Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics

- utilized, Eye
Contact - focused on audience, Grammar- Correct, Clarity – audible

Infomercial
Missing Poor Fair Good E
1 pts 2 pts 3 pts 4 pts 5

Organization Missing Poor Fair Good

Audience cannot understand Audience has difficulty following Student presents information but Student presents information in S
presentation because there is presentation because student the sequence is not logical, making it logical sequence which audience can in
no sequence of information. jumps around. hard for audience to understand. follow. f

Content Missing Poor Fair Good

Content is missing and student Content is weak. Facts are Student is uncomfortable with Student is at ease with content and S
did not do research. inaccurate. Student should have information, however message can has an easy flow within the message. t
research in more depth. be heard. e

Volume and Missing Poor Fair Good

Clarity
Unable to hear student and
information goes missing.
Student mumbles, incorrectly Student's voice is low. Student Student's voice is clear. Student S
pronounces terms, and speaks incorrectly pronounces terms. pronounces most words correctly. p
too quietly for viewing audience Audience members have difficulty Most audience members can hear e
to hear hearing with little effort. w

Length Missing Poor Fair Good

20-39 seconds 40 to 59 seconds 60 to 75 seconds 2 minutes 2

Presentation Missing Poor Fair Good

Student is unable to explain Student is unable to explain Student explains commercial but Student explains content and makes S
content of commercial and commercial. does not make eye contact and is eye contact. c
doesn't present. hard to understand.