Carrot Cake per MEXICAN FOOD WITH Iced Tea...₱15.00

plate...₱40.00 FILIPINO STYLED Pineapple Juice...
 Burrito-styled-lumpia ₱20.00
Banana Pudding (3pcs)...₱70.00 Chocolate Drink...

per plate...₱40.00 ₱12.00
 Taco Liempo (2pcs)...
₱65.00 Any type of
Softdrinks in can...
Ice cream Cake
 Chicken Quesadillas ₱25.00
pero plate...₱50.00
with Kesong Puti
(2pcs)....₱65.00
2
After doing the menu, Mr. Raqueno hired some people to help him operate his
business. He critically choose the persons who reached the standards for a certain job,
for them to do the assigned task efficiently and effectively.
 VISION
To become the number one and leading brand in mobile food truck business in
Philippines.
 MISSION
To maintain the quality of the products and continually improve the services, exceed
expectations and needs of the customers. The Maymill Food Truck Trading aims to gain
reasonable return or profit by serving healthy, affordable, local food on-the-go. The food
truck will be catering specifically to the working people around District 2, Manggahan
Commonwealth Quezon City, Philippines.
 OBJECTIVES
 Specific
To increase the trucking businesses proceeds using delicious and healthy dish
and applying strong customer service.
 Measurable
To gain more profit.
 Attainable
To instruct all the employee and employer to do their task within deadline to
attain the objective.
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 Relevance
To train all the employees on how to handle customers and make a good impression
and relationship with customers.
 Time Bound
To increase the profit and achieve the objective within one (1) to three (3) years.
 CORE VALUES
Respect
Value and respect everyone who comes through the Maymill Food Truck and
the employees puts so much emphasis on respecting the individual, professional and
personal situations.
Honesty
The Maymill Food Truck Trading will ensure integrity and fairness in all actions.
Continuous Improvement
Maintaining and constantly improving the products and services by
understanding why people buy the products, what they value most about it and what
Maymill Food Truck Trading could do to make it more useful and valuable to the
customers.
 PRODUCT/SERVICE OFFERINGS
The Maymill Food Truck Trading is 12 hours open, it will open at 10:00am and
close at 10:00pm, Maymill Food Truck Trading will carry a variety of foods that will
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enable to provide full service to customers. As much as lies within our power, we will
offer service and foods that brings satisfaction to our beloved customers.
Here are the foods and drinks we plan to offer:
 Mexican foods
o Burrito-styled-lumpia
o Taco Liempo
o Chicken with Kesong Puti Quesadilla
Mexican foods like quesadillas, taco and burrito, that is being combined to
filiipinos famous dishes like chicken with kesong puti, liempo and lumpiang
shanghai. Maymill Food Truck Trading surely assure that the ingredients of the
product especially the vegetable is 100% organic, organic because it is not using
any artificial chemical like ethepon for plant growth regulator. It is fresh because it is
came from Happy Veggies Fruits and Vegetable Supplier from Quezon City also.
 Drinks
o Chocolate Drink
o Softdrinks
o Iced Tea
o Pineapple Juice
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The Maymill Food Truck Trading assures that the pineapple juice is 100% made
of fresh pineapple from Happy Veggies and Vegetable also. The chocolate drink and
iced tea is safe to drink because the water being used while making the chocolate drink
and iced tea is came from the Wilkins Company and the softdrinks is being inspected to
sure that it is safe to drink.
 Desserts
o Carrot Cake
o Banana Pudding
o Ice cream cake
The ingredients in this product are safe for the customer’s health. The bananas and
carrots came from Happy Veggies Fruits and Vegetables Supplier located in Quezon
City wherein they are naturally fresh and free from man-made fertilizers, pesticides,
growth regulator and livestock food additives. The ice cream cake has a variety of
flavors such as vanilla, chocolate caramel, chocolate chip, cookie and mango
graham.
 DISTRIBUTION NETWORK
Distribution Network is not present due to product wil be distributed from producer to
consumer. The Maymill Food Truck Trading itself is the producer and they will just sell
their foods directly to the consumer without the help of marketing intermediaries. It is
distributed directly to the consumer because it is just a Food Truck business and the
food truck itself will just directly reach out the consumers especially in the District,
Manggahan Commonwealth, Quezon City.
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 ORGANIZATIONAL PLAN
 TYPE OF ORGANIZATIONAL STRUCTURE

The Maymill Food Truck Trading is located in the areas in Quezon City, like District 2
Manggahan Commonwealth. It is a Network Structure because it is a single function
that work together to produce the company product and service. It is capable of doing
the own specialized of the company activities independently like producing distributing
and designing but capable of working effectively at the same time with other network
members. For a small business like Maymill Food Truck, they only have one truck
because it is just a starting business of Mr. Raqueno.
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 ORGANIZATIONAL CHART
Sebastian Levin Louise

A. Raqueno
(OWNER)
Sarah T. Altarez
(MANAGER)
STATIONARY FOOD TRUCK FOOD TRUCK

KITCHEN OPERATOR STAFF
Lance Joy Gonzales Angelo P. Ferrer Nicole B. Yanson

(COOK) (DRIVER) (CASHIER)
Elaine M. Lontok Steve S. Ocampo

(SERVER) (SERVER)
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 List of Positions
NAME: POSITION:
SEBASTIAN LEVIN LOUISE A.
MAYMILL FOOD TRUCK OWNER
RAQUENO
SARAH T. ALTAREZ MAYMILL FOOD TRUCK MANAGER
LANCE JOY GONZALES MAYMILL FOOD TRUCK COOK
NICOLE B. YANSON MAYMILL FOOD TRUCK CASHIER
STEVE S. OCAMPO MAYMILL FOOD TRUCK SERVER
ELAINE M. LONTOK MAYMILL FOOD TRUCK SERVER
ANGELO P. FERRER MAYMILL FOOD TRUCK DRIVER
 JOB DESCRIPTION
 Owner
An owner must be the principal strategist and planner. To understand the new
business, as well as the the necessary resources and strategies. The one who
providing solution to business challenges. Have a good knowledge to understand
the relationship between the business and the need of the society, as well as the
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targeted clients for the customers. And the another aspect of the responsibilities of
business owners is that understand the importance of the team that the owner will
be working with and as such will conduct.
 Manager
Manager is the one who charge in the employees and the facilities they work for.
The job of the manager is to plan and promote the daily schedule of employees and the
business, interview, hire and coordinate the employees, create and maintain budgets.
Manager should a leadership skills for keeping the employees motivated and resolve
conflicts. Manager do a lot of communicating. This might be one-on-one to a customer,
in front of a group of employees, or in meeting with management, might be called upon
to write reports, recommendation or reasons for termination. Great verbal
communications and writing skills will help in any of these scenarios.
 Food Truck Cook

Cook must be able to follow instructions in cooking well prepared meals. Cook
must be set up workstations with all need ingredients and cooking equipment, prepare
ingredients to use in cooking properly, ensure great presentation by dressing dishes
before they are served. The one who keep a sanitized and orderly environment in the
kitchen and cook is the one who monitor stock and place orders when there are
shortages.
 Food Truck Cashier

Cashier is one who process all cash transactions accurately and efficiently in
accordance with established policies and procedures. Duties and responsibilities of the
cashier will include greetingcustomers, maintaining a clean checkout area and keeping
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reports of cash and credit transactions. Cashier must handle the cash transactions with
customers and take a tally of the funds in the cash register when required during a shift.
 Food Truck Server

Servers are responsible for positive guest interactions while serving guests in a
friendly and efficient manner and play an integral role in ensuring customers have
exceptionnal dining experiences. At all times, servers are expected to be attentive to the
guests needs, making them feel welcome, comfortable, important and relaxed.
 Food Truck Driver

The food truck driver is responsible for the safety of the workers and employees
that are inside the food truck and responsible to drive very carefully because of the
foods and drinks that are in the food truck. Also the food truck responsibilities is to
check the vehicle condition before and after of duties.
 JOB SPECIFICATION
REQUIREMENTS FOR FOOD TRUCK MANAGER
 Minimum of a Bachelor’s degree or equivalent in business or a

departmentally related field.
 A minimum of three years of responsible leadership experiences in
management or supervisory positions.
 Excellent organizational management skills.
 Outstanding communication and interpersonal abilities.
 Excellent knowledge of MS Office, databases and information systems.
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REQUIREMENTS FOr FOOD TRUCK COOK
 High school diploma or equivalent; Diploma from a culinary school will be

an advantage.
 2 years’ experience as a Cook in the fast food chain industry.
 Strong knowledge of proper food handling procedures.
 Able to work as part of an team in a busy kitchen atmosphere.
 Able to read and follow standardized recipes.
REQUIREMENTS FOR FOOD TRUCK CASHIER
 High school degree or college degree.

 Proven working experience in retail cashier or sales.
 Basic computer knowledge and familiarity with electronic equipment
(example: cash register, scanners and money counters).
 Strong communication and time management skills.
 Attention to detail and mathematical skills.
REQUIREMENTS FOR FOOD TRUCK SERVER
 High school diploma or equivalent

 Able to perform high-quality work while unsupervised.
 Ability to work in a fast-paced work environment and deliver orders in a
timely manner.
 Able to handle money accurately and operate a point-of-sale system.
 Have a positive attitude and ability work well under pressure with bussers,
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cooks and other staffs.
REQUIREMENTS FOR FOOD TRUCK DRIVER
 High school diploma or equivalent.

 Valid driver’s license issued by the state where you intend to work.
 Clean driving record.
 Strong time management and customer service skills.
 Ability to walk, drive, lift and carry heavy items for extended periods.
 COMPENSATION AND BENEFITS
 Food Truck Manager
Monthly Salary: ₱15, 000.00

Semi-monthly Salary: monthly rate/ 2 (₱15,000/ 2) = ₱7,500.00
Daily Rate:
semi monthly salary x 12
= 261
13
₱ 7,500 x 12
= 261
= ₱344.83
Hourly Rate: Daily rate/ 8= (₱344.83/ 8)= ₱43.10
Minute Rate: Hourly rate/ 60= ₱43.10/ 60= ₱0.72
Basic Pay: ₱7,500.00
Add:
Over Time Pay: ₱0
Gross Pay: ₱7,500.00
Less: Statutory
Pag-Ibig: ₱100.00
SSS: ₱545.00
PhilHealth: ₱206.25
Taxable Income: ₱6,648.75
Less:
Withholding Tax: ₱0
Net Pay: ₱6,648.75
 Food Truck Cook

Daily Rate:
= 261
₱ 5,000 x 12
= 261
14
= ₱229.89

Add:
Over Time Pay: ₱0
Less: Statutory
Pag-Ibig: ₱100.00
SSS: ₱363.30
Less:
Net Pay: ₱4,399.20
 Food Truck Cashier

Daily Rate:
= 261
15
₱ 5,000 x 12
= 261
= ₱229.89
Add:
Over Time Pay: ₱0
Less: Statutory
Pag-Ibig: ₱100.00
SSS: ₱363.30
Less:
Net Pay: ₱4,371.70
 Food Truck Servers

Daily Rate:
= 261
16
₱ 4,000 x 12
= 261
= ₱183.91

Add:
Over Time Pay: ₱0
Less: Statutory
Pag-Ibig: ₱100.00
SSS: ₱290.70
Less:
Net Pay: ₱3,471.80
 Food Truck Driver

Daily Rate:
= 261
17
₱ 3,500 x 12
= 261
= ₱160.92

Add:
Over Time Pay: ₱0
Less: Statutory
Pag-Ibig: ₱100.00
SSS: ₱254.30
Less:
Net Pay: ₱3,049.45
 BENEFITS
 Statutory benefits
 13th month pay
 SSS
 Pag-Ibig
 PhilHealth
 Overtime Premium
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 Company benefits
 Medical Insurance- Health coverage limits an employees’s financial liability in
the event of illness or injury.
 Life Insurance- Provides a benefit payment to family members in the event of

the employee’s death.
 Dental Insurance- Provides basic dental coverage. Though people agree that
dental insurance is overpriced, the employees be covered for cleanings, scalings
and x-rays.
III. SITUATIONAL ANALYSIS
A. MARKET ANALYSIS
 Market Size
Population
Name Status Census
2018
Quezon City 3,085,786
Geography
Quezon City is located near the center of Metro Manila, towards its Northeastern
portion. It is bordered by Manila to the Southwest, by Caloocan and Valenzuela City to
the west and northwest. Towards the North, across Marilao River, lies San Jose del
19
Monte City in the province of Bulacan, and towards the East, lies Rodriguez and San
Mateo, both in the province of Rizal.
Located at the heart of Metro Manila, Quezon City is also its strategic
convergence point for the metropolitan road and transportation networks, making the
City an ideal distribution hub. It is easily accessible from the major highways,
thoroughfares and mass rail transil systems of the metropolis.
Land Area
With a land area of 161.126 sq. km. or 16,112.8 hectares. Quezon City is more
than four times the size of Manila, nearly six times the expanse of Makati, and more
than 14 times bigger than Mandaluyong. It is almost one-fourth the expanse of Metro
Manila.
7.27% Commercial
4.17% Industrial
7.19% Residential
1.41% Open Space
15.13% Reservoir
7.76% Vacant
14.24% Road and Highways
0.35% Waterways
Population
Being the largest city in the Metro Manila, Quezon City has an estimated
population of 3,085,786. The city holds the 23.3% of Metro Manila’s total population.
The city is considered as one of the melting pots of the region since it has welcomed
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different cultures, with hundreds of constituents from other parts of the country travelling
to every year.
Population by District
DISTRICT POPULATION
DISTRICT 1 433,689
DISTRICT 2 732,764
DISTRICT 3 325,304
DISTRICT 4 460,149
DISTRICT 5 554,351
DISTRICT 6 579,529
Other Demographics
INFANTS 61,481
TODDLERS 426,876
CHILD 245,923
PERSON WITH DISABILITIES Total: 29,986
-Male 15,350
-Female 14,636
SENIOR POPULATION 385,261
TOTAL HOUSEHOLD 717,625
Businesses
 66,644 business registered

 12,600 new business per year
 New Businesses- 13,679
 Renewed Businesses- 52,965
INDUSTRY
Electricity Gas & Water Enterprises 5
Construction Firms 1,739
Manufacturing Firms 2,229
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SERVICES
Wholesale and Retail Trade Enterprises 28,306
Transport and Storage Enterprises 2,063
Real Estate, Renting and similar
17,870
business activities
Hotels, Restaurants and Food Service
4,567
Businesses
Financial Intermediation Enterprises 3,058
Health and Social Work Activities 1,378
Education 1,028
Community, Social and Personal
4,401
Services
FINANCIAL SERVICES
Branches of Commercial and Universal
550
Banks
Branches of Savings, Thrift, Rural and
95
Other banks
Financing companies, non-stock
119
savings & loan associations
Pawnshops 505
Money Changers 416
Remittance Centers 307
Microfinance Institutions 33
Park and Open Spaces
 No. of Open Spaces- 556

 Fully developed parks- 211
 Partially developed parks- 76
Major Parks- 3
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 Quezon Memorial Park- 25 Hectares
 Ninoy Aquino Parks and Wildlife- 80 Hectares
Special Parks- 2
 La Mesa Eco Park- 33 Hectares

 UP Arboretum- 16 Hectares
STATUS OF MEN AND WOMEN IN QUEZON CITY
ECONOMY
Business Owners
Male 10,046
Female 10,663
MICRO-ENTREPRENEURS
Micro-Credit Program Clients
Male 1,994 (2.5%)
Female 76,731 (97.5%)
Capacity Building Program
Participants
Male 19%
Female 81%
 Market growth rate
The Maymill Food Truck Trading has still no Market Growth rate because Mr.
Raqueño just started his Food Truck business in the current year (2018). But the
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Maymill Food Truck Trading search the population growth of the Quezon City,
Philippines since in the year of 1939 up to year 2018.
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
Total Population
1,000,000
500,000
0
3 9 94 8 96 0 9 70 97 5 9 80 9 90 9 95 0 00 0 07 0 10 0 15 01 8
19 1 1 1 1 1 1 1 2 2 2 2 2
YEAR TOTAL POPULATION

1939 39,013
1948 107,977
1960 397,990
1970 754,452
1975 956,864
1980 1,165,865
1990 1,669,776
1995 1,989,419
2000 2,173,831
2007 2,679,450
2010 2,761,720
2015 2,936,116
2018 3,085,786
Quezon City has an annual growth rate of over 2%. The population has great
significantly since the city’s incorporation and is only expected to grow more through the
24
years, with projections putting the population at 3 million+ by the year 2020 and 4
million between 2025 and 2030.
 Market Profitability
Before Maymill Food Truck Trading serve and launch their main food which is the
burrito-styled-lumpia, they conducted a research about to their population which is
the Quezon City, specifically in District 2 Manggahan Commonwealth, Quezon City. If

the expected number of customers is achieved, the business would have an ₱35,000
per week included the saturday and sunday and would have a ₱1,800,000 in the end of
the year.
 Industry Cost Structure

Food truck start up costs vary from the place, depending on licenses, permits, and
other fees. For a simple truck, with a minimal mobile kitchen and storage,
₱1,000,000.00 the Maymill Food Truck Trading expecting to cost, while in the products
of the Maymill if about ₱500,000.00 the total of ₱1,500,000.00. So that, the Maymill
Food Truck Trading quota for a single day would be ₱5,000.00 and ₱35,000.00 for a
week including weekends. We expected to earn ₱150,000.00 for a month (30 days)
while ₱155,000.00 for a month (31 days).The Maymill Food Truck Trading expecting
that in 12 months, will recover all the expenses.
 Distribution Channel
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Maymill Food Truck Trading is a producer to consumer type of distribution

channel or network because they are the one who have the responsibility in making the
product that are going to sell in a food truck and they are the one who is serving their
target market with the use of food truck. Also, it is a producer to consumer because in
that particular type of distribution network, they do not need to use some marketing
intermediaries.
 Market Trends
The Maymill Food Truck Trading is located at District 2, Manggahan
Commonwealth in Quezon City, Philippines. The food truck is not only for the students,
it is for everyone in the Quezon City. The owner came up with the food truck because it
is unique in the eyes of the people and it will attract them to buy the foods that they will
offer.
B. CUSTOMER ANALYSIS
The Maymill Food Truck Trading identify their target customers by making the
main food be unique in other foods, so that the people will get confused to it and have
the curiousity to try that kind of food. They will convey the needs of the customer by the
Food Truck. The food truck will stroll around Makati area only and if there’s a place that
26
have many people (for example: park), they will stop in that particular place. The foods
and drinks in the Maymill Food Truck Trading can satisy the needs of the customers
because it can freshen up the mind of the people and can solve the cravings of every
customers. And also the service itself, because the food itself is safe to eat because the
ingredients are fresh came from different places and was inspected by the other
employees.
C. COMPETITIVE ANALYSIS
The service of Maymill Food Truck Trading is different from others because in
this busines, they are the one who’s reaching out to the customers. While in the other
competitors, the customer will just find some good fast food chains or some food stalls
all around here in the Philippines, and also the Maymill Food Truck Trading is offering
other foods like Mexican foods and combined it to the Filipino foods, they also offering
some desserts and drinks in order for the customers have a drink while eating the foods
offered by the Maymill Food Truck Trading.
People are buying in Maymill Food Truck Trading because they like the service
and the idea that they do not need to get tired just to satisfy their cravings because the
food truck itself will reach out to them. Also they are buying from Maymill Food Truck
Trading because of its affordable pricing in the foods and drinks they offered.
WIDE CHOICE
Maymill Food Truck Trading

Marketeem Company
Cupit Kamay Cofee Shop
27
Astral M&M
HEALTHY POOR
NUTRITION FOOD
LIMITED CHOICE
D. SWOT ANALYSIS
Strengths
 Maymill Food Truck Trading is one of the Food Truck businesses here in the
Philippines.
 Offer foods that are mixed Mexican foods and Fillipino foods with affordable
price.
 The Food Truck itself will reach out for the customers in order for the customers
will not get tried of finding some food chains or food stalls specially in District 2,
Manggahan Commonwealth, Quezon City.

Weaknesses
 Food Truck Businesses can be seasonal in places with cold climates while even
in warmer locations, unexpected rain can put a dent on sales.
 Permits; due to the fact the truck will need numerous permits to be able to sell
food at various locations.
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 There are possibility that there will be a heavy competition in some areas of the
Philippines especially in the Quezon,City.
Opportunities
 In a new, emerging food truck market.

 Take advantage of being a service with few competitors.
 Appeal to a large consumer group that has limited options.
Threats
 Parking Regulations
 Health Regulations
 Vehicular traffic in key cities.
IV. MARKETING OBJECTIVES
Specific
To increase the trucking businesses proceeds using delicious and healthy dish
and applying strong customer service.
Measurable
When the customers are satisfied with the product and the proceeds or profit are
doubled than the other cost.
Attainable
Every employee and even the employer do their task to satisfy the customers
and attain the objectives.
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Relevance
Employees are specially trained to handle customers and was making sure to
creat a good impression and relationship with customers.
Time Bound
Within one to three years, the profit will increase and the objectives will be done.
V. MARKETING STRATEGIES
A. PRODUCT/SERVICE STRATEGIES
Buritto-styled-lumpia is a main menu of Maymill Food Truck Trading. It is a
combination of mexican dish (burrito) and filipino dish (lumpia). Our product is not only
delicious but it is also affordable since the price only ₱70.00. It is also innovative than
the other food products because of the combination between two dishes that has a
completely different culture and tradition. Maymill Food Truck Trading are also planning
to add more items in menu, such as taco liempo, chicken with kesong puti quesadillas.
In dessert are banana pudding, carrot cake and ice cream cake. In drinks, chocolate
drink, softdrinks, iced tea and pineapple juice in order to gain more customers.
The Maymil Food Truck Trading owner decided to make this product to be on their
main dishes, because they want to show that, combining two or more famous cuisines
from Mexico and Philippines with different culture and tradition are possible and it is still
delicious and healthy at the same time. The product level of the Maymill Food Truck
Trading can be classified as actual or formal because they will purchase the products of
Maymill because they need and want it.
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According to use, it is consumer goods because it is bought for consumoption. In
differentiation, it is differentiated because it is distuinguishable with other foods being
sold in ther food chains or stall because it is innovative and new to people’s taste. When
it comes to durability, our product would be consumable because it is a food that only
last for a short time.
B. PRICING STRATEGY
The pricing objective of our business aims to be sales oriented because we are
still new in this kind of industry. As time goes by, we will increase our sales volume and
maintain the market share every year.
The Maymill Food Truck Trading pricing strategy will be on product line pricing
wherein our products range from different price points like:
Mexican Foods with Fillipino styled

 Burrito-styled-lumpia (3pcs) with drinks- ₱70.00
 Taco Liempo- ₱65.00
 Palabok Quesadilla (2pcs)- ₱60.00
Desserts
 Carrot Cake per plate- ₱40.00
 Banana Pudding per plate- ₱40.00
 Ice cream cake per plate- ₱50.00
Drinks
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 Iced Tea- ₱15.00
 Pineapple Juice- ₱20.00
 Chocolate Drink- ₱12.00
 Any brand of softdrinks in can- ₱25.00
We will use market penetration wherein we’re planning to sell our product in
lower price at first but as our business grow over the years, we will increase our product
price.
 Introduction- ₱12.00 to ₱70.00 (starting price)

 Growth- ₱15.00 to ₱80.00
 Maturity-₱18.00 to ₱90.00
 Decline-₱12.00 to ₱70.00
The data shown above explains that as our business starts, Maymill trading
will offer lower price. During the growth to maturity stage, we will increase the price
of our food and dessert product. But as it reach the time for decline stage, we are
going to bring back the price in which our product pricing range started.
C. DISTRIBUTION STRATEGY
In distributing the products, Maymill Food Truck Trading used the strategy called
intensive distribution. It is spread the products by mobile food truck to the assigned
routes in Quezon City specifically in Commonwealth Avenue under district 2 to achieve
the goal as soon as possible but without a hurry. Within each area where the products is
located, Maymill Food Truck Trading sure that the place is comfortable and always talk
to the staffs to be patient, kind and responsible for the convenience of the customers.
Here is the route were the food truck position:
32
33
D. ADVERTISING AND PROMOTIONAL STRATEGY
In advertising, Maymill Food Truck Trading will put up posters in the target area.
Since social media is one of the factors for a quick widespread of news or events,
Maymill Food Truck Trading created a Faceboook page in order to advertise and give
information about the business that can bring a lots of customers in the present and in
the near future. In promotion, Maymill planned to make a “buy 1 take 1” in the main
product item which is the burrito-styled-lumpia for two weeks. In the first day of the
opening, Maymill Food Truck Trading will give one free any of the products to the first
100 customers that buy more than ₱150.00
Here is the facebook page and poster of the Maymill Food Truck Trading:
34

Telefax: (049) 512-7120 Email Ad: Fb:lccbinanolc: La Consolacion College Sto. Tomas, Biñan City, Laguna, Philippines

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Telefax: (049) 512-7120 Email Ad: Fb:lccbinanolc: La Consolacion College Sto. Tomas, Biñan City, Laguna, Philippines

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La Consolacion College

Sto. Tomas, Biñan City, Laguna, Philippines

THE MARKETING AND ORGANIZATIONAL PLAN

II. COMPANY BACKGROUND

Mr. Raqueno believes that Quezon City, District 2, Manggahan Commonwealth is

Carrot Cake per MEXICAN FOOD WITH Iced Tea...₱15.00

Banana Pudding (3pcs)...₱70.00 Chocolate Drink...

 TYPE OF ORGANIZATIONAL STRUCTURE

Sebastian Levin Louise

STATIONARY FOOD TRUCK FOOD TRUCK

Lance Joy Gonzales Angelo P. Ferrer Nicole B. Yanson

Elaine M. Lontok Steve S. Ocampo

SARAH T. ALTAREZ MAYMILL FOOD TRUCK MANAGER

LANCE JOY GONZALES MAYMILL FOOD TRUCK COOK

NICOLE B. YANSON MAYMILL FOOD TRUCK CASHIER

STEVE S. OCAMPO MAYMILL FOOD TRUCK SERVER

ELAINE M. LONTOK MAYMILL FOOD TRUCK SERVER

ANGELO P. FERRER MAYMILL FOOD TRUCK DRIVER

 Food Truck Cook

 Food Truck Cashier

 Food Truck Server

 Food Truck Driver

REQUIREMENTS FOR FOOD TRUCK MANAGER

 Minimum of a Bachelor’s degree or equivalent in business or a

REQUIREMENTS FOr FOOD TRUCK COOK

 High school diploma or equivalent; Diploma from a culinary school will be

REQUIREMENTS FOR FOOD TRUCK CASHIER

 High school degree or college degree.

REQUIREMENTS FOR FOOD TRUCK SERVER

 High school diploma or equivalent

REQUIREMENTS FOR FOOD TRUCK DRIVER

 High school diploma or equivalent.

 COMPENSATION AND BENEFITS

 Food Truck Manager

Monthly Salary: ₱15, 000.00

 Food Truck Cook

Monthly Salary: ₱10, 000.00

Basic Pay: ₱5,000.00

 Food Truck Cashier

Monthly Salary: ₱10, 000.00

 Food Truck Servers

Basic Pay: ₱4,000.00

 Food Truck Driver

Monthly Salary: ₱7, 000.00

Basic Pay: ₱3,500.00

 Life Insurance- Provides a benefit payment to family members in the event of

III. SITUATIONAL ANALYSIS

Quezon City 3,085,786

 66,644 business registered

Park and Open Spaces

 No. of Open Spaces- 556

 La Mesa Eco Park- 33 Hectares

STATUS OF MEN AND WOMEN IN QUEZON CITY

 Market growth rate

YEAR TOTAL POPULATION

the Quezon City, specifically in District 2 Manggahan Commonwealth, Quezon City. If

 Industry Cost Structure

Maymill Food Truck Trading is a producer to consumer type of distribution

Maymill Food Truck Trading

 In a new, emerging food truck market.

IV. MARKETING OBJECTIVES

Mexican Foods with Fillipino styled

 Introduction- ₱12.00 to ₱70.00 (starting price)