SPRING 2022

STRATEGIC MANAGEMENT (MGT603)

ASSIGNMENT NO. 1

Due Date: 22nd August 2022

Total Marks: 10
Topic: Internal-External (IE) Matrix

OBJECTIVES OF THE ACTIVITY: To familiarize the students with the basics of ‘IE Matrix’
and real-life organizational situations in which IE matrix becomes a useful tool for strategy
development.

LEARNING OUTCOME: After successfully attempting this assignment, the students will be able
to develop an IE matrix and make strategies and decisions accordingly.

SCENARIO: ‘Procter & Gamble (P&G)’ is a prominent worldwide producer of fast-moving

consumer goods. Over the years it has engaged in outstanding strategic management practices. It
has also earned remarkable profits in the Pakistani market. P&G is offering a range of products in
Pakistan like:

 Ariel
 Pampers
 Head & Shoulders
 Olay
 Safeguard

Suppose P&G has hired you as their chief strategic manager in Pakistan to strategize each of
the above-mentioned products. You are expected to suggest a strategy for each product by making
an IE matrix and looking at its position in the same matrix i.e., in quadrant numbers I, II, III, IV,
V, VI, VII, VIII, or IX.
REQUIREMENTS:
Carefully read the material “IE Matrix for Assignment #1” provided in the download
section of LMS, and answer the following questions:

1. Based on the following table’s hypothetical values of IFE scores, EFE scores, and revenue
percentage, fill the IE matrix solution file (available in the Download section of LMS) just like
the one present on page # 3, Figure 2 of the provided study material “IE Matrix for
Assignment #1” (available in the Download section of LMS) and identify which product falls in
which quadrant of the IE matrix i.e., either I, II, III, IV, V, VI, VII, VIII, or IX.

NOTE: Use the IE matrix solution file format that is provided in the download section of LMS
for solving this assignment. A pie slice within the circles is not required. However, the answer
will be marked based on the position of the circle and the approximate sizes of the circle.

Mention the name of the product or serial number with the circles in the IE matrix.

Products Percentage Revenue IFE Scores EFE Scores

1. Ariel 27% 3.3 3.7
2. Pampers 53% 3.9 2.5
3. Head & Shoulders 15% 2.2 2.7
4. Olay 1% 2.8 1.5
5. Safeguard 8% 1.1 2.2

Marks: 5
Breakdown:
Approximate Correct Size (0.5) & Position/Quadrant (0.5) of the Circle:
(1 * 5 = 5)

2. Based on the quadrant position of the products which of the strategies from amongst
Growth & Build strategy, Hold & Maintain strategy, or Harvest/ Divest strategy will you
suggest to P&G for each product? Justify your answer in light of logical arguments.

Marks: 5
Breakdown:

Correct Strategy (0.5) & Proper Justification (0.5):

(1 * 5 = 5)

Note: NO MARKS will be given for Question #2 if Question #1 is not attempted or if

the position of the relevant product is not correctly identified in the matrix because,
without the right positioning (quadrant), the correct strategy cannot be identified.
IMPORTANT INSTRUCTIONS:
 Students are advised to study the whole text carefully.
 Try not to include any irrelevant material in the solution. Discussion must strictly be within the
premises of given scenario.
 Try to come up with precise and original answers.
 Any act of plagiarism like copy paste from internet will result in ZERO marks.
 Assignments reaching after the due date would not be considered.
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.

FORMATTING GUIDELINES:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 Use black font color only.
 Use APA style for referencing and citation.

RULES FOR MARKING:

Please note that your assignment will be graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office, e.g. Excel, PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc.

Note related to load shedding: Please be proactive

Dear students as you know that post mid-term semester activities have started, and load shedding
problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your
activities as early as possible without waiting for the due date. For your convenience, activity
schedule has already been uploaded on VULMS for the current semester, therefore no excuse will
be entertained after due date.

IMPORTANT:
24 hours extra / grace period after the due date are usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above-mentioned due
date should always be treated as final to avoid any inconvenience.

Good Luck!