Apple Case Study Presentation

By: Yasmin, Helya, Helma, and Sophie

Section 2.1 HR Management
External environment of apple: Apple is the leading global digital and
smartphone provider. It was the only company that managed to provide both
software and hardware products. Meanwhile apple has provided its consumers
with good sales and good products.

The company faces different problems that are not in their control.

● Political
● Economical
● Social
● Technological factors
Internal environment:

● The founders of the company has put a lot of emphasis on creativity,

time and innovation.
● Enhance its innovative culture, the company has invested in research
and development.
● The product that apple represents is user-friendly. The HR strategy
employed by the company is the reason behind the companies
growth.
● The company has been with some of the best occupied management
approaches. The primary objective of the company is to offer choices
to students, companies, consumers, and professionals.
Models of strategic HR management
● Equal employment opportunities
● Employee appreciation and recognition
● Organizational culture
● Conducting research about the market
Section 2.2
Apple organizational structure can be described as hierarchical and functional. However, product-based
grouping is an important feature of the Apple organizational structure as well. Such a structure has been
developed by its founder and former CEO late Steve Jobs in order to ensure focused realization of his
innovative ideas and clear vision for the business. Apple is a very flat organisation, there's not that many
layers, and they're just all really involved.

Organisational structure by hierarchy a traditional way of representing structure of a business. It shows the
chain of command in a particular business.

Organisational structure by function an organisational structure where employees are grouped by

departments they belong to (marketing, finance, HR). After that has been determined, employees are then
organised by seniority.

Organisational structure by product an organisational structure based on what a particular business

produces. This involves dividing workforce based on what a company produces.
Organizational structure by
hierarchy

-Tight control possessed by

senior management over all
aspects of the business.

-Promotion opportunities
motivate employees to
perform well and there are
clear levels of authority and
responsibility.

-Apple’s hierarchical
organisational structure
may compromise flexibly of
the business to reflect
changes in the global
marketplace.
 Organizational structure
by product
-Product-based grouping is an important
feature of Apple organizational structure.
1. Services. This group includes App Store,
Apple Pay, iCloud, and Apple Music.
2. Mac
3. iPhone
4. iPad
5. Other products. These include Apple TV,
iWatch, headphones, cases, displays, storage
devices and various other connectivity and
computing products and supplies
Organizational structure
by function
- Although, product-based grouping is an
important element of organizational
structure as discussed above, senior vice
presidents reporting to CEO are in
charge of functions, not products.
- Specifically, unlike many other large
companies there is no fight between
heads of product divisions at Apple for
resources.
- The bonuses of senior R&D executives are
based on the financial performance of
the whole company rather than revenue
from particular products.
Section 2.3 Leadership and Management

- Steve Jobs was an autocratic leader.

- However, Tim Cook changed things completely.
- The new CEO, Tim Cook, adopted a democratic leadership style.
- “Quiet” leadership
Section 2.4 Motivation
Motivating employees is critically important for the success of a firm.

There are a lot of methods Apple employs to motivate its employees

● applying Maslow’s theory, Apple has satisfied their employee needs of physiological by
tuning an average salary of $ 108,483 which essentially can assure endurance.
● Apple provides a broad range of application to protect the safety need of employees
Examples include:

-development of health and safety criterion

-training more employees to recognize hazards or providing safety equipment

Section 2.4 Motivation

● Apple also motivates all its employees by giving them annual 25% discount
when they purchase an iPod, computer, or iPad and a bigger discount every 3
years. (The company also offers other discounts for family and friends)
● Apple has spaces called pods for each activity an employee engages during
the work day that is distributed democratically

Interesting fact: the CEO shares a pod with others too!

Apple rewarded its executives by giving them a recognition bonus of salary from 3
to 5 percent .