ENTREPbusiness Plan

Republic of the Philippines
Department of Education
Region III
City Schools Division of Meycauayan
MEYCAUAYAN NATIONAL HIGH SCHOOL
Camalig, City of Meycauayan, Bulacan
DISHWASHING
BUSINESS PLAN
Owner:
Precious Lara Carylle P. Baldeo
12 STEM - Darwin
JANUARY 2024
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TABLE OF CONTENTS
Contents Page
Title Page ……………………………………………………………………………. 1
Table of Contents ……………………………………………………………………. 2
Executive Summary…………………………………………………………………. 3
Management Section ………………………………………………………………... 4
Overview of the Business……………………………………………………………. 5
Marketing Section …………………………………………………………………… 6
Finance Section ……………………………………………………………………... 7
Social Impact ………………………………………………………………….......... 9
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EXECUTIVE SUMMARY
The rebranded dishwashing product, CLEANEACH, is driven by the hands-on

involvement of its founder. From product packaging design to overseeing
production and quality control, her dedication ensures that each bottle meets high
standards. Ms. Baldeo manages the distribution network efficiently, ensuring
prompt delivery to customers and quick adaptation to market trends.
CLEANEACH Dishwashing Liquid offers spotless cleaning with cutting-edge
technology. Its eco-friendly approach encourages plastic bottle reuse, aligning with
sustainability goals. We cater households and establishments, meeting diverse
consumer needs.
The selling price considers production, packaging, and associated expenses.

Market analysis and understanding target demographics guide pricing decisions,
ensuring alignment with perceived value. With a selling price of ₱36.00 and a
projected daily volume of 15 items, the daily revenue is ₱540.00. The weekly
revenue projection is ₱3,780.00.
In summary, CLEANEACH combines quality, sustainability, and

consumer-centricity to provide an effective dishwashing solution for diverse
markets, backed by a sound financial strategy.
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MANAGEMENT SECTION
Owner
Precious Lara Carylle P.

Baldeo laraprecious5186@gmail.com
The driving force behind our rebranded dishwashing product is
its founder, Ms. Baldeo of CLEANEACH is intricately involved
in the design and execution of our product packaging. Ensuring
visual appeal and environmental considerations, they strive to align packaging with our
branding. She also uses hands-on approach in managing the production process,
maintaining an eye for quality control. Their dedication ensures that each bottle of
CLEANEACH meets our high standards.
The owner also takes charge of the distribution network, coordinating with suppliers and
retailers. Their efficiency ensures that CLEANEACH reaches customers promptly and
consistently. Being the sole decision-maker, she exercises agility and adaptability in
responding to market trends and customer feedback. This streamlined decision-making
process enables quick adjustments to meet evolving consumer demands.
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OVERVIEW OF THE BUSINESS
The Logo
The CLEANEACH logo is a distinctive
arc-shaped icon featuring a hand holding a
sponge, symbolizing our commitment to
prioritizing the consumer, who is at the
forefront of our business focus. The
imagery of a hand with a sponge
underscores our dedication to meeting the
needs of our customers, particularly in the
realm of household cleaning.
The inclusion of a bottle silhouette in the logo serves a dual purpose. Firstly, it
emphasizes our environmentally conscious approach by encouraging the reuse of plastic
bottles instead of their disposal after a single use. This aligns with our company's
steadfast commitment to sustainability and responsible consumption. Secondly, it subtly
communicates our product's practical application in daily cleaning routines.
Additionally, the bubbles incorporated into the logo symbolize the efficacy of our
high-quality dishwashing liquid. They represent the cleansing power that our product
brings to the consumer's experience, reinforcing the idea of thorough and effective
cleaning.
Name of the Business

The name "CLEANEACH" for our dishwashing liquid is a deliberate choice that reflects
our brand's core values and objectives. "Clean" emphasizes the primary function of our
dishwashing liquid—to effectively and thoroughly clean dishes. It communicates the
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product's ability to remove grease, grime, and residue, ensuring a spotless finish after
each use. This aligns with our commitment to providing a high-quality cleaning solution.
Meanwhile, "each" emphasizes inclusivity and versatility. Our product is designed to
cater to a wide range of dishwashing needs, accommodating various types of dishes,
utensils, and cleaning requirements. The name implies that our dishwashing liquid is
suitable for each household, each dish, and each cleaning scenario.
MARKETING SECTION
Product Description:
CLEANEACH Dishwashing Liquid is your go-to solution for spotless, efficient dish
cleaning. Formulated with cutting-edge technology, it effortlessly tackles grease and
grime, leaving your dishes sparkling clean after each use. Our environmentally conscious
approach encourages reuse of plastic bottles, aligning with our commitment to
sustainability. With a refreshing fragrance and powerful cleaning properties,
CLEANEACH is the ideal choice for those who value effectiveness, versatility, and a
commitment to a cleaner, greener lifestyle.
Target Market:
CLEANEACH strategically caters to both households and establishments, recognizing
the universal need for effective dishwashing liquid in maintaining sanitation standards.
Our versatile product is designed to meet the demands of diverse consumers, ranging
from families seeking domestic hygiene solutions to businesses ensuring cleanliness in
their operations. We address the daily dishwashing needs of families, providing a
premium solution for maintaining a clean and healthy kitchen environment. With a focus
on sustainability, it appeals to environmentally conscious households aiming to reduce
their plastic waste through our refillable packaging initiative. CLEANEACH alsi offers a
reliable dishwashing solution for food establishments, ensuring efficient cleaning of
dishes and utensils to meet hygiene standards.
Pricing:
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The selling price of CLEANEACH dishwashing liquid is determined through a

comprehensive pricing strategy that takes various factors into consideration. This
includes the production cost of the dishwashing liquid, packaging, marketing,
distribution, and any other associated expenses. As well as, understanding the
demographics, preferences, and purchasing power of the target market helps in setting a
price that aligns with the perceived value for that specific consumer segment.
Promotional Activity
● Sanitation Awareness: Increasing awareness of the importance of sanitation
presents an opportunity for CLEANEACH to position itself as an essential product
for maintaining cleanliness.
● Environmental Sustainability: The shift towards eco-friendly products aligns with
CLEANEACH's commitment to sustainability, tapping into the market of
consumers who prioritize environmentally responsible choices.
● Convenience: As busy lifestyles persist, there is a rising demand for convenient
and effective dishwashing solutions, positioning CLEANEACH as a go-to product
for time-conscious consumers.
While the dishwashing liquid market is competitive, CLEANEACH differentiates itself

through its premium quality, diverse scent options, and a sustainable refill model. The
emphasis on both household and establishment use sets us apart, providing a
comprehensive solution for a wide range of consumers.
FINANCE SECTION
Mark up Price = ₱6.00
Selling Price = ₱36.00
Projected Daily Revenue
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Cost per piece Mark up Selling Price Projected Projected

(20%) Volume/Avera Revenue
ge Number of
items Sold
(Daily)
₱30.00 ₱6.00 ₱36.00 15 ₱540.00
Projected Weekly Revenue

Selling Projected Volume/Average Projected
Price Number of items Sold Revenue
(Weekly) (Weekly)
₱36.00 105 ₱3,780.00
Expected Daily Expenses

Ingredients/Materials Cost
Plastic bottles with seal ₱1,000.00
Dispensing Materials ₱500.00
Label Prints ₱150.00
Total ₱1,650.00
Operating Expenses
Internet ₱100.00
Gas for Transportation ₱500.00
Expected Daily Expenses ₱1,650.00

Operating Expenses ₱600.00
Total ₱2,250.00
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SOCIAL IMPACT
The pursuit of an effective and environmentally friendly dishwashing solution is not only
a commitment to consumer satisfaction but also an opportunity to contribute
meaningfully to both education and community welfare. By forging partnerships or
initiating programs that support education on sanitation and sustainability within schools,
we can empower the younger generation with knowledge that transcends daily chores.
Such initiatives not only promote responsible cleaning practices but also instill a sense of
environmental stewardship. Expanding our focus beyond product excellence, we can
invest in environmental initiatives and contribute to local development, fostering
community engagement. In doing so, our dedication to providing a superior dishwashing
solution extends beyond households, becoming a catalyst for positive change and a
testament to the transformative power of sustainable business practices.
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Republic of the Philippines

The rebranded dishwashing product, CLEANEACH, is driven by the hands-on

The selling price considers production, packaging, and associated expenses.

In summary, CLEANEACH combines quality, sustainability, and

Precious Lara Carylle P.

OVERVIEW OF THE BUSINESS

Name of the Business

The selling price of CLEANEACH dishwashing liquid is determined through a

While the dishwashing liquid market is competitive, CLEANEACH differentiates itself

Projected Daily Revenue

Cost per piece Mark up Selling Price Projected Projected

Projected Weekly Revenue

Expected Daily Expenses

Expected Daily Expenses ₱1,650.00

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